Do317
Do317 is a digital event discovery and local media platform serving Indianapolis, aggregating concerts, nightlife, food, and cultural events for residents and visitors aged 21-35. It generates advertising and marketing services revenue from local venues, brands, and event organizers as part of the 21-city DoStuff Network.
- Company typePrivate
- Founded2011
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Do317 does
Do317 is a digital event discovery and local media platform serving the Indianapolis metropolitan market, answering the question "What are we going to do tonight" for residents and visitors. The platform aggregates local events across categories including music, food and drink, art and culture, comedy, outdoors and recreation, sports, shopping, happy hours, and nightlife, sourced from band and venue websites, user submissions, and curated editorial content. Events are ranked via a social recommendation system that combines user picks with recommendations from the Do317 All-Star program, a network of local bloggers, media members, and socialites. The site also offers ticketing giveaways, RSVP functionality, and a weekly Top Picks email newsletter, with a premium Do317 MORE membership providing enhanced access. Underlying technology is a centralized, proprietary platform developed and hosted by DoStuff Media, Inc. on Amazon Web Services infrastructure and shared across all 21 DoStuff Network city sites.
Do317 operates as a free, advertising-supported consumer platform with revenue generated from digital display advertising, featured listings, sponsored event packages, calendar widgets, email placements, and a broader set of marketing services including sponsorship activation, creative strategy, contest management, event production, talent booking, graphic design, and social media strategy. The customer base is bifurcated: end consumers (primarily aged 21-35) use the service at no cost, while paying clients are Indianapolis-area venues, event organizers, and brands seeking reach into that demographic. Ticket transactions are not processed by Do317; instead, the platform links users to third-party providers such as Ticketmaster, Eventbrite, and Promotix and captures referral traffic.
Do317 is one of 21 city-specific properties in the DoStuff Network, which collectively reach 4 million people across North America. Do317 itself reports 140,000+ registered users, positioning it as the largest culture and entertainment community in Indianapolis. The company is privately held under DoStuff Media, Inc., headquartered in Austin, Texas, with Do317's operations focused exclusively on the Indianapolis market.
Do317 firmographics
Firmographics- Name
- Do317
- Legal name
- DoStuff Media, Inc.
- Website
- https://do317.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do317 is a digital event discovery and local media platform serving Indianapolis, aggregating concerts, nightlife, food, and cultural events for residents and visitors aged 21-35. It generates advertising and marketing services revenue from local venues, brands, and event organizers as part of the 21-city DoStuff Network.
- Ownership category
- akta.pro rank
Do317 industry classification
Industry- Product category
- Local Event Discovery and Digital Media
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
- akta.pro secondary industry
- Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Do317 is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do317 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertising - Digital Display Ads: Do317 generates revenue primarily through digital display advertising on their platform. They offer digital display ads to venues, brands, and event organizers seeking to reach their audience of Indianapolis entertainment seekers.
- Marketing Services: The platform offers a range of marketing services including sponsorship activation, creative strategy, ticketing, contest management, event production, talent & booking, graphic design, and social media strategy for brands and venues.
- Featured Listings and Packages: Revenue is generated through featured venue and event packages, powered calendar widgets for venues and brands, ticket giveaways, event RSVPs, weekly Top Picks email features, grand openings promotions, and custom festival and event schedules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer access to event discovery platform |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Do317 product offering
Product offeringCore offering
Do317 operates a free digital event discovery platform for Indianapolis residents that aggregates local events across categories including music, food and drink, art and culture, comedy, sports, outdoors and recreation, and nightlife. The platform supports community-driven recommendations, user event submissions, giveaways, RSVPs, and a weekly Top Picks email newsletter, while generating revenue by selling digital display advertising, featured listings, and integrated marketing services to local venues, brands, and event organizers.
Product overview
Do317 operates as a digital events discovery platform for Indianapolis, functioning as part of the larger DoStuff Network. The platform offers a centralized events listing and discovery service where users can browse and purchase tickets for local entertainment including music, food & drink, art, comedy, sports, and nightlife. The core product includes the Do317.com website, a Top Picks email newsletter, and a premium Do317 MORE membership. Additional services encompass advertising solutions for local venues and brands, plus ticket giveaway contests. The platform connects users to third-party ticketing providers like Ticketmaster and Eventbrite for actual ticket transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Do317.com Events Discovery Platform
Companies that use Do317
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Do317 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Do317 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DoStuff Media, Inc.coreDo317 operates as part of the DoStuff Network and uses a centralized, proprietary technology platform developed, hosted, and maintained by DoStuff Media, Inc. All DoStuff Network websites operate on shared codebase, infrastructure, and data environment. Do317 is one of 21 city-specific properties in the network.
- Amazon Web ServicescoreThe Services are hosted in the United States using infrastructure provided by Amazon Web Services. This provides cloud hosting and infrastructure for the DoStuff platform.
- Third-Party Ticketing ProviderscoreThe platform includes BUY buttons and links that direct users to third-party ticketing platforms for ticket purchases. Examples include Ticketmaster, Eventbrite, Promotix, and others. These third parties act as the merchant of record for transactions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Do317 competitors and assessment
Company assessmentEmerging players
- Fever: Discovery and ticketing platform for local experiences (immersive shows, food tours, nightlife). Overlaps with Do317's experiences vertical and competes for the same advertiser base, with the differentiating advantage of owning transactions.
- Bandsintown: Music-focused concert discovery platform that tracks artists users follow and surfaces local tour dates. Overlaps with Do317's live music category, targets the same 21-35 demographic, and competes for both consumer attention and music-venue advertising spend.
- Meetup: Community-driven local event and group discovery platform with overlap on free event listings, RSVP features, and the 21-35 demographic. Different monetization model (organizer subscriptions) but directly competitive consumer use case.
- Axios Local: City-targeted local digital media brand launched by Axios in mid-tier U.S. metros. Comparable business model (free local newsletter plus event/lifestyle coverage, advertising-supported), targeted at cities that overlap with DoStuff's footprint.
Broad incumbents
- Eventbrite: Large-scale event ticketing and discovery platform with significant local event content. Differentiates from Do317 by processing ticket transactions and earning take rate, but competes for the same consumer attention on local event discovery and the same venue/promoter marketing dollars.
- Time Out: Global digital media brand built around city guides, event discovery, restaurant reviews, and 'what to do tonight' content. Operates at much larger scale with similar advertising-supported city-by-city content model and overlapping advertiser base (venues, restaurants, live events).
- Thrillist: National digital media brand covering local food, drink, travel, and things-to-do content with city-targeted verticals. Comparable advertising-supported model and similar primary advertisers (restaurants, venues, experience operators).
- Yelp: Local business discovery platform that has expanded into event listings. Overlaps with Do317 on restaurant/bar discovery, competes for SMB and venue advertising budgets, and benefits from significantly larger audience and SEO scale.
Direct peers
- Patch.com: Hyperlocal digital media network with thousands of community news and event pages across U.S. towns. Operates the same niche model (local ad-supported content + event listings) at greater geographic scale, serving comparable SMB advertisers.
- DoStuff Media (parent network): Owning entity of the 21-city DoStuff Network, including sister sites like Do512 (Austin), Do206 (Seattle), DoBoston, DoNYC. Operates the shared codebase, infrastructure, and CMS that Do317 runs on, and is therefore the most direct operational and strategic peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Do317 social profiles
Digital presenceDo317 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do317 leadership team
Management profileNumber of profiles
Do317 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do317 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do317
What does Do317 do?
Do317 operates a free digital event discovery platform for Indianapolis residents that aggregates local events across categories including music, food and drink, art and culture, comedy, sports, outdoors and recreation, and nightlife. The platform supports community-driven recommendations, user event submissions, giveaways, RSVPs, and a weekly Top Picks email newsletter, while generating revenue by selling digital display advertising, featured listings, and integrated marketing services to local venues, brands, and event organizers.
Is Do317 a public or private company?
Do317 is a private company. It is classified as corporate owned and is currently operating.
When was Do317 founded?
Do317 was founded in 2011. It employs 1 to 10 people.
Where is Do317 based?
Do317 is headquartered in Indianapolis, United States, in the North America region.
How does Do317 make money?
Three revenue lines are on record. Advertising - Digital Display Ads are the primary driver. The others are marketing Services and featured Listings and Packages.
Who are Do317's main competitors?
Emerging players on record are Fever, Bandsintown, Meetup and Axios Local. Broad incumbents are Eventbrite, Time Out, Thrillist and Yelp. Direct peers are Patch.com and DoStuff Media (parent network).
Does Do317 have an API?
No public API is recorded for Do317.
What industry is Do317 in?
Do317's product category is Local Event Discovery and Digital Media. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators, with a secondary code of MPACAKAB, Topic/Interest-Based Content Discovery Apps. Its NAICS code is 541850 and its SIC code is 7990.