Parachute

What Parachute does

Parachute is a registered Canadian national charity (charitable registration number 13308 8419 RR0001), founded in 2012 and headquartered at 150 Eglinton Ave East, Suite 308, Toronto. Its mandate is to reduce preventable injuries in Canada — the number one cause of death for Canadians aged 1–34 and the fourth leading cause of death overall, accounting for an average of 48 deaths per day. The organization delivers this mandate through a portfolio of programs and resources: an annual Canadian Injury Prevention Day (entering its 10th edition on July 6, 2026), the City of Toronto–accredited Vehicle-for-Hire Training Program, the Pre-teen and Teen Over-the-Counter Medication Safety Toolkit, the multimedia Caregivers' Guide to Fall Prevention, and professional resources including the Vulnerable Road User Safety Resources Repository and the Cost of Injury in Canada report. Parachute also runs targeted awareness campaigns such as #RethinkPoisons (with the Canadian Association for Poison Centres and Clinical Toxicology) and Carbon Monoxide Awareness Week (with TSSA, Ontario Poison Centre, and SickKids).

Its technology footprint is that of a content and advocacy organization rather than a software company: a central website hub, six social media channels (Facebook, Instagram, LinkedIn, X, Bluesky, YouTube), a quarterly e-newsletter distributed via Constant Contact, and podcast distribution across Amazon, Apple Podcasts, iHeart Radio, Spotify, and Spreaker. No proprietary platform, no AI/ML capabilities, and no API or SDK offerings were disclosed. The go-to-market motion is community-led: awareness campaigns, free downloadable resources, advocacy for safer road design and stronger regulations, and accredited in-person training. Parachute is funded entirely by donations and charitable contributions, with all programs and resources provided free of charge to the public. Its served audiences are intentionally horizontal, spanning older adults (fall prevention), parents and caregivers of children (poisoning prevention), the general public, road safety professionals, and healthcare practitioners and researchers.

Name

Parachute

Legal name

Parachute

Website

https://parachutecanada.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Parachute is a Canadian national charity that delivers education, awareness campaigns, and accredited training programs to prevent unintentional injuries among older adults, children, road users, and the broader public across Canada, funded by donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a registered Canadian charity (registration number 13308 8419 RR0001), Parachute relies on donations from the public to fund its injury prevention programs, educational resources, and awareness campaigns. The organization explicitly states 'As a charity, we rely on your financial support to continue our work.'

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Parachute is Canada's national charity dedicated to injury prevention, providing free educational resources, safety toolkits, and awareness campaigns to the Canadian public. The organization delivers programming across poisoning prevention, fall prevention for seniors, road safety, and carbon monoxide awareness, while advocating for evidence-based policy changes. It also operates an accredited training program (Vehicle-for-Hire) certified by the City of Toronto.

Product overview

Parachute is a Canadian national charity dedicated to injury prevention, offering a portfolio of educational programs, awareness campaigns, and professional resources. The organization operates as a single unified charitable platform rather than a software product, providing public-facing programs like the Canadian Injury Prevention Day, Vehicle-for-Hire Training Program, and various safety toolkits and guides. Key resources include the Vulnerable Road User Safety Resources Repository, Cost of Injury in Canada research, and the Caregivers' Guide to Fall Prevention. Parachute also runs targeted campaigns including #RethinkPoisons (poisoning prevention) and Carbon Monoxide Awareness initiatives, typically partnering with healthcare and safety organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle-for-Hire Training Program Accredited training course for Vehicle-for-Hire drivers in the City of Toronto, providing certification upon successful completion of the program.
• Caregivers' Guide to Fall Prevention Free printable PDF guide (also available in audio and podcast formats) providing practical fall prevention information for caregivers of older adults.
• Pre-teen and Teen Over-the-Counter Medication Safety Toolkit Free toolkit providing parents of children ages 10 to 16 with tips and resources for understanding responsible over-the-counter (OTC) medication use.
• Vulnerable Road User (VRU) Safety Resources Repository Collection of curated professional resources focused on safety for vulnerable road users, supporting Vision Zero initiatives and road safety professionals.
• Cost of Injury in Canada Research and data resource quantifying the economic cost of injuries in Canada, intended for healthcare practitioners, researchers, and policy professionals.
• Canadian Injury Prevention Day Annual national awareness day (10th edition scheduled for July 6, 2026) dedicated to raising awareness about predictable and preventable injuries across Canada.

Quantifiable outcome

• Over 34,000 pain medication-related poison cases recorded in Canada's five poison centres in 2024, averaging nearly 100 per day

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and flagship.

• Canadian Association for Poison Centres and Clinical ToxicologycoreStrategic or Co-development Partner · 15 March 2026Parachute partners with the Canadian Association for Poison Centres and Clinical Toxicology on the #RethinkPoisons campaign during National Poison Prevention Week. Together they released data showing over 34,000 pain medication-related poison cases in 2024 and urge Canadians to safely store medications.
• TSSA (Technical Standards and Safety Authority)coreStrategic or Co-development Partner · 3 November 2025TSSA partnered with Parachute and other Ontario organizations for Ontario's annual Carbon Monoxide Awareness Week. The partnership focuses on educating Ontario residents on carbon monoxide risks through new online resources and educational initiatives.
• Ontario Poison CentrecoreStrategic or Co-development Partner · 3 November 2025Ontario Poison Centre joined with Parachute, TSSA, and SickKids for Ontario's CO Awareness Week campaign, combining efforts to improve public safety against carbon monoxide poisoning in Ontario homes.
• SickKids (The Hospital for Sick Children)coreStrategic or Co-development Partner · 3 November 2025SickKids partnered with Parachute, Ontario Poison Centre, and TSSA for Ontario's CO Awareness Week, contributing to educational initiatives aimed at increasing awareness and reducing carbon monoxide poisoning incidents.
• City of TorontoflagshipStrategic or Co-development PartnerThe City of Toronto has accredited Parachute's Vehicle-for-Hire Training Program. This is a flagship partnership that grants Parachute the authority to train and certify taxi and ride-sharing drivers in the City of Toronto.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Canadian Red Cross: Canada's largest humanitarian charity; directly comparable as a national nonprofit delivering first-aid training, water safety, and injury-prevention education, often in partnership with government and healthcare institutions.
• Safe Kids Worldwide: Global nonprofit focused on preventing childhood injuries — the closest international peer to Parachute's child-safety, poisoning-prevention, and road-safety programs.
• Royal Society for the Prevention of Accidents (RoSPA): UK charity with an equivalent mandate in home, road, and leisure-safety education; directly comparable as a national injury-prevention advocacy and training body.
• Canadian Automobile Association (CAA): National member-based organization with significant overlap on road-safety advocacy, distracted-driving campaigns, and public policy engagement.
• St. John Ambulance Canada: National charity delivering accredited first-aid and safety training, with overlapping mandate in injury response and prevention education.
• Canadian Paediatric Society: National association of paediatricians that issues child-safety and injury-prevention clinical guidance; directly comparable as a credible national authority producing child-injury resources for parents and clinicians.
• Lifesaving Society Canada: National charity focused on drowning prevention and aquatic safety — directly comparable as a single-issue injury-prevention organization with accredited training programs.
• National Safety Council (US): US nonprofit with a near-identical mission of reducing preventable injuries and deaths through education, advocacy, and data — a close functional peer to Parachute at larger scale.

Broad incumbents

• Heart & Stroke Foundation of Canada: Large national health charity with adjacent focus on cardiovascular health; comparable as a major Canadian health charity that runs public awareness, advocacy, and research programs alongside policy influence.
• Canadian Centre for Occupational Health and Safety (CCOHS): Canadian government-backed centre for safety education, training, and data; comparable as a national safety-knowledge organization producing authoritative reference content for both workplaces and the public.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/parachutecanada
• YouTubeyoutube.com/parachutecanada
• Facebookfacebook.com/parachutecanada
• LinkedInlinkedin.com/company/parachute---leaders-in-injury-prevention
• Instagraminstagram.com/parachutecanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parachute