Auto Training Academy

What Auto Training Academy does

Auto Training Academy (ATA) is a privately-held training and coaching business founded in 2018 by Damian Boudreaux and headquartered in Austin, Texas. The company delivers relationship-based sales methodology to individual automotive sales professionals and dealership managers, teaching techniques for generating repeat-and-referral business independent of showroom floor traffic. Its core offering is the 100 Cars Club, a monthly coaching and mentoring membership co-led by Boudreaux and world-record holder Ali Reda (1,582 cars sold in 2018, 202 in a single month), with a supporting portfolio that includes the free Auto Success Blueprint lead-generation program, the 'Keep It Simple Selling' (KISS) and 'How to Sell 100 Cars' books, the I AM personal-development program, and ticketed live seminars.

The product surface is entirely content- and coaching-based with no proprietary technology platform. Delivery is via a standard web-based membership portal (programs.autotrainingacademy.com), owned ebook/landing-page properties, an extensive YouTube video series library, an active blog, and live seminar events. Distribution is direct-to-consumer through ATA's owned digital storefront and event channels; no third-party resellers, enterprise channels, or international distribution are described.

ATA's business model combines a recurring monthly subscription (100 Cars Club), one-time book and digital product sales, fee-based live seminars, and a freemium lead-magnet program. The company is individually owned by Boudreaux, with no institutional funding, parent company, or disclosed financial metrics, and operates with 1-10 employees serving a US-only audience of automotive salespeople and dealership managers.

Name

Auto Training Academy

Legal name

Auto Training Academy

Website

https://autotrainingacademy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Auto Training Academy is a privately-held training and coaching company founded by Damian Boudreaux in Austin, Texas, that teaches automotive sales professionals relationship-based selling techniques. It delivers a monthly membership program, books, live seminars, and free lead-magnet training targeting individual car salespeople and dealership managers in the United States.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (611430)

akta.pro primary industry

Automotive (EDABALAB)

Keywords

• Automotive sales training
• Relationship selling coaching
• Car sales mentoring
• Dealership sales coaching
• Salesperson training programs

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Membership / Coaching Program: The 100 Cars Club is a monthly coaching, mentoring, and learning program billed on a recurring monthly subscription basis. It provides ongoing training content, mentorship, and community access led by Damian Boudreaux and Ali Reda. This represents the company's primary recurring revenue stream.
2. Books and Digital Products: The company sells physical and digital books including 'How to Sell 100 Cars' and 'Keep It Simple Selling' (KISS), along with associated bonus content pages. These are one-time purchase products generating transactional revenue.
3. Live Seminars and Events: ATA offers live seminars and events for automotive sales professionals and dealership managers. These are fee-based programs with separate terms and conditions from the website's general terms of use.
4. Auto Success Blueprint (Free Lead Magnet): A free advanced-level training program serves as a lead-generation tool to attract automotive sales professionals into the company's ecosystem, subsequently converting them to paid membership and product customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Auto Training Academy provides coaching, mentoring, and learning programs for automotive sales professionals, centered on a relationship-based selling methodology. Its flagship offering is the 100 Cars Club, a monthly membership delivering ongoing training, mentorship, and community led by founder Damian Boudreaux and world record-holding salesperson Ali Reda. The company also sells books, live seminars, a free Auto Success Blueprint training program, and personal development content aimed at helping individual car salespeople build consistent, high-volume businesses.

Product overview

Auto Training Academy is a training and coaching company for automotive sales professionals founded by Damian Boudreaux. The company offers a portfolio of products centered on relationship-based selling methodology for the auto industry. The flagship offerings include the 100 Cars Club (a monthly coaching and mentoring membership program), the Auto Success Blueprint (a free advanced-level training series), and the Keep It Simple Selling (KISS) book teaching the 3-Step Selling Process. Additional products include the How to Sell 100 Cars book, the I AM personal development program, live seminars, and various video content series (Real-ationship Series, Quality of Life, Ali Reda's Road to Sales Success). The company also maintains a membership platform for program access. The educational approach emphasizes authenticity, customer relationship building, and the concept of solving transportation problems rather than pushing cars.

Differentiator

Problem solved

Functional benefit

Brands

• 100 Cars Club: A monthly coaching, mentoring, and learning program designed for automotive salespeople, featuring Damian Boudreaux and Ali Reda.
• Auto Success Blueprint
• I AM Program
• Keep It Simple Selling (KISS)
• How to Sell 100 Cars

Products and services

• 100 Cars Club

Quantifiable outcome

• Ali Reda achieved 202 cars sold in a single month (December 2018), breaking the world record of 173, and 1,582 cars sold in a single year (2018), using ATA's relationship-selling methodology.
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Sandler Training: Sandler Training is a large, established global sales and sales management training franchise. While it serves all industries rather than auto specifically, it competes for the same sales-training dollar in the SMB/professional market and operates a similar coaching/subscription content model.
• Tony Robbins Business Mastery: Tony Robbins' Business Mastery program is a high-ticket business and sales training program targeting entrepreneurs and sales professionals. Comparable to ATA's higher-end coaching and live seminar offerings in the sales/business training category.
• Ziglar Inc. Ziglar is a legacy sales training and personal development brand offering corporate and individual sales training, certification programs, and motivational content. Comparable to ATA in the sales-coaching/content/personal-development space, though broader across industries.
• Grant Cardone Enterprises: Grant Cardone runs a large sales training, coaching, and content empire including books, online programs, and live events. While broader than automotive, it competes directly for the same salesperson/entrepreneur customer pursuing relationship and volume-selling skills.

Direct peers

• Automotive Training Institute: Automotive Training Institute provides F&I, sales, and management training to dealerships nationwide, including individual coaching and peer-group programs. ATA competes for the same auto dealership training budget and serves a similar auto sales professional audience.
• Joe Verde Group: Joe Verde Group is one of the most established automotive sales training and coaching companies in the US, offering sales management training, sales process training, and individual coaching for car salespeople. Direct overlap with ATA in target customer (auto salespeople), methodology (sales process coaching), and delivery (workshops, books, digital training).

Emerging players

• DealerStrong: DealerStrong provides automotive sales training, leadership coaching, and digital content specifically for dealerships. Smaller and more niche than Joe Verde Group but overlaps directly with ATA in serving auto sales professionals through coaching and content.
• Dave Cantin Group: Dave Cantin Group provides automotive dealership M&A advisory alongside executive coaching and leadership training for dealership principals. Tangential overlap with ATA's training/coaching offerings but with a more senior buyer (dealership owners/principals) and broader business services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DamianBoudreaux
• YouTubeyoutube.com/channel/UCLQl-UxUpGtlHQlmgJZEwWw
• Facebookfacebook.com/autotrainingacademy
• LinkedInlinkedin.com/company/auto-training-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Training Academy