Gardners
Service Graphics is a UK-based graphic design and commercial print group operating from nine UK sites, delivering large-format and small-format visual communications, signage, exhibition builds, and digital asset services to global enterprise and public-sector clients across retail, luxury, sports, events, property, drinks and museums sectors.
- Company typePrivate
- Founded1976
- HeadquartersCardiff, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Gardners does
Service Graphics is a UK-headquartered graphic design and large-format/small-format commercial printing company operating as Service Graphics from a central London Farringdon headquarters and eight additional UK production and distribution sites in Aberdeen, Birmingham, Glasgow, Edinburgh, Manchester/Cheadle, Skelmersdale, and two dedicated mail hubs. The company delivers end-to-end visual communications, spanning consultation and graphic design, large-format print to fabrics, wallpapers and rigid substrates (including Iridesse-enabled small-format digital print), tension fabric graphics, retail POS/POP and window displays, signage, wayfinding, stadium and event branding, exhibition stand design and build, marketing suite and hoarding signage, floor graphics, building wraps, pop-up shops, and conventional small-format products such as brochures, business cards, catalogues, CAD plan prints, documents, posters, banners and vehicle graphics. Adjacent service lines include creative craftsmanship, bid solutions, mailing services, a Brand Assets Portal, Project Vault document management, and secure scanning and archiving.
Revenue is generated primarily through project-based, quote-driven enterprise engagements with global brands and public-sector clients including Gymshark, Burberry, Lacoste, Charlotte Tilbury, Liverpool FC, UEFA, Eurovision 2023, Qatar Museum, Aldi, Buckingham Palace and Charity Super.Mkt, typically billed under multi-year contracts; transactional small-format print, mailing distribution, and managed scanning/archiving services provide complementary recurring or per-job revenue. The go-to-market model is consultative enterprise field sales, supported by a website, SEO presence, and case-study-driven content marketing, with seven vertical sector specializations (drinks, events & experiences, museums & attractions, property & construction, retail, luxury retail, sports) anchoring demand generation and account expansion.
Ownership, founding date, headcount, and financials are not disclosed in the available source data, and no AI/ML capabilities are described; the business is presented as privately held, operating from nine UK locations, with no evidence of global geographic expansion or material adjacent technology pivots.
Gardners firmographics
Firmographics- Name
- Gardners
- Legal name
- Service Graphics
- Website
- https://www.gardners.co.uk/
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Service Graphics is a UK-based graphic design and commercial print group operating from nine UK sites, delivering large-format and small-format visual communications, signage, exhibition builds, and digital asset services to global enterprise and public-sector clients across retail, luxury, sports, events, property, drinks and museums sectors.
- Ownership category
- akta.pro rank
Gardners industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Indoor and Outdoor Display Advertising (541850), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Service Industries For The Printing Trade (2790)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
- akta.pro secondary industries
- Graphic Design & Visual Content Production (BPAFAIAC), Event Signage, Props & Custom Installations (HSACAOAG), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)
Keywords
Where Gardners is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Gardners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Large Format Print Services: Revenue from producing large format graphics including display graphics, tension fabric graphics, signage, wayfinding, building wraps, floor graphics, and exhibition stands. This is a project-based revenue stream with custom specifications for each client.
- Small Format Digital Print: Revenue from digital printing services including brochures, leaflets, business cards, stationery, catalogues, posters, banners, and vehicle graphics. Primarily transactional with per-job pricing.
- Creative Craftsmanship Services: Custom creative design and production services for bespoke visual communications solutions.
- Bid Solutions: Specialized printing solutions for tender and bid documentation processes.
- Mailing Services: Direct mail and distribution services for marketing campaigns and communications.
- Secure Scanning & Archiving: Document scanning and secure archiving services for business continuity and compliance.
- Brand Assets Portal: Digital platform services for brand asset management and distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Projects |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Gardners product offering
Product offeringCore offering
Service Graphics provides end-to-end visual communications for enterprise and global brand clients, delivering large format print (display graphics, tension fabric graphics, retail POS/POP displays, signage, wayfinding, stadium and event branding, exhibition stands, marketing suite graphics, window displays, floor graphics, hoardings, building wraps, and pop-up shops) and small format digital print (brochures, leaflets, business cards, stationery, CAD plan printing, catalogues, posters, banners, training manuals, and vehicle graphics). Complementary services include creative craftsmanship, bid solutions, mailing services, secure scanning and archiving, and the Brand Assets Portal.
Product overview
Service Graphics is an award-winning graphic design and printing company offering a comprehensive portfolio of visual communication services. The core offering consists of Large Format Print services (including display graphics, tension fabric graphics, retail POS/POP displays, signage/wayfinding/stadium branding, exhibition stand design, marketing suite graphics, retail window displays, floor graphics, hoarding signage, building wraps, and pop-up shop design) and Small Format Digital Print services (including brochures, leaflets, business cards, stationery, CAD plan printing, catalogues, documents, posters, banners, wayfinding signage, secure/confidential print, training manuals, and vehicle graphics). Additional services include creative craftsmanship, bid solutions, mailing services, brand assets portal, secure scanning and archiving, and Project Vault project management. The company serves sectors including drinks, events and experiences, museums and attractions, property and construction, retail, luxury retail, and sports.
Differentiator
Problem solved
Functional benefit
Products and services
- Large Format Print
- Small Format Digital Print
- Creative Craftsmanship
- Bid Solutions
- Mailing Services
- Secure Scanning and Archiving
- Brand Assets Portal
- Project Vault
Companies that use Gardners
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
Gardners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gardners partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Gardners competitors and assessment
Company assessmentDirect peers
- Aspect Sign Systems: UK signage and display manufacturer producing retail signage, wayfinding and architectural graphics. Overlaps with Service Graphics' signage, wayfinding and retail display offerings.
- PressOn: Large format digital printing company serving UK and European brands with display graphics, retail POS and exhibition solutions. Highly comparable large format and display capability set to Service Graphics.
- Blaze Signs & Graphics: UK signage, large format print and vehicle graphics provider serving enterprise and retail customers. Overlaps directly with Service Graphics' signage, building wraps and retail display offerings.
- Pureprint Group: UK commercial printing group producing catalogues, brochures, direct mail and marketing collateral. Comparable to Service Graphics' small format digital print, catalogue and mailing services.
- ESP Group: UK print and display provider producing large format graphics, signage, retail POS and event branding for enterprise clients. Directly comparable to Service Graphics' retail and event visual communications work.
- Moss: UK-based provider of exhibition, event and retail display solutions including custom-build stands and branded environments. Comparable to Service Graphics' exhibition stand design and build and event branding business.
- Hollywood Monster: UK-based large format print specialist producing graphics, signage, displays and event branding for enterprise and retail clients. Direct competitor to Service Graphics in large format print and visual communications for the UK market.
- L+L Print Group: UK commercial printer offering lithographic, digital and large format print plus finishing and mailing services. Overlaps with Service Graphics' small and large format print, mailing and document offerings.
- Rapptr Graphics: UK-based graphics and signage producer serving retail, events and exhibitions with large format print and installation. Comparable to Service Graphics' retail and event visual communications.
- Halo Print Management: UK print management and production company handling commercial print, large format and document solutions for corporate clients. Comparable multi-format print proposition to Service Graphics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gardners social profiles
Digital presenceGardners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gardners leadership team
Management profileNumber of profiles
Gardners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gardners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gardners
What does Gardners do?
Service Graphics provides end-to-end visual communications for enterprise and global brand clients, delivering large format print (display graphics, tension fabric graphics, retail POS/POP displays, signage, wayfinding, stadium and event branding, exhibition stands, marketing suite graphics, window displays, floor graphics, hoardings, building wraps, and pop-up shops) and small format digital print (brochures, leaflets, business cards, stationery, CAD plan printing, catalogues, posters, banners, training manuals, and vehicle graphics). Complementary services include creative craftsmanship, bid solutions, mailing services, secure scanning and archiving, and the Brand Assets Portal.
Is Gardners a public or private company?
Gardners is a private company. It is classified as unknown and is currently operating.
When was Gardners founded?
Gardners was founded in 1976. It employs 101 to 250 people.
Where is Gardners based?
Gardners is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Gardners make money?
Seven revenue lines are on record. Large Format Print Services are the primary driver. The others are small Format Digital Print, creative Craftsmanship Services, bid Solutions, mailing Services, secure Scanning & Archiving and brand Assets Portal.
Who are Gardners's main competitors?
Direct peers on record are Aspect Sign Systems, PressOn, Blaze Signs & Graphics, Pureprint Group, ESP Group, Moss, Hollywood Monster, L+L Print Group, Rapptr Graphics and Halo Print Management.
Does Gardners have an API?
No public API is recorded for Gardners.
What industry is Gardners in?
Gardners's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays), with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 323111 and its SIC code is 7330.