Scheid Diesel Service

What Scheid Diesel Service does

Scheid Diesel Service Co., Inc. is a privately held, founder-owned (Dan Scheid) diesel repair and fuel injection service company founded May 1, 1982, in Terre Haute, Indiana. It operates three Midwest service centers — Terre Haute, IN (headquarters, 1982), Effingham, IL (1990), and Lafayette, IN (1999) — each equipped with drive-in service bays and fuel injection shops, and is an authorized warranty repair center for major fuel system (Stanadyne, Robert Bosch, Delphi, Denso, Zexel, Yanmar, Ambac) and turbo (Garrett, Borg Warner, Cummins) manufacturers. The Terre Haute site houses an in-house machine shop (built 2017) capable of machining billet aluminum engine blocks, cylinder heads, and high-pressure fuel lines, plus engine dyno capacity up to 4,000 HP / 10,000 ft-lb torque.

The company monetizes across four revenue streams: (1) diesel parts and accessories e-commerce and in-store sales (X-Cart storefront at scheiddiesel.com, with vehicle-fitment search and pricing ranging from $1.50 accessories to $9,310 long block engines plus core charges); (2) drive-in repair and service work (oil changes through complete engine rebuilds, DOT inspections, DPF cleaning, turbo service); (3) custom machine shop and dyno services; and (4) event ticketing, merchandise, and Show-N-Shine registrations tied to the proprietary annual Scheid Diesel Extravaganza, now in its 30th year. Sub-brands include Scheid Diesel Lightning (competition fuel), Scheid Diesel Engine Blocks, Scheid Diesel Merchandise (apparel), and Scheid Diesel Motorsports (dragster and pulling team).

The go-to-market combines direct-to-consumer e-commerce and in-person service with event-driven marketing — chiefly the Extravaganza plus vendor-trailer presence at major Midwest ag, trucking, and pulling trade shows. Customer segments span individual diesel pickup owners, agricultural equipment operators, heavy-duty truck fleets, construction equipment operators, and diesel performance/motorsports enthusiasts, all served primarily from a Midwest base without international distribution beyond limited wire-transfer orders.

Name

Scheid Diesel Service

Legal name

Scheid Diesel Service Co., Inc.

Website

https://scheiddiesel.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Scheid Diesel Service Co., Inc. is a privately held Midwest diesel repair, fuel injection, and performance parts company founded in 1982, operating three service locations in Indiana and Illinois and serving diesel pickup owners, agricultural operators, heavy-duty truck fleets, and diesel performance enthusiasts through in-shop service, e-commerce parts sales, custom machine work, and an annual industry event.

Ownership category

akta.pro rank

Product category

Diesel Engine Repair Services

NAICS

Automotive Repair and Maintenance (8111), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Diesel Engine Repair, Overhaul & Remanufacturing (TLAKABAB)

akta.pro secondary industries

Fuel System Component Rebuild/Remanufacturing (Injectors, Pumps, Common Rail) (TLAKALAF), Cylinder Heads, Blocks & Rotating Assemblies Machining/Rebuild Services (TLAKALAG)

Keywords

• Diesel engine repair
• Fuel injection service
• Diesel performance parts
• Machine shop services
• Diesel motorsports events

Headquarters

HQ city

Effingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diesel Parts & Accessories Sales: E-commerce and in-person sales of diesel engine components, performance parts, accessories, treatments, additives, and apparel through their online catalog and three retail locations
2. Diesel Repair & Service: Full-service diesel repair including fuel injection repair/rebuilding, turbo service, complete engine rebuilds, drive-in service, DOT inspections, and DPF cleaning at all three locations
3. Machine Shop Services: Custom machining services including billet aluminum block work, cylinder head machining, built in-house at Terre Haute location since 2017
4. Dyno Testing Services: Chassis dyno service up to 550HP and engine dyno service up to 4000HP/10,000 ft lb torque
5. Event Ticketing & Merchandise: Annual Scheid Diesel Extravaganza event tickets, Show-N-Shine registrations, event merchandise, and camping fees

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Scheid Diesel Service is a full-service diesel repair and parts company that operates three Midwest service locations offering complete diesel engine repair, fuel injection service, machine shop work, DPF cleaning, and dyno testing. The business is complemented by an e-commerce diesel parts and accessories catalog and an annual enthusiast event (Scheid Diesel Extravaganza). Sub-brands include Scheid Diesel Lightning (competition fuel products), Scheid Diesel Engine Blocks (billet blocks), Scheid Diesel Merchandise, and Scheid Diesel Motorsports.

Product overview

Scheid Diesel Service Co., Inc. is a full-service diesel repair and fuel injection service center founded in 1982, operating three locations in Indiana and Illinois. The company offers a comprehensive portfolio of diesel engine components, repair services, and performance products organized under multiple sub-brands including Scheid Diesel (core components), Scheid Diesel Lightning (competition fuel products), Scheid Diesel Merchandise (apparel), Scheid Diesel Engine Blocks (billet blocks), and Scheid Diesel Motorsports (dragster and pulling team). The product lineup spans fuel systems (Fuel Lines, Injection Pumps, Injectors, Fuel Systems & Separation), engine components (Bearings, Camshafts, Connecting Rods, Cylinder Heads, Engines, Engine Blocks, Gaskets & Seals, Turbochargers), performance tuning (Chips & Tuners), filtration (Filters, Air Intake), and support products (Treatments & Additives, Cleaning & Detailing, Accessories). Service offerings include drive-in repair, machine shop services (billet machining, cylinder head work), dyno testing (up to 4000HP), and DOT inspections. The company also hosts the annual Scheid Diesel Extravaganza event featuring drag racing and truck/tractor pulling competitions. They are authorized service dealers for Cummins B & C series engines and authorized warranty repair centers for Stanadyne, Bosch, Delphi, Ambac, Denso, Zexel, Yanmar, Garrett Turbos, and Borg Warner Turbos.

Differentiator

Problem solved

Functional benefit

Brands

• Scheid Diesel Lightning: Performance diesel fuel brand
• Scheid Diesel Merchandise
• Scheid Diesel Engine Blocks

Quantifiable outcome

• Service capacity: 3 locations with drive-in bays and fuel injection shops
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ATS Diesel Performance: Performance diesel manufacturer specializing in transmissions, torque converters, and engine components for diesel pickups. Comparable to Scheid Diesel in targeting the same enthusiast owner base with branded performance parts and bundles.
• Riverside Diesel / Strictly Diesel: Diesel performance parts retailer and distributor for Dodge Cummins platforms, with strong overlap on injectors, fuel systems, and engine components sold through Scheid's e-commerce catalog.
• XDP (Xtreme Diesel Performance): Large online retailer and distributor of diesel aftermarket parts and accessories for Cummins, Powerstroke, and Duramax trucks. Direct overlap with Scheid Diesel's e-commerce parts catalog and customer segments.
• BD Diesel Performance: Manufacturer and retailer of performance diesel products, turbochargers, and engine components for Dodge Cummins, Ford Powerstroke, and GM Duramax. Closely comparable to Scheid Diesel across the diesel performance parts and engine build value chain.
• Dynomite Diesel: Performance diesel parts manufacturer and distributor specializing in injectors, turbochargers, and engine components for Dodge Cummins and other diesel platforms.
• Industrial Injection: Diesel fuel injection specialist offering injectors, injection pumps, turbochargers, and engine components, with in-house machine shop services. Highly comparable to Scheid's fuel system rebuild and machine shop capabilities.
• Fleece Performance Engineering: Performance diesel component manufacturer focused on Cummins common-rail platforms, with cooling, fuel, and engine parts. Overlaps with Scheid Diesel in product categories and diesel pickup customer base.
• Thoroughbred Diesel: Online retailer focused on diesel pickup parts, performance upgrades, and accessories, with strong overlap to Scheid's catalog and customer profile in the Cummins/Powerstroke/Duramax space.
• Power Stroke Products: Specialty retailer of Ford Powerstroke diesel parts and performance components. Comparable niche focus on a single platform akin to Scheid's platform-specific fuel line and engine build offerings.

Broad incumbents

• Banks Power: Long-established diesel and gasoline performance brand with broader powertrain portfolio including tuners, exhaust, intake, and braking systems. Comparable product lines to Scheid Diesel (chips/tuners, exhaust, intake) at larger scale and broader OEM fitment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScheidDiesel
• YouTubeyoutube.com/@ScheidDieselService
• Facebookfacebook.com/ScheidDiesel
• LinkedInlinkedin.com/company/scheiddiesel
• Instagraminstagram.com/scheiddiesel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scheid Diesel Service