Asian Strategy & Leadership Institute

What Asian Strategy & Leadership Institute does

Asian Strategy & Leadership Institute (ASLI) is a Malaysia-based think tank and leadership development organization, registered in 1993 (company registration 199301005723 / 260460-D), operating from Sunway University facilities in Sunway City, Selangor. It runs three core offerings: Events & Conferences (including the SEILS series, Sir Jeffrey Cheah Distinguished Speakers Series, and DDS dialogues), Leadership & Training programs (LEADERISE: C-Suite, Entrepreneurship & Design Thinking, Public Policy & Governance, and Strategic Communication & Influence), and ASLI Insights, a publication stream on geopolitical, economic, and social topics affecting Asia and the Global South. The institute serves government officials, C-suite executives, and youth audiences, with explicit engagement extending to Southeast Asia and the Global South through embassy relationships and academic partnerships such as Harvard University.

ASLI's business model is anchored in event-driven and community-led go-to-market: conferences and speaker series are delivered directly at Sunway venues (Rooftop Terrace @ Graduate Centre) and partner locations (Liberal Latté), while training programs are sold via website-based registration. No proprietary technology platform underpins delivery, and pricing is not publicly disclosed; events appear free to attendees, with revenue likely derived from training fees, institutional sponsorship, and underwriting tied to the Jeffrey Cheah Foundation and Sunway ecosystem. The organization's competitive positioning rests on brand association with Sunway University and the Jeffrey Cheah Foundation, recurring flagship series, and a content library of published insights.

Strategic priorities articulated by ASLI include promoting leadership and ESG principles, harnessing AI and technology for societal wellbeing, providing lifelong learning, strengthening regional dialogue and trade, and enhancing community wellbeing. Distribution is regional and relies on direct event delivery, the ASLI Insights blog, and organic social channels including Instagram (@asli_myofficial). No funding rounds, acquisitions, or restructuring events are disclosed, and the organization operates as a private, independent entity closely affiliated with — but not formally owned by — the Sunway education ecosystem.

Name

Asian Strategy & Leadership Institute

Legal name

Asian Strategy & Leadership Institute

Website

https://asli.com.my

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

ASLI is a Malaysia-based think tank and leadership institute, founded 1993 and affiliated with Sunway University and the Jeffrey Cheah Foundation. It runs conferences, executive training, and policy insights targeting government officials, business leaders, and youth across Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Event and Conference Operations: ASLI generates revenue through organizing and hosting conferences, dialogues, and speaking events. Events range from the SEILS series to Distinguished Speakers Series featuring international academics and thought leaders.
2. Leadership and Training Programs: The organization offers structured training programs in areas such as Entrepreneurship & Design Thinking, Public Policy & Governance, and Strategic Communication. These programs serve as a revenue stream for professional development services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ASLI is a Malaysia-based think tank and leadership institute that organizes conferences and dialogue series, delivers professional leadership and training programs (including the LEADERISE C-Suite executive program and courses on Entrepreneurship & Design Thinking, Public Policy & Governance, and Strategic Communication), and publishes policy insights on regional economic, political, and societal topics affecting Asia and the Global South. Events and programs target government officials, corporate executives, and youth audiences, hosted at Sunway University facilities and partner venues.

Product overview

ASLI operates as a knowledge services organization offering a platform-plus-modules architecture comprising three core offerings: (1) Events & Conferences for regional dialogue and knowledge sharing, (2) Leadership & Training including the LEADERISE C-Suite executive program, and (3) Insights for published analysis. Key modules include the Sir Jeffrey Cheah Distinguished Speakers Series and SEILS discussion series. The organization focuses on strategic priorities spanning leadership development, AI and technology, lifelong learning, regional trade cooperation, and community wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Conferences

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sunway UniversitycoreStrategic or Co-development PartnerASLI operates within the Sunway ecosystem and hosts events at Sunway University facilities including the Graduate Centre. The partnership provides venue access, institutional credibility, and potential cross-promotion opportunities. ASLI's privacy notice and policies link to Sunway University's website.
• Jeffrey Cheah FoundationcoreStrategic or Co-development PartnerASLI is associated with the Jeffrey Cheah Foundation, as evidenced by the foundation logo appearing on the website footer. This relationship connects ASLI to the broader Sunway educational ecosystem and the foundation's initiatives in education and leadership development.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• INSEAD Executive Education: Global business school with a major executive education division serving the same C-suite/leadership development audience that ASLI's LEADERISE C-Suite program targets.
• Milken Institute: Global think tank that convenes large-scale conferences (e.g., Milken Conference) and publishes research on economic and policy topics — a broader incumbent in the same 'think tank + convening + insights' category as ASLI.
• World Economic Forum: Global convener of policy and business leaders through flagship events and published insights — a much larger incumbent operating in the same convening/policy-dialogue category as ASLI.
• IMD Business School: Switzerland-based business school with a strong executive education and leadership development portfolio — competes for the same regional C-suite training spend that ASLI's LEADERISE program targets.
• Brookings Institution: Global think tank producing policy research and convening events on economic, governance, and international affairs — broadly comparable to ASLI's insights-and-convening model at much greater scale.
• Harvard Kennedy School: Leading global institution for public policy and leadership education and convening; the Harvard faculty (e.g., Fernando Reimers) appearing in ASLI's SEILS series underlines the institutional adjacency and competitive overlap for policy leadership training.

Direct peers

• CIMB ASEAN Research Institute: Malaysia-based regional think tank producing ASEAN policy insights and convening dialogues among business and government leaders — comparable focus and audience to ASLI's policy dialogue series.
• Asia School of Business: Malaysia-based business school co-founded with MIT that delivers executive education and leadership programs alongside conferences and dialogues, mirroring ASLI's training-plus-events model and overlapping government/business audience.
• ISEAS-Yusof Ishak Institute: Singapore-based think tank focused on Southeast Asia policy, regional dialogue, and convening events — closely comparable to ASLI's regional policy-dialogue and insight-publishing mandate.
• Lee Kuan Yew School of Public Policy: Asia-focused public policy and leadership school offering executive programs and policy dialogues for senior government officials and executives — directly comparable to ASLI's Public Policy & Governance training and policy-convening work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/asli_myofficial
• Xx.com/aslimyofficial
• Facebookfacebook.com/ASLImyofficial
• LinkedInlinkedin.com/company/aslimyofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Strategy & Leadership Institute