Together In Dementia Everyday

What Together In Dementia Everyday does

Together In Dementia Everyday (tide) is a UK-wide registered charity that operates as an involvement network of current and former unpaid carers of people living with dementia. Headquartered in Liverpool with a Scotland office in Glasgow, the charity was originally established around 2008 as a project within Life Story Network CiC and became an independent charity in 2019 (registered in England & Wales as no. 1186976 and in Scotland as SC050339). Its mission is to leverage carers' lived experience to influence health and social care delivery, research, and policy across the UK, and it explicitly does not receive government funding.

The organisation's core product surface is the Carer Development Programme, a suite of co-produced online workshops covering emotional wellbeing, advocacy, dementia education, and communication, supplemented by named peer-support groups (Carers Coffee Morning, Male Carers Group, Young Onset Carers Group, Former Carers Group) and co-produced resource libraries including the Living Grief booklets and storybank, Shared Care workbooks for carers and care homes, and the Dementia Dekh Bhaal culturally specific programme for South Asian carers. All services are delivered free of charge to carers, primarily online via Zoom and the tide.uk.net website, with Vimeo used for video content; technology is not a differentiator, and the underlying value lies in the co-produced content and carer expertise.

Commercially, tide operates as a non-profit raising income from individual donations (via the Enthuse platform), institutional grants (the largest being a £1.2M Big Lottery Fund award in 2018, plus an £85K Life Changes Trust contract and a £10K Luye Pharma grant), corporate partnerships (Roche, LACE Partners, G&W, ITSTestkits, F&E Associates), and research co-production funding (SPIN-D Dementia+, TIMES, SPLENDID, CareCoach). The charity runs with 1-10 employees and serves a UK population of roughly 540,000-670,000 unpaid dementia carers, with no pricing model or subscription product.

Name

Together In Dementia Everyday

Legal name

Together In Dementia Everyday

Website

https://www.tide.uk.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Together In Dementia Everyday is a wellness center that offers dementia training and elder care services.

Ownership category

akta.pro rank

Product category

Dementia Carer Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family Caregiver Coaching, Education & Support (HSABAIAI)

akta.pro secondary industries

Caregiver Support, Coaching & Training (HLADALAG), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL), Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Dementia carer support
• Peer support groups
• Carer training programmes
• Dementia advocacy services
• Nonprofit health charity

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: TIDE relies on donations from individuals and supporters. The website provides options for one-time donations through their Enthuse platform. Katey's cycling challenge demonstrates individual fundraising efforts supporting the organisation.
2. Grants and Funding: Major grants from institutional funders including Big Lottery Fund (£1.2 million received in 2018), Life Changes Trust (funding Scotland operations), and Luye Pharma (£10,000 grant). TIDE is not government-funded and relies on grants to sustain operations.
3. Corporate Partnerships: Partnerships with companies such as Roche (campaign collaboration), LACE Partners (charity of the year), and others providing financial support, employee engagement, and brand association. Corporate gifts or sponsorships are a key revenue stream.
4. Research Participation Support: TIDE receives funding to support carer involvement in research programmes such as SPIN-D Dementia+ network, TIMES research, and SPLENDID programme. Tide is funded as a Strategic Co-production partner for these research initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

tide is a UK-wide involvement network that supports unpaid and former carers of people with dementia through free peer-support groups, training programmes, bereavement resources, advocacy and co-production opportunities. The charity centres carer lived experience to influence health and social care, professional training, research and policy, delivering services such as the Carer Development Programme, Dementia Dekh Bhaal (South Asian communities), specialised male/young-onset/former-carers groups, the Shared Care training pack for care homes, and the Living Grief booklets and Storybank.

Product overview

Together In Dementia Everyday (tide) is a UK-wide involvement network of unpaid carers and former carers of people living with dementia. The organisation is not a technology product company; its offerings are entirely service, education, and support oriented. The core programme is the Carer Development Programme — a suite of co-produced online workshops and sessions covering emotional wellbeing, advocacy, dementia education, and peer support. Around this core, tide offers multiple peer support groups (Carers Coffee Morning, Male Carers Group, Young Onset Carers Group, Former Carers Group), thematic resources and booklets (Living Grief and Bereavement, Living Grief Storybank), specialist project work (Dementia Dekh Bhaal for South Asian carers), corporate partnership services (workshops and awareness training for employers), and an active research programme supporting carer involvement in dementia research. Additional resources include Shared Care training materials for care homes and a national advice and helplines directory. All products and services are free to carers and are delivered primarily online.

Differentiator

Problem solved

Functional benefit

Brands

• Dementia Dekh Bhaal: A project set up by tide to address the needs of South Asian carers, commissioned by HMR Clinical Commissioning Group and Rochdale Borough Council in 2018.
• Carer Development Programme

Products and services

• Carer Development Programme

Quantifiable outcome

• Approximately 670,000 carers of people with dementia in UK save the state £11 billion annually, yet many lack adequate support services
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and supporting.

• SPIN-D Dementia+ NetworkcoreStrategic or Co-development PartnerTIDE is a Strategic Co-production Partner for the SPIN-D Dementia+ network, focusing on brain health, prevention and early intervention. The four-year partnership includes carer involvement opportunities, with Margaret Flynn as Research Associate coordinating TIDE's research activities. Two TIDE carers are members of SPIN-D's Core Lived Experience Group.
• RochestrategicStrategic or Co-development PartnerWorked in partnership with Roche on the 'Front of Mind campaign' which aimed to put carers' needs at the heart of dementia care by improving diagnosis rates and introducing a proper dementia pathway. This campaign focused on supporting carers throughout the dementia journey.
• LACE PartnerssupportingGTM or Marketing PartnerLACE Partners, a London-based HR, workforce, and payroll transformation consultancy, chose TIDE as one of their two charity partners for their annual CSR initiative. The partnership involves fundraising, awareness activities, and volunteering. Many LACE colleagues have personal experiences of supporting family members with dementia.
• Dementia UnitedstrategicStrategic or Co-development PartnerTIDE supports Dementia United in identifying carer representatives to sit on their governance groups (Strategic Board and Implementation Operations Group). Dementia United aims to make Greater Manchester the best place to live for people with dementia.
• Innovations in DementiastrategicStrategic or Co-development PartnerTIDE works alongside Innovations in Dementia as Strategic Co-production partners in the SPIN-D Dementia+ network, focusing on brain health and early intervention initiatives.
• Liverpool Chinese WellbeingsupportingStrategic or Co-development PartnerTIDE collaborates with Liverpool Chinese Wellbeing as Strategic Co-production partners in the SPIN-D Dementia+ network, bringing diverse community perspectives to dementia research.
• Dementia Carers CountsupportingGTM or Marketing PartnerTIDE works closely with Dementia Carers Count to share resources and refer carers to each other. Dementia Carers Count is a charity supporting carers of people with dementia with free courses and personalised support.
• Alzheimer's SocietysupportingGTM or Marketing PartnerTIDE collaborates with Alzheimer's Society on various initiatives. TIDE trustees contribute to Alzheimer's Society publications through the Readers' Panel, and TIDE supports Dementia Friends sessions.
• Dementia UKsupportingGTM or Marketing PartnerTIDE maintains a referral relationship with Dementia UK, directing carers to Admiral Nurses and the Dementia UK Helpline for additional support.
• Life Story NetworkcoreStrategic or Co-development PartnerLife Story Network CiC is the original host organisation of TIDE. TIDE started as a project within Life Story Network before becoming a separate charity in 2019. Life Story Network CiC was the original recipient of the Big Lottery Fund grant. TIDE is also known as Life Story Network (CiC).
• University of East Anglia / Norwich Clinical Trials UnitstrategicStrategic or Co-development PartnerTIDE supports the CareCoach programme, adapting a Dutch model of carer education for the UK, coordinated through Norwich Clinical Trials Unit at UEA.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Dementia Carers Count: UK charity providing free courses, personalised support, and resources specifically for unpaid family carers of people with dementia. Most directly comparable peer, with shared referral relationship and overlapping mission.
• Dementia UK: UK charity offering specialist dementia nurse (Admiral Nurse) support, a national helpline, and resources for families affected by dementia. Tide has a formal referral relationship with Dementia UK, and both serve the same primary persona of unpaid dementia carers.
• Innovations in Dementia: UK community interest company run by and for people with dementia that works alongside tide as Strategic Co-production partners in the SPIN-D Dementia+ network. Highly comparable as a small lived-experience-led dementia organisation.
• Young Dementia UK: UK charity supporting people with young onset dementia and their families. Overlaps with tide's dedicated Young Onset Carers Group and addresses similar peer support and information needs for the same underserved demographic.
• Rare Dementia Support: UK service run by the UCL Dementia Research Centre providing support networks for people with rare forms of dementia and their carers. Comparable in providing condition-specific peer support groups and direct engagement with dementia research.

Broad incumbents

• Alzheimer's Society: The largest UK dementia charity, providing information, support services, research funding, and the Dementia Friends programme. A broad incumbent with overlapping carer support, research co-production, and policy influence; tide trustees contribute to its Readers' Panel and Dementia Friends sessions.
• Carers UK: National UK charity advocating for and supporting unpaid carers across all conditions. Comparable on carer policy, employer engagement, and helpline provision, though it is condition-agnostic versus tide's dementia specialism.
• Carers Trust: Major UK charity network providing local carer support services, employer engagement, and policy advocacy. Broad incumbent serving unpaid carers across conditions with similar peer support, training, and corporate partnership offerings.

Emerging players

• Dementia Adventure: UK charity providing dementia-friendly holidays, supported breaks, and nature-based activities for people with dementia and their carers. Comparable as a small UK charity serving unpaid dementia carers, but with a distinct experiential/activities focus.

Others

• Life Story Network: The original CiC host organisation of the tide programme before tide became an independent charity in 2019. Closely related as the founding parent, with overlapping leadership (Ruth Eley, Jean Tottie) and continuing strategic alignment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/tide_carers
• YouTubevimeo.com/togetherindementia
• Facebookfacebook.com/tidecarers
• LinkedInlinkedin.com/company/tide-together-in-dementia-everyday

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Together In Dementia Everyday