Name

Reism

Legal name

リズム株式会社

Website

https://re-ism.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rental Property Management: REISM manages a portfolio of renovated rental apartments in Tokyo, generating recurring rental income. Property management includes tenant placement, maintenance, and community services through the REISM Sankaku app.
2. Real Estate Sales (Investment Properties): Sale of renovated one-room condominiums to individual investors for real estate investment purposes. Properties are sold after renovation with REISM's design concepts and branding.
3. Property Sales (REISM SECOND LIFE): Sales of renovation-completed properties in Okinawa, targeting customers seeking ideal second-home or retirement properties. Includes management support services.
4. Life Planning Services: Financial planning services through licensed professionals, offering insurance products and investment advice in partnership with major insurance companies (Sony Life, Meiji Yasuda, Mitsui Sumitomo Insurance, Aioi Nissay Dowa).
5. Crowdfunding (REISM Fans): Real estate crowdfunding platform allowing investors to participate in renovation projects with minimum investment amounts, generating returns from rental income and property appreciation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

REISM renovates and manages residential properties in Tokyo—primarily one-room apartments organized across 37+ themed design series—and sells renovated units to individual investors as income-producing assets. The company also operates a rental property portfolio under its own management, offers Okinawa-based second-life/retirement properties (REISM SECOND LIFE), a real estate crowdfunding platform (REISM ファンズ), and ancillary community and life-planning services.

Product overview

REISM operates as a multi-module platform centered on renovation rental properties and real estate investment in Tokyo, with additional lifestyle extension services. The core offering is the REISM renovation rental brand providing themed one-room apartments across 37+ design series (Witty Metropolitan, Urban Surf, Neo Country, Modern ZEN, Shabby Chic, Simple Pop, Casual Retro, Trad Vintage, Nearby Resort, Exotic Voyage, Natural Smart, 4 Prototype). Supporting modules include REISM INVEST for property buyers, REISM SECOND LIFE for Okinawa retirement properties, REISM サンカク community app, REISM ファンズ crowdfunding, REISM HIVE building management, REISM STAND cafe (closing 2026), REISM CLOTHES vintage fashion, REISM HOME interior goods, REISM LIFE PLANNING financial services, and REISM SELECT online store. The ecosystem creates a full-cycle approach from property acquisition through renovation, rental management, community building, and lifestyle enrichment.

Differentiator

Problem solved

Functional benefit

Brands

• REISM-koko: Former brand name for REISM's property renovation and remanufacturing business.
• REISM SECOND LIFE
• REISM STAND
• REISM CLOTHES
• REISM SELECT

Products and services

• REISM (Renovation Rental Brand) Core renovation rental brand offering designer renovated one-room apartments in Tokyo across 37+ themed design series, targeting young urban professionals seeking distinctive, design-forward rental housing with authentic materials.
• REISM INVEST Real estate investment platform for individual buyers purchasing renovated one-room condominiums for rental income, including renovation services, property management, investment seminars, and consulting.
• REISM SECOND LIFE Okinawa-focused second-life and retirement property service helping customers acquire renovated properties in Okinawa, with local staff support, partnered financing, and ongoing property management services.
• REISM ファンズ (Funds) Real estate crowdfunding platform allowing individual investors to participate in REISM renovation projects with minimum investment amounts, generating returns from rental income and property appreciation.
• REISM HIVE Single-building apartment management business that creates intentional communities of like-minded residents within managed multi-unit renovated buildings.
• REISM LIFE PLANNING Financial planning service provided by certified planners offering life plan proposals that incorporate real estate with various financial products including insurance and investments.
• REISM サンカク (Sankaku Community App) Official community and information mobile application for REISM residents and property owners, providing property notifications, community events, lifestyle consulting, and owner-tenant networking.
• リノベ for me Self-use focused renovation brand for customers who want to renovate their personal residence rather than for investment, providing planning, construction, and resale support.
• REISM SELECT Online store for interior goods, furniture, vintage clothing, and lifestyle products curated to complement the REISM renovation aesthetic.

Quantifiable outcome

• 99.9% occupancy rate achieved within 30 days of tenant turnover
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SBI Money Plaza (SBIマネープラザ株式会社)minorGTM or Marketing PartnerMarketing partnership for investment seminars, with SBI Group newsletter referrals generating leads for REISM investment property sales.
• 6,000+ Real Estate AgenciescoreChannel Partner/ Reseller/ DistributorExtensive distribution network of partner real estate agencies across Japan listing REISM rental properties and referring prospective tenants.
• Insurance Partners (Sony Life, Meiji Yasuda Life, Mitsui Sumitomo Aioi Life, Aioi Nissay Dowa Insurance)minorStrategic or Co-development PartnerPartnership for life planning services and insurance product offerings, expanding REISM's service scope beyond real estate into comprehensive financial services.
• Industry Associations (全日本不動産協会, 不動産保証協会, 東日本不動産流通機構, etc.)minorOthersMembership in industry associations providing credibility, network access, and compliance frameworks for real estate operations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Open House Group: Open House Group is a major Tokyo-focused residential real estate company selling condominiums, single-family homes, and investment properties to individual buyers. Directly competes with REISM for Tokyo individual investors seeking residential real estate exposure.
• GA Technologies (RENOSY): GA Technologies operates RENOSY, a comprehensive Japanese real estate investment platform that includes renovated investment property sales, property management, and crowdfunding. The closest direct competitor to REISM's investment property and managed rental businesses in Tokyo.
• Apaman Shop Holdings: Apaman Shop is a Japanese rental property franchise and management platform serving individual tenants and property owners nationwide. Directly competes with REISM's rental property business through its franchise agency network.

Broad incumbents

• Mitsui Fudosan: Mitsui Fudosan is one of Japan's largest real estate developers with extensive Tokyo operations across residential, commercial, and mixed-use properties. Major incumbent whose scale and capital access dwarf REISM's niche position.
• Leopalace21: Leopalace21 is one of Japan's largest rental property management companies with a nationwide portfolio of primarily single-occupant apartments. Established incumbent competing with REISM's core rental property business at much larger scale.
• Tokyo Tatemono: Tokyo Tatemono is a major Japanese real estate developer with extensive operations across Tokyo's commercial and residential markets. Larger incumbent in the same Tokyo real estate ecosystem where REISM operates.
• LIFULL: LIFULL operates LIFULL Home's, one of Japan's largest real estate portals connecting tenants, buyers, and property owners. Competes with REISM for tenant and investor attention in the real estate marketplace across rental and sales listings.
• Mitsubishi Estate: Mitsubishi Estate is a leading Japanese real estate developer with significant Tokyo office and residential holdings, including the Marunouchi area. Major incumbent competing in the broader Tokyo real estate market where REISM operates.

Emerging players

• IDC Otsuka: IDC Otsuka is a Japanese renovation company developing its renovation business through the 'idd' brand, including condominium and single-family home renovations. Comparable to REISM's renovation focus though operating more broadly across geographies and project types.
• Housmart: Housmart is a Tokyo-focused proptech platform using data analytics and technology to streamline residential real estate transactions. Emerging competitor in the same Tokyo market with a technology-driven approach versus REISM's design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reism_jp
• Pinterestpinterest.jp/reism_official
• Xx.com/reism_jp
• Facebookfacebook.com/reism.jp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reism