Agp

What Agp does

AGP srl (formerly Attila Garden Product s.a.s., founded 1997 in Piedmont, Italy) is a privately held Italian manufacturer of professional brushcutter monofilaments, cutting heads, and related garden equipment accessories. Its core production technology is plastic extrusion and injection molding supported by Industry 4.0 production lines, high-precision CNC machining, laser marking, and anthropomorphic-robot packaging automation, all operated from a 4,800 sqm manufacturing facility in Villafranca d'Asti. The portfolio spans PA-based and coextruded monofilaments in diameters from 1.3 mm to 6 mm and multiple cross-sectional profiles, brushcutter heads including patented products (Garden Devil with Tornado System and Magic Key), cutting discs, brushes, fuel hoses, vineyard topping tools, fruit-tree sucker removers, light garden tools, EN ISO 16321-certified protective visors, and FeelColor FFF 3D printer filaments. The firm also markets the Pyroline line, a circular-economy monofilament produced from 100% chemically recycled plastic in partnership with Alpaplastic, the first such product to premiere at EIMA (2021), followed by Pyroline Whisper (2022).

AGP generates revenue primarily through hardware sales via two channels: (a) B2B distribution to garden equipment manufacturers, distributors, and OEMs (including private-label and custom laser-marked manufacturing), and (b) B2C direct-to-consumer e-commerce through its own FeelGarden (gardening, launched 2022) and FeelColor (3D filaments) platforms. Customer segments are deliberately diversified across professional and hobbyist gardeners, agricultural contractors, vineyard operators, fruit growers, industrial monofilament users, and 3D printing enthusiasts; pricing is quote-based on B2B and listed on FeelGarden B2C, but no company pricing is publicly disclosed. The firm markets through social channels (YouTube, LinkedIn, Instagram), established industry trade fairs (EIMA Bologna, GAFA Cologne), and has extended internationally through a wholly-owned Brazilian subsidiary, AGP Holding do Brasil, established in São Paulo in 2020.

The company's competitive positioning rests on full in-house vertical integration from design to packaging, proprietary patented technologies, a 27-year brand heritage (Attila, Attilina), and early-mover status in circular-economy monofilaments. AGP is ISO 9001:2015 certified (IAF codes 14, 17, 29), and its cutting discs and visors hold additional sector-specific compliance (UNI ISO 7113, EN ISO 16321). The firm maintains 11–50 employees and has no publicly disclosed revenue or external institutional investors; ownership is held by founders and/or management.

Name

Agp

Legal name

AGP srl

Website

https://attilagp.it

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

AGP srl is an Italian privately held manufacturer of brushcutter monofilaments, cutting heads, and garden accessories, serving professional and hobbyist gardeners, agricultural contractors, vineyard operators, OEMs, and 3D printing users through B2B distribution and its own FeelGarden and FeelColor B2C e-commerce platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Villafranca D'asti

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Monofilament Sales: AGP manufactures and sells monofilaments for grass cutting (brush cutters) in various diameters (1.3mm to 6mm), shapes (star, square, round, pentagonal), and materials including PA (polyamide), coextruded, and Pyroline recycled variants. Revenue is generated through direct B2B sales to garden equipment manufacturers, distributors, and via B2C e-commerce through FeelGarden.
2. Brushcutter Heads and Accessories: Production and sale of brushcutter heads (including Garden Devil, Attila, Attilina, and Bump & Go models), accessories such as cutting discs, suckers removers, universal brushes, topping tools, and personal protective equipment (visors/face shields). Sold through B2B distribution channels and B2C e-commerce.
3. FFF 3D Printer Filaments: Since 2015, AGP produces and sells FFF (Fused Filament Fabrication) monofilaments for 3D printers under the FeelColor brand via B2C e-commerce.
4. TPU Fuel Hoses: NyoFuel TPU fuel hoses for 2T and 4T brush cutters, available in various diameters, sold as replacement parts for garden equipment.
5. Private Label / Custom Manufacturing: AGP offers private label manufacturing and custom packaging solutions for customers, including graphic design and laser-marking personalization of products.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AGP srl manufactures and sells professional monofilaments (PA, coextruded, and Pyroline recycled) for brushcutters and 3D printers, brushcutter heads and accessories (Garden Devil, Attila, Attilina, cutting discs, brushes, vineyard tools, TPU fuel hoses), and certified protective visors. The company serves both B2B customers (OEMs, distributors, private label) and B2C end users through its FeelGarden and FeelColor e-commerce platforms.

Product overview

AGP is a manufacturer and supplier of monofilaments and garden tools, offering a comprehensive portfolio of products for brush cutters and agricultural applications. The core product lines include: (1) Professional monofilaments in PA (polyamide) for grass cutting in various diameters and shapes, including eco-friendly Pyroline from recycled materials; (2) Brushcutter heads including the Garden Devil B&V head with patented Tornado System and Magic Key; (3) Brushes and accessories including Small Brush and Big Brush multifilament brushes, universal brush, and brush guards; (4) Cutting tools including Dominator aluminium discs, cutting discs in steel, and Elastoblade thermoplastic discs; (5) Specialized accessories including Sucker Remover, Mytilla universal cutter, Green Buster garden tool, and Topping Tool for vineyards; (6) TPU fuel hoses for brush cutters; (7) Protective visors certified to EN ISO 16321. AGP also produces 3D printer filaments under the Feel Color brand and sells directly to consumers through the FeelGarden B2C e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Feel Garden: B2C e-commerce platform for gardening products including filaments, brushcutter heads, and accessories.
• Feel Color
• Pyroline

Products and services

• Professional wires (Fili professionali) Monofilaments for brushcutters made of PA (polyamide), available in diameters from 1.3mm to 6mm in star, square, round, and pentagonal shapes. Designed for professional and hobbyist gardeners requiring long service life, high performance, and abrasion resistance.
• Pyroline ecological monofilament Monofilaments produced from 100% chemically recycled plastic via pyrolysis, certified according to ISO 14021:2016. Reels are made from recycled materials certified 'Second Life', creating a fully circular economy product with identical properties to petroleum-derived monofilaments and reduced carbon emissions.
• Pyroline Whisper silenced coextruded monofilament Silenced and coextruded brush cutter line made entirely of polymers from circular economy, designed to reduce noise emissions during operation while providing energy savings.
• TPU fuel hoses (NyoFuel) TPU fuel hoses suitable for 2T and 4T brush cutters, offering long service life and resistance to hydrocarbons. Available in various diameters, sold as replacement parts for garden equipment.
• Brushcutter heads (Testine) Brush cutter heads turned with high-precision CNC machines or made of high mechanical resistance polymers. The original product line created by the company, available in multiple models including Attila and Attilina.
• Garden Devil brushcutter head Professional B&V (Batti&Vai / Bump & Go) brush cutter head made of high-strength technopolymers with universal or threaded coupling. Features Tornado System to prevent grass wrapping around the bevel gear and patented Magic Key for quick line reloading.
• Small Brush multifilament brush Universal multifilament brush with 16 wires, suitable for all brush cutters and recommended for engine capacities up to 30 cc. Gentler than steel brushes, ideal for cleaning gaps between cobblestones.
• Big Brush multifilament brush Universal multifilament brush with 36 wires, suitable for all brush cutters and recommended for engine capacities over 30 cc. Offers excellent cleaning of gaps between cobblestones with gentleness.
• Universal steel brush (Spazzola universale) Universal brush with steel bristles suitable for all brush cutters. Ideal for cleaning driveways, kerbs, pavements, and asphalt. Made in Italy and Germany.
• Universal brush guards (Riparo spazzole) Universal brush guards suitable for all brush cutters, foldable without removal. Features lightweight aluminium frame and upper protection for operator safety. 100% Made in Italy.
• Dominator aluminium disc Anodised aluminium disc with technopolymer blade enriched with highly abrasion-resistant aluminium. Offers multiple high-performance cuts with smooth razor blade for grass and saw blade for brambles. Recommended for 30-50 cc engines.
• Cutting discs (Dischi in acciaio) Professional steel grinding discs ideal for removing and clearing brambles, brushwood and small shrubs. Feature high wear resistance and excellent sharpness. Compliant with UNI ISO 7113.
• Elastoblade thermoplastic brushcutter disc Highly resilient thermoplastic elastomer brushcutter disc offering maximum flexibility, robustness and wear resistance. Ultra-sharp serrated profile for clean precise cuts, suitable for edging walls, pavements and cleaning interlocking pavement.
• Sucker Remover (Spollonatori) Universal accessory designed to remove suckers from fruit plants (apple, hazelnut, etc.). Features shape that prevents plant damage with spacer disc for safeguarding plants.
• Mytilla universal cutter Universal cutter suitable for all types of rigid shaft brush cutters, ideal for removing weeds from narrow spaces. Body in milled aluminium with hardened steel gears and hoes.
• Green Buster picking tool Ultralight garden tool weighing only 1.14 kg for picking up pruning waste, dry leaves and branches. Features aluminium body (25mm diameter, 1.5mm thick), break-resistant polypropylene rakes, and non-slip PVC foam handle.
• Topping Tool (Cimatore) Topping tool for vineyards, also suitable for gardening work, containment and foliage pruning. Entirely Made in Italy, designed for safety, ergonomics and maximum productivity.
• Protective visors (Visiere) Protective visors certified as Personal Protective Equipment (PPI) according to EN ISO 16321. Available in SuperPro, Fast Pro, and Fast Light models with polycarbonate or mesh screens.
• Feel Color FFF 3D printer filaments High-tech FFF (Fused Filament Fabrication) monofilaments for 3D printers, sold through the FeelColor B2C e-commerce platform serving hobbyists and professional 3D printing enthusiasts.
• FeelGarden B2C e-commerce platform Direct-to-consumer B2C e-commerce platform covering the full gardening product range including monofilaments, brushcutter heads, and accessories for sale to individual consumers and small businesses.

Quantifiable outcome

• Photovoltaic system covers up to 65% of electricity consumption when fully deployed
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Alpaplastic®coreStrategic or Co-development Partner · 1 January 2020AGP collaborates with Alpaplastic® to produce Pyroline monofilaments made from 100% chemically recycled plastic. Alpaplastic® provides the circular economy materials and recycled reels certified 'Second Life' for packaging. This partnership enables AGP to offer a fully circular economy product from raw material sourcing through to packaging.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Shakespeare Company: Shakespeare is a long-established monofilament manufacturer producing nylon and specialty monofilaments for industrial, marine, and grass-cutting applications, directly comparable to AGP's PA-based and Pyroline circular-economy monofilament products.
• Stens: Stens is a leading aftermarket parts supplier for outdoor power equipment, with a comparable portfolio of trimmer line, cutting blades, and accessories that directly overlap AGP's core monofilament and brushcutter head lines.
• Rotary Corporation: Rotary Corporation is a major aftermarket parts distributor and manufacturer for outdoor power equipment, offering trimmer line, blades, and accessories comparable to AGP's monofilaments, brushcutter heads, and cutting discs.
• SUNLU: SUNLU is a China-based manufacturer of 3D printing filaments and related printing consumables, directly comparable to AGP's FeelColor brand as a B2C e-commerce-focused FFF filament producer targeting hobbyists.
• Prusa Polymers (Prusament): Prusa Polymers produces Prusament FFF 3D printing filaments under Prusa Research, directly comparable to AGP's FeelColor B2C filament brand in target market (hobbyist and professional 3D printer users) and manufacturing model.
• eSUN (eSUN Industrial): eSUN is a global manufacturer of 3D printing filaments and bio-based materials, directly comparable to AGP's FeelColor FFF 3D printer filament line that leverages AGP's extrusion expertise into consumer/prosumer 3D printing.
• Oregon (Blount International): Oregon, part of Blount International, is one of the largest global manufacturers of cutting line, chainsaw chain, and accessories for outdoor power equipment — directly comparable to AGP's brushcutter monofilaments, cutting discs, and trimmer heads serving the same end-user base.
• Polymaker: Polymaker is a leading 3D printing filament producer specializing in high-performance engineering materials for FFF printers, directly comparable to AGP's FeelColor monofilament-based 3D printing filament offering.

Broad incumbents

• Stihl: Stihl is one of the world's largest manufacturers of chainsaws and brushcutters and offers its own proprietary trimmer line, cutting blades, and accessories. It is comparable to AGP as both a customer for private-label line and a competitor selling branded monofilaments and heads alongside its equipment.
• Husqvarna Group: Husqvarna is a global leader in outdoor power equipment, robotic mowers, and forestry tools, with a large proprietary line of trimmer line, cutting blades, and accessories. It is a broad incumbent that competes with AGP both as an OEM customer of monofilament and as a direct competitor for accessories under its own brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AGPSrl
• LinkedInlinkedin.com/company/agpgardenproduct
• Instagraminstagram.com/agp.srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agp