Ioa

What Ioa does

IOA, Inc., operating as IOA Healthcare Furniture, is a US-based specialty manufacturer of healthcare-grade seating, sleepers, infusion and exam chairs, and complementary lounge and table products, headquartered and produced at 829 Blair Street, Thomasville, North Carolina. The company's portfolio is organized into clinically segmented lines - Suspend recliners (16 versions), Cama family bed-chairs, Kangaroo NICU recliners, Eva/Annina/Ivy recliners, a Safe Patient Handling line with lift-compatible and vertical-lift exam chairs, a dedicated Infusion Collection for oncology, the Horizon and related sleeper sofas, plus lounge, tandem, tables, FunForms modular seating, and a deep accessories catalog (heated seats, USB/USB-C, IV poles, central locking, etc.). Core technology is mechanical and industrial: foam-and-suspension recliner mechanisms, gapless footrests, infection-control surfaces, hydraulic and motorized vertical-lift frames (including a 650 lb capacity exam chair with 360-degree barrier-free access), and an "IOA for Life" QR-code product protection system launched in November 2022 that links each unit to parts lists, repair content, and service scheduling.

IOA sells exclusively through a network of independent manufacturer's representatives covering essentially every US state and sub-region (firms such as Config, LevelWest Reps, McKearney Associates, SalesWest Group, Coyne Associates, WorkWellness Group, and others), targeting healthcare providers - acute care hospitals, cancer and infusion centers, NICUs, labor and delivery, and behavioral health facilities - on a quote-based, project-driven basis with multi-year service relationships. Revenue is generated almost entirely from one-time hardware sales of custom-configured seating, augmented by the recently introduced aftermarket service layer; pricing is not publicly disclosed and freight programs are offered separately. The company holds design credibility via an Interior Design Magazine Best of Year Award (Healthcare Category) for the Horizon Sleep Bench and has co-developed the Leo collection with national architecture firm LEO A DALY, positioning IOA for architect-specified healthcare fit-outs. There is no disclosed external investment, no parent company, and no public stock listing; ownership appears to remain private and closely held.

Name

Ioa

Legal name

IOA, Inc.

Website

https://ioa-hcf.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

IOA Healthcare Furniture is a US-based, Made-in-USA manufacturer of specialized seating, sleepers, infusion and exam chairs, and lounge furniture for hospitals, cancer centers, NICUs, and behavioral health facilities, selling quote-based through a national independent manufacturer's representative network.

Ownership category

akta.pro rank

Product category

Healthcare Furniture

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Public Bldg & Related Furniture (2531)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Healthcare furniture
• Medical recliners
• Infusion chairs
• Safe patient handling
• NICU seating

Headquarters

HQ city

Thomasville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Furniture Sales: IOA generates revenue through the sale of healthcare-grade furniture including recliners, sleepers, lounge seating, and tables designed for hospitals and medical facilities. Products are sold directly to healthcare facilities through a network of manufacturer's representatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IOA Healthcare Furniture designs and manufactures specialized seating and casegoods for clinical environments, including the Suspend recliner series, Kangaroo Care recliners for NICU use, Cama family bed-chairs, Safe Patient Handling recliners, infusion recliners, exam chairs, sleepers, lounge and tandem seating, and behavioral health furniture. Its portfolio addresses patient comfort during long treatments, caregiver safety during transfers, infection control, and therapeutic bonding in maternal-child settings. The company supports its installed base through the IOA for Life QR-code product protection program and a Made in the USA manufacturing operation at its Thomasville, North Carolina headquarters.

Product overview

IOA Healthcare Furniture is a healthcare furniture manufacturer based in Thomasville, NC, producing a comprehensive portfolio of specialized furniture for healthcare environments. The offering spans multiple product lines: (1) Recliners including the Suspend series (16 versions), Cama Family Bed-Chair, Kangaroo Recliners, Eva, Annina, Ivy, and Breeze; (2) Sleepers including Sonno, Full House, 88, Horizon, Sideline, Nook, and Lota; (3) Safe Patient Handling recliners and exam chairs with vertical lift capabilities; (4) Infusion Recliner Collection with stand assist, vertical lift, fixed-to-floor, and manual options; (5) Lounge collections including Leo, 30 Square, 360 Ottoman, Capri, Milano, Forest, and Anya; (6) Tandem seating systems; (7) Tables; (8) FunForms modular seating; (9) Specialty products including Partner Stacking Chair and Care Station; (10) Accessories; and (11) IOA for Life product protection service. The portfolio is designed for hospitals, cancer centers, NICU, behavioral health, and long-term care facilities with focus on patient comfort, caregiver safety, and infection control.

Differentiator

Problem solved

Functional benefit

Brands

• Suspend: Recliner series utilizing foam and suspension technology with gapless footrest and infection control-friendly design
• Kangaroo
• Cama
• IOA for Life
• Leo
• 30 Square
• Infusion Collection
• Safe Patient Handling

Products and services

• Suspend Recliners A comprehensive recliner line of 16 versions featuring gapless footrest, ergonomic back shapes, and infection-control-friendly clean surfaces, including three-position recliners, sleepers, glider recliners, bariatric multiblocks, motorized chairs with patient lift assist, and hydraulic lift models with vertical height adjustment for exam purposes. Built for hospitals, cancer centers, NICUs, and other clinical environments.
• Cama Family Bed-Chair Therapeutic furniture line including the Cama Glider, Cama Sleeper, and Cama Care Recliner with infinite locking back positions, designed to harness the healing power of touch and promote physical contact between patients, loved ones, and caregivers in healthcare settings.
• Kangaroo Recliners Specialized rocking/recliner designed specifically for NICU settings to support Kangaroo Care, featuring locked reclined positions, wide supportive back, and continued use in Oncology departments for patient and family comfort.
• Eva Recliner/Lounger Collection Sleeper recliner (#483-50) and lounger (#483-U10) with contemporary styling for healthcare environments and patient rooms.
• Annina Glider/Recliner Glider recliner with lockable/unlockable gliding motion via handle turn, available in multiple versions (#408-60 and #408-64) with optional footrest for healthcare environments.
• Breeze Rocker Rocking chair (#363RK) with mesh or upholstered back option, designed for healthcare waiting areas and patient rooms.
• Safe Patient Handling Recliners Recliners engineered for departments requiring manual patient movement, including vertical lift exam chairs and hydraulic sleeper recliners designed to reduce caregiver and patient injury risk and to operate with lift equipment, sit-to-stand devices, foley bag hooks, central locking brakes, and fold-away armrests.
• Infusion Recliner Collection Comprehensive line of infusion chairs including Stand Assist powered recliners with lift assist, Vertical Lift exam chairs, Fixed-to-Floor recliners, and Simple & Intuitive manual recliners with heated seat/lumbar options and central locking systems for chemotherapy and infusion treatments.
• Sleepers Collection Sofa-style sleepers including Sonno, Full House, Stay/Nook 88, Horizon Sleep Bench (Interior Design Magazine Best of Year winner), Sideline, Sleeper Bench, Nook, and Lota, all available through 'Sleepers by the Inch' custom width program for healthcare facilities.
• IOA Exam Chair Motorized recliner (#628S-29M) with vertical lift to exam height, independent footrest/back controls, 650 lb weight capacity, and 360-degree barrier-free patient access for safe examination settings.
• Lounge Collections Comprehensive lounge furniture including Leo Collection (in collaboration with LEO A DALY), 30 Square modular seating, 360 Ottoman Collection, PS200 Behavioral Health Lounge, Capri Sectional and Lounge, Milano Sectional and Lounge, Ivy, Viggo, Forest Collection, and Anya Lounge for healthcare environments.
• Tandem Seating Modular tandem seating systems including Oliver, Paola, Catesby, and Viggo collections for healthcare waiting and clinical environments.
• FunForms Collection Modular seating system with design parameters allowing customization of pieces, including Plop, Triangle, Spa, and Drip configurations for healthcare environments.
• Specialty Products Specialized healthcare furniture including the Partner Stacking Chair for sophisticated spaces and the Care Station (#NS100) designed to enhance clinician work experience.
• Tables Collection Complementary healthcare tables including Leo Tables, Cantilever Tables, Trieste Tables with engineered wood veneer finishes, Cama Side Task Table, Delos Collection, and Joey Bedside Cabinets and Stools.
• IOA for Life Product Protection Program Industry-first product protection program with QR code technology on every recliner and sleeper, providing instant access to product information, parts lists, repair diagrams, instructional videos, and IOA Service technician scheduling.

Quantifiable outcome

• Direct and indirect costs of back injuries in healthcare industry estimated at $20 billion annually - IOA furniture helps reduce these through safe patient handling design
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LEO A DALYcoreStrategic or Co-development PartnerLEO A DALY is a nationally-renowned architectural firm that collaborated with IOA-HCF to design the Leo furniture series. The collaboration recognizes that as global healthcare changes, patient expectations of healthcare environments evolve, resulting in furniture designed to support modern healthcare design.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Stryker: Stryker's Medical division produces hospital stretchers, beds, and procedural furniture as part of a much larger medtech portfolio. While its core focus is on acute and surgical care equipment, it overlaps with IOA's clinical seating and patient handling categories when health systems bundle furniture purchases.
• Hill-Rom (Baxter): Hill-Rom, now part of Baxter International, is the dominant US hospital bed and medical furniture manufacturer, offering integrated room solutions for ICUs, med-surg, and procedural settings. It competes directly with IOA's healthcare seating and patient room furniture, but at significantly larger scale and as part of a broader medtech portfolio.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare is a large DME and home medical equipment manufacturer with a broad product portfolio that includes patient room furniture and seating. It overlaps with IOA on institutional healthcare seating and competes on price in long-term care and post-acute settings.

Direct peers

• Champion Manufacturing: Champion Manufacturing produces healthcare seating, including bariatric and specialty recliners, geri-chairs, and clinical seating sold to hospitals, long-term care, and behavioral health facilities. It overlaps with IOA across infusion, behavioral health, and patient recliner categories.
• Midmark Corporation: Midmark designs and manufactures medical and dental equipment, including exam tables, procedure chairs, and casework sold to hospitals, surgery centers, and physician offices. It is a direct peer to IOA in healthcare seating and is one of the most commonly specified competitors in clinical environments where IOA's exam chair and infusion recliners compete.
• Winco Mfg. Winco is a US-based manufacturer specializing in medical recliners, infusion chairs, and patient seating for hospitals and oncology centers. It is one of the closest direct competitors to IOA in the infusion and patient recliner categories that anchor IOA's revenue.
• Skytron: Skytron manufactures medical equipment including surgical tables, lights, and patient handling solutions sold to hospitals and surgery centers. It competes with IOA where hospitals bundle patient handling and procedural furniture into single-vendor specifications.
• Hausmann Industries: Hausmann Industries manufactures physical therapy, rehabilitation, and medical furniture including treatment tables, mat platforms, and specialized seating. It is comparable to IOA on the clinical and rehabilitation seating side of the portfolio, particularly for therapy and rehabilitation-adjacent buyers.
• GF Health Products (Graham-Field): Graham-Field manufactures a broad portfolio of healthcare furniture and DME including hospital beds, stretchers, and patient seating under brands such as Lumex, Basic American, and Hausted. It is a direct competitor to IOA in healthcare recliners, patient room seating, and long-term care furniture.

Emerging players

• Steelcase Health: Steelcase Health is the healthcare-focused arm of Steelcase, offering lounge, patient, and family seating for healthcare environments with a design-led approach. It is comparable to IOA's lounge and sleeper lines (e.g., Leo collaboration, 30 Square) where design-forward specification drives the buying decision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IOA_Furniture
• Facebookfacebook.com/IOAFurn
• LinkedInlinkedin.com/company/ioa-healthcare-furniture
• Instagraminstagram.com/ioafurniture
• Pinterestpinterest.com/ioafurniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ioa