What ecoFINISH does

ecoFINISH is a privately held US manufacturer of flame-sprayed polymer coatings, founded in 2008 in Warminster, Pennsylvania, and operating through regional offices in the UK and Bulgaria. The company's core technology is a patented thermo-polymer powder formulation applied via flame-spray equipment to bond at the molecular level with concrete, fiberglass, and metal substrates. Its product portfolio spans aquatic coatings (aquaBRIGHT for concrete pools, polyFIBRO for fiberglass pools, aquaticLIFE for zoos and aquariums, Beach Entry for slip resistance, Commercial Coatings, and Polyferrous for metal structures), industrial coatings (ecoDUSTRIAL with BioCote antimicrobial integration), and an EU-exclusive finish line (Brillo Blanco). The company holds IAPMO R&T NSF/ANSI 61 certification, supports a 10-year warranty on aquaBRIGHT validated by 3,000-hour QUV accelerated weather testing, and demonstrates bond strength exceeding 850 PSI under ASTM methods.

ecoFINISH operates a B2B distribution model selling proprietary coating products and flame-spray equipment exclusively to a global network of more than 250 certified installers across 60 countries on five continents. Dealers are recruited from the pool construction trade and complete paid training and certification programs, with no franchise fees; the company provides ongoing technical, marketing, and sales support. Pricing is not publicly disclosed and is set at the installer level for end customers, with multi-year durability positioning. The company maintains parallel direct-sales regional representative teams in the US (North American Sales Manager plus four regional reps) and Europe (Director of ecoFINISH Europe, UK Operations Manager, Spain Sales Manager). Revenue is generated through one-time product sales, professional-services training, and, via the 2020-established sister company Optus Resin Technology, sales of liquid resin systems (epoxy, polyurethane, polyurea) for industrial, marine, architectural, and transport markets. Customer segments served include residential pool owners, commercial pool operators, zoos and aquariums, water parks, metal pool/structure operators, industrial facilities, and pool construction/installer firms.

Name

ecoFINISH

Legal name

ecoFINISH Coatings

Website

https://ecofinishcoatings.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ecoFINISH is a US-based manufacturer of patented flame-sprayed polymer coatings for swimming pools, marine habitats, and industrial applications, distributing through a global network of 250+ certified installers across 60 countries.

Ownership category

akta.pro rank

Product category

Specialty Polymer Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Polymer pool coatings
• Flame spray coatings
• Aquatic surface coatings
• Pool finish products
• Protective industrial coatings

Headquarters

HQ city

Warminster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pool Coating Products: ecoFINISH sells proprietary polymer coating products (aquaBRIGHT, polyFIBRO, aquaticLIFE, Beach Entry, Polyferrous, ecoDUSTRIAL) to certified installers and dealers. Products are applied using specialized flame-spray equipment. Revenue is generated through product sales to the dealer network.
2. Dealer Certification and Training: ecoFINISH provides training and certification programs for installers who want to become ecoFINISH dealers. Training includes hands-on instruction with payment while training. The company offers ongoing support and marketing materials.
3. Liquid Resin Products (Optus Resin Technology): In 2020, ecoFINISH expanded into industrial liquid resin coatings through sister company Optus Resin Technology, manufacturing epoxy, polyurethane, and polyurea systems for industrial, marine, architectural, and transport markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ecoFINISH manufactures and sells proprietary flame-sprayed polymer powder coatings for swimming pools, spas, water parks, zoos, aquariums, and select industrial applications. Products are sold through a global certified dealer/installer network of 250+ entities across 60 countries and applied using patented flame-spray equipment, with the company also generating revenue from dealer certification and training services and from liquid resin systems produced by its sister company Optus Resin Technology.

Product overview

ecoFINISH is a manufacturer of high-performance flame-sprayed polymer coatings serving both aquatic/pool and industrial markets. The product portfolio centers on five core pool finish products—aquaBRIGHT™ (for concrete), polyFIBRO® (for fiberglass), Beach Entry Coatings (slip-resistant), Commercial Coatings, and aquaticLIFE™ (for zoos/aquariums)—supplemented by Polyferrous™ for metal surface protection and ecoDUSTRIAL™ for industrial antimicrobial applications. The company operates a patented flame-spray installation process that works across concrete, fiberglass, and metal substrates, delivering thermo-polymer and polyethylene coatings with UV stability, chemical resistance, and tensile adhesion exceeding 850 PSI. A sister company, Optus Resin Technology, produces liquid resin systems (epoxy, polyurethane, polyurea) for complementary industrial applications. With global operations spanning five continents and over 250 installers across 60 countries, the company was founded in 2008 after originating in the pool construction industry.

Differentiator

Problem solved

Functional benefit

Brands

• aquaBRIGHT: Thermo-polymer pool finish for concrete pool surfaces, designed as a solution to plaster pool finish problems with long-lasting durability and pH resistance.
• polyFIBRO
• aquaticLIFE
• Polyferrous
• Beach Entry Coatings
• Commercial Coatings
• Brillo Blanco
• ecoDUSTRIAL

Products and services

• aquaBRIGHT™ Thermo-polymer pool finish designed for concrete pool substrates. Applied via the patented flame-spray process, it provides a long-lasting, pH-neutral, smooth surface with immediate fill capability and no two-week hot-start requirement. Backed by a 10-year warranty validated through 3,000 hours of QUV accelerated weather testing (ASTM methods) and certified as NSF/ANSI 61 compliant (cert. N-10519) via IAPMO R&T.
• polyFIBRO® Thermo-polymer aquatic coating formulated for fiberglass pool and spa substrates. Provides a flexible, waterproof finish that resists stains, will not blister like traditional gel coats, and can be easily repaired if damaged, transforming older fiberglass pools into high-end, low-maintenance surfaces.
• Commercial Coatings Long-lasting thermal-polymer finishes engineered for commercial and institutional pool and spa environments including hotels, resorts, water parks, community centers, and fitness facilities. Features a pH-neutral surface that reduces chemical usage, resists acid washing damage, and allows immediate use without a two-week hot start; positioned as the world's only NSF 61 classified pool finish.
• aquaticLIFE™ Polyethylene coating with a patented installation system designed specifically for zoos, aquariums, and fish farms. UV-stable, chemical-resistant, NSF/ANSI 61 compliant for potable drinking water safety, with bond strength exceeding 850 PSI under ASTM testing and 3,000-hour QUV validation showing no color change or gloss loss.
• Polyferrous™ Metal surface protection system combining the X40z zinc-enriched epoxy primer with a polyethylene flame-spray top coating. Creates cathodic protection for ferrous metals used in steel pools, water tanks, cisterns, container pools, structural steel, I-beams, and bridges, providing anti-corrosive, rust-preventative, and decorative finish with chemical resistance.
• Beach Entry Coatings Slip-resistant, abrasive coatings designed for commercial water park and recreation center applications. Applied to pool steps, zero-entry areas, wading pools, showers, and bathrooms to enhance foot traction and minimize slip and fall accidents in high-traffic aquatic zones without addition of loose particulates.
• ecoDUSTRIAL™ Industrial coatings enhanced with BioCote antimicrobial technology for harsh environments. Designed for food processing plants, chemical laboratories, educational facilities, and water treatment plants, providing odor and stain resistance against bacteria and mould with long-lasting protective properties.
• Brillo Blanco (EU Exclusive) European-exclusive pool finish collection featuring nine white-based color options (Blanco Suave, Bahia Glacial, Tropea Sands, Cala Macarella, Rivage Bronze, Baleares Sand, Mykonos, Mallorca Sand, Mer Cendree) inspired by European coastal landscapes, with subtle speckles and a smooth, non-porous surface finish.
• Optus Resin Technology Liquid Resin Systems Liquid resin product line from ecoFINISH's sister company Optus Resin Technology, offering epoxy, polyurethane, and polyurea systems for industrial, marine, architectural, engineering, and transport markets. Includes garage floor coatings, anti-skid formulations, decorative landscape finishes, and warehouse coatings.

Quantifiable outcome

• 10-year warranty on aquaBRIGHT based on QUV testing showing no color change after 3000 hours
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Optus Resin TechnologycoreStrategic or Co-development Partner · 1 January 2020Sister company established in 2020 for industrial liquid resin coatings. Manufactures epoxy, polyurethane, and polyurea liquid resin systems for industrial, marine, architectural, engineering, and transport markets. Complementary product line to ecoFINISH coatings.
• Carlton PoolscoreChannel Partner/ Reseller/ DistributorCarlton Pools was the first to recognize the benefits of ecoFINISH coatings, including superior longevity, resistance to stains and fading, and smooth comfortable texture. Featured in ecoFINISH Project Spotlight as a key installer partner.
• Polynesian PoolscoreChannel Partner/ Reseller/ DistributorFamily-owned business bringing ecoFINISH to Utah and Nevada markets. Invested in ecoFINISH for its long-term durability, resistance to fading and staining, and smooth texture. Featured in ecoFINISH Project Spotlight.
• Sundek of North CarolinacoreChannel Partner/ Reseller/ DistributorDelivers high-performance commercial pool resurfacing solutions with expertise showcased at Grove Park community pool in Durham, NC. Featured in ecoFINISH Project Spotlight as commercial project partner.
• IAPMO R&T (International Association of Plumbing and Mechanical Officials)minorOthersThird-party certification organization that classified ecoFINISH coatings as NSF/ANSI 61 compliant. Provides IAPMO R&T Mark certification appearing on over 22 billion products annually worldwide.
• NSF InternationalminorOthersNSF/ANSI Standard 61 certification body for drinking water system components. ecoFINISH aquaticLIFE and other coatings comply with health effects standards for potable water safety.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Hempel: Hempel is a global coatings supplier specializing in marine, protective, and decorative coatings, with a product portfolio that competes in the industrial/marine segments where Optus Resin Technology operates. Hempel's established global distributor network parallels ecoFINISH's installer model.
• Sika: Sika is a specialty chemicals company producing waterproofing, sealing, bonding, and coating systems for construction and industrial markets. Its coating and sealing product lines overlap with ecoFINISH's industrial and concrete substrate solutions, particularly in infrastructure and pool-adjacent construction applications.
• AkzoNobel: AkzoNobel is one of the world's largest paints and coatings companies (Dulux, International, Sikkens brands) with industrial and protective coatings divisions that compete broadly with ecoFINISH's Optus Resin and ecoDUSTRIAL lines. AkzoNobel's global R&D and brand equity represent long-term competitive pressure in industrial channels.
• PPG Industries: PPG Industries is a global coatings giant with industrial, architectural, and specialty coating divisions that overlap with ecoFINISH's ecoDUSTRIAL and Optus Resin industrial product lines. PPG's R&D scale, distribution reach, and customer relationships in industrial/marine coatings represent both competitive pressure and a potential acquisition benchmark.
• RPM International: RPM International is a specialty coatings holding company owning brands like Stonhard, Tremco, and Carboline that serve industrial, commercial, and infrastructure markets overlapping with ecoDUSTRIAL and Optus Resin. RPM's M&A-driven growth model makes it a likely strategic acquirer if ecoFINISH demonstrates industrial traction.
• Sherwin-Williams: Sherwin-Williams is the largest North American paint and coatings company, with a Performance Coatings Group serving industrial, marine, and protective markets that intersect with ecoFINISH's industrial expansion. Its scale and direct-to-contractor distribution pose competitive risk if it chooses to enter the aquatic coatings niche.

Others

• BioCote: BioCote is ecoFINISH's technology partner providing antimicrobial silver-ion technology integrated into the ecoDUSTRIAL product line. As a supplier and ecosystem partner rather than a direct competitor, BioCote's continued investment in antimicrobial innovation directly enhances ecoFINISH's industrial differentiation.

Direct peers

• CLI Pools (CLI Coatings): CLI Pools manufactures specialty pool coatings applied by certified installers, directly overlapping with ecoFINISH's aquaBRIGHT/polyFIBRO offering. Both companies emphasize durability, color variety, and installer training programs as core value propositions to the pool construction industry.
• Pebble Technology International: Pebble Technology International manufactures pebble-based pool finishes (PebbleSheen, PebbleFina, PebbleBreeze) that directly compete with ecoFINISH's aquaBRIGHT and polyFIBRO in the residential and commercial pool resurfacing market. Both companies target pool builders and offer premium, longer-lasting alternatives to traditional plaster.
• Wet Edge Technologies: Wet Edge Technologies produces aggregate and quartz pool finishes (Baja, Luna, Prism) competing head-to-head with ecoFINISH in concrete pool surfacing. The company shares ecoFINISH's B2B2C go-to-market through pool builder/installer networks and targets the same residential renovation and new-construction segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ecoFINISH

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecoFINISH