Fulki Communications

What Fulki Communications does

Fulki Communications (Fulki Communications Pvt. Ltd) is a full-service brand building and communications agency headquartered in Gurgaon, Haryana, India, founded in 2015 by Anuradha Sharma. The firm serves large enterprises, Indian conglomerates, and government bodies through three core service lines — internal communications (employer branding and employee engagement), external communications (brand equity building), and digital marketing (SEO, social media, content marketing) — and a portfolio of proprietary learning and development tools including Module-in-a-Box workshops, Learning Sparks micro-learning video capsules, Corporate Games, Learning Maps, and graphic stories. Its approach combines the founder's domain expertise in human resources and training with communication and design capabilities, applying design thinking to produce emotionally engaging campaigns, branded publications, corporate films, and values-cascading programs.

The agency earns revenue via project-based professional services engagements directly with clients, supplemented by empanelment-based work with public-sector bodies such as NSDC, FSSAI, and the Ministry of Skill Development & Entrepreneurship. Notable engagements include designing Skill India Mission collateral in 14 languages for a Prime Minister-led launch, creating FSSAI's Mr Toons training for street hawkers, producing values-cascading workshops for PepsiCo across 30 locations and 20,000 stakeholders, and delivering brand work and publications for Tata, Mahindra, EY, PwC, Philips, Dr. Reddy's, Cipla, Hero, Maruti, Volvo, Bank of America, BD, and ReNew among others. The firm reports reaching stakeholders in 85+ countries, executing 100-200 campaigns for 50+ clients, and producing 600+ graphic and narrative stories.

Go-to-market is entirely referral-driven, with 100% of new business sourced from existing clients, and the firm operates a small team of 11-50 people. It is bootstrapped with no disclosed external funding, founder-owned and controlled, and serves as Communication & Design Partner for industry bodies including NHRDN, National CSR Network, and SIAM HR Conclave.

Name

Fulki Communications

Legal name

Fulki Communications Pvt. Ltd

Website

https://fulki.co.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fulki Communications is a Gurgaon-based full-service branding and communications agency serving large enterprises, Indian conglomerates, and government bodies with internal communications, employer branding, digital marketing, and proprietary L&D tools like Module-in-a-Box and Learning Sparks.

Ownership category

akta.pro rank

Product category

Advertising & Brand Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Brand communications
• Internal communications
• Digital marketing services
• Content development
• Learning and development

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Brand Building & Communication: Full array of communication services from strategy to content development, creative, print, production and digital marketing including SEO. Services provided to enterprise clients for internal and external brand building.
2. Learning & Development Solutions: Boxed-modules based on Integrated and Accelerated Learning principles, including visual mind maps, learning maps, corporate games, and training programs.
3. Digital Marketing Services: SEO, social media marketing, and content marketing services for brand building and audience engagement.
4. Publications Design: Design services for publications including coffee table books, culture books, handbooks, business reports, annual reports, and graphic storybooks.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fulki Communications is a full-service brand building and communication agency that helps organizations build their brand among internal and external stakeholders using innovative communication tools and design thinking. The agency delivers end-to-end services spanning strategy, content development, creative, print, production, and digital marketing (including SEO), with specialized expertise in storytelling, experiential learning modules, corporate games, and values cascading campaigns for enterprise and government clients.

Product overview

Fulki Communications is a Full Service Brand Building and Communication Agency offering a comprehensive suite of services centered on strategic communication and creative content development. The core offerings include Internal Communications (employer branding and employee engagement), External Communications (brand equity building), and Digital Marketing (SEO, social media, content marketing). The company combines domain knowledge of Human Resources and Training with communication and design expertise to create innovative and emotionally engaging communication campaigns. Supporting modules include Fulki Films (corporate video production), Story Telling (narrative and graphic storytelling for social impact and organizational values), Content Development, Publications, Module in a Box (immersive training workshops), Corporate Games (game-based learning), POSH solutions (sexual harassment prevention training), Values Cascading, and Learning Sparks (micro-learning video capsules). The portfolio is unified by design thinking methodology that creates emotional connections between brands and their target audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Communications Internal communications service that helps organizations create a compelling employer brand and enhance employee engagement through strategic internal communication campaigns. Targeted at enterprises and government bodies seeking to build brand equity among internal stakeholders.
• External Communications External communications service designed to boost brand equity and expand business boundaries by reaching external audiences through strategic communication campaigns. Targeted at enterprises and government bodies seeking to strengthen market-facing brand recognition.
• Digital Marketing Comprehensive digital marketing service including Search Engine Optimization (SEO), Social Media Marketing, and Content Marketing to ensure brand recognition and enhance audience engagement online. Targeted at enterprises and government clients seeking to build digital brand presence.
• Fulki Films Corporate video production service offering Corporate Films, Explainer Videos, Digital Films, Animated Videos, Whiteboarding Videos, Business AVs, and Learning Sparks micro-learning video capsules. Targeted at enterprises for internal/external communication and learning & development needs.
• Story Telling Narrative and graphic storytelling service for social impact, organizational values reinforcement, and employee engagement, including comic storybooks, coffee table books, and role-model narratives. Targeted at enterprises seeking emotionally resonant communication and values cascading.
• Content Development Research-based content writing and editing service for advertising, marketing materials, reports, newsletters, articles, blogs, AV scripts, graphic storybooks, handbooks, and websites. Targeted at enterprises needing structured content production for brand and communication programs.
• Publications Publication design service for coffee table books, culture books, handbooks, business reports, annual reports, and graphic/comic storybooks. Targeted at enterprises and government bodies seeking high-quality branded publications.
• Module in a Box Immersive multimedia training workshop package based on accelerated and integrated learning principles, designed for multi-sensory and multi-dimensional learning experiences. Targeted at HR/L&D functions and enterprise training programs.
• Corporate Games Experiential game-based learning tool for interactive, quick, and effective learning with integration of auditory, visual, and kinesthetic adult learning styles. Targeted at enterprises for training, awareness campaigns, and behavior change initiatives.
• POSH Solutions Creative communication solution addressing sexual harassment prevention and gender equality, including graphic stories, Learning Sparks micro videos, micro e-learning modules with certification-based games, and face-to-face classroom training. Targeted at enterprises needing POSH compliance training and gender sensitization programs.
• Values Cascading Organizational values communication and implementation service featuring unique campaigns, communication initiatives, board games, and Module-in-a-Box workshops deployed across global organizations. Targeted at enterprises seeking to reinforce organizational values and encourage employees to live them in everyday work.

Quantifiable outcome

• Successfully piloted among over 20,000 street hawkers in Delhi
• +4 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• National HRD Network (NHRDN)coreStrategic or Co-development PartnerFulki is a Communication & Design Partner for National HRD Network. The company has been partnering for 6+ years developing marketing collateral for national programs, designing newsletters and quarterly journals, with innovative communication and design concepts.
• National CSR NetworkcoreStrategic or Co-development PartnerFulki is a Communication & Design Partner for National CSR Network, supporting their branding and communication initiatives.
• SIAM HR ConclavecoreStrategic or Co-development PartnerFulki is a Communication & Design Partner for SIAM HR Conclave, providing design and communication support for the automotive industry HR network.
• National Skill Development Corporation (NSDC)coreStrategic or Co-development PartnerFulki is empanelled by NSDC for Branding, Communication and Design Initiatives. Created 'Honor Her Hunar' book of 50 women success stories launched on Women's Day 2015 by Minister of Skill Development & Entrepreneurship. Working on multiple publications and campaigns for skill development initiatives.
• FSSAI (Food Safety and Standards Authority of India)coreStrategic or Co-development PartnerFulki is empanelled by FSSAI for Branding, Communication and Design Initiatives. Created 'Mr Toons' story-based training movie for Project Clean Street Food, successfully piloted among 20,000+ street hawkers.
• Ministry of Skill Development & EntrepreneurshipcoreStrategic or Co-development PartnerPartnered for Skill India Mission launch in 2015. Designed all collateral including policy booklets, mission booklets, Skill Cards, leaflets, Press Ads, Signages, hoardings and bus stops in 14 languages. Collateral used at Vigyan Bhawan launch event attended by PM Narendra Modi.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ideo India: Global design and innovation consultancy with design-thinking methodology applied to brand, communications and learning experiences — directly comparable to Fulki's design-thinking-led approach to communication and experiential learning tools.
• Famous Innovations: Independent Indian creative and digital agency providing brand building, integrated communications, digital marketing and content services to enterprise clients — closest comparable in terms of being a non-network, founder-led boutique operating in the same competitive set.
• Landor & Fitch India: WPP-owned brand consulting and design firm offering brand strategy, identity design and communications for enterprise clients including work in employee/experience design — overlaps Fulki's internal communications and employer branding offerings.
• Taproot Dentsu: Indian creative agency (Dentsu network) offering brand communications, digital and content services to enterprise clients — comparable creative boutique positioning within a larger network, similar to Fulki's enterprise-focused model.

Broad incumbents

• VMLY&R India: WPP-owned global brand, customer experience and communications agency with India operations offering integrated brand, digital and content services — comparable enterprise client base and service breadth.
• Ogilvy India: Part of WPP's Ogilvy network in India, offering full-service advertising, brand building, digital marketing and content development to enterprise clients including Tata, PepsiCo, Philips and others — directly comparable services but at materially greater scale and geographic breadth than Fulki.
• McCann Worldgroup India: IPG-owned global network's India operations providing advertising, brand building, digital marketing and communications services to multinational and Indian enterprise clients across the same industries Fulki serves (pharma, automotive, FMCG).
• DDB Mudra Group: Major Indian advertising and communications network offering brand strategy, creative, digital, content and internal/external communications to enterprise and government clients — overlaps Fulki's service portfolio but operates at significantly larger scale with multiple agency brands.
• Wieden+Kennedy India: Creative-led agency with India operations delivering brand campaigns, storytelling and integrated communications to global and Indian enterprise clients — comparable creative and storytelling emphasis, though at greater scale.
• Leo Burnett India: Publicis-owned Indian agency offering brand communications, digital marketing, content development and internal/external brand campaigns to enterprise clients — comparable service mix and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fulkicomm
• YouTubeyoutube.com/channel/UCs478UJZJNJL3wsYOZMpAcA
• Facebookfacebook.com/fulkicommunications
• LinkedInin.linkedin.com/company/fulki-communications-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulki Communications