What Aerol does

Aerol Formulations Private Limited, incorporated in 1989/1990 in New Delhi, India, manufactures and exports industrial aerosols, specialty lubricants, and MRO (maintenance, repair and operations) chemical products from a 3.5-acre facility in Bahadurgarh, Haryana. Its portfolio spans six product verticals: mould release sprays (silicone and silicone-free), anti-spatter products for welding, industrial and automotive MRO aerosols, specialty lubricants and greases, silicones (PDMS fluids, emulsions, sealants, antifoams), and ancillary products such as dye penetrant test kits, leak detectors, smoke detector testers, and butane gas. The flagship brand Afra®, established for 35 years, is described as India's largest selling mould release for plastic injection moulding, produced at a scale of nearly 5 million cans annually across 16 grades; complementary brands include Aerol® for industrial MRO, Auto Mate® and Automate® for automotive applications. Core technology centres on performance-engineered chemistry and precision aerosol filling, supported by ISO 9001:2015, ISO 45001:2018, and GMP-certified manufacturing.

The business operates a sales-led B2B model serving industrial manufacturers (injection moulding, rubber, PU, composites), automotive aftermarket (workshops, detailing centres, service stations), fabrication and engineering customers, and specialty industries (pharmaceutical, food-contact, electronics) requiring ROHS-compliant and non-toxic formulations. Aerol monetizes through three channels: own-brand product sales (Aerol® and Afra®), ODM/white-label/private-label manufacturing for other brands, and customized formulation development for client specifications. Pricing is quote-based and not publicly disclosed. Distribution is multi-channel, combining direct enterprise sales, a dealer/channel partner network, ODM contracts, and approved logistics partners handling domestic and international shipments across several countries. The company is closely held, founder-owned, and bootstrapped, with 51–100 employees and no disclosed external institutional investment.

Name

Aerol

Legal name

Aerol Formulations Private Limited

Website

https://aerolgroup.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Aerol Formulations is an Indian manufacturer of industrial aerosols, specialty lubricants, and MRO chemicals — including the 35-year-old Afra® silicone spray brand — serving industrial manufacturers, automotive workshops, and fabrication customers via own-brand, ODM, and private-label production.

Ownership category

akta.pro rank

Product category

Industrial Lubricants and MRO Chemicals

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aerosol Cans (Personal Care, Household, Industrial) (IMALADAC)

Keywords

• Industrial aerosol manufacturing
• Mould release sprays
• Specialty lubricants
• MRO chemicals
• Automotive maintenance aerosols

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Own Brand Product Sales: Sale of proprietary branded aerosol and MRO chemical products under Aerol® and Afra® brands including silicone sprays, mould release agents, lubricants, cleaners, rust preventives, and specialty chemicals
2. ODM/White Label Manufacturing: Original Design Manufacturing and private label services where Aerol manufactures products for other brands based on client specifications
3. Customized Product Development: Bespoke formulations developed for specific industry requirements and client specifications

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Aerol Formulations Private Limited manufactures and supplies industrial aerosols, mould release sprays (silicone and silicone-free), specialty lubricants, anti-spatter products, MRO chemicals, and silicone products (RTV sealants, fluids, emulsions, anti-foams) under the Aerol®, Afra® and Auto Mate® brands. It also offers ODM, white-label and private-label manufacturing, plus customized formulations developed against client specifications for industrial manufacturing, automotive aftermarket, fabrication, and specialty industries (pharmaceutical, food, electronics).

Product overview

Aerol is a manufacturer of industrial aerosols and MRO (Maintenance, Repair & Operations) chemicals based in India. The product portfolio consists of six main product verticals: Release Preparations (Silicone Spray, Silicone-Free Spray, Semi-permanent Mould Releases, PU Mould Release, Anti-spatter products), MRO Aerosols (Lubricant Sprays, Anti-rust Sprays, Cleaner Sprays, Coating Sprays, Test & Inspection spray products), Specialty Lubricants (high performance greases, synthetic fluids), Auto MRO (aerosol lubricants, cleaners, coatings for automobile repair), Silicone Products (silicone emulsions, antifoam/defoamers, silicone fluids, silicone sealants), and Consumer Products (Pet Care and Air-Care products). The company also offers ODM, White label and Private label manufacturing services alongside its own branded products. Key brands include Afra (silicone sprays and mould release agents), Auto Mate (automotive products), and Aerol (industrial and MRO products).

Differentiator

Problem solved

Functional benefit

Brands

• Afra: Flagship brand for silicone sprays, mould release products, and industrial chemicals. Includes Afra Heavy Duty Silicone Spray (India's largest selling mould release), Afra Semi-permanent Mould Release Spray, Afra Anti-Spatter products, and Afra Silicone Fluids/Emulsions.
• Aerol
• Auto Mate
• Automate

Products and services

• Silicone & Silicone-Free Mould Release Sprays High-performance mould release sprays for smooth release of rubber, plastic, PU and composite moulded components, available in both silicone and silicone-free variants. Used by industrial moulders requiring consistent demoulding and high surface finish.
• Antispatter Products

Quantifiable outcome

• Nearly 5 million cans of Afra® silicone spray produced annually
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Channel PartnerscoreChannel Partner/ Reseller/ DistributorAerol works with channel partners for distribution of their aerosol and MRO chemical products across regions. The company offers dealer application forms on their website for prospective partners.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WD-40 Company: Specialty lubricants and MRO spray manufacturer with iconic WD-40 Multi-Use Product brand. Closely comparable to Aerol's core mould release, lubricant spray, and rust-preventive categories.
• 3M: Global diversified industrial conglomerate with a large industrial aerosols and MRO chemicals business (3M Spray Adhesives, 3M Lubricants). Directly comparable to Aerol across industrial MRO, automotive, and specialty chemical aerosols sold through B2B channels.
• Pidilite Industries: India's leading specialty chemicals and adhesives company (Fevicol brand) with growing MRO and industrial chemicals portfolio. Closest India-based specialty chemicals comparable in scale, brand strength, and distribution model.
• CRC Industries: Specialty chemical manufacturer focused on industrial MRO aerosols including cleaners, lubricants, corrosion inhibitors, and anti-spatter products. Highly comparable product portfolio to Aerol's industrial MRO aerosols line.
• Würth: Global leader in industrial MRO consumables including aerosols, lubricants, anti-spatter, and rust preventives sold via direct B2B and channel partners. Closely comparable distribution model and product portfolio to Aerol.

Regional players

• Bharat Petroleum (MAK Lubricants): Indian PSU oil major with MAK industrial and automotive lubricants brand. Overlaps with Aerol in industrial specialty lubricants and greases serving Indian manufacturing customers; stronger on engine oils.
• Castrol India: Leading Indian lubricants company with specialty lubricant portfolio including industrial greases and MRO products. Comparable in specialty lubricants category serving similar Indian industrial customers, though dominated by automotive engine oils.
• Gulf Oil India: Indian lubricants and MRO chemicals player serving automotive aftermarket and industrial segments. Comparable to Aerol in industrial lubricants and automotive maintenance product categories within the Indian market.

Broad incumbents

• Illinois Tool Works (ITW): Diversified industrial manufacturer with automotive aftermarket, MRO chemicals, and specialty chemicals segments. Comparable in industrial MRO aerosol end-markets but operates as a much larger multi-segment conglomerate.
• Henkel (Loctite): Global adhesives, sealants, and functional coatings major with industrial MRO exposure through Loctite brand. Comparable in industrial maintenance chemicals and silicone sealant categories, though much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Aerolgroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aerol