Calland and Campbell Insurance

What Calland and Campbell Insurance does

Calland and Campbell Insurance is a privately-held independent insurance and financial advisory firm headquartered in Springfield, Ohio (5000 Urbana Road, Suite 100), with a secondary office in Beavercreek. Founded in 2009 by John P. Calland, the firm operates alongside an affiliated advisory practice, Campbell Financial, under the shared brand "Two companies with one goal, to provide direction with investment and insurance management." The firm is licensed to serve clients in six U.S. states — Florida, Indiana, North Carolina, Ohio, Tennessee, and New Jersey — and serves four primary client segments: individuals at various life stages, families focused on education funding, retirees managing the transition from career to retirement, and small-to-medium business owners planning for growth and exit.

The firm delivers an integrated suite of six core advisory services — Financial Planning, Retirement Planning, Investment Planning, Insurance Planning, Asset Management, and Home/Auto Insurance — supplemented by a Medicare-focused product portfolio that includes Medicare Supplement, Medicare Advantage, Medicare Part D, Hospital Indemnity, Mortgage Protection Life Insurance, and Annuities. Underlying technology is exclusively third-party: the firm uses embedded CalcXML and FINRA calculators for client-facing planning tools, embeds links to NetXInvestor, John Hancock, MFS, Franklin Templeton, and Orion Portfolio Solutions for client account access, and relies on CalcXML/Orion integrations for portfolio reporting. There is no proprietary technology platform, no AI/ML capability, and no APIs or SDKs.

The business model combines three revenue streams: fee-based financial planning and investment advisory services delivered as a Registered Investment Advisor through Cambridge Investment Research Advisors, Inc.; commissions from the sale of property/casualty and life insurance products represented through seven+ carrier partnerships (Auto-Owners, Grange, Trexis, Wyandot Mutual, Foremost, National General, American Modern); and securities transaction fees routed through Cambridge Investment Research, Inc. (Broker/Dealer, FINRA/SIPC member). The go-to-market motion is consultative and relationship-led: a four-step process from introductory discovery meeting through ongoing plan reviews, executed by a team of approximately 8 named professionals across the two affiliated firms. Operations are subject to FINRA/SIPC oversight and CCPA compliance as of January 1, 2020.

Name

Calland and Campbell Insurance

Legal name

Campbell Financial

Website

https://callandandcampbell.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance and Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (52421), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

Keywords

• Insurance advisory services
• Financial planning
• Retirement planning
• Medicare planning
• Asset management

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based financial planning and investment advisory services; registered investment advisor through Cambridge Investment Research Advisors, Inc.
2. Insurance Products: Commissions from sale of insurance products including home, auto, life, Medicare, and other insurance lines through multiple carrier partnerships
3. Securities/Brokerage Services: Securities offered through Cambridge Investment Research, Inc., a Broker/Dealer, member FINRA & SIPC

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Calland and Campbell Insurance is a Springfield, Ohio-based independent financial and insurance advisory firm that sells personal insurance (home, auto, business) and provides financial planning, retirement planning, investment advisory, asset management, and Medicare planning services to individuals, families, and small business owners across multiple U.S. states. The firm operates as an independent agency/broker-dealer representative, partnering with Cambridge Investment Research and multiple insurance carriers to deliver tailored coverage and wealth strategies.

Product overview

Calland and Campbell Insurance operates as a financial advisory and insurance agency offering an integrated suite of wealth management and insurance services. The core offering consists of six interconnected services: Financial Planning, Retirement Planning, Investment Planning, Insurance Planning, Asset Management, and Home/Auto Insurance. These services are designed to work together holistically, addressing all aspects of a client's financial picture from investment management to insurance protection. Additionally, the company offers Medicare planning products including Medicare Supplement Plans, Medicare Advantage Plans, Medicare Part D Prescription Drug Plans, Hospital Indemnity Plans, Life Insurance, Mortgage Protection Life Insurance, and Annuities through their portfolio products. The company represents multiple insurance carriers for property and casualty products and partners with Cambridge Investment Research for securities offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance (Home and Auto) Personal lines coverage for homeowners and auto owners, providing protection for residential property and vehicles against common perils; offered through multiple carrier partnerships to individuals and families.
• Business Insurance Insurance coverage designed for small business owners to protect commercial operations, property, and liability exposures.
• Financial Planning Comprehensive financial planning service helping clients organize and prioritize financial goals, including budgeting, savings, and long-term planning.
• Retirement Planning Planning services that help individuals and families prepare for retirement, including income strategies, withdrawal planning, and lifestyle funding.
• Investment Planning Investment advisory service that designs and manages investment portfolios aligned to client goals, risk tolerance, and timelines.
• Asset Management Ongoing management of client investment assets, including portfolio construction, monitoring, and rebalancing.
• Medicare Planning Guidance and plan selection support for individuals navigating Medicare options, including supplement and advantage plan comparisons.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented for home, auto, and business insurance products. Logo displayed on carriers page.
• Grange InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for property and casualty coverage. Logo displayed on carriers page.
• Trexis InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented. Logo displayed on carriers page.
• Wyandot MutualminorChannel Partner/ Reseller/ DistributorMutual insurance carrier partner. Logo displayed on carriers page.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for specialty coverage. Logo displayed on carriers page.
• National GeneralminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on carriers page.
• American ModernminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for specialty lines. Logo displayed on carriers page.
• Cambridge Investment Research, Inc.coreChannel Partner/ Reseller/ DistributorBroker/Dealer, member FINRA & SIPC. Securities offered through Cambridge Investment Research. Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cetera Financial Group: Independent broker-dealer and RIA platform serving thousands of financial professionals; significantly larger than Calland & Campbell but operates an analogous independent financial advisory + insurance distribution model.
• Edward Jones: National full-service wealth management and (through subsidiaries) insurance brokerage franchise with financial advisors serving individuals, families, and retirees; comparable target clientele and bundled planning + insurance offering.
• Northwestern Mutual: Major provider of life insurance, disability, and long-term care insurance combined with wealth management and investment planning; directly overlaps with Calland & Campbell's financial planning + insurance + annuities offering.
• MassMutual Financial Group: Mutual insurance and financial services company offering life, disability, annuities, and wealth management to individuals and business owners; comparable integrated insurance + retirement planning value proposition.

Direct peers

• Cambridge Investment Research: Independent broker-dealer and RIA platform that supports independent advisors with securities, advisory, and insurance distribution; directly comparable operating model to Calland & Campbell's Cambridge-affiliated advisory + insurance practice.
• Commonwealth Financial Network: Large independent broker-dealer supporting independent financial advisors with planning, investment, and insurance solutions; comparable hybrid wealth-and-insurance model serving individual clients via affiliated advisors.

Regional players

• Gradient Insurance Brokerage: Independent insurance brokerage representing multiple carriers for personal and commercial lines; similar multi-carrier independent brokerage model serving small businesses and individuals.
• Insurmark Insurance Agency: Independent insurance agency offering personal and commercial lines through multiple carrier appointments; comparable small-to-mid sized independent agency model serving individuals and businesses.
• Houchens Insurance Group: Multi-line independent insurance agency operating across the U.S. with multiple carrier appointments; comparable independent P&C, life, and health insurance agency serving households and businesses.

Emerging players

• Skyworks Wealth Advisors: Independent RIA offering financial planning, retirement, and insurance solutions to individuals and families; emerging comparably-sized player with similarly integrated wealth-and-insurance positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calland and Campbell Insurance