What VIP Packaging does

VIP Packaging, operating from Laverton, Australia with a website at vippackaging.com.au, is positioned as a plastic and steel packaging solutions provider. The publicly disclosed source material indicates the business is associated with the packaging division of Pact Group Holdings Ltd (ASX:PGT), a publicly listed Australian packaging company headquartered in Cremorne, Victoria. The business delivers packaging solutions to enterprise FMCG brands and local producers, spanning six end-market verticals: dairy and beverage, food, health and personal care, fresh food, household and industrial, and bulk packaging (including IBCs and drums for dangerous goods). Products include bottles, jars, trays, closures, pails, jerry cans, IBCs, and drums across these segments.

The underlying technology is built around a circular economy model: the company processes its own locally sourced recycled plastics into rPET, rHDPE, rPP, and rLDPE resins, which feed back into its packaging production. Proprietary capabilities include light-weighting design, light-proofing for nutritional preservation, and dangerous goods-certified bulk containers. Beyond packaging, the business operates a reuse product line (garment hangers, EAS security tags, SULO bins, noise walls, cable covers) and a contract manufacturing business filling home care, personal care, health and wellness, and promotional products.

The revenue model combines hardware sales of packaging products and recycled resins with professional services revenue from contract manufacturing and reuse solutions. Pricing is quote-based and not publicly disclosed, with customer engagement through direct enterprise B2B field sales and contact-form-driven inbound enquiries. Geographic coverage is concentrated in Oceania (Australia and New Zealand). The company is a signatory to the Australian Packaging Covenant Organisation (APCO) and is working towards the 2025 National Packaging Targets, positioning sustainability and locally sourced recycled content as the primary value proposition for brand-owner customers facing regulatory and consumer pressure.

Name

VIP Packaging

Legal name

Pact Group Holdings Ltd

Website

https://vippackaging.com.au

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

VIP Packaging is an Australia-based packaging solutions provider serving enterprise FMCG brands and local producers across dairy, food, health, fresh food, industrial, and bulk segments. It operates a circular economy model with in-house recycled resin production, reuse products, and contract manufacturing across Oceania.

Ownership category

akta.pro rank

Product category

Industrial Packaging

NAICS

Plastics Product Manufacturing (3261)

SIC

Miscellaneous Plastics Products (3080), Metal Shipping Barrels, Drums, Kegs & Pails (3412)

akta.pro primary industry

Recycled-Content Plastic Packaging (rPET, rHDPE, rPP) (IMALAMAC)

akta.pro secondary industries

Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF), Hazardous Materials & UN-Certified Transport Packaging (Dangerous Goods Packaging) (IMALAFAK), Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM)

Keywords

• Plastic packaging solutions
• Recycled resin materials
• Bulk industrial containers
• Circular economy packaging
• Contract packaging manufacturing

Headquarters

HQ city

Laverton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Products: Manufacture and sale of plastic packaging solutions including bottles, jars, closures, drums, IBCs, and custom packaging for various industries
2. Recycled Materials: Processing and selling recycled plastic resins (rPET, rHDPE, rPP, rLDPE) derived from collected plastics
3. Contract Manufacturing: Full-service contract manufacturing for home care, personal care, health & wellness, and promotional packaging
4. Reuse Solutions: Reusable products including garment hangers, EAS security tags, bins, and infrastructure solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VIP Packaging manufactures and supplies plastic and steel packaging solutions including bottles, jars, closures, drums, IBCs, and trays for FMCG, food, beverage, health, personal care, and industrial customers. The company also produces recycled resin materials (rPET, rHDPE, rPP, rLDPE) and offers contract manufacturing services for home care, personal care, health and wellness, and promotional packaging products.

Product overview

Pact Group is a packaging and circular economy solutions company operating across Australia, New Zealand, and select international markets. The company offers a comprehensive portfolio organized into four main divisions: (1) Pact Packaging — a broad range of plastic packaging solutions spanning dairy & beverage, food, health & personal care, fresh food, household & industrial, bulk packaging (IBCs, drums), and closures; (2) Pact Reuse — infrastructure and retail reuse solutions including garment hangers, EAS security tags, bins, noise walls, and cable covers; (3) Pact Recycling — producing recycled resin materials (rPET, rHDPE, rPP, rLDPE) from post-consumer plastics through their circular process; and (4) Contract Manufacturing — end-to-end manufacturing for home care, personal care, health & wellness, and promotional packaging. The company positions itself as a leader in the circular economy, processing its own locally-sourced recycled content to guarantee whole-of-life packaging solutions. Products are available in various formats including bottles, jars, trays, IBCs, drums, pails, jerry cans, and closures, serving sectors from FMCG brands to local dairy producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dairy & Beverage Packaging Lightweight bottles, closures and crates made from 100% local recycled content (rPET and rHDPE) for milk, juice, water, carbonated soft drinks, alcohol, cordial, lifestyle drinks, and milk powder applications.
• Food Packaging Ultra-safe, recyclable packaging solutions for spreads, sauces, dressings, cream, baking, staples, snack foods, ice cream, frozen meals, oils, yellow spreads, dips, yoghurt, cheese, and pet care.
• Health & Personal Care Packaging Innovative, bespoke packaging for nutraceuticals, pharmaceuticals, skin care, hair care, deodorant, liquid soaps, oral care, and animal care products.
• Fresh Food Packaging Premium recycled packaging for fresh food brands including meat, seafood, fruit and vegetables, bakery and deli, and frozen meals.
• Household & Industrial Packaging Sustainable packaging solutions meeting stringent quality and safety standards for paint, construction, auto lubricants, fuel, agriChem, mining, household/cleaning, and garden supplies.
• Bulk Packaging Certified bulk packaging solutions manufactured in Australia for storing and transporting dangerous goods and food products, including IBCs, steel drums, plastic drums, and industrial chemical containers.
• Closures Premium recycled closures offering innovative sustainable solutions with assured functionality and availability for dairy, beverage, food, health, personal care, fresh foods, and household sectors.
• rPET (Recycled PET) Resin Recycled polyethylene terephthalate resin produced from locally collected plastics, processed through washing, decontamination and pelletisation for use in new packaging.
• rHDPE (Recycled HDPE) Resin Recycled high-density polyethylene resin from post-consumer plastics for manufacturing new packaging products.
• rPP (Recycled PP) Resin Recycled polypropylene resin produced through the company's circular economy process.
• rLDPE (Recycled LDPE) Resin Recycled low-density polyethylene resin for new plastic packaging applications.
• Garment Hangers Reusable garment hangers for retail solutions supporting circular economy practices.
• EAS Security Tags Electronic article surveillance security tags for retail loss prevention applications.
• SULO Bins Mobile garbage bins and waste management solutions available in Australia and New Zealand.
• Noise Walls Reusable noise wall infrastructure solutions for highways and construction sites.
• Cable Covers Reusable cable cover infrastructure solutions for protecting and organizing cables.
• Contract Manufacturing - Home Care Contract manufacturing services for home care products including cleaning, laundry, car care, pest control, and edible oils.
• Contract Manufacturing - Personal Care Contract manufacturing for personal care products including body care, hair care, skin care, sun care, oral care, and colour cosmetics.
• Contract Manufacturing - Health & Wellness Contract manufacturing for health and wellness products including tablets, capsules, chewable tablets, powders, sport nutrition, and weight management.
• Contract Manufacturing - Promotional Packaging Promotional packaging contract manufacturing services for brand owners.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• APCO (Australian Packaging Covenant Organisation)coreStrategic or Co-development PartnerPact Group is a signatory to APCO and is working towards the same 2025 National Packaging Targets as their customers. This partnership aligns Pact's sustainability goals with national regulatory requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coveris: European rigid and flexible packaging producer serving food, beverage, personal care, and industrial end markets — comparable product formats and customer types.
• Silgan Holdings: Closures, containers, and dispensing packaging for food, beverage, and personal care — directly comparable product overlap, particularly in closures and rigid containers.
• Amcor: Global packaging giant with rigid and flexible plastic packaging serving FMCG, food, beverage, and personal care end markets — same customer base and product overlap as VIP/Pact, including sustainability-led PCR portfolios.
• Sonoco Products: Diversified consumer and industrial packaging manufacturer with rigid plastics and contract manufacturing services overlapping VIP/Pact's product portfolio.
• Pactiv Evergreen: Food and beverage packaging manufacturer producing containers, cartons, and foodservice packaging — overlap with VIP/Pact's food, fresh food, and dairy packaging segments.
• ALPLA: Austrian-headquartered rigid plastic packaging manufacturer with strong circular-economy and rPET capabilities, directly comparable to VIP/Pact's recycled-content bottle and closure strategy.
• Berry Global: Major manufacturer of rigid plastic containers, bottles, and consumer packaging; serves the same FMCG dairy, beverage, and personal care end markets with comparable product formats.
• Sealed Air: Protective and food packaging solutions provider with overlapping customer base in food, beverage, and industrial; competes for similar bulk and protective packaging contracts.
• AptarGroup: Specialist in closures, pumps, and dispensing systems for personal care, food, and beverage — directly comparable to VIP/Pact's closures and personal care packaging lines.

Broad incumbents

• Graphic Packaging Holding: Larger paper-based packaging incumbent serving FMCG customers with folding cartons and food packaging; broader portfolio but overlapping customer base in food and beverage packaging procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInau.linkedin.com/company/pact-group-holdings-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Packaging