Planifica

Name

Planifica

Legal name

Planifica

Website

https://planifica.com.pe

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150), Other Financial Investment Activities (5239)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Wealth management services
• Investment advisory
• Portfolio management
• Estate planning
• Mergers and acquisitions

Headquarters

HQ city

San Isidro

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Management Advisory Fees: Recurring advisory fees for financial planning, patrimonial planning, and investment management services tailored to individual client objectives and risk profiles.
2. Portfolio Management Fees: Fees from management of investment portfolios including Core-Satellite strategy portfolios and Fund of Funds products.
3. Capital Markets Advisory: Advisory fees for capital markets transactions including debt issuance, equity offerings, and structured financing.
4. M&A Advisory Services: Corporate finance advisory for mergers and acquisitions, strategic partner searches, joint ventures, and private valuations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Planifica is a boutique financial advisory firm offering wealth management, estate (patrimonial) planning, investment advisory, and investment portfolio management services to high-net-worth individuals and families. It also provides corporate finance advisory including mergers and acquisitions, capital markets (debt and equity issuance), and business valuation for corporate clients, supported by four proprietary Fund of Funds products tailored to different risk profiles.

Product overview

Planifica is a financial advisory boutique specializing in wealth management. The company offers a unified suite of advisory services including Patrimonial Planning, Investment Advisory, Portfolio Management, Mergers and Acquisitions, Capital Markets, and Business Valuation. These services are complemented by four proprietary mutual fund products (Fondo de Fondos): PLANIFICA Conservador, PLANIFICA Moderado, PLANIFICA Decidido, and PLANIFICA Atrevido, each designed for different risk profiles ranging from conservative to bold investors. The company also provides specialized advisory for international accounts outside Peru. All services operate under a philosophy of capital preservation and sustained wealth growth.

Differentiator

Problem solved

Functional benefit

Products and services

• PLANIFICA Conservador Fondo de Fondos A Fund of Funds mutual fund product designed for clients seeking stable returns with low risk levels.
• PLANIFICA Moderado Fondo de Fondos A Fund of Funds mutual fund product for clients seeking better returns than conservative investments while maintaining controlled risk levels.
• PLANIFICA Decidido Fondo de Fondos A Fund of Funds mutual fund product for clients seeking superior market returns with lower risk levels.
• PLANIFICA Atrevido Fondo de Fondos A Fund of Funds mutual fund product for clients seeking superior market returns at the same risk levels.
• Planificación Patrimonial (Estate Planning) Strategic estate planning service focused on structuring, protecting, and growing wealth sustainably through financial, fiscal, legal, and corporate advisory for individuals and families.
• Asesoría de Inversiones (Investment Advisory) Investment advisory service providing access to high-credit-quality instruments traded in global financial markets, including fixed income, equities, structured products, ETFs, and public and private investment funds.
• Gestión de Portafolios de Inversión (Investment Portfolio Management) Investment portfolio management using Core-Satellite strategy with structural (Core) and tactical (Satellite) portfolios designed to protect capital and capture specific investment opportunities.
• Fusiones y Adquisiciones (Mergers and Acquisitions) Corporate finance advisory for M&A processes, including strategic partner search, joint ventures, and private valuations aligned with company strategic objectives.
• Mercado de Capitales (Capital Markets) Capital markets advisory providing access to financing through debt or equity instruments, including fixed income issuance, equity issuance, and structured loans for amounts of USD 5MM or more.
• Valorización de Empresas (Business Valuation) Business valuation service using multiple methodologies including comparable company multiples and discounted cash flow (DCF) analysis to determine company value.
• Asesoría Financiera de Cuentas Fuera del Perú (International Accounts Advisory) Specialized financial advisory for individuals with accounts outside Peru, led by Francisco A. Delgado, PhD, focused on international investment strategies.

Quantifiable outcome

• US stock market: 12x investment multiplied since 1993, 11% annual return, 1250% accumulated returns

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Diviso Fondos: Peruvian fund manager operating mutual and investment funds across risk profiles for retail and HNW clients. Comparable because it sells packaged fund-of-fund-like products in the same Peruvian market, directly competing for similar client segments as Planifica's Fondo de Fondos lineup.
• LarrainVial: Chilean investment and wealth management firm offering portfolio management, advisory, and asset management services to HNW and institutional clients across Latin America. Directly comparable boutique-to-mid-market wealth model with cross-border capabilities, mirroring Planifica's Lima-based HNW focus but at a much larger scale.
• Credicorp Capital: Peruvian investment bank and asset manager (part of Credicorp group) offering wealth management, M&A, capital markets, and equity research. Comparable because it operates in the same Peruvian market, sells wealth and corporate finance advisory to HNW and corporate clients, and competes for the same wallet as Planifica.

Broad incumbents

• BTG Pactual: Latin American investment bank with wealth management, asset management, and corporate finance operations across Brazil, Chile, Peru, Colombia, and Mexico. Comparable because it offers portfolio management, M&A, and capital markets services to HNW clients in the same region, but operates at far broader scale than Planifica.
• Itaú Private Bank: Private banking and wealth management arm of Itaú operating in Peru, offering portfolio advisory, structured products, and credit to HNW clients. Comparable because it serves the same Peruvian HNW segment with global market access, but as part of a much larger universal banking group.
• SURA Asset Management: Latin American asset manager present in Peru, Mexico, Colombia, Chile, and other markets, offering pension, investment, and wealth management funds. Comparable because it sells investment funds and advisory services to HNW and mass-affluent clients in Peru, but at significantly larger scale and broader geographic footprint than Planifica.
• BCP Wealth Management (Banco de Crédito del Perú): Wealth management division of Peru's largest bank, serving HNW clients with portfolio advisory, funds, and credit solutions. Comparable as a Peruvian wealth provider competing for the same HNW segment, though backed by full universal banking scale.

Regional players

• Andbank: Andorran private bank with private banking and asset management operations across Europe and Latin America (including Miami/LatAm hubs). Comparable because it offers wealth advisory, portfolio management, and fund products to HNW clients with cross-border execution, similar to Planifica's USA/Panama/Peru footprint.
• GBM (formerly Celfin Capital): Chilean investment bank and wealth manager with offices across Latin America providing portfolio management, M&A, and capital markets services. Comparable to Planifica as a LatAm-focused advisory offering wealth and corporate finance, but primarily Chile-anchored rather than Peru-anchored.

Others

• Santander Private Banking Peru:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlanificaAsesoriaFinanciera
• LinkedInlinkedin.com/company/planifica-asesoria-financiera
• Instagraminstagram.com/planifica.com.pe/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planifica