Book of Us

What Book of Us does

Book of Us is a direct-to-consumer e-commerce brand operated by PlanetArt, LLC, selling print-on-demand customized books and gifts for relationship-occasion gifting. Founded in 2019 and headquartered in Eden Prairie, Minnesota (with PlanetArt's corporate headquarters in Calabasas, California), the company targets three primary personas: couples celebrating relationship milestones, best friends commemorating platonic bonds, and pet owners seeking personalized keepsakes. The catalog spans nine occasion-themed books (Story of Us, Anniversary, Birthday, Best Friends, Wedding Proposal, Long Distance, Valentine's Day, Galentine's Day, Christmas), a scratch-off Dating Adventures book, customized photo collage puzzles, and pet-themed gifts.

The platform is built around a real-time product customization preview system with drag-and-drop page swapping and reordering, allowing customers to personalize products from cover to cover before purchase. All products are printed in the USA and delivered through a Magento-based e-commerce storefront (bookofus.com) with no physical retail or third-party marketplace presence. Pricing is unit-based at $29.99 for most books and $39.99 for the 500-piece puzzle, with free shipping on orders over $65, a 30-day money-back guarantee, and seasonal promotional codes.

The business model is straightforward one-time-purchase e-commerce with no subscription, B2B, or wholesale channel. Marketing relies on owned organic social (Instagram, Facebook, LinkedIn, YouTube), a content blog, an email newsletter with first-order incentives (10% off), and occasion-based promotional campaigns (e.g., SUMMER30). Book of Us operates as an imprint alongside I See Me!, an established personalized children's books brand, within the PlanetArt family of personalized product brands. No external funding rounds, revenue figures, or leadership team details are disclosed.

Name

Book of Us

Legal name

PlanetArt, LLC

Website

https://bookofus.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Book of Us, a PlanetArt, LLC imprint, is a direct-to-consumer e-commerce brand selling print-on-demand customized books and gifts for couples, best friends, and pet owners across anniversary, birthday, and occasion-based gifting categories.

Ownership category

akta.pro rank

Product category

Personalized Gifts & Custom Books

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)

akta.pro secondary industries

Novelty & Humor Gifts Retail (CRALAJAB), Picture Book Publishing (MPAJAFAA)

Keywords

• Customized books
• Personalized gifts
• Anniversary gifts
• Custom photo puzzles
• Relationship keepsakes

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Customized Books Sales: One-time purchase of personalized books including Story of Us, Anniversary, Birthday, Best Friends, Wedding Proposal, Long Distance, Valentine's Day, Galentine's Day, and Christmas themed books. Products are made to order with custom printing.
2. Customized Puzzles Sales: Sale of customized photo collage puzzles in various piece counts, such as 500-piece puzzles.
3. Pet-Themed Gifts: Customized gifts specifically designed for pets and their owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Book of Us designs and sells customized, print-on-demand books and photo puzzles for relationship-themed occasions such as anniversaries, birthdays, Valentine's Day, Best Friends, weddings, and pets. Customers personalize content via a real-time online preview with drag-and-drop page swapping, and the finished products are printed and shipped from the USA as one-off keepsake gifts.

Product overview

Book of Us is an imprint of I See Me! that specializes in customized books and gifts, primarily focused on relationship-themed personalization products. The core offering consists of customized books including the Story of Us (relationship book), Best Friends, Birthday, Anniversary, and Dating Adventures (scratch-off book). Additional products include Customized Photo Collage Puzzles and pet-themed gifts. All products are print-on-demand customized items manufactured in the USA, featuring real-time preview customization tools that allow customers to personalize their orders from cover to cover before production.

Differentiator

Problem solved

Functional benefit

Products and services

• Customized Book of Us: Story of Us The flagship customized book that celebrates a couple's relationship, customizable from cover to cover with real-time preview. Measures 8.5 x 8.5 inches with 32+ pages, printed in the USA, priced at $29.99 with a 98% rating from 205 reviews.
• Customized Book of Us: Anniversary An anniversary celebration book that tells a couple's love story as a unique keepsake gift, customizable from cover to cover. Rated 96% from 13 reviews.
• Customized Book of Us: Birthday A customized birthday-themed book personalized for the recipient, with a 100% rating from 4 reviews and priced at $29.99.
• Customized Book of Us: Best Friends A customized book celebrating friendship between best friends, customizable from cover to cover, with 55 customer reviews and a 98% rating, priced at $29.99.
• Dating Adventures Scratch-Off Book A customized scratch-off book featuring dating adventures and date night activities for couples.
• Customized Photo Collage Puzzle (500 Pieces) A customized photo collage puzzle available in 500 pieces, priced at $39.99, with 2 customer reviews.
• Customized Gifts for Pets Customized gifts featuring pet themes and personalization options, designed for pet owners.

Quantifiable outcome

• 98% customer satisfaction rating on Story of Us product (205 reviews)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Artifact Uprising: Premium DTC photo books, prints, and personalized keepsakes sold to occasion-gifters. Comparable in premium DTC positioning, made-in-USA production, and relationship/milestone gifting customer base.
• Hooray Heroes: Personalized children's and family storybooks sold DTC with strong international reach. Comparable in customization engine, print-on-demand model, and gift-occasion positioning, particularly for parents and couples.
• Personalization Mall: DTC retailer specializing exclusively in personalized gifts across many categories including books, puzzles, and keepsakes. Direct peer on personalization breadth, occasion catalog, and direct-to-consumer gifting model.
• Wonderbly: Personalized children's and relationship storybooks sold DTC globally with a strong customization engine. Comparable in product format and personalization depth, though skewed toward kids/family; overlaps Book of Us in adult relationship gifting.
• I See Me!: Sister imprint under PlanetArt, LLC specializing in personalized children's storybooks using the same print-on-demand and customization engine as Book of Us. Direct peer in product format, personalization mechanics, and go-to-market motion.
• LoveBook: Long-running DTC brand selling personalized books for couples and loved ones across multiple relationship occasions. Direct peer because it competes for the same customer need (relationship-themed personalized keepsakes) using a similar customization and printing model.
• Put Me In The Story: Personalized storybook publisher that licenses major characters and sells DTC. Comparable in print-on-demand personalized book format and gifting positioning, with overlap in milestone/keepsake use cases.

Broad incumbents

• Minted: DTC marketplace for personalized stationery, art, and gifts sold across occasions including weddings, holidays, and anniversaries. Overlaps with Book of Us on occasion-driven personalized gifting and premium DTC positioning.
• Shutterfly: Large personalized photo products platform offering photo books, cards, calendars, and gifts across all occasions. Broad incumbent overlapping with Book of Us in photo puzzles and personalized books, with much wider assortment and marketing scale.
• Etsy (personalized gifts): Global marketplace with a deep long-tail of personalized book and gift sellers competing for the same occasion-driven gifting searches. Acts as both a discovery channel and a competitive substitute for niche personalized brands like Book of Us.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqbQ_P9zpoBmIEO4DHN-G_w
• Facebookfacebook.com/bookofus
• LinkedInlinkedin.com/company/bookofus
• Instagraminstagram.com/bookofusofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Book of Us