Juventus Academy

What Juventus Academy does

Juventus Academy Miami is the official Juventus F.C. licensed youth soccer development program operating in South Florida under the legal entity Soccer Cage LLC, headquartered at 128 NE 17th Street, Miami. Founded in 2010, the organization delivers age-appropriate soccer training for boys and girls ages 3-19 using Juventus club's curriculum, philosophy, and certified Juventus coaches, covering technical/tactical skills, physical conditioning, and mental preparation. Programs span recreational tiers (Piccolo Campione, Pre-Academy), competitive travel teams (Boys U7-U19, Girls U7-U16), and an elite Athletum FC MLS NEXT tier competing at U13-U19 levels in the official youth league of Major League Soccer.

The academy's product portfolio includes seasonal summer camps (full-day $280/week Downtown Miami; $169/week Doral residents) and spring break camps, an international Juventus Training Experience trip to Turin, Italy, and a Residency Academy combining Italian-language training with American online high school education. Distribution runs through ten training locations across Miami-Dade and Broward County plus a PlayMetrics-powered online registration platform and a direct e-commerce shop selling Adidas co-branded kits ($345 player kit, $430 goalkeeper kit, $55-$95 individual jerseys).

The business model combines recurring seasonal registration fees, one-time camp and trip fees, and merchandise sales, targeting a fragmented consumer base of South Florida families. Core partnerships include the Juventus F.C. licensing agreement, the Athletum FC MLS NEXT affiliation, and Adidas for official kits; other partners visible on the website (Nike, Shortlist, Spinex) are described in only minor terms. The company has been operating in Miami's soccer community for over 15 years and describes itself as one of the largest youth soccer development programs in the region.

Name

Juventus Academy

Legal name

Soccer Cage LLC

Website

https://jacademymiami.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Juventus Academy Miami is the official Juventus F.C. licensed youth soccer development program in South Florida, serving boys and girls ages 3-19 across ten training locations in Miami-Dade and Broward County with tiered programs from recreational to MLS NEXT competitive.

Ownership category

akta.pro rank

Product category

Youth Soccer Academy Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industry

Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Youth soccer training
• Soccer academy programs
• Competitive youth soccer
• MLS NEXT teams
• Youth sports development

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Seasonal registration fees for academy programs including Pre-Academy recreational, Competitive, and MLS NEXT teams.
2. Summer Camp Fees: Weekly summer camp programs with full-day ($280/week Downtown, $169/week Doral) and half-day ($199/week Downtown, $110/week Doral) options.
3. Spring Break Camp Fees: Multi-day spring break camps ranging from $110-$288 depending on location and full/half day.
4. Italy Training Experience Trips: All-inclusive Juventus Training Experience packages to Turin, Italy including accommodation, training sessions, matches, stadium tours, and meals.
5. Merchandise Sales: Official kits, jerseys, shorts, socks, and accessories sold through online shop. Player Official Kit $345, Goalkeeper Official Kit $430, individual jerseys $55-$95.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Juventus Academy Miami delivers licensed Juventus F.C. youth soccer development programs for boys and girls ages 3-19 across South Florida, spanning recreational (Pre-Academy, Piccolo Campione), competitive (boys U7-U19 and girls U7-U16), and elite Athletum FC MLS NEXT (U13-U19) tiers. The offering also includes seasonal summer and spring break day camps, all-inclusive Juventus Training Experience trips to Italy, a Residency Academy combining soccer and academics, and an official merchandise line.

Product overview

Juventus Academy Miami is a youth soccer development organization offering a multi-tiered program portfolio under the official Juventus F.C. brand. The core offering includes recreational programs (Piccolo Campione, Pre-Academy) for beginners ages 3-16, competitive programs for boys (U7-U19) and girls (U7-U16), and the elite Athletum FC MLS NEXT tier for players U13-U19. Seasonal offerings encompass Summer Camps and Spring Break programs at multiple South Florida locations, while the premium Juventus Training Experience provides international training trips to Turin, Italy. The organization also operates a Residency Academy combining athletic and academic development. A merchandise line includes official kits and apparel branded with Juventus and Adidas.

Differentiator

Problem solved

Functional benefit

Brands

• Athletum FC: MLS NEXT youth soccer teams competing at U13, U14, U15, U16, U17 and U19 levels, representing the highest competitive tier of Juventus Academy Miami.
• Piccolo Campione

Products and services

• Pre-Academy Programs Recreational-level soccer program for young players (U3-U16) focusing on learning fundamental soccer skills without competitive commitments, typically held on Tuesdays and Fridays from 6 to 7 pm.
• Piccolo Campione Entry-level recreational soccer program for young children (U3-U16), meeting Mondays and Wednesdays from 5 to 6 pm, designed for those learning the fundamentals of soccer.
• Boys Competitive Program Competitive-level soccer program for boys ages U7-U19 requiring tryouts, enabling players to represent the Bianconeri team in local, state, and national tournaments.
• Girls Competitive Program Competitive-level soccer program for girls ages U7-U16 requiring tryouts, providing opportunities to compete in tournaments and develop advanced skills.
• Athletum FC MLS NEXT The highest-tier program offered by Juventus Academy Miami, featuring MLS NEXT teams competing in the official youth league of Major League Soccer at U13, U14, U15, U16, U17, and U19 levels.
• Summer Camps 2026 Seasonal day camps for players U5 to U16, offered at multiple locations (Downtown Miami, Mater Bay Academy, Doral Meadow Park) with full-day ($280/week) and half-day ($199/week) options.
• Spring Break Program 2026 Multi-day soccer camp during spring break (March 23-27, 2026) for players U6 to U16, offered at Doral Meadow Park, Miami Downtown, and Mater Bay locations with half-day and full-day options ranging $110-$288.
• Juventus Training Experience Italy 2026 All-inclusive international soccer training trip to Turin, Italy including accommodation, Juventus coaching, training sessions at Vinovo, friendly matches, stadium and museum tour, meals, and city experiences.
• Residency Academy Comprehensive youth development program combining soccer training with academic pursuits, including Italian language lessons and access to American online high school education while training in Italy.
• Player Official Kit Complete official kit bundle ($345) for players including Juventus Jersey, Blue Jersey, Grey Jersey, White Short, Black Short, White Socks, Black Socks, and Adidas Bag.
• Goalkeepers Official Kit Complete kit bundle ($430) for goalkeepers including Blue and Purple jersey/short/sock combinations plus Adidas bag.
• Juventus Jersey Official Juventus jersey ($95) available in adult and youth sizes.
• Adidas Bag Official Juventus Academy branded Adidas duffel bag available for purchase.

Quantifiable outcome

• Pathway to MLS NEXT professional youth league through Athletum FC
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• NikeminorOthersApparel and equipment partner visible in logo section. Nature of partnership not detailed in available sources.
• AdidasminorOthersOfficial kit and merchandise partner. Adidas bags and official kits sold through academy shop. Partnership evidenced by merchandise branding.
• Athletum FCcoreStrategic or Co-development PartnerMLS NEXT team partnership - Athletum FC represents the highest competitive tier of Juventus Academy Miami. Teams compete in MLS NEXT league at U13-U19 levels. Shared mission of developing elite youth players.
• Juventus F.C.coreOEM/ Whitelabel/ Licensing PartnerOfficial licensing relationship with Juventus F.C. for youth development program. Uses Juventus brand, methodology, and training philosophy. Certified coaches deliver official Juventus curriculum.
• ShortlistminorOthersPartner logo visible in 'Our partners' section. Specific partnership details not provided.
• SpinexminorOthersPartner logo visible in 'Our partners' section. Specific partnership details not provided.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Inter Miami CF Academy: Official MLS youth development academy of David Beckham's Inter Miami CF, operating across South Florida including Fort Lauderdale and Miami-Dade with similar tryout-based competitive pathways for boys and girls. Most direct geographic and structural competitor to Juventus Academy Miami.
• Chelsea FC Soccer Camps: Premier League Chelsea's branded youth soccer camps and clinics operating seasonally in U.S. cities, run by certified Chelsea coaches. Directly comparable as a global-club-licensed soccer training offering delivered through camps and clinics in the U.S. market.
• Juventus Academy Las Vegas: Sister Juventus F.C.-licensed youth soccer academy operating in Las Vegas with comparable program structure (recreational, competitive, MLS NEXT-tier) and merchandise/camp revenue model. Closest internal network comparable and the most direct evidence point for the Juventus franchise model's replicability in U.S. metros.
• AC Milan Academy (US locations): Series of U.S.-based AC Milan-affiliated soccer schools delivering the Italian club's training methodology for youth players. Functions as a sister-concept to Juventus Academy, licensed by another Italian Serie A club targeting the same U.S. youth soccer market.
• FC Barcelona Academy (US): Official Barça-branded soccer schools across the United States running La Masia methodology for boys and girls ages 6-18 in recreational and competitive tiers. Operates the same 'European super-club license -> U.S. youth development' model that Juventus Academy Miami uses.
• Real Madrid Foundation Soccer Academy (US): U.S. network of Real Madrid-branded youth soccer academies delivering the La Liga club's methodology through certified coaches, organized by age-grouped programs and competitive teams. Directly comparable as a globally licensed single-sport (soccer) skill academy using a major European club's brand and curriculum.
• Arsenal Soccer Schools (US): Premier League Arsenal's branded youth soccer programs running training camps and clinics in U.S. cities using licensed Arsenal coaches. Comparable as a globally licensed single-sport skill academy delivering European club methodology to American youth players.

Broad incumbents

• IMG Academy (Bradenton, FL): Premier Florida-based boarding school and sports academy offering elite multi-sport training (including soccer) plus academic programming for youth athletes. Comparable as a higher-tier, broader-spectrum sports training/boarding model in Florida with a global brand and youth residential offerings.

Regional players

• Weston FC (Florida): Established South Florida competitive youth soccer club with boys and girls travel teams, comparable to Juventus Academy Miami's competitive program tier. Functions as a regional incumbent competitor without the European-club brand license.

Emerging players

• Manchester City Football Academy (US clinics): Premier League Manchester City's U.S.-based youth soccer clinics and programs delivering City Football Group methodology to American players. Comparable as another globally licensed European-club-branded youth soccer offering in the U.S., directly competing for the same premium-paying families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/juventusacademymiami
• Instagraminstagram.com/juventusacademymiami
• TikToktiktok.com/@juventusacademymiami

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juventus Academy