Greiff capital management

What Greiff capital management does

Greiff Capital Management AG is a bank-independent, owner-managed asset manager based in Freiburg im Breisgau, Germany, authorized by BaFin to provide financial portfolio management, investment advice, investment brokerage, contract brokerage, and proprietary trading. The firm serves semi-professional and professional investors in Germany and selected European markets, supervising more than €2 billion in fund assets across Single-Fonds, Dachfonds (fund-of-funds structures), and Partner-Fonds, alongside the GreiffSELECT discretionary wealth-management mandate. Distribution combines direct institutional sales, the proprietary PartnerLOUNGE platform for partner fund distribution, a service-KVG partnership with HANSAINVEST for fund administration, and content-led acquisition through trade media and partner platforms such as FondsSuperMarkt and e-fundresearch.com.

The company's core technology and intellectual property sit in its wholly-owned Greiff Research Institut GmbH subsidiary, which has produced the bi-weekly DER FONDS ANALYST publication for more than 25 years, the annual Capital Studie (co-published with Capital magazine since 2012), the FUNDamental hybrid fund-portrait magazine, the ZASTER consumer-finance magazine, and the weekly Greiffbar column by CEO Volker Schilling. GreiffSELECT draws on a screened universe of more than 8,000 funds using quantitative metrics (Tracking Error, Information Ratio) and qualitative manager-research to construct broadly diversified mandates, while Single-Fonds and Partner-Fonds are built on the same research backbone. The technology stack beyond the proprietary research platform is standard: web analytics (Google Analytics, Matomo, Hotjar), marketing automation (Klick-Tipp), CRM, and Morningstar Direct for competitive analysis — no AI/ML components are disclosed.

The revenue model is asset-management-fee-driven, with subscription and recurring income supplemented by research-publication monetization. Management and advisory fees on Single-Fonds, Dachfonds, Partner-Fonds, and GreiffSELECT mandates form the principal revenue stream, on an AUM base of over €2 billion. DER FONDS ANALYST generates subscription revenue from professional-investor readers; FUNDamental is sold per fund edition to fund management companies for distribution and marketing use; and PartnerLOUNGE activities produce distribution and marketing fees. The company's go-to-market is sales-led and relationship-driven, anchored by direct relationships with professional investors, a small management team of 11-50 employees, and the public profile of its leadership team (Vorstand Volker Schilling, Aufsichtsratsvorsitzender Edgar Mitternächt). Customer concentration is distributed across named partner fund managers (KEYNOTE S.A., Der Zukunftsfonds, Oberbanscheidt & Cie, Perspektive Asset Management, Shareholder Value Management, and others) rather than a few anchor accounts.

Name

Greiff capital management

Legal name

Greiff capital management AG

Website

https://greiff-ag.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Greiff Capital Management AG is a bank-independent, owner-managed German asset manager for professional investors, supervising over €2 billion in fund assets through Single-Fonds, Dachfonds, Partner-Fonds, and the GreiffSELECT discretionary wealth-management mandate, supported by proprietary research from its Greiff Research Institut subsidiary.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Fund of Funds & Multi-Manager Mutual Funds (FSAAAEAL)

Keywords

• Asset management
• Fund of funds
• Portfolio management
• Fund research
• Wealth management

Headquarters

HQ city

Freiburg Im Breisgau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fund Management Fees: Greiff Capital Management AG generates revenue through management fees on its supervised funds (Single-Fonds, Dachfonds, Partner-Fonds). As a bank-independent asset manager authorized by BaFin for financial portfolio management, investment advice, investment brokerage, and proprietary trading, the company earns fees based on assets under management. The company oversees more than 2 billion euros in fund assets.
2. Research Publication Subscriptions: DER FONDS ANALYST is financed entirely through subscribers, enabling independent, conglomerate-independent, and neutral reporting. The publication provides transparent, detailed, and well-founded analysis of the German public fund market every 14 days.
3. FUNDamental Magazine Fees: The FUNDamental hybrid fund portrait magazine is produced individually per fund and offered to fund management companies for use in distribution and marketing, generating fees for the Greiff Research Institut.
4. Wealth Management / GreiffSELECT: Discretionary portfolio management service (Vermögensverwaltung) that invests in the best active strategies from over 8,000 analyzed funds, generating fees from professional investor clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Greiff Capital Management AG is a bank-independent, owner-managed asset manager that develops and distributes its own fund products (Single-Fonds, Dachfonds/Fund of Funds, Partner-Fonds), offers discretionary portfolio management through GreiffSELECT, and provides proprietary fund research and analysis through the Greiff Research Institut. The company manages the full investment value chain in-house, from quantitative and qualitative fund analysis to product structuring, portfolio management, and ongoing monitoring.

Product overview

Greiff Capital Management AG is a bank-independent, owner-managed asset manager for professional investors offering a comprehensive suite of fund products and research services. The core offering consists of GreiffSELECT (discretionary wealth management investing across 8,000+ analyzed funds), Single-Fonds (innovative standalone funds), Dachfonds (fund-of-funds structures), and Partner-Fonds (partner-distributed funds through the PartnerLOUNGE platform). Supported by the Greiff Research Institut, the company produces multiple publications including DER FONDS ANALYST (bi-weekly fund analysis newsletter), FUNDamental (hybrid fund portrait magazine), Die Greiffbar (weekly financial column), ZASTER Magazin (financial education for young audiences), Die Capital Studie (annual fund manager activity study), and DFA-Sonderdruck (special print editions). The entire value chain around funds—analysis, management, and distribution—is bundled under one roof.

Differentiator

Problem solved

Functional benefit

Products and services

• Single-Fonds (Single Funds) Independently developed and managed single-strategy investment funds offered to professional and semi-professional investors.
• Dachfonds (Fund of Funds) Multi-manager fund of funds products that allocate capital across selected underlying investment funds using Greiff's proprietary research and selection process.
• Partner-Fonds (Partner Funds) Co-developed fund products distributed in cooperation with selected partner fund management companies, broadening access to Greiff's fund research and selection capabilities through partner distribution networks.
• GreiffSELECT Discretionary portfolio management service that allocates capital across selected funds on the basis of Greiff Research Institut's quantitative and qualitative fund analysis, tailored to professional and semi-professional clients.
• DER FONDS ANALYST Subscription-based research publication produced by the Greiff Research Institut providing ongoing quantitative and qualitative fund analysis, ratings, and market commentary to professional subscribers.
• FUNDamental Professional magazine published by Greiff covering topics and analyses related to investment funds for professional readers, including fund industry figures, trends, and detailed articles.
• Greiff Research Institut In-house fund research institute that conducts proprietary quantitative and qualitative analysis of investment funds, supporting the firm's product management, selection processes, and external research offerings.
• Die Capital Studie Annual study documenting the performance of Dachfonds and individual fund recommendations over the previous year, including metrics such as tracking error and information ratio versus relevant benchmarks.
• PartnerLOUNGE Partner event and engagement platform that brings together Greiff's fund management partners for networking and information exchange around Greiff's product universe and research findings.

Quantifiable outcome

• Over 2 billion euros in supervised fund assets under management
• +3 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• HANSAINVESTcoreTechnology or IntegrationHANSAINVEST serves as a Service-KVG (service capital investment company) for Greiff AG, providing fund administration services. The collaboration is described as professional and at eye level, with Dr. Jörg Stotz noting that 'badisch and hanseatisch fit together well' and expressing anticipation for mutual growth.
• KEYNOTE S.A.flagshipStrategic or Co-development PartnerKEYNOTE S.A. entered a strategic partnership with Greiff to make the Keynote Spin-Off Fund accessible to a broader European audience under the Greiff PartnerLOUNGE. Peter Heim (KEYNOTE) praised the highly professional setup spanning sales, marketing, and trading.
• Der ZukunftsfondscoreGTM or Marketing PartnerGreiff AG handles the marketing and portfolio management of Der Zukunftsfonds, a modern investment product with all freedoms but without the politics of large financial market players. Lenny Fischer (Vorsitzender Anlageausschuss) described Greiff as a valuable sparring partner on the path to big common goals.
• Greiff Research Institut GmbHcoreStrategic or Co-development PartnerA wholly-owned subsidiary that conducts all fund research and analysis for Greiff Capital Management AG. It produces DER FONDS ANALYST, the Capital Studie, FUNDamental magazine, ZASTER Magazin, and all other research publications. It is responsible for all editorial content and fund analysis.
• Liberty Specialty Markets Europe S.à.r.l.minorOthersProfessional liability insurance provider for Greiff Capital Management AG. Provides combined asset loss liability insurance for financial service companies, D&O/E&O coverage.
• Capital MagazincoreStrategic or Co-development PartnerGreiff Research Institut publishes the annual Capital Studie together with Capital magazine since 2012. This study on fund manager activity has become a reference for identifying truly active and successful managers.
• FondsSuperMarktminorChannel Partner/ Reseller/ DistributorPartner platform with approximately 18,000 end customers that distributes Greiff publication content and fund information to retail and semi-professional investors.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deka Investment: Deka Bank's asset management arm serving the German Sparkassen network with single funds, fund-of-funds, and portfolio management. Broad incumbent peer with direct overlap in German Dachfonds and multi-manager products.
• DWS Group: Frankfurt-headquartered global asset manager (formerly Deutsche Asset Management) with a large German fund franchise spanning active, passive, multi-asset and alternatives. Comparable to Greiff on the German fund-research and Dachfonds segments but competes from a far larger platform and brand footprint.
• M.M.Warburg & CO: Hamburg-based independent German private bank with a dedicated asset-management division offering single funds, mandates, and wealth management. Comparable to Greiff on bank-independent positioning and German professional-investor client base, with significantly broader capital-markets capabilities.
• FERI AG: German multi-affiliate investment group (FERI, MLP, RVM) providing multi-manager portfolio management, advisory, and family-office services. Comparable to Greiff on discretionary portfolio management and Dachfonds-style multi-manager solutions, with broader scale and service breadth.
• Union Investment: One of Germany's largest asset managers (part of the DZ Bank / cooperative banking group) offering active funds, Dachfonds, and portfolio management across all major asset classes. Broad incumbent peer to Greiff with overlapping single-fund and multi-manager products but materially larger scale and distribution.

Direct peers

• Acatis Investment: Frankfurt-based independent German value-oriented asset manager offering single funds, fund-of-funds and wealth management. Comparable to Greiff's Dachfonds, Single-Fonds, and GreiffSELECT offering and its bank-independent, research-driven ethos.
• Lupus alpha: Frankfurt-based German boutique asset manager running active equity, fixed-income, and fund-of-funds products for institutional and intermediated clients. Comparable to Greiff on boutique scale, active-management philosophy, and Dachfonds/fund-of-funds capabilities.
• DJE Kapital AG: German bank-independent, owner-managed asset manager running equity, multi-asset and fund-of-funds strategies for professional and private clients. Comparable to Greiff in independent positioning, multi-manager/Dachfonds capabilities, and German/Austrian distribution focus.
• Flossbach von Storch: Cologne-based bank-independent asset manager offering multi-asset funds, single funds, and wealth management with strong brand authority in the German-speaking market. Directly comparable to Greiff on independent, owner-managed structure, Dachfonds-style portfolios, and professional-investor focus.
• Sauren Fonds-Service AG: Cologne-based German fund-rating and fund-of-funds specialist with proprietary manager-research methodology. Closely comparable to Greiff Research Institut's 25+ year DER FONDS ANALYST research engine and the Dachfonds/PartnerLOUNGE product set.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

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• Xx.com/greiffag

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greiff capital management