Scheid Diesel Service
Scheid Diesel Service Co., Inc. is a privately held Midwest diesel repair, fuel injection, and performance parts company founded in 1982, operating three service locations in Indiana and Illinois and serving diesel pickup owners, agricultural operators, heavy-duty truck fleets, and diesel performance enthusiasts through in-shop service, e-commerce parts sales, custom machine work, and an annual industry event.
- Company typePrivate
- Founded1982
- HeadquartersEffingham, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Scheid Diesel Service does
Scheid Diesel Service Co., Inc. is a privately held, founder-owned (Dan Scheid) diesel repair and fuel injection service company founded May 1, 1982, in Terre Haute, Indiana. It operates three Midwest service centers — Terre Haute, IN (headquarters, 1982), Effingham, IL (1990), and Lafayette, IN (1999) — each equipped with drive-in service bays and fuel injection shops, and is an authorized warranty repair center for major fuel system (Stanadyne, Robert Bosch, Delphi, Denso, Zexel, Yanmar, Ambac) and turbo (Garrett, Borg Warner, Cummins) manufacturers. The Terre Haute site houses an in-house machine shop (built 2017) capable of machining billet aluminum engine blocks, cylinder heads, and high-pressure fuel lines, plus engine dyno capacity up to 4,000 HP / 10,000 ft-lb torque.
The company monetizes across four revenue streams: (1) diesel parts and accessories e-commerce and in-store sales (X-Cart storefront at scheiddiesel.com, with vehicle-fitment search and pricing ranging from $1.50 accessories to $9,310 long block engines plus core charges); (2) drive-in repair and service work (oil changes through complete engine rebuilds, DOT inspections, DPF cleaning, turbo service); (3) custom machine shop and dyno services; and (4) event ticketing, merchandise, and Show-N-Shine registrations tied to the proprietary annual Scheid Diesel Extravaganza, now in its 30th year. Sub-brands include Scheid Diesel Lightning (competition fuel), Scheid Diesel Engine Blocks, Scheid Diesel Merchandise (apparel), and Scheid Diesel Motorsports (dragster and pulling team).
The go-to-market combines direct-to-consumer e-commerce and in-person service with event-driven marketing — chiefly the Extravaganza plus vendor-trailer presence at major Midwest ag, trucking, and pulling trade shows. Customer segments span individual diesel pickup owners, agricultural equipment operators, heavy-duty truck fleets, construction equipment operators, and diesel performance/motorsports enthusiasts, all served primarily from a Midwest base without international distribution beyond limited wire-transfer orders.
Scheid Diesel Service firmographics
Firmographics- Name
- Scheid Diesel Service
- Legal name
- Scheid Diesel Service Co., Inc.
- Website
- https://scheiddiesel.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Scheid Diesel Service Co., Inc. is a privately held Midwest diesel repair, fuel injection, and performance parts company founded in 1982, operating three service locations in Indiana and Illinois and serving diesel pickup owners, agricultural operators, heavy-duty truck fleets, and diesel performance enthusiasts through in-shop service, e-commerce parts sales, custom machine work, and an annual industry event.
- Ownership category
- akta.pro rank
Scheid Diesel Service industry classification
Industry- Product category
- Diesel Engine Repair Services
- NAICS
- Automotive Repair and Maintenance (8111), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Diesel Engine Repair, Overhaul & Remanufacturing (TLAKABAB)
- akta.pro secondary industries
- Fuel System Component Rebuild/Remanufacturing (Injectors, Pumps, Common Rail) (TLAKALAF), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)
Keywords
Where Scheid Diesel Service is headquartered
LocationHeadquarters
- HQ city
- Effingham
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Scheid Diesel Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Diesel Parts & Accessories Sales: E-commerce and in-person sales of diesel engine components, performance parts, accessories, treatments, additives, and apparel through their online catalog and three retail locations
- Diesel Repair & Service: Full-service diesel repair including fuel injection repair/rebuilding, turbo service, complete engine rebuilds, drive-in service, DOT inspections, and DPF cleaning at all three locations
- Machine Shop Services: Custom machining services including billet aluminum block work, cylinder head machining, built in-house at Terre Haute location since 2017
- Dyno Testing Services: Chassis dyno service up to 550HP and engine dyno service up to 4000HP/10,000 ft lb torque
- Event Ticketing & Merchandise: Annual Scheid Diesel Extravaganza event tickets, Show-N-Shine registrations, event merchandise, and camping fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for diesel parts and accessories |
| Other | Pay-as-you-go | Service labor rates |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Scheid Diesel Service product offering
Product offeringCore offering
Scheid Diesel Service is a full-service diesel repair and parts company that operates three Midwest service locations offering complete diesel engine repair, fuel injection service, machine shop work, DPF cleaning, and dyno testing. The business is complemented by an e-commerce diesel parts and accessories catalog and an annual enthusiast event (Scheid Diesel Extravaganza). Sub-brands include Scheid Diesel Lightning (competition fuel products), Scheid Diesel Engine Blocks (billet blocks), Scheid Diesel Merchandise, and Scheid Diesel Motorsports.
Product overview
Scheid Diesel Service Co., Inc. is a full-service diesel repair and fuel injection service center founded in 1982, operating three locations in Indiana and Illinois. The company offers a comprehensive portfolio of diesel engine components, repair services, and performance products organized under multiple sub-brands including Scheid Diesel (core components), Scheid Diesel Lightning (competition fuel products), Scheid Diesel Merchandise (apparel), Scheid Diesel Engine Blocks (billet blocks), and Scheid Diesel Motorsports (dragster and pulling team). The product lineup spans fuel systems (Fuel Lines, Injection Pumps, Injectors, Fuel Systems & Separation), engine components (Bearings, Camshafts, Connecting Rods, Cylinder Heads, Engines, Engine Blocks, Gaskets & Seals, Turbochargers), performance tuning (Chips & Tuners), filtration (Filters, Air Intake), and support products (Treatments & Additives, Cleaning & Detailing, Accessories). Service offerings include drive-in repair, machine shop services (billet machining, cylinder head work), dyno testing (up to 4000HP), and DOT inspections. The company also hosts the annual Scheid Diesel Extravaganza event featuring drag racing and truck/tractor pulling competitions. They are authorized service dealers for Cummins B & C series engines and authorized warranty repair centers for Stanadyne, Bosch, Delphi, Ambac, Denso, Zexel, Yanmar, Garrett Turbos, and Borg Warner Turbos.
Differentiator
Problem solved
Functional benefit
Brands
- Scheid Diesel Lightning: Performance diesel fuel brand
- Scheid Diesel Merchandise
- Scheid Diesel Engine Blocks
Quantifiable outcome
- Service capacity: 3 locations with drive-in bays and fuel injection shops
- +2 more outcomes
Companies that use Scheid Diesel Service
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Scheid Diesel Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Scheid Diesel Service partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights5 records
Scheid Diesel Service competitors and assessment
Company assessmentDirect peers
- ATS Diesel Performance: Performance diesel manufacturer specializing in transmissions, torque converters, and engine components for diesel pickups. Comparable to Scheid Diesel in targeting the same enthusiast owner base with branded performance parts and bundles.
- Riverside Diesel / Strictly Diesel: Diesel performance parts retailer and distributor for Dodge Cummins platforms, with strong overlap on injectors, fuel systems, and engine components sold through Scheid's e-commerce catalog.
- XDP (Xtreme Diesel Performance): Large online retailer and distributor of diesel aftermarket parts and accessories for Cummins, Powerstroke, and Duramax trucks. Direct overlap with Scheid Diesel's e-commerce parts catalog and customer segments.
- BD Diesel Performance: Manufacturer and retailer of performance diesel products, turbochargers, and engine components for Dodge Cummins, Ford Powerstroke, and GM Duramax. Closely comparable to Scheid Diesel across the diesel performance parts and engine build value chain.
- Dynomite Diesel: Performance diesel parts manufacturer and distributor specializing in injectors, turbochargers, and engine components for Dodge Cummins and other diesel platforms.
- Industrial Injection: Diesel fuel injection specialist offering injectors, injection pumps, turbochargers, and engine components, with in-house machine shop services. Highly comparable to Scheid's fuel system rebuild and machine shop capabilities.
- Fleece Performance Engineering: Performance diesel component manufacturer focused on Cummins common-rail platforms, with cooling, fuel, and engine parts. Overlaps with Scheid Diesel in product categories and diesel pickup customer base.
- Thoroughbred Diesel: Online retailer focused on diesel pickup parts, performance upgrades, and accessories, with strong overlap to Scheid's catalog and customer profile in the Cummins/Powerstroke/Duramax space.
- Power Stroke Products: Specialty retailer of Ford Powerstroke diesel parts and performance components. Comparable niche focus on a single platform akin to Scheid's platform-specific fuel line and engine build offerings.
Broad incumbents
- Banks Power: Long-established diesel and gasoline performance brand with broader powertrain portfolio including tuners, exhaust, intake, and braking systems. Comparable product lines to Scheid Diesel (chips/tuners, exhaust, intake) at larger scale and broader OEM fitment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scheid Diesel Service social profiles
Digital presenceScheid Diesel Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scheid Diesel Service leadership team
Management profileNumber of profiles
Profiles1 record
Scheid Diesel Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scheid Diesel Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scheid Diesel Service
What does Scheid Diesel Service do?
Scheid Diesel Service is a full-service diesel repair and parts company that operates three Midwest service locations offering complete diesel engine repair, fuel injection service, machine shop work, DPF cleaning, and dyno testing. The business is complemented by an e-commerce diesel parts and accessories catalog and an annual enthusiast event (Scheid Diesel Extravaganza). Sub-brands include Scheid Diesel Lightning (competition fuel products), Scheid Diesel Engine Blocks (billet blocks), Scheid Diesel Merchandise, and Scheid Diesel Motorsports.
Is Scheid Diesel Service a public or private company?
Scheid Diesel Service is a private company. It is classified as family owned and is currently operating.
When was Scheid Diesel Service founded?
Scheid Diesel Service was founded in 1982. It employs 101 to 250 people.
Where is Scheid Diesel Service based?
Scheid Diesel Service is headquartered in Effingham, United States, in the North America region.
How does Scheid Diesel Service make money?
Five revenue lines are on record. Diesel Parts & Accessories Sales are the primary driver. The others are diesel Repair & Service, machine Shop Services, dyno Testing Services and event Ticketing & Merchandise.
Who are Scheid Diesel Service's main competitors?
Direct peers on record are ATS Diesel Performance, Riverside Diesel / Strictly Diesel, XDP (Xtreme Diesel Performance), BD Diesel Performance, Dynomite Diesel, Industrial Injection, Fleece Performance Engineering, Thoroughbred Diesel and Power Stroke Products. Banks Power is listed as a broad incumbent.
Does Scheid Diesel Service have an API?
No public API is recorded for Scheid Diesel Service.
What industry is Scheid Diesel Service in?
Scheid Diesel Service's product category is Diesel Engine Repair Services. Its primary akta.pro industry code is TLAKABAB, Diesel Engine Repair, Overhaul & Remanufacturing, with a secondary code of TLAKALAF, Fuel System Component Rebuild/Remanufacturing (Injectors, Pumps, Common Rail). Its NAICS code is 8111 and its SIC code is 3714.