Alpha FM

Name

Alpha FM

Legal name

ALPHA FM LTDA

Website

https://alphafm.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Independent Local Radio Stations (MPABACAD)

Keywords

• FM radio broadcasting
• Music streaming
• Podcast production
• Radio advertising
• Cultural event coverage

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Radio advertising inventory sold to businesses for on-air and digital placements. Revenue generated from commercial announcements, sponsored content, and branded integrations across radio broadcast and digital platforms.
2. Event Promotion and Partnerships: Promotional contests and partnerships with event venues and promoters, including ticket giveaways and sponsored event coverage that drives audience engagement.

Distribution channels3 records

Marketing channels6 records

Core offering

Alpha FM operates a São Paulo-based radio station broadcasting at 101.7 FM, delivering a curated mix of national and international music programming. The station extends its reach through digital streaming on its website, a podcast platform (Alpha Pod), a WhatsApp notification channel, contests, event coverage, and editorial content including news, columnists, and wellness segments.

Product overview

Alpha FM 101.7 is a São Paulo-based radio station operated by Alpha FM LTDA (CNPJ 53.933.024/0001-60) offering a multi-platform audio entertainment ecosystem. The core product is FM radio broadcasting at 101.7 frequency, supplemented by the Alpha Pod podcast platform featuring extended interviews, a live streaming service (Ao Vivo), and an events and contests platform (Concursos). Additional content modules include curated playlists, an event agenda (Agenda), columnist content across automotive, business, and lifestyle topics, wellness content (Viver Bem), and news coverage. The company is headquartered at Avenida Paulista 2198, 22nd floor, Edifício Central Park, São Paulo.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpha FM 101.7 Main radio broadcast at 101.7 FM delivering curated national and international music programming, news, columnist segments, and wellness content ("Viver Bem") to listeners in the São Paulo metropolitan area.
• Alpha Pod Podcast platform offering exclusive artist interviews, behind-the-scenes content, and on-demand audio programming that complements the FM broadcast.
• Ao Vivo (Live Stream) Online audio streaming service hosted at aovivo.alphafm.com.br that allows listeners outside FM range to access the live broadcast over the internet.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Broad incumbents

• CBN: Major Brazilian all-news radio network operated by Grupo Globo. Comparable as a large São Paulo-anchored radio brand with strong digital extensions, though in a different (news/talk) format than Alpha FM.
• Band FM: National Brazilian FM radio network owned by Grupo Bandeirantes, offering music programming across multiple markets. Comparable as a much larger incumbent music FM broadcaster operating in the same São Paulo market as Alpha FM.
• Transamérica: Brazilian national FM radio network with presence in São Paulo. Comparable as a larger multi-market music FM competitor to Alpha FM in the São Paulo advertising market.

Direct peers

• Kiss FM: Brazilian pop/music FM station targeting similar adult contemporary audiences. Comparable to Alpha FM in musical format and advertising-driven commercial radio model.
• Rádio Eldorado: São Paulo-based AM/FM station with music, news and culture programming. Comparable to Alpha FM as a São Paulo heritage broadcaster blending music with cultural and news content.
• Mix FM: Brazilian FM radio station specializing in hit music programming with national footprint. Comparable to Alpha FM as a competing music-formatted commercial FM broadcaster with digital streaming.
• Antena 1: São Paulo-based FM radio station focused on a curated mix of national and international music. Directly comparable to Alpha FM in format (adult contemporary/musical), market (São Paulo), and audience target.
• 89 - A Rádio Rock: São Paulo-based FM music station with strong digital content and event partnerships. Comparable to Alpha FM in its São Paulo music-format focus and emphasis on events, contests and digital extensions.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/radioalphafm
• Xx.com/alphafmoficial
• Facebookfacebook.com/RadioAlphaFM

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha FM