GreenQ Technologies

What GreenQ Technologies does

GreenQ Technologies is an Israel-based IoT startup, founded in 2015 and headquartered at the Hebrew University campus in Jerusalem, that has built a smart waste-management platform branded as 'IoG - Internet of Garbage'. Its core product, the GreenTrack device, is a truck-mounted hardware unit that weighs incoming waste, tracks truck route and mileage, and records pickup time and location at the per-can level without requiring sensors on the bins themselves. The hardware feeds a cloud-based analytics platform (originally on IBM Bluemix/OpenWhisk, with MQTT and sFTP data transport) that powers the GreenQ Dashboard and a Recommendations Engine for route and logistics optimization, supplemented by computer-vision monitoring for grapple trucks and NB-IoT fill-level sensors for underground containers.

The company monetizes through three streams: sale or lease of GreenTrack hardware, recurring SaaS subscriptions for the analytics platform, and one-day-per-truck implementation services. Go-to-market is direct enterprise sales to municipalities and waste haulers, augmented by a global distributor program ('Make Garbage Trucks Smarter Around The World') and by serving as the embedded waste-management vertical within telecom-led smart-city deployments, notably with Israel's Bezeq (Modiin pilot) and Cellcom (northern Israel), and within Deutsche Telekom's NB-IoT hub. Pricing is quote-based; a 'Try & Buy' program offers free installation plus a 40% discount for the first six months, and cost is pitched as 'only a few cents per can' with claimed ROI in under one year and customer-reported cost and emission reductions of 30%-50%+.

GreenQ is privately held and venture-backed via accelerator and corporate channels (URBAN-X/BMW, IBM AlphaZone, Deutsche Telekom hub:raum, HAC, Ecomotion, SpinLab, 500 Startups), with disclosed named logos including IBM, Deutsche Telekom, Intel, Bezeq, Cellcom, Microsoft, Motorola Solutions, and MER Group. The leadership team consists of CEO and founder Shlomy Ashkenazi and CTO Edy Candel. GreenQ maintains offices in Jerusalem (R&D), Santa Monica, CA, and Bexley, OH, but its operational and customer footprint is concentrated in Israel with limited disclosed US enterprise traction.

Name

GreenQ Technologies

Legal name

GreenQ

Website

https://greenq.co.il

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenQ Technologies is an Israeli IoT startup that builds truck-mounted smart-waste hardware (GreenTrack) and a SaaS analytics platform to optimize municipal waste-collection routes and costs for cities, waste haulers, and telecom-led smart-city integrators.

Ownership category

akta.pro rank

Product category

Smart Waste Management

NAICS

Solid Waste Collection (562111)

SIC

Refuse Systems (4953)

akta.pro industry

PRIMARYHSAPAPAM

Waste Management & Smart Sanitation (Facilities)

Home & Personal Services/Residential Renovation Services/Smart Buildings & Facilities (PropTech IoT)

Keywords

• Smart waste management
• IoT fleet monitoring
• Route optimization software
• Smart city solutions
• Waste collection analytics

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware (GreenTrack Device): Sale or lease of the GreenTrack tracking device installed on garbage trucks. Device measures weight, capacity, time, and location for each bin pickup.
2. Software/SaaS Subscription: Ongoing subscription for access to the GreenQ dashboard, analytics platform, and recommendations engine. Data-driven insights for route optimization and fleet management.
3. Implementation Services: One-day installation service per truck for system deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

GreenQ provides an IoT-based smart waste management platform that installs tracking hardware (GreenTrack devices) on garbage trucks to measure per-bin weight, capacity, time, and location, combined with a cloud analytics dashboard and a recommendations engine for route, scheduling, and fleet optimization. The platform supports multiple truck types (loader, grapple, crane, compactor) and underground bin sensors, and is sold to municipalities, waste haulers, and smart-city integrators on a hardware-plus-subscription basis.

Product overview

GreenQ Technologies offers a smart waste management platform (IoG - Internet of Garbage) designed for garbage trucks and municipal waste collection operations. The core offering includes the GreenTrack hardware device (tracking device installed on trucks) combined with data analytics software and a web-based dashboard. The platform supports multiple truck types (Smart Loader Trucks, Smart Grapple Trucks, Smart Lifting Crane) and container types (stationary compactors, underground containers with fill level sensors). The GreenQ Recommendations Engine provides automatic optimization suggestions based on collected data. The system enables waste haulers, municipalities, and system integrators to monitor weight, capacity, time and location at the individual can level without requiring sensors on the bins themselves. Key value propositions include 30-40% reduction in truck mileage, fuel savings, and over 50% reduction in waste collection costs and emissions.

Differentiator

Problem solved

Functional benefit

Brands

• GreenTrack: A tracking device installed on garbage trucks that weighs incoming waste and tracks truck route and mileage
• IoG (Internet of Garbage)

Products and services

• GreenTrack Device

Quantifiable outcome

• 30%-40% reduction in truck mileage, fuel savings, manpower, work time, and emissions
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• CellcommajorChannel Partner/ Reseller/ Distributor · 1 January 2017GreenQ applies smart waste management in Cellcom's smart city project. Israeli telecom enterprise chose GreenQ to operate the garbage collection vertical. Project started in northern Israel municipality with more sites planned.
• IBMcoreTechnology or IntegrationIBM partner in Smarter Cities initiative. GreenQ uses IBM Bluemix environment and OpenWhisk serverless architecture for its real-time monitoring and analytics platform. IBM released a case study about GreenQ's usage of OpenWhisk technology. GreenQ also participates in IBM AlphaZone accelerator program.
• Deutsche TelekomcoreTechnology or IntegrationOfficial member of Deutsche Telekom NB-IoT Prototyping hub. Selected among 24 of Europe's most promising startups. Deutsche Telekom created the Narrowband Internet of Things hub with hub:raum for connecting IoT solutions globally.
• BezeqmajorChannel Partner/ Reseller/ DistributorGreenQ is the smart garbage collection vertical in Bezeq's smart city pilot program in Modiin municipality. Bezeq is Israel's largest telecoms group, aligning with AT&T, Deutsche Telekom, and T-mobile in smart cities infrastructure.
• HAC (Herzliya Accelerator Center)minorStrategic or Co-development PartnerGreenQ graduated from HAC accelerator, the Urban Tech Start Up Accelerator founded by Herzliya municipality for smart city market ventures.
• SpinLabminorStrategic or Co-development PartnerParticipated in SpinLab accelerator program in Leipzig, Germany for international startup exchange.
• EcomotionminorStrategic or Co-development PartnerGreenQ graduated from Ecomotion mobility and transportation accelerator.
• AlphaZoneminorStrategic or Co-development PartnerGreenQ participated in IBM AlphaZone accelerator program.
• AlphaZone ClassminorStrategic or Co-development PartnerGreenQ participated in demo day and class activities.

Scale indicators10 records

Recent moves6 records

Direct peers

• Compology: Compology provides camera-based waste monitoring installed on collection trucks, closely mirroring GreenQ's truck-mounted, no-bin-sensor approach. Both target municipalities and haulers with route optimization and pickup analytics, making them the most direct functional peer.
• Sensoneo: Sensoneo delivers smart waste management solutions using ultrasonic sensors in bins and a cloud analytics platform for route optimization. It directly competes with GreenQ in the municipal IoT waste management space, particularly in Europe.
• Rubicon Technologies: Rubicon offers a technology platform for waste and recycling fleets, including route optimization, customer management, and telematics. It directly competes with GreenQ's analytics and fleet-optimization capabilities for haulers and municipalities.
• Enevo: Enevo offers ultrasonic fill-level sensors in waste containers combined with analytics for route optimization. While GreenQ uses truck-mounted devices and Enevo uses bin sensors, both compete for the same municipal and hauler customers with IoT-driven waste analytics.
• Bigbelly: Bigbelly provides smart, solar-powered waste and recycling stations with compaction and fill-level monitoring, sold primarily to municipalities and campuses. It overlaps with GreenQ in municipal smart waste, though its offering is bin-centric and includes compaction hardware.
• Ecube Labs: Ecube Labs provides CleanCUBE solar-powered compacting bins with fill-level sensors and analytics dashboards for smart waste management. It competes with GreenQ for municipal smart waste contracts, with a bin-centric rather than truck-centric approach.
• Nordsense: Nordsense offers IoT-based waste management with sensors and analytics for collection optimization, serving municipalities and waste haulers. It is a direct competitor in the European smart waste market with overlapping product positioning.
• SmartBin (OnePlus Systems): SmartBin provides ultrasonic fill-level monitoring for waste containers with cloud-based analytics and route optimization, serving municipalities and waste management companies. It competes with GreenQ in the IoT waste analytics segment, though with a bin-sensor model.

Broad incumbents

• SUEZ Environment: SUEZ is a global environmental services and water/waste management company with growing smart-city and digital waste initiatives. As a broad incumbent, it operates across the full waste value chain and increasingly invests in IoT and analytics, making it both a competitor and a potential channel/acquirer.
• Waste Management, Inc. Waste Management is the largest North American waste services company, increasingly investing in telematics, route optimization, and smart fleet analytics. It represents a broad incumbent that could build or buy competing capabilities, and is also a potential large enterprise customer for GreenQ-style solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Greenq_media
• YouTubeyoutube.com/channel/UCo8JzlWP2yj-q1jGBbb8SDQ
• Facebookfacebook.com/GreenQ.IoG
• LinkedInlinkedin.com/company/10072024

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenQ Technologies