Concept One

What Concept One does

Concept One (concept.one GmbH) is a Hamburg-based B2B marketing agency founded in 2006 that has repositioned itself as an AI agency (KI-Agentur) for German mid-market companies (Mittelstand). The firm serves enterprise and mid-sized B2B clients with a hybrid offering that pairs nearly two decades of brand, design, and communication expertise with practical AI strategy, enablement, and implementation. Its service portfolio is structured around three AI pillars — AI Strategy and Consulting (structured Orientation/Structuring/Scaling methodology, governance and roadmaps), AI Enablement and Training (EU AI Act compliance workshops, platform training, department-specific deep dives), and AI Agents and Projects (custom chatbots, advisors, and ERP/CRM-integrated workflow automation) — layered on top of traditional agency services including corporate identity, websites (WordPress-based), 3D visualizations (Cinema 4D), virtual showrooms, B2B campaigns, catalogs with PIM integration, employer branding, and ESG/sustainability reporting.

The underlying technology stack combines third-party foundation models (GPT, Claude) accessed via the enterprise AI platform Langdock with custom-developed AI agents and bespoke integrations into client ERP/CRM systems via APIs. Concept One operates hybrid human-AI teams in which named AI agents (e.g., Lilli, Cora, Jonas, Ingrid, Christian) are positioned as team members. The firm emphasizes DSGVO (GDPR) compliance and German data residency as a core technical and commercial differentiator for enterprise clients. Customer-facing AI applications include website advisory agents that qualify inquiries and internal expert systems that surface product portfolio knowledge.

Revenue is generated entirely through custom-quoted professional services engagements — project-based AI and design work, structured entry programs (Pilot Project, Agent Check, Process Audit), and ongoing advisory retainers. Go-to-market is consultative and primarily inbound-driven, anchored by an SEO-optimized Insights blog, a project portfolio, and direct enterprise outreach across the DACH region. The company has no external institutional funding, operates from a single Hamburg headquarters (Friedensallee 120, 22763 Hamburg), and is led by Managing Director Daniel Vogel. Named enterprise clients span chemicals (Follmann), HVAC (Kampmann), maritime (Harren & Partner), rail (EVB), water management (OASE, ACO), healthcare insurance (BGW), and industrial manufacturing (Sachsen Guss, Frankenguss, Lohmann-Rauscher, Optigruen, SAL).

Name

Concept One

Legal name

concept one GmbH

Website

https://concept.one

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Concept One (concept.one GmbH) is a Hamburg-based B2B marketing agency that combines nearly 20 years of brand and communication expertise with practical AI strategy, training, and custom AI agent development for German Mittelstand companies across the DACH region.

Ownership category

akta.pro rank

Product category

B2B Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Technology & B2B PR (MPAAADAC)

Keywords

• B2B marketing agency
• AI consulting services
• Corporate design services
• AI agent development
• Digital experience platforms

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AI Strategy and Consulting Services: Consulting engagements for AI adoption in B2B companies, including strategy development, governance frameworks, AI readiness assessments, and process audits. Sold as structured engagements (Pilot Projects, Agent Checks, Process Audits) and ongoing advisory retainer relationships.
2. AI Enablement and Training: Training programs including AI competency and EU AI Act compliance workshops, advanced prompting and platform training, department-specific training, and AI multiplier programs. Billed as workshop packages or ongoing training retainer.
3. AI Agent and Automation Development: Custom AI agent development and process automation projects, including data extraction, system integration (ERP/CRM via APIs), and AI chatbot/specialist implementations. Sold as project-based custom development engagements.
4. Design and Communication Services: Traditional agency services including corporate design/identity, B2B campaigns, websites, brochures, catalogs, 3D visualization, trade show concepts, employer branding, ESG reporting, and virtual showrooms. Sold as project-based creative engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Concept One is a B2B agency that combines AI consulting and implementation services with traditional creative agency offerings. Core deliverables include AI strategy development, AI training and enablement, custom AI agent development, corporate design and branding, WordPress-based websites, 3D visualization and virtual showrooms, B2B campaigns, catalogs, employer branding, and ESG reporting. Services are sold as project-based engagements or ongoing advisory retainers targeting mid-market and enterprise B2B companies in the DACH region.

Product overview

Concept One is an AI agency for B2B companies offering a combination of AI expertise and traditional agency services. The portfolio includes three core AI service pillars: AI Strategy & Consulting (strategy development and roadmaps), AI Enablement & Training (competency building and EU AI Act compliance), and AI Agents & Projects (custom agent development and workflow automation). Traditional agency services encompass corporate design and brand development, websites (WordPress-based), 3D visualizations and animations, B2B campaigns, brochures and catalogs, trade show concepts, employer branding, and sustainability reporting. Projects span across industrial, chemical, logistics, and infrastructure sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Strategie und Beratung (AI Strategy and Consulting) Strategic consulting for AI adoption in B2B enterprises. Guides companies through AI introduction, deployment, and ongoing development with structured frameworks including Orientation (Status-Quo analysis, Use-Cases), Structuring (Governance, Security, Start-Roadmap), and Scaling (Roll-out, Process optimization). Sold as structured engagements such as Pilot Projects, Agent Checks, and Process Audits.
• AI Enablement und Schulungen (AI Enablement and Training) AI competency training and workshops including EU AI Act compliance training, advanced prompting and platform training, department-specific training, and AI multiplier programs for internal experts. Covers Langdock platform implementation and configuration. Billed as workshop packages or ongoing training retainer.
• AI Agenten und Projekte (AI Agents and Custom Projects) Custom AI agent development and implementation including chatbots, website advisors, and complex hybrid human-AI organizational systems. Covers data extraction from unstructured sources (emails, PDFs, databases), API-based integration with ERP/CRM systems, and DSGVO-compliant secure deployment.
• Positionierung & Corporate Identity Brand positioning and corporate identity development at the product-sales interface for distinctive market positioning and value-based selling for B2B companies.
• Markenentwicklung & Corporate Design Visual identity development that conveys innovation and brand sovereignty, with modular design systems functioning across digital and print media, including typography (e.g., Circular typeface), color architecture, iconography, and illustration styles.
• Websites (WordPress-based) WordPress-based digital platform development with intuitive user guidance, technical excellence, and high security standards for B2B brand leadership positioning. Includes backend-optimized content management for non-technical editors.
• 3D Visualisierungen & Animationen Photorealistic 3D renderings and animations for technical product visualization, complex process illustration, and immersive digital experiences using Cinema 4D.
• Virtueller Showroom (Virtual Showroom) Digital experience space combining 3D environment with thematic navigation islands, CMS-driven info layers for real-time technical details, enabling location-independent sales consultations. Hosted and operated on own infrastructure for worldwide virtual Beratung.
• Broschüren (Brochures) Strategic sales brochures combining brand storytelling with technical precision for product catalogs, image brochures, and digital formats.
• Bestellkataloge (Order Catalogs) Order catalog optimization with intuitive navigation and user guidance, featuring dual catalog systems for dealer and planner catalogs integrated with Product Information Management (PIM) systems, intelligent navigation, structured hierarchies, and cross-selling optimization.
• B2B Kampagnen (B2B Campaigns) B2B campaign development from concept to execution including product communication, brand messaging, and employer branding initiatives.
• Messekonzepte (Trade Show Concepts) Trade show concepts combining physical presence with digital interaction for lead generation and sustainable business relationship building.
• Employer Branding Employer brand development translating company culture into an authentic employer brand that attracts suitable talent for B2B companies.
• Reporting & Strategie-Kommunikation (ESG & Sustainability Reporting) Business reports, strategy brochures, and sustainability reporting that structure complex data into precise, visually compelling narratives for stakeholders. Includes ongoing annual sustainability reporting with visual and content systems.

Quantifiable outcome

• Processes that previously took days are completed in minutes
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• LangdockcoreTechnology or IntegrationLangdock is an enterprise AI platform recommended by concept.one for secure, DSGVO-compliant AI deployment in B2B companies. concept.one supports implementation, configuration, data source integration, and training for Langdock. Langdock provides centralized AI access (GPT, Claude, etc.) with cost control, security, and governance — the core platform for concept.one's AI enablement offerings.
• Freelance Specialists NetworkminorStrategic or Co-development Partnerconcept.one works with freelancers across different disciplines, often through long-standing collaborations. These specialists complement the core team to provide the right expertise for any project. The company notes it will build custom AI agents if needed to meet project requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mutabor: Hamburg-based brand and design agency with strong B2B and industrial client base. Directly comparable geographic and service overlap: corporate identity, brand strategy, and 3D/digital experiences for enterprise clients.
• Strichpunkt Design: Stuttgart/Hamburg-based creative agency specializing in B2B brand, corporate design, and digital platforms. Directly comparable as a German B2B creative agency serving industrial Mittelstand clients with similar brand identity, website, and digital showroom offerings.
• denkwerk: Cologne-based digital agency combining creative, technology, and digital strategy for B2B and B2C clients. Comparable as a German full-service agency integrating digital platforms, content, and emerging technology capabilities for enterprise clients.
• nexum: Cologne-based digital agency with strong B2B focus on brand communication, digital platforms, and content strategy. Comparable as a German agency serving Mittelstand and enterprise clients with integrated brand and digital service offerings.
• TLGG (Telia Telecom Large Group): Berlin-based digital agency combining brand strategy, technology, and AI/data capabilities for enterprise clients. Comparable as a German agency expanding into AI and emerging tech for B2B transformation.
• Scholz & Volkmer: Wiesbaden-based agency focused on B2B corporate communications, brand identity, and digital transformation. Comparable as a German creative agency serving enterprise B2B clients across similar industries (industrial, chemical, technology) with overlapping brand and digital service portfolios.

Others

• Avenga (formerly Perfectial / IT-Dev): Germany-headquartered IT services and consulting firm with AI and digital transformation practices. Comparable as an adjacent technology-services provider competing for AI implementation and integration budgets from enterprise clients, though with less creative agency heritage.

Emerging players

• Pinkogram: German AI-focused agency helping SMEs and mid-market companies adopt AI tools and workflows. Emerging competitor in the same niche of AI enablement and strategy for German B2B Mittelstand, with a more pure-play AI services focus.

Broad incumbents

• HEIMAT (TBWA): Berlin-based creative agency within TBWA network offering brand, digital, and technology services. Comparable as a larger incumbent German agency with broader capabilities but less specialized in pure B2B Mittelstand AI transformation.
• Accenture Song (formerly SinnerSchrader): Global experience transformation business with German roots (SinnerSchrader acquisition). Comparable as a large-scale incumbent offering B2B digital transformation, AI implementation, and brand services with significantly broader scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/concept-one-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept One