Red Bull Bragantino

Name

Red Bull Bragantino

Legal name

Red Bull Bragantino

Website

https://redbullbragantino.com.br

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Other Spectator Sports (711219), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

akta.pro secondary industries

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Experiential, Event & Sponsorship Marketing (BPAFAAAH), Soccer/Football Footwear & Apparel Retail (CRAMACAC)

Keywords

• Professional football club
• Brazilian football
• Football match tickets
• Youth football academy
• Club merchandise

Headquarters

HQ city

Paulista

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Red Bull Bragantino is a Brazilian professional football club that competes in Brasileirão Série A, Copa do Brasil, and Copa Sudamericana, delivering matchday entertainment at Estádio Municipal Cicero De Souza Marques. Its commercial offerings include official Puma-branded merchandise (Home, Away, and II kits) sold through the Red Bull Shop, the Massa Bruta TV streaming platform, the Casa Red Bull Bragantino fan venue, and youth football camps such as the Red Bull Bragantino Camp.

Product overview

Red Bull Bragantino operates as a Brazilian football club offering a portfolio of products and services centered on its professional football teams (masculine and feminine), youth academies, and fan engagement experiences. The core offering includes match participation in Brasileirão Serie A and Copa Sudamericana competitions. Supporting products include Massa Bruta TV (content streaming platform), Casa Red Bull Bragantino (fan venue experience), Red Bull Bragantino Camp (youth training events), and official merchandise through the Red Bull Shop. The club competes in multiple competitions including Brasileirão Serie A, Copa do Brasil, and Copa Sudamericana, with the 'Massa Bruta' being the club's nickname and fan collective identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Massa Bruta TV

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Santos FC: Brazilian football club with historic youth-development reputation competing in Série A. Comparable as a peer in the same league with a similar academy-driven competitive model.
• New York Red Bulls: MLS club also owned by Red Bull and part of the same football network. Comparable as a Red Bull-operated club applying shared methodology, scouting, and player-trading logic in a different geography and league.
• RB Leipzig: German Bundesliga club under Red Bull GmbH ownership and the flagship of the Red Bull football network. Most directly comparable in ownership structure, cross-club talent transfers, and methodology-driven player development, operating at a larger European scale.
• Red Bull Salzburg: Sister club within the Red Bull football network, Austrian Bundesliga side operated under the same ownership and methodology. Directly comparable multi-club-ownership model, talent-development pipeline, and brand-led commercial playbook applied to European football.
• Sociedade Esportiva Palmeiras: Top-tier Brazilian football club competing in Brasileirão Série A. Direct sporting peer for league performance, continental qualification, and commercial scale comparisons.
• Clube de Regatas do Flamengo: Brazilian Série A powerhouse with the largest fanbase in Brazil. Most relevant peer in the same league for benchmarking broadcasting tier revenue, sponsorship scale, and merchandising potential that Red Bull Bragantino is competing for.
• Sport Club Corinthians Paulista: Historic São Paulo-based Brasileirão Série A club. Peer for Brazilian top-flight benchmarking across fanbase size, sponsorship categories, and Puma-style apparel partnerships.
• Clube Atlético Mineiro: Brazilian Série A club with similar commercial and merchandising profile. Comparable for benchmarking Série A sponsorship tiers, Puma kit deals, and digital content monetization in Brazilian football.
• São Paulo Futebol Clube: São Paulo state rival competing in Brasileirão Série A. Comparable as a Brazilian football club operating in the same state and sharing the metropolitan São Paulo fan market.

Broad incumbents

• City Football Group (Manchester City): Multi-club ownership platform operating Manchester City and a global network of clubs. Analogous strategic-comparable as another large multi-club-owner applying shared methodology and cross-club player development across geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/RedBullBraga
• LinkedInlinkedin.com/company/red-bull-bragantino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Bull Bragantino