ObiCoach
ObiCoach (DBA tCoach) is a San Francisco-based, online college admissions coaching service offering affordable, asynchronous courses — covering essays, balanced college lists, and financial aid — to high school students and parents, delivered via Google Classroom, video, chat, and SMS.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ObiCoach does
ObiCoach, founded in 2016 in San Francisco and operating as an LLC (also doing business as tCoach), delivers affordable, tech-enabled college admissions coaching to high school students and their parents. The company has between 1 and 10 employees and is led by four co-founders: Dave (CEO), Chris (VP Operations), Wendy (VP Product), and Jon (full-stack developer). Its product is positioned as a low-cost alternative to private college counselors, with offerings priced from $59 (Mastering Financial Aid) through $189 (College Here I Come) up to $999 (Flex Essay Workshop and Weekend Workshop).
The underlying platform is asynchronous and infrastructure-light: course delivery runs on Google Classroom, supplemented by pre-recorded video lectures, an in-product 'ObiCoach Guided Chat' workflow, and SMS text messaging for outreach and support. This stack allows the same curriculum to be reused across cohorts without proportional counselor headcount, which is the operational mechanism that makes sub-$200 pricing economically viable.
The business model is direct-to-consumer one-time payments with no subscription or licensing structure disclosed. Revenue is generated per-course enrollment with price points spanning $59–$999, and go-to-market combines organic D2C acquisition with at least one school-channel partnership — Woodside High School, where services are sponsored by the Woodside High School Foundation. No external funding has been disclosed, and the company has coached 'hundreds of students' over its operating history.
ObiCoach firmographics
Firmographics- Name
- ObiCoach
- Legal name
- ObiCoach, LLC
- Website
- https://obicoach.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ObiCoach (DBA tCoach) is a San Francisco-based, online college admissions coaching service offering affordable, asynchronous courses — covering essays, balanced college lists, and financial aid — to high school students and parents, delivered via Google Classroom, video, chat, and SMS.
- Ownership category
- akta.pro rank
ObiCoach industry classification
Industry- Product category
- College Admissions Coaching
- NAICS
- Educational Services (611), Educational Support Services (6117), Educational Support Services (61171), Educational Support Services (611710), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Personal Statement / Essay / Supplemental Writing Support (EDANAEAF)
- akta.pro secondary industries
- Financial Aid, Scholarships & FAFSA/CSS Profile Support (EDANAEAI), Summer Programs, Research & Extracurricular Planning for Admissions (EDANAEAL)
Keywords
Where ObiCoach is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ObiCoach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Self-Paced Online Programs and Workshops: ObiCoach generates revenue through direct-to-consumer sales of online programs and workshops priced at $59 to $999. Programs are delivered via Google Classroom, video, and chat, with no salesperson involvement required. The flagship 'College Here I Come' program is priced at $189 and provides a comprehensive 14-module curriculum covering the full college application process. A la carte workshops like 'Creating a Balanced List' ($79) and 'Mastering Financial Aid' ($59) provide modular alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | College Here I Come — comprehensive college admissions program covering major selection, college list building, essay writing, applications, and financial aid. |
| One time/ perpetual license | Pay-as-you-go | Flex Essay Workshop — 14-Day intensive essay writing workshop covering UC essays and Common App essay with personal feedback. |
| One time/ perpetual license | Pay-as-you-go | Weekend Workshop — essay workshop delivered over three weekends (3-4 hours per day). |
| One time/ perpetual license | Pay-as-you-go | Creating a Balanced List — weekend workshop helping students identify schools, assess fit, and build a reach/target/safety college list. |
| One time/ perpetual license | Pay-as-you-go | Mastering Financial Aid — program covering financial aid lingo, FAFSA, CSS Profile, scholarships, and comparing financial aid offers. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ObiCoach product offering
Product offeringCore offering
ObiCoach sells affordable, text-message-based college admissions coaching packages directly to high school students and their parents. Each package pairs the customer with a named coach who guides them through a specific admissions topic — such as building a college list, drafting the personal essay, or completing financial aid forms — via SMS, supported by Google Classroom materials and pre-recorded video lectures. Pricing is set per package, ranging from $59 to $999, with installment payment plans offered on higher-priced offerings.
Product overview
ObiCoach is an online college coaching platform offering a portfolio of video- and assignment-based programs delivered through Google Classroom. The core offering is the College Here I Come comprehensive admissions program ($189), which can be supplemented with specialized workshops: the Flex Essay Workshop for essay writing (7/14-day or Weekend formats, $999), Creating a Balanced College List for list-building ($79), and Mastering Financial Aid for financial aid guidance ($59). All programs leverage Google technology (Classroom, video, chat) and include personal coach review and SMS/text reminders. The platform is positioned as an affordable alternative to private college coaching, targeting high school juniors and seniors navigating the college application process.
Differentiator
Problem solved
Functional benefit
Products and services
- College Here I Come End-to-end college admissions coaching package priced at $189, guiding a high school student through the full college application process via text-message coaching with a named ObiCoach coach, supplemented by video lectures and Google Classroom materials.
- Flex Essay Workshop Premium unlimited personal-essay coaching package priced at $999 (with installment payment options), pairing the student with a dedicated coach for extensive back-and-forth drafting, editing, and feedback on college application essays via SMS.
- Creating a Balanced College List Single-topic coaching package priced at $79 that helps a high school student build a balanced list of target, match, and reach colleges, delivered via text-message coaching with a named ObiCoach coach.
- Mastering Financial Aid Entry-level financial aid coaching package priced at $59 that walks a student and family through FAFSA completion and financial aid strategy via SMS coaching with an ObiCoach coach.
Quantifiable outcome
- Hundreds of students coached into selective universities using the ObiCoach process
- +1 more outcomes
Companies that use ObiCoach
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
ObiCoach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
ObiCoach partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Woodside High SchoolcoreWoodside High School has partnered with ObiCoach to deliver a best-in-class essay approach to its students. Each workshop begins with an in-person kickoff session on the high school campus. Each student is then assigned a personal essay coach who reviews the student's ideas and essay drafts and provides feedback over the weeks following the kickoff. Thanks to the Woodside High School Foundation's Fund-a-Need initiative for elevating College and Career Readiness, Woodside students receive this workshop and personal coaching completely free of charge.
- Woodside High School FoundationcoreThe Woodside High School Foundation's Fund-a-Need initiative funds the ObiCoach essay workshop for Woodside students, making the program and personal coaching free for all Woodside High School students in the program. This foundation sponsorship represents a meaningful financial commitment that removes cost as a barrier to access.
- Google (Google Classroom)coreObiCoach leverages Google Classroom as the primary delivery platform for its programs, using it to deliver structured assignments, house video lecture content, provide tip-sheets and templates, and enable students to track their progress through the college admissions process. Google technology powers the workshop's flexibility and asynchronous delivery model.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
ObiCoach competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ObiCoach compliance and trust
Trust signalCompliance1 record
ObiCoach financial estimates
Financial estimateRevenue estimate
Valuation estimate
ObiCoach leadership team
Management profileNumber of profiles
Profiles5 records
ObiCoach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ObiCoach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ObiCoach
What does ObiCoach do?
ObiCoach sells affordable, text-message-based college admissions coaching packages directly to high school students and their parents. Each package pairs the customer with a named coach who guides them through a specific admissions topic — such as building a college list, drafting the personal essay, or completing financial aid forms — via SMS, supported by Google Classroom materials and pre-recorded video lectures. Pricing is set per package, ranging from $59 to $999, with installment payment plans offered on higher-priced offerings.
Is ObiCoach a public or private company?
ObiCoach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ObiCoach founded?
ObiCoach was founded in 2016. It employs 1 to 10 people.
Where is ObiCoach based?
ObiCoach is headquartered in San Francisco, United States, in the North America region.
How does ObiCoach make money?
One revenue line is on record: self-Paced Online Programs and Workshops.
Does ObiCoach have an API?
No public API is recorded for ObiCoach.
What industry is ObiCoach in?
ObiCoach's product category is College Admissions Coaching. Its primary akta.pro industry code is EDANAEAF, Personal Statement / Essay / Supplemental Writing Support, with a secondary code of EDANAEAI, Financial Aid, Scholarships & FAFSA/CSS Profile Support. Its NAICS code is 611 and its SIC code is 8200.