What KWTX News 10 does

KWTX News 10 (legal entity KWTX-TV) is a local broadcast television station serving Central Texas from its headquarters at 6700 American Plaza, Waco, Texas. The station produces and distributes 24/7 local news, weather, sports, and community-focused programming to viewers across the Waco-Temple-Killeen Designated Market Area, delivering content via over-the-air CBS and CW affiliates (including CW12TV), cable/satellite carriage, the kwtx.com streaming platform, and mobile distribution. Core technical assets include the proprietary KWTX Radar Network with regional satellite radar mapping and First Alert Weather 24/7 streaming, alongside complementary products such as KWTXtra live video, Dot Com Daily e-News, Restaurant Report Card food-safety reporting, Be Remarkable community recognition, Tell Me Something Good positive-news segments, NextGen TV (ATSC 3.0), and a portfolio of online games for engagement. The station is owned and operated by Gray Television, Inc. (NYSE: GTN), a publicly traded broadcast conglomerate with approximately 113 stations reaching roughly 24% of US television households, which provides capital investment, technology infrastructure, and corporate-level operational support. KWTX is not independently financed or operated; investment, M&A, and product-platform decisions are made at the parent level.

Monetization is two-tiered. At the consumer level, content is free-to-air and supported by advertising — no subscription pricing for the core news product exists. At the advertiser level, revenue is generated through quote-based television spot sales and through Gray Digital Media Central Texas, which sells digital advertising, website advertising, and digital marketing services to local and regional businesses in the Central Texas market. The commercial customer base is therefore a long-tail of SMB and enterprise advertisers (legal, healthcare, real estate, education, government, retail) plus sponsor-backed community programming segments. Compliance is anchored to FCC broadcast licensing, EEO reporting, and a published non-discrimination advertising policy inherited from Gray Television.

Name

KWTX News 10

Legal name

KWTX-TV

Website

https://kwtx.com

Company type

Public

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

KWTX News 10 is a Gray Television-owned CBS/CW affiliate producing 24/7 local news, weather, sports, and community programming for the Waco-Temple-Killeen Central Texas DMA, monetized via broadcast and digital advertising.

Ownership category

akta.pro rank

Product category

Local Television News

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industries

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local news broadcasting
• Weather forecasting
• Community journalism
• Digital advertising
• Broadcast television

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

KWTX News 10 is a full-power local television station providing 24/7 news, weather, sports, and community-focused programming for Central Texas audiences in the Waco-Temple-Killeen market. The station distributes content via over-the-air broadcast, cable/satellite carriage, kwtx.com streaming, and digital platforms, and sells advertising time to local businesses through Gray Digital Media Central Texas.

Product overview

KWTX News 10 is a local TV news station serving Central Texas (Waco, Temple, Killeen and surrounding areas) as part of Gray Television's network. The core offering is 24/7 news coverage delivered across broadcast television and digital platforms. The product portfolio includes weather forecasting tools (Radar Network, 10-Day/Map Room), community engagement segments (Be Remarkable, Tell Me Something Good), food safety reporting (Restaurant Report Card), live video streaming (KWTXtra/LIVE), daily email newsletters (Dot Com Daily e-News), online games, and NextGen TV technology. The station also produces sports coverage, local programming, and community-focused content initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• KWTX News 10 Broadcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• CW Central TexascoreChannel Partner/ Reseller/ DistributorKWTX operates CW Central Texas (CW12TV) as an affiliated station, extending programming reach and providing additional broadcast capacity for the Central Texas market.
• Gray Digital Media Central TexascoreChannel Partner/ Reseller/ DistributorDigital marketing and advertising services partner providing digital advertising solutions, website advertising, and digital marketing services for local businesses in the Central Texas market.
• FCC (Federal Communications Commission)coreOthersKWTX operates under FCC broadcast licenses and maintains Public Inspection File compliance. The station is subject to FCC regulations including EEO reporting and broadcast standards.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TEGNA Inc. Major US local TV station group with a similar portfolio of network-affiliated stations. Comparable in audience strategy, digital transformation, and ad-sales approach.
• Gray Television, Inc. KWTX's parent company and the broader broadcast group operator (~113 stations, NYSE: GTN). Provides the corporate, technology, and capital context against which KWTX's local performance should be benchmarked.
• Sinclair Broadcast Group: One of the largest US local TV station operators with a similar network-affiliate and group-ownership model, providing a direct benchmark for station-level operating performance and digital strategy.
• Hearst Television: Private local TV broadcaster with a comparable mix of network-affiliated stations and digital news operations, serving as a benchmark for group-level local news economics.
• Nexstar Media Group: Largest US local TV broadcaster with extensive network-affiliate and CW/Telemundo reach. Comparable group economics, retransmission leverage, and digital ad strategy to KWTX's operating context.
• WFAA (ABC affiliate, Dallas): Larger Texas local TV news brand (ABC affiliate in Dallas-Fort Worth) operating with the same network-affiliate model and competing for statewide advertiser attention and digital audience reach.

Direct peers

• KENS5 (CBS affiliate, San Antonio): Fellow CBS-affiliated local news station serving a large Texas market under Gray Television; comparable operating model, network affiliation, and Gray corporate resources, though in a much larger DMA.
• KCEN-TV (NBC affiliate, Waco): Direct in-market competitor as the NBC affiliate serving the same Waco-Temple-Killeen DMA. Competes head-to-head for local news audiences, weather coverage, and Central Texas ad budgets.
• KXXV-TV (ABC affiliate, Waco): ABC-affiliated local TV station operating in the Waco-Temple-Killeen DMA, directly competing with KWTX for news viewers, weather ratings, and local advertiser spend.
• KWKT-TV / KYLE-TV (FOX affiliate, Waco): FOX-affiliated local TV station in the Waco market, providing a fourth major-network option for Central Texas viewers and competing with KWTX across news, weather, and sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kwtx
• YouTubeyoutube.com/channel/UC7B-h75c5sFVc1h3lLzV6_w
• Facebookfacebook.com/kwtxnews10
• LinkedInlinkedin.com/company/1077701
• Instagraminstagram.com/kwtxtv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWTX News 10