LogoUp.com

What LogoUp.com does

LogoUp.com is a privately held e-commerce business that customizes apparel and promotional products with customer-supplied logos via embroidery and screen printing. Founded in 2009 by brothers Brian and Scott Roberts after the loss of their father, the company operates from a 100,000 square foot production facility in Pompano Beach, Florida, and serves both Fortune 500 enterprises and small businesses across the United States and Canada. Its product catalog spans customizable headwear (notably as an authorized Richardson dealer), polos, t-shirts, outerwear, and an expanding promotional products assortment covering brands such as Nike, Under Armour, Carhartt, Gildan, TravisMathew, A4 Apparel, The North Face, and Adidas.

The company's core technology is its combined screen printing and embroidery decoration operation, which uses equipment paired with skilled technicians to reproduce designs with precision and color accuracy. Distribution is exclusively digital: customers configure orders through the logoup.com storefront by uploading logos, selecting apparel SKUs, and choosing decoration methods, with 24/7 self-serve ordering supported by phone, email, and live chat. The platform also serves enterprise accounts through direct sales for large-volume orders.

LogoUp's revenue model is transactional, combining per-unit apparel sales with tiered, volume-based decoration pricing (free logo application at 288+ units, descending per-piece pricing down to $14.99 at 1-2 units). No minimum order requirements apply to select items, enabling long-tail SMB and individual purchases. The business is family-controlled with no external institutional investment disclosed, supports a workforce of 101-250 employees averaging 9 years of tenure, and operates without public financial reporting, AI/ML product capabilities, or documented acquisitions.

Name

LogoUp.com

Legal name

LogoUp.com LLC

Website

https://logoup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

LogoUp.com is a Florida-based e-commerce business that customizes apparel and promotional products via embroidery and screen printing. Operating from a 100,000 sq ft facility as an authorized dealer for 15+ brands, it serves Fortune 500 enterprises and SMBs across the US and Canada.

Ownership category

akta.pro rank

Product category

Custom Branded Apparel and Promotional Products

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Custom apparel decoration
• Screen printing services
• Embroidery services
• Promotional products
• Branded merchandise

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Apparel Sales: One-time product sales of customized/personalized apparel and promotional products. Customers purchase blank apparel items and pay for logo application/decoration services. Revenue is transactional per order with volume-based pricing tiers for decoration services.
2. Logo Application Services: Logo embroidery and screen printing services charged per piece based on order quantity. Higher volumes receive lower per-unit application charges, creating tiered pricing structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

LogoUp.com sells custom-decorated apparel and promotional products directly to businesses and consumers through its e-commerce website. Customers select blank apparel from premium brands (Richardson, Nike, Carhartt, Gildan, TravisMathew, A4 Apparel, Under Armour, The North Face, Adidas) and have their logos applied via in-house embroidery or screen printing services. Logo application is priced per piece on a volume-tiered basis, with 288+ units receiving free decoration, and select products available with no minimum order quantity.

Product overview

LogoUp.com is a custom logo apparel and embroidery e-commerce platform that operates from a 100,000 square foot facility in South Florida. The platform offers two primary decoration methods: embroidery and screen printing services. The product portfolio centers on customizable apparel items including headwear (Richardson hats, trucker caps, beanies, visors), men's and women's polo shirts and t-shirts, outerwear (jackets, hoodies), and promotional products (drinkware, bags). LogoUp serves as an authorized dealer for major apparel brands including Richardson, Carhartt, Gildan, TravisMathew, A4 Apparel, Nike, Under Armour, The North Face, and Adidas. Customers can customize products through the website by uploading logos, selecting colors and sizes, and choosing between embroidery or screen printing decoration methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Logo Apparel Design Online customization interface enabling customers to upload logos, select apparel blanks from premium brands, choose decoration method (embroidery or screen printing), and place orders with no minimum on select items.
• Custom Headwear Customizable hats including Richardson 112 Trucker Snapback, baseball caps, trucker caps, beanies, visors, and bucket hats from brands such as Richardson, Afton, Otto, and Yupoong with embroidered logos.
• Custom Polos and Shirts Embroidered and screen printed polo shirts, button-downs, t-shirts, and streetwear for men and women from brands including Afton, Gildan, TravisMathew, and Nike.
• Custom Outerwear Jackets, hoodies, and thermal-lined outerwear available for custom embroidery, including Carhartt J131 Thermal-Lined Active Jacket and Gildan fleece and hoodies.
• Promotional Products Custom promotional merchandise including drinkware, bags, technology accessories, eco-friendly products, office items, health and wellness products, and novelty items for branding campaigns.
• Screen Printing Services In-house screen printing decoration service combining cutting-edge technology with skilled operators to reproduce customer designs on apparel with sharpness and color accuracy.
• Embroidery Services Custom embroidery service applying high-quality stitched logos to hats, polos, jackets, bags, and other apparel items with rigorous quality checks.

Quantifiable outcome

• Millions of items dispatched successfully
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• RichardsoncoreChannel Partner/ Reseller/ Distributor · 1 January 2009Strategic partnership as an authorized Richardson dealer, offering customers the unique combination of unbeatable prices and top-tier quality Richardson hats. Richardson hats are among LogoUp's best-selling products. LogoUp even produced a commercial for Richardson highlighting the strength of their partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RushOrderTees: RushOrderTees is an online custom apparel company specializing in screen printing and embroidery for t-shirts, hoodies, hats, and other apparel. Its core service offering and target market closely mirror LogoUp's custom decoration business.
• 4imprint: 4imprint is a large promotional products company offering custom-branded apparel, drinkware, bags, and accessories to businesses. It directly competes with LogoUp's promotional products and custom apparel offerings for B2B customers.
• CustomInk: CustomInk is a leading online custom apparel and accessories retailer offering custom t-shirts, polos, hats, and bags with embroidery and screen printing to businesses, teams, and individuals. It is the closest direct competitor to LogoUp in the B2B custom apparel decoration space.
• Zazzle: Zazzle is a custom products marketplace offering personalized apparel, accessories, and promotional items with on-demand printing. It overlaps with LogoUp's e-commerce custom product model for both individuals and businesses.
• Printful: Printful is an on-demand printing and embroidery service offering custom apparel decoration including t-shirts, hats, hoodies, and accessories. Its decoration services and e-commerce model directly overlap with LogoUp's core business.
• Spreadshirt: Spreadshirt is an online custom apparel and accessories platform offering screen printing, embroidery, and print-on-demand services. It competes with LogoUp for SMB and individual custom apparel buyers.

Others

• SanMar: SanMar is a wholesale supplier of imprintable apparel and accessories that LogoUp purchases from for customization. As an upstream ecosystem partner, it shapes the supply side of LogoUp's decoration business.
• Alphabroder: Alphabroder is a wholesale distributor of imprintable apparel and accessories serving the decoration industry. It is a key supplier ecosystem participant comparable to SanMar in supporting LogoUp's blank apparel sourcing.

Emerging players

• Designhill: Designhill is a creative marketplace that includes custom apparel design and printing services, including t-shirts and hats. It overlaps with LogoUp's custom logo apparel offering while extending into broader design services.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, a Cimpress brand, is a large online printing and marketing services company offering custom printing on apparel, signage, and marketing materials. While broader in scope than LogoUp, its custom apparel printing and SMB focus make it a relevant adjacent competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/logoup
• Instagraminstagram.com/logoup
• Xx.com/logoups
• LinkedInlinkedin.com/company/2730464

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LogoUp.com