Leipzig Tourismus und Marketing

What Leipzig Tourismus und Marketing does

Leipzig Tourismus und Marketing GmbH (LTM), headquartered at Grimmaischer Steinweg 8 in Leipzig, Germany, is the official destination management organization (DMO) for the city of Leipzig and the surrounding 49-municipality Leipzig Region. Founded in 2008 and structured as a privately held GmbH (HRB 123 48, Amtsgericht Leipzig), LTM markets 63 city districts and over 1,000 attractions across Saxony to leisure tourists, business event planners, group tour operators, families, and tourism partner businesses. It serves these audiences through the leipzig.travel portal, the Explore Leipzig mobile application, a 'Willkommen in Leipzig' podcast, themed travel packages, the LEIPZIG CARD and LEIPZIG REGIO CARD welcome passes, the Leipzig Convention Bureau for MICE events, and physical Tourist-Information offices at Katharinenstraße 8.

The product portfolio is built on a multi-vendor integration stack rather than proprietary systems. Booking and reservation functionality is delivered through bookingkit and feratel's TOSC5 engine, accommodation inventory through HRS, outdoor maps and routes through outdooractive layered on OpenStreetMap and OpenWeatherMap, and event content through urbanite. Curated packages (e.g., 3-day Family Safari from EUR 315 per person, 3-day Music City short break from EUR 255 per person) bundle partner accommodation with attraction tickets; LEIPZIG CARD provides ÖPNV access plus discounts across the partner network. The Leipzig Convention Bureau operates a separate B2B channel at leipzig-convention.com connecting event planners to venues and hotels through the Leipzig Convention Network.

Revenue mechanics combine direct consumer sales of packages and passes, commission-based accommodation intermediation, transaction fees on tours and experiences sold through booking partners, professional services revenue from the Convention Bureau, and on-site souvenir and brochure sales at Tourist-Information offices. Distribution spans direct e-commerce, telephone and email booking, physical retail, partner resellers, and field sales for the MICE segment. The organization is led by Managing Director Volker Bremer, with Thomas Köhn serving as Data Protection Officer. LTM supports five website languages (DE, EN, FR, PL, CS) and operates under GDPR, with a stated accessibility framework referencing WCAG 2.2, BITV 2.0, and EN 301 549, supported by Web Inclusion's Eye-Able tool.

Name

Leipzig Tourismus und Marketing

Legal name

Leipzig Tourismus und Marketing GmbH

Website

https://leipzig.travel

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Leipzig Tourismus und Marketing GmbH is the official destination marketing organization for Leipzig and the surrounding Leipzig Region in Saxony, Germany. It markets 1,000+ regional attractions, sells curated travel packages and welcome cards, and operates the Leipzig Convention Bureau for MICE events.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Destination marketing
• Tourism services
• Convention bureau
• Travel packages
• Tourist information

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays and Tour Packages: Pre-packaged travel offerings including accommodation, activities, and experiences sold directly through the website. Examples include family safari packages (ab 315 EUR p.P.), music city short breaks (ab 255 EUR p.P.), and cycling tours through Leipziger Neuseenland.
2. Welcome Cards (LEIPZIG CARD & LEIPZIG REGIO CARD): Tourist passes offering public transport (ÖPNV) discounts and reduced entry to attractions and restaurants throughout Leipzig and the surrounding region.
3. Accommodation Booking Services: Hotel room intermediation and booking service through external partners (HRS) and direct inquiries, providing commission-based revenue.
4. Tours and Experiences Booking: Sale of city tours, guided experiences, and round trips through booking partners like bookingkit and feratel.
5. Convention Bureau Services: Leipzig Convention Bureau facilitates MICE (meetings, incentives, conferences, events) bookings through the Leipzig Convention Network, connecting event planners with venues and hotels.
6. Souvenir and Regional Products: Sale of souvenirs, regional specialties, postcards, cycling and hiking maps at Tourist-Information offices.
7. Brochures and Promotional Materials: Distribution and sale of informational brochures, travel guides, and promotional materials for Leipzig and the region.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Leipzig Tourismus und Marketing GmbH is the official destination management and marketing organization (DMO) for Leipzig and the Leipzig Region. It markets and sells pre-packaged city breaks and themed travel packages, operates the LEIPZIG CARD and LEIPZIG REGIO CARD tourist passes, intermediates accommodation and tour bookings through third-party platforms, distributes brochures and souvenirs at physical Tourist-Information offices, and runs the Leipzig Convention Bureau for MICE (meetings, incentives, conferences, events) clients. Service is delivered via the leipzig.travel website, Explore Leipzig mobile app, telephone/email booking service, and partner resellers.

Product overview

Leipzig Tourismus und Marketing GmbH operates leipzig.travel, a comprehensive tourism marketing platform for Leipzig and the Leipzig Region. The company offers a portfolio of digital and physical services including: the Explore Leipzig mobile app for digital city tours; themed travel packages (Familiensafari, Musikstadt Leipzig packages); LEIPZIG CARD/LEIPZIG REGIO CARD welcome passes; the 'Willkommen in Leipzig' podcast; and the Leipzig Convention Bureau for MICE services. Physical visitor support is provided through the Tourist-Information center. The platform integrates with multiple booking and content partners (bookingkit, feratel, outdooractive, HRS) to deliver comprehensive travel planning tools.

Differentiator

Problem solved

Functional benefit

Brands

• Leipzig Convention: Convention bureau service for meetings, conferences, and MICE events in Leipzig, operating at leipzig-convention.com

Products and services

• Explore Leipzig App Mobile application for iOS and Android providing digital self-guided city tours of Leipzig with interactive walking routes and themed content such as the Bücherspur Leipzig literary trail, targeting individual visitors seeking independent exploration.
• Willkommen in Leipzig Podcast Audio podcast series providing travel tips and destination information about Leipzig and the Leipzig Region for prospective and current visitors.
• LEIPZIG CARD & LEIPZIG REGIO CARD Tourist pass products offering free public transport (ÖPNV) and discounts of approximately 10-15% at partner attractions and restaurants across Leipzig city (LEIPZIG CARD) and the wider region (LEIPZIG REGIO CARD).
• Kurzurlaub Familiensafari – LEIPZIG REGION mit Kindern Pre-packaged 3-day family safari in the Leipzig Region including accommodation at RIFF Resort in Bad Lausick, Döllnitzbahn (Wilder Robert) narrow-gauge railway rides, and Zoo Leipzig admission including the Tropenerlebniswelt Gondwanaland. Pricing from 315 EUR per person without meals, with breakfast and half-board add-ons; up to two children free with two paying adults.
• Kurzurlaub Musikstadt Leipzig Pre-packaged 3-night music-city short break including partner-hotel accommodation with breakfast, a combined city tour, and admission to Bach-Museum Leipzig, Mendelssohn-Haus Leipzig, and GRASSI Museum für Musikinstrumente. Pricing from 255 EUR per person in a double room with 99 EUR single-room supplement.
• Tourist-Information Leipzig Walk-in visitor center at Katharinenstraße 8 in central Leipzig providing travel information, brochures, souvenirs, regional products and ticket sales to leisure visitors on weekdays and weekends.
• Leipzig Convention Bureau Dedicated B2B service under the Leipzig Convention sub-brand and leipzig-convention.com site that connects corporate event planners and incentive travel agencies with venues, hotels and supporting programmes in Leipzig for meetings, incentives, conferences and events (MICE).
• Reiseangebote (Travel Packages Catalogue) Curated catalogue of pre-built travel offers combining accommodation, activities and entrance tickets, including cycling tours around Leipziger Neuseenland, family safaris and music-city themed breaks, available for booking through leipzig.travel.
• Bücherspur Leipzig Digital themed walking trail exploring Leipzig's literary heritage accessible through the Explore Leipzig mobile app for self-guided cultural discovery in the city center.

Quantifiable outcome

• 63 city districts, 49 municipalities, 1000+ attractions promoted through platform

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• bookingkit GmbHcoreTechnology or IntegrationBooking technology provider powering the online booking and reservation system for tours, activities, and experiences on the leipzig.travel platform.
• outdooractivecoreTechnology or IntegrationOutdoor activity platform providing maps, hiking routes, and cycling trail data for the Leipzig Region's active tourism offerings.
• feratel media technologies AGcoreTechnology or IntegrationBooking system (TOSC5) provider enabling online booking capabilities for accommodations and tourism services.
• HRScoreChannel Partner/ Reseller/ DistributorHotel booking platform providing accommodation inventory and booking services integrated with the LTM platform.
• neusta destination.one GmbHcoreTechnology or IntegrationWebsite design, concept development, and technical implementation partner for the leipzig.travel digital platform.
• Leipzig Convention NetworkcoreStrategic or Co-development PartnerNetwork of venue partners, hotels, and service providers supporting the Leipzig Convention Bureau in delivering MICE events and conferences.
• LEIPZIG CARD / LEIPZIG REGIO CARD PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of attractions, restaurants, and transport providers accepting the Welcome Cards and offering discounts to cardholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hamburg Tourismus GmbH: Regional DMO for Hamburg providing destination marketing, Hamburg CARD, conventions sales, and visitor information; structurally and economically comparable to LTM across B2C, B2B, and MICE motions.
• München Tourismus (Munich Tourism): Municipal DMO for Munich combining city marketing, touristic packages, and a robust conventions/sales force; comparable structure to LTM with mature MICE infrastructure and similar leisure-versus-business visitor mix.
• Köln Tourismus GmbH: Cologne's official city tourism organization operating destination marketing, CologneCard, and an event/congress capability; comparable mid-sized German city DMO with similar product breadth to LTM.
• Dresden Marketing GmbH: Official destination marketing organization for the neighboring Saxony state capital of Dresden; operates the same regional-DMO playbook (destination portal, package tours, convention bureau, Tourist-Information) at broadly comparable scale and is the closest geographic peer to LTM.
• Frankfurt Tourismus + Congress GmbH: Frankfurt's municipal DMO with an explicit, named congress/convention bureau; directly comparable to LTM on the MICE side and a useful benchmark for convention-revenue mix.
• Berlin Tourismus & Kongress GmbH (Visit Berlin): Germany's largest city DMO, running destination marketing, a Berlin Welcome Card analogue, and a major convention bureau; serves as the scale benchmark that LTM's model is patterned on and competes with for inbound mindshare.
• Stuttgart-Marketing GmbH: DMO for Stuttgart combining city marketing, conventions sales, and visitor services under one GmbH; same municipal ownership structure and product surface area as LTM.
• Düsseldorf Tourismus GmbH: Regional DMO for Düsseldorf with a similar mix of city marketing, leisure packages, and convention services; another like-for-like benchmark for LTM's operating model.

Broad incumbents

• Deutsche Zentrale für Tourismus (GNTB / Germany Travel): National DMO for inbound tourism to Germany; sits one layer above LTM in the destination-marketing stack and is the partner/incumbent that LTM coordinates with for international campaign activity.
• Tourismus Marketing Sachsen GmbH: State-level DMO for Saxony that sits above LTM in the destination-marketing hierarchy; shares jurisdiction, brand strategy, and international marketing functions, making it a parent/incumbent peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LeipzigTourismus
• Facebookfacebook.com/leipzigtravel
• LinkedInlinkedin.com/company/ltm-leipzig-region
• Instagraminstagram.com/leipzigtravel
• Pinterestpinterest.de/leipzigtravel
• Xx.com/leipzigtourist

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leipzig Tourismus und Marketing