What Topbloemen.nl does

Topbloemen.nl is a Dutch online flower and gift marketplace founded in 1999, headquartered in Nieuw-Vennep, Netherlands, with 51-100 employees. The platform enables consumers and businesses to order bouquets, plants, funeral arrangements, and gift combinations (flowers with wine, chocolate, teddy bears, balloons) for delivery across the Netherlands and to 48 international destinations. The product is a direct-to-consumer e-commerce experience, supported by an in-house delivery courier network that offers same-day delivery for orders placed before 13:00, a 7-day freshness guarantee, and a network of 500+ affiliated local florists for same-day bouquet assembly.

The underlying technology is a proprietary e-commerce platform with integrated logistics management, unique waterproof and 100% recyclable carry packaging, and ERP/SRM system integration capability for business customers. The company is ISO 27001 certified for information security, Thuiswinkel Waarborg certified for Dutch consumer protection compliance, and offers a Green Florist / FSI 2025-certified sustainable bouquet range. The site is organised around occasion-based categories (birthday, wedding, funeral, get-well, thank-you, congratulations, birth, romance) and price tiers ranging from under €25 budget bouquets to premium and luxury arrangements, with international delivery fees tiered from €24.95 (Belgium) to €69.95 (USA and 48-country set).

The business model is one-time transaction sales of floral and gift products, with revenue per order ranging from €15.95 to €269.00, complemented by gift card sales and B2B corporate accounts. The go-to-market is primarily direct-to-consumer via the company's own website, supported by organic search, content marketing, and a large base of customer reviews (9.0/10 from 311,963 reviews) as social proof. A secondary B2B vertical serves corporate clients, funeral organisations, and institutional buyers with bulk ordering, invoicing, and ERP/SRM integration. The company appears to operate as part of the broader Topgeschenken.nl group, though explicit ownership details are not disclosed.

Name

Topbloemen.nl

Legal name

Topbloemen.nl

Website

https://topbloemen.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Topbloemen.nl is a Dutch online flower and gift marketplace, founded in 1999, serving consumers and businesses with bouquet, plant, and gift delivery across the Netherlands and 48 countries via its own courier network and 500+ affiliated florists.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Florists (45931)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Online flower delivery
• Flower bouquets
• Same-day delivery
• Funeral flowers
• Corporate gifting

Headquarters

HQ city

Nieuw-vennep

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct product sales (bouquets, plants, gift combinations): One-time transaction sales of flower bouquets, plants, and combideal gift combinations (flowers with chocolates, wine, teddy bears, balloons) to consumers and business customers. Customers pay per order at point of purchase. Additional revenue from gift cards (Topbloemen Giftcard).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Topbloemen.nl is an online flower delivery platform that sells and delivers hand-bound bouquets, potted plants, funeral flowers, and bouquet-plus-gift combinations across the Netherlands and internationally to 48 countries. Customers order via the company's own e-commerce website, choose delivery dates and addresses, and have flowers assembled by a 500+ affiliated florist network and delivered via the company's own courier fleet, with same-day delivery available when ordered before 13:00.

Product overview

Topbloemen.nl is an online flower delivery platform operating as part of the Topgeschenken.nl group, offering a comprehensive portfolio of floral products and services. The core offering consists of hand-bound bouquets (Zomerboeketten, Alle Boeketten, Rozen, Veld- en Plukboeketten) and occasion-specific arrangements (birthday, wedding, funeral, get-well, thank you, birth, congratulations, and romantic bouquets). The product line spans multiple tiers: budget-friendly bouquets under €25, sustainable eco-certified options (Duurzame Boeketten with Green Florist certification), premium luxury arrangements (Luxe Boeketten), and potted plants. Value-added offerings include Bloemen met Cadeau (bouquets combined with chocolates, wine, teddy bears), international delivery to 48 countries, and specialized Zakelijke Oplossingen for corporate customers. Rouwbloemen (funeral flowers) represent a dedicated vertical with specialized designs and ordering workflows. The company operates its own delivery fleet for same-day delivery in the Netherlands and maintains a 7-day freshness guarantee across its product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Alle Boeketten (All Bouquets) Mixed bouquets hand-bound by affiliated florists featuring roses, gerberas, lilies, chrysanthemums, and seasonal flowers, priced from €19.95 and sold via the Topbloemen.nl e-commerce platform for individual gifting occasions across the Netherlands.
• Zomerboeketten (Summer Bouquets) Seasonal summer bouquets featuring sunflowers, lilies, and summer flowers in warm, vibrant colors, including named arrangements such as Zora, Estella, and Larissa, sold for personal gifting and same-day delivery across the Netherlands.
• Rozen (Roses) Rose bouquets including red, red-pink, and mixed color combinations, romantic love bouquets, red rose bunches, and rose combinations with gifts such as teddy bears and candy boxes, priced from €39.95 and sold for romantic gifting and special occasions.
• Duurzame Boeketten (Sustainable Bouquets) Eco-friendly bouquets certified with the Green Florist label, featuring sustainably grown flowers with lower environmental impact, fair labour practices, and transparent supply chains, priced from €19.95 and sold to consumers seeking sustainable floral options.
• Luxe Boeketten (Luxury Bouquets) Premium bouquets for special occasions including wedding bouquets, congratulation bouquets, and elaborate arrangements often combined with chocolates and gifts, priced from €37.95 to €46.95, sold to consumers for high-end gifting.
• Veld- en Plukboeketten (Field and Pick Bouquets) Natural, wild-style bouquets featuring flowers arranged at varying heights with grasses and foliage for a rustic field-picked appearance, alongside organised pick bouquets, priced from €19.95 and sold for casual and decorative gifting.
• Planten (Plants) Indoor plants including Anthurium, Phlebodium, Sanseveria, lilies, and hydrangeas, featuring air-purifying and easy-care varieties delivered in stylish baskets, sold for home and office decoration.
• Gelegenheden (Occasion Bouquets) Occasion-specific bouquets covering birthday (from €26.95), congratulations (from €29.95), get-well (from €26.95), thank-you (from €27.95), wedding (from €46.95), birth (from €44.95), and romantic/love (from €31.95) bouquets for individual gift-givers across the Netherlands.
• Bloemen met Cadeau (Flowers with Gift) Bouquet and gift combinations pairing flowers with wine, Tony's Chocolonely chocolates, teddy bears, balloons, and greeting cards, sold to consumers seeking all-in-one gifting solutions.
• Rouwbloemen (Funeral Flowers) Funeral arrangements including wreaths, funeral bouquets, heart-shaped arrangements, standing sprays, and loose roses for graves in multiple styles and sizes, priced from €49.95 to €269.00, supplied to nearly all known funeral organisations in the Netherlands and to bereaved families.
• Boeketten tot €25 (Bouquets Under €25) Affordable bouquets priced under €25 featuring seasonal flowers, gerberas, roses, alstroemeria, and chrysanthemums in compact arrangements, sold to budget-conscious consumers for casual gifting.
• Internationale Bezorging (International Delivery) Flower delivery service to 48 countries including Belgium (from €24.95), Germany (from €35.95), France (from €49.95), Australia (from €59.95), USA (from €69.95), and other international destinations, executed via local florist and courier partner networks.
• Zakelijke Oplossingen (Business Solutions) Corporate account offering for business customers including bulk ordering, custom quotes, ERP/SRM integration, business gifting solutions, and invoice payment, sold to corporate buyers in the Netherlands for employee gifts, client relations, and event gifting.
• Topbloemen Giftcard Gift cards available for purchase on the Topbloemen.nl website to give as gifts to friends and family for use against future flower orders.

Quantifiable outcome

• 9.0 out of 10 customer satisfaction score from 311,963 reviews
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Green Florist / FSI (Floral Sustainability Initiative)coreStrategic or Co-development PartnerTopbloemen.nl partners with the Green Florist certification programme and FSI 2025 (Floral Sustainability Initiative) to offer a certified sustainable bouquet range. These bouquets meet at least 80% compliance with FSI standards covering environmental cultivation, fair labour conditions, and supply chain transparency.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/topbloemen-nederland-bv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topbloemen.nl