What VETTER Krantechnik does

VETTER Krantechnik GmbH is a German industrial crane manufacturer founded in 1889 and headquartered at a new production facility on the Kalteiche in Haiger, Hesse. The company designs and produces a portfolio of crane systems and load handling equipment including column and wall-mounted slewing jib cranes (capacities up to 40 tonnes), gantry and portal crane systems (up to 10 tonnes), the ErgoLine® ergonomic light crane system (up to 1 tonne), ROTOMAX® load turning devices (1-100 tonnes across five models), MOBILUS mobile pillar jib cranes with integrated foundations, ELECTROLIFT® electric chain hoists (125-2,000 kg), and special-engineered cranes including yachting cranes. Proprietary design features include cardanic-bearing trolley systems and steel hollow-profile booms. Approximately 270 employees produce at the single Haiger site for export to 60+ countries.

The business model is primarily direct project sales of custom-engineered capital equipment to enterprise industrial customers across automotive, manufacturing, chemical, energy, logistics, infrastructure/rail, foundry, marina/shipbuilding, and machine-engineering verticals. Named enterprise customers include Deutsche Bahn, Stadler Rail, Kühne+Nagel, RWE Power, Messer Group, SMS Group, Liebherr-Mining Equipment, and KEB Antriebstechnik. Pricing is quote-based with no published list pricing. Distribution combines regional export sales managers, a Germany-wide assembly partner network, multilingual digital presence (website in five languages plus active social channels), trade show participation at LogiMAT, and largely free product training programs. A wholly-owned subsidiary, VETTER Kranservice GmbH, provides aftermarket maintenance, inspections, modernizations, and spare parts distribution globally. The company holds ISO 9001, ISO 14001, ISO 50001, and ISO 3834 certifications plus EN 1090 structural steel certification, supports ATEX-compliant variants for hazardous environments, and owns four registered product trademarks. Leadership consists of CEO Marc Rieser and CFO Oliver Weirich.

Name

VETTER Krantechnik

Legal name

VETTER Krantechnik GmbH

Website

https://vettercranes.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

VETTER Krantechnik is a German industrial crane manufacturer founded in 1889 that designs and produces slewing jib cranes, gantry systems, load turning devices, and electric chain hoists for enterprise industrial customers across automotive, manufacturing, chemical, energy, logistics, and rail sectors in 60+ countries.

Ownership category

akta.pro rank

Product category

Industrial Crane Manufacturing and Load Handling Equipment

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Material Handling Equipment Manufacturing (33392), Other General Purpose Machinery Manufacturing (3339)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

akta.pro secondary industries

Hoists (Electric, Manual & Pneumatic) (IMAHAJAG), Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Industrial crane manufacturing
• Slewing jib cranes
• Load handling equipment
• Gantry crane systems
• Load turning devices

Headquarters

HQ city

Haiger

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Crane Systems Sales: Direct sales of industrial crane systems including slewing jib cranes, portal crane systems, light crane systems, and special cranes to manufacturing and industrial customers
2. Load Turning Devices: Sales of ROTOMAX® load turning devices for rotating and turning bulky parts in various industrial applications
3. Electric Chain Hoists: Sales of ELECTROLIFT® electric chain hoists with capacities from 125-2000 kg
4. Spare Parts and Accessories: Supply of original spare parts, wear part sets, conversions, and extensions for VETTER crane systems
5. Service and Maintenance: Maintenance, repairs, inspections, and modernization services provided through VETTER Kranservice GmbH subsidiary
6. Product Training: Product training services offered to customers, largely free of charge, at Haiger facility or on-site

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VETTER Krantechnik GmbH designs, manufactures, and globally distributes industrial crane systems, gantry crane systems, light crane systems, load turning devices, electric chain hoists, and engineered special cranes. Its portfolio covers column-mounted and wall-mounted slewing jib cranes up to 40 tonnes, mobile slewing jib cranes (MOBILUS), the ErgoLine® ergonomic workstation crane family, ROTOMAX® load turning devices from 1,000 to 100,000 kg, and ELECTROLIFT® electric chain hoists from 125 to 2,000 kg, plus related components. Products are sold to industrial manufacturing, automotive, chemical, energy, logistics, and infrastructure enterprises in more than 60 countries.

Product overview

VETTER Krantechnik is a European manufacturer of industrial crane systems and load handling equipment. The product portfolio centers on three core product families: (1) Slewing Jib Cranes (Schwenkkrane) including column-mounted, wall-mounted, and mobile variants (MOBILUS) with capacities up to 40 t; (2) Gantry Crane Systems (Portalkransysteme) including standard gantry cranes and the ErgoLine® light crane system for ergonomic handling up to 1 t; and (3) ROTOMAX® load turning devices (Lastwendegeräte) for rotating and turning bulky loads from 10,000 kg up to 100,000 kg across five models (Compact, Duo, Vario, Vario Pro, Vario Pro Compact). The offering is complemented by hoisting components including ELECTROLIFT® electric chain hoists (125-2000 kg), UNI end buffers, push trolleys, and sling storage racks. Special variants include yachting cranes for marina/boatbuilding applications and custom-engineered special cranes. The modular design philosophy allows customers to receive both standard and customized solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ROTOMAX®: Load turning devices for rotating and turning bulky parts safely, with capacities from 1,000 kg to 100,000 kg. Includes models: Compact, Duo, Vario, Vario Pro, and Vario Pro Compact.
• ErgoLine®
• ELECTROLIFT®
• MOBILUS
• ZSP-ErgoLine®

Products and services

• Schwenkkrane (Slewing Jib Cranes) Column-mounted and wall-mounted slewing jib cranes for industrial loads up to 40 tonnes, bringing movement to production facilities for manufacturing, automotive, chemical, energy, and other industrial customers.
• Portalkransysteme (Gantry Crane Systems) Gantry crane systems including portable and standard variants providing lifting and movement across production halls and outdoor yards, with capacity up to 10 tonnes.
• ErgoLine® Leichtkransysteme (Light Crane Systems) Ergonomic light crane system with integrated trolley system and cardanic bearing, enabling smooth running and easy movability from any position for loads up to 1,000 kg in industrial workstations.
• MOBILUS Mobile Slewing Jib Crane Mobile pillar-mounted slewing jib crane for flexible use in halls, with integrated foundation in the crane socket allowing repositioning without anchor fastening or bolting.
• Säulenschwenkkran US-ST (Column Slewing Jib Crane with Hollow Profile) Column slewing jib crane with robust steel hollow profile boom delivering high stability with low dead weight, enabling low operating forces and smooth trolley travel for ergonomic operation.
• Spezialkrane (Special Cranes) Custom-designed special cranes engineered for specific industrial requirements, including application-specific configurations for non-standard industrial environments.
• Bootskrane (Yachting Cranes) Yachting/boat-handling cranes for marina and harbor operations, featuring permanent availability, individual design options, and environmentally friendly operation.
• ELECTROLIFT® Elektrokettenzüge (Electric Chain Hoists) Electric chain hoists with comfortable additional equipment, available in capacities from 125 to 2,000 kg, used in VETTER's crane systems and standalone lifting applications.
• ROTOMAX® Compact Load Turning Device Compact load turning device for safe rotation and turning of bulky parts in constrained industrial environments.
• ROTOMAX® Duo Load Turning Device Load turning device designed for two-point lifting and turning of bulky loads in industrial applications.
• ROTOMAX® Vario Load Turning Device Versatile load turning device with adjustable features engineered to handle various load sizes in industrial applications.
• ROTOMAX® Vario Pro Load Turning Device Heavy-duty load turning device with capacity of 10,000 to 50,000 kg, featuring manual or electric lateral adjustment for industrial load turning operations.
• ROTOMAX® Vario Pro Compact Load Turning Device Compact heavy-duty load turning device with capacity of 10,000 to 100,000 kg, designed for optimally using available lifting height in industrial settings.
• Verfahrbare Portalkrane (Portable/Movable Gantry Cranes) Movable/portable gantry cranes providing flexible lifting capacity of up to 3.2 tonnes for changing workstations and temporary installations.
• VETTER Kranservice (Maintenance, Repair, Inspection and Modernization Services) Comprehensive crane after-sales service provided through wholly-owned subsidiary VETTER Kranservice GmbH, covering maintenance, repairs, statutory inspections (BetrSichV §14, DGUV), residual life determinations (RLD), electrical testing, modernizations, and crane operator training for industrial customers.
• VETTER Spare Parts Supply Worldwide supply of original VETTER spare parts, wear part sets, conversions, and extensions for installed VETTER crane systems, with next-day courier option in Germany.
• VETTER Product Training Program Product training services for VETTER crane systems customers, delivered at the Haiger facility or on-site upon request, covering technical basics, product features, and application know-how.

Quantifiable outcome

• 30-40% time savings per casting operation
• +1 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• VETTER Kranservice GmbHcoreImplementation/ SI/ Consulting PartnerOriginal service provider for VETTER Krantechnik GmbH providing maintenance, repairs, inspections (including BetrSichV §14 and DGUV inspections), RLD residual life determinations, electrical testing, modernizations, and crane operator training. Offers comprehensive service from a single source.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Columbus McKinnon: US-headquartered manufacturer of hoists, cranes, rigging, and material handling products (brands include CM, Yale, Pfaff-silberblau). Directly comparable in hoist and workstation crane offerings to VETTER's ELECTROLIFT and ErgoLine lines.
• GIS AG: Swiss-based manufacturer (Liebherr Group) specializing in slewing jib cranes, wall cranes, and ergonomic workstation cranes — a direct competitor in VETTER's primary product segment.
• Stahl CraneSystems: Specialist in crane components, hoists, and crane kits, including slewing jib and workstation crane solutions. Direct overlap with VETTER's crane and hoist portfolios in industrial and hazardous-environment applications.
• ABUS Kransysteme: German manufacturer specializing in slewing jib cranes, gantry cranes, and workstation crane systems — directly overlapping with VETTER's core product families and serving similar European industrial and automotive customers.
• Kito Group: Japanese manufacturer of hoists, cranes, and chain blocks competing in electric chain hoists and workstation cranes — overlapping with VETTER's ELECTROLIFT electric chain hoist and ErgoLine product lines.
• Demag Cranes (Konecranes brand): German heritage brand for industrial cranes (bridge cranes, slewing jib cranes, hoists) now operating under Konecranes. Closely comparable to VETTER's slewing jib and workstation crane offerings in the German Mittelstand market.

Broad incumbents

• Konecranes: Global leader in industrial cranes and hoists (including the former Demag portfolio) with a broad product range and extensive service network. Competes with VETTER in industrial overhead lifting and load handling across overlapping verticals.
• Liebherr (cranes and material handling): Major global manufacturer of cranes including slewing jib cranes (via GIS), harbor cranes, and heavy lifting equipment. VETTER is also a named supplier to Liebherr-Mining, making Liebherr both a customer and a broad competitive incumbent.

Others

• RUD Ketten Rieger & Dietz: German manufacturer of chains, lifting points, slings, and rigging accessories. Adjacent/complementary to VETTER's crane systems business — VETTER offers sling storage racks and competes for adjacent budget within customer lifting setups.
• Carl Stahl GmbH: Global provider of lifting equipment, hoists, and load securing technology. Adjacent competitor in light-duty lifting and lifting accessories, with potential product overlap in the workstation/material handling space served by VETTER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/vetter-krantechnik-gmbh
• YouTubeyoutube.com/@vetterkrantechnik
• Facebookfacebook.com/vettercranes
• LinkedInlinkedin.com/company/vettercranes
• Instagraminstagram.com/vettercranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VETTER Krantechnik