Midwest College of Oriental Medicine

What Midwest College of Oriental Medicine does

Midwest College of Oriental Medicine is a private, non-profit post-secondary institution founded in 1979 that specializes in Traditional Chinese Medicine (TCM) and acupuncture education. It operates two campuses in Racine, Wisconsin and Skokie, Illinois, and serves individual students seeking accredited training in acupuncture and herbal medicine at the master's and bachelor's completion levels. The college offers a combined Acupuncture and Herbal Medicine program delivered through a hybrid model that combines in-person Saturday classes with live online Zoom sessions on weekday evenings, supplemented by clinical training in on-campus community clinics and optional international rotations in China through a long-standing affiliation with Guangzhou Medical University established in 1996.

The institution holds continuing accreditation from the Accreditation Commission for Acupuncture and Herbal Medicine (ACAHM), most recently renewed for a seven-year term in 2024, which is a prerequisite for federal Title IV financial aid participation. Its business model is tuition-driven, with a published per-course rate of $1,350 and a program total of approximately $75,000–$94,000 per student depending on degree track. The college also operates community clinics that provide low-cost acupuncture services to the public while generating training hours for students, creating a secondary but small revenue stream and a clinical-training delivery mechanism. The previously offered standalone Acupuncture program was suspended in 2024 as a portfolio consolidation measure, with the combined Acupuncture and Herbal Medicine remaining as the sole active program.

The college's competitive position is anchored by its 46-year operating history, ACAHM accreditation, and a faculty with PhDs and Chinese clinical training credentials. There are no direct technology or product offerings beyond traditional classroom and clinical instruction; the institution does not market or sell technology products, and its go-to-market is enrollment-driven through its website and regional outreach. The customer base is individual student consumers (B2C), with a secondary user base of community-clinic patients. From an investment-analytic perspective, the institution is a small specialty higher-education operator with stable but limited growth optionality, contingent on hybrid program uptake and continued accreditation standing.

Name

Midwest College of Oriental Medicine

Legal name

Midwest College of Oriental Medicine

Website

https://acupuncture.edu

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest College of Oriental Medicine is a non-profit post-secondary institution founded in 1979 that offers accredited Acupuncture and Herbal Medicine degree programs at campuses in Racine, WI and Skokie, IL, serving individual students through hybrid in-person and online instruction.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Education

NAICS

Colleges, Universities, and Professional Schools (611310), Other Technical and Trade Schools (611519), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYEDAHAGAB

Medical Schools (MD/DO Granting)

Education/Higher Education (Colleges & Universities)/Medical & Health Sciences Universities

SECONDARYEDAHADAD

Technical Community Colleges (Applied/CTE-Focused)

Education/Higher Education (Colleges & Universities)/Community & Junior Colleges

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Acupuncture education
• Traditional Chinese medicine
• Herbal medicine programs
• TCM nutrition training
• Clinical acupuncture training

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Degree Program Tuition: The college generates primary revenue from tuition charged per course at $1,350 per course. The Acupuncture Program totals $75,870 in academic tuition over 10 quarters (52 courses). The Acupuncture and Herbal Medicine Program totals $91,800 over 12 quarters (68 courses). Additional mandatory fees apply including technology fees, malpractice insurance, and graduation fees.
2. Community Clinic Services: The college operates community clinics in Racine and Skokie offering acupuncture and herbal consultations to the general public at discounted rates compared to private practice. New patient visits cost $45, return visits $30, with reduced rates for seniors, veterans, and students.
3. Continuing Education Units (CEUs): The college offers CEUs for graduates and practicing professionals, providing ongoing education credits required for licensure maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Midwest College of Oriental Medicine is a private nonprofit educational institution that sells accredited degree programs in Traditional Chinese Medicine. Its principal offering is a combined Bachelor of Science in Nutrition (TCM) and Master of Science in Acupuncture and Herbal Medicine program covering acupuncture, Chinese herbal medicine, formulas, and Chinese food therapy over 2,898 training hours. The college supplements degree revenue with community acupuncture and herbal clinics that serve the public at reduced rates, providing supervised clinical training for students.

Product overview

Midwest College of Oriental Medicine is an educational institution offering accredited programs in Traditional Chinese Medicine. The primary offerings are the Acupuncture and Herbal Medicine Master's Program (combined Master of Science and Bachelor of Science in Nutrition) and the suspended Acupuncture Program. The institution provides clinical training through its student clinic system and operates community clinics for public treatment. Additional programs include study abroad opportunities at Guangzhou University in China, student support services, and alumni services. The institution operates two campuses in Racine, Wisconsin and Skokie, Illinois.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture and Herbal Medicine Program Combined Bachelor of Science in Nutrition (TCM) and Master of Science in Acupuncture and Herbal Medicine degree program covering acupuncture, Chinese herbs, formulas, nutrition, and Chinese food therapy across 2,898 training hours (228.3 quarter credits), with a minimum completion time of 36 months. Designed for individuals seeking to become licensed acupuncture and herbal medicine practitioners.
• Guangzhou University Study Abroad Program Optional international clinical rotation program offering in-patient clerkship experience at TCM hospitals affiliated with Guangzhou Medical University in China (Beijing, Chengdu, Shenzhen, and Guangzhou), with up to 108 hours of clinic credit. Available to enrolled Midwest College students seeking international clinical exposure.
• Community Clinics Public community clinics in Racine, Wisconsin (Mondays, Thursdays, Fridays) and Skokie, Illinois offering acupuncture treatments, herbal consultations, and nutritional recommendations at reduced rates. New patient first visit: $45; return visit: $30; reduced rates for seniors, veterans, and students ($40 / $25 with ID). Serves the general public while providing supervised clinical training for students.

Quantifiable outcome

• 80% of graduates confirmed practicing within their field
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Guangzhou Medical UniversitycoreStrategic or Co-development Partner · 1 January 1996Formal affiliation granted in 1996, establishing Midwest College as the sister college of Guangzhou University of Chinese Medicine. The partnership enables sharing of curriculum and clinical experiences. Students gain access to clinical rotations at Guangzhou Medical University's 8 affiliated hospitals in Guangdong province, which treat over 3 million patients per year and perform 10,000 outpatient treatments daily. The collaboration has developed curriculum and supports international exchange in medicine.
• Guangzhou University of Traditional Chinese MedicinecoreStrategic or Co-development PartnerSister college relationship established for over 31 years. The China Guangzhou International Training Center of TCM, founded in 1991 and authorized by the State Administration of TCM with WHO support, facilitates ongoing academic exchange. Guangzhou University combines advanced technology with traditional medicine and has academic exchange relationships with medical colleges in over 50 countries.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Five Branches University: ACAOM-accredited TCM school with campuses in Santa Cruz and San Jose, CA offering Master's and Doctoral degrees in acupuncture and Oriental medicine. Comparable in TCM-herbal specialization and clinical-training-heavy model.
• AOMA Graduate School of Integrative Medicine: ACAOM-accredited Austin, TX institution offering Master's and Doctoral programs in acupuncture and Oriental medicine with integrative medicine framing. Directly comparable in degree level, integrative nutrition angle, and single-region footprint.
• Emperor's College of Traditional Oriental Medicine: ACAOM-accredited acupuncture and Oriental medicine school in Santa Monica, CA offering Master's-level programs. Closely comparable in program structure, accreditation, and TCM-herbal curriculum emphasis.
• National University of Natural Medicine: Regionally accredited natural medicine university in Portland, OR offering accredited acupuncture and Oriental medicine programs alongside naturopathic medicine. Comparable as a multi-degree natural-health institution.
• Won Institute of Graduate Studies: ACAOM-accredited acupuncture school in Glenside, PA offering accredited Master's in Acupuncture and Oriental medicine. Comparable as a small, single-region specialty TCM school with religious-affiliated nonprofit structure.
• American College of Traditional Chinese Medicine (at CIIS): San Francisco-based ACAOM-accredited TCM college (now integrated with California Institute of Integral Studies) offering Master's in Acupuncture and Traditional Chinese Medicine. Comparable in degree structure, urban California/Midwest positioning, and herbal emphasis.
• Bastyr University: Regionally accredited natural health sciences university in Washington and California offering accredited acupuncture and Oriental medicine degrees alongside naturopathic medicine. Comparable as a degree-granting institution training TCM/allied-health practitioners.
• New England School of Acupuncture (at MCPHS): New England's oldest acupuncture school, now housed at Massachusetts College of Pharmacy and Health Sciences, offering accredited acupuncture degrees. Comparable as a legacy accredited TCM program seeking institutional partnership for scale.
• Pacific College of Health and Science: The largest U.S. accredited acupuncture and TCM college with multiple campuses (San Diego, New York, Chicago). Offers comparable Master's-level acupuncture and herbal medicine programs and is the most direct comparable peer by scale, accreditation status, and program mix.

Emerging players

• Daoist Traditions College of Chinese Medical Arts: Small ACAOM-accredited acupuncture and Oriental medicine school in Asheville, NC with strong emphasis on classical Chinese medical traditions. Comparable as a niche TCM-herbal specialty program competing for the same career-changer student demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MCOMAcupuncture
• Facebookfacebook.com/MidwestCollege
• Instagraminstagram.com/midwestcollege
• LinkedInlinkedin.com/company/midwest-college-of-oriental-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest College of Oriental Medicine