Massar International

What Massar International does

Massar International is a privately-held Palestinian diversified holding company founded in 1994 by Bashar Masri and headquartered in Ramallah, Palestine. It operates more than 30 wholly- or majority-owned subsidiaries across six verticals: real estate development (Bayti Real Estate Investment and its flagship Rawabi planned city, plus Bayti Morocco and Tamleek Jordan), financial services (Siraj Fund Management — operator of the $90 million Siraj Palestine Fund I and Palestine's first dedicated PE platform — alongside Palestine Mortgage & Housing Corporation, Pallease leasing, and United Securities brokerage), information and communication technology (ASAL Technologies for software and BPO, CallU ISP/IPTV, Bader ICT Incubator, and Paltech), media (Al-Ayyam newspaper and High Definition Vision), agriculture (Nakheel Palestine's 40,000+ Medjool date palms and Harvest Export, holder of the first Palestinian-owned agricultural trademark), and logistics and other services (Wassel with 800+ staff and distributors, AMAN cash-in-transit, and PlaGaz LPG distribution). Anchor capital relationships with the U.S. International Development Finance Corporation (DFC) and Soros Economic Development Fund (SEDF), plus a 15+ year partnership with Chemonics International and a development partnership with Qatari Diar on Rawabi, underpin Massar's role as the largest private-sector-led development platform in Palestine.

The company's business model combines holding-company economics (dividends, capital appreciation, and management fees from subsidiaries) with direct operating revenue from real estate unit sales, mortgage and lease interest, ISP subscription fees, software/BPO contracts, logistics transaction fees, advertising and printing revenue, agricultural export sales, and LPG distribution. Massar follows a stated vertical-integration strategy in which subsidiaries provide mutual support — e.g., PMHC mortgages financing Bayti homes, Wassel delivering for Nakheel and Pallease clients, CallU providing connectivity to Rawabi residents — anchored on the Rawabi planned-city development as a flagship ecosystem asset.

Massar is in active operation across Palestine (West Bank, Gaza, Jerusalem) with subsidiaries and affiliates in Jordan and Morocco, employs thousands of people across its portfolio (with Wassel alone at 800+, Nakheel at 500+, and Al-Ayyam at 220+), and runs the Massarak internship program that has trained 300 students (200 Palestinian, 100 international) with a 70% conversion rate to permanent Massar employment. The company does not publicly disclose consolidated revenue, has not raised a recent external funding round since the 2011 Siraj Fund I launch, and its last major M&A disclosed was the 99.9% acquisition of Palestine Mortgage & Housing Corporation in 2019.

Name

Massar International

Legal name

Massar International

Website

https://massar.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Massar International is a Palestinian private holding company operating 30+ subsidiaries across real estate (Rawabi planned city), financial services (Siraj PE fund, mortgage, leasing, brokerage), IT/ISP, media, agriculture, logistics, and LPG distribution, anchored by DFC and SEDF capital and serving Palestinian consumers and MENA-region markets.

Ownership category

akta.pro rank

Product category

Diversified Investment Holding

NAICS

Management of Companies and Enterprises (55111), Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (52394)

SIC

Investors, Nec (6799)

akta.pro primary industry

Private Sector & Blended Finance Arms (IFC-type) (BPADACAJ)

akta.pro secondary industries

Real Assets — Operating Platforms & Direct Investments (FSAAAKAL), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Diversified holding company
• Private equity management
• Real estate development
• Software development services
• Logistics and distribution

Headquarters

HQ city

Ramalhal

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Investment Holdings Revenue: Massar generates revenue through its portfolio of over 30 subsidiary companies across diverse sectors including real estate, financial services, ICT, media, and agriculture. As a holding company, revenue flows from dividends, capital gains, and operational profits of subsidiaries.
2. Real Estate Development: Nakheel Palestine generates revenue through property development projects including residential complexes like Rawabi city.
3. Technology Services: ASAL Technologies and CallU generate revenue through software development, ICT solutions, and internet services.
4. Logistics and Supply Chain: Wassel generates revenue through logistics operations, last-mile delivery, and supply chain solutions with 800+ staff and distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Massar International is a diversified investment holding company operating through more than 30 subsidiaries and affiliate investments across Palestine and the broader MENA region. Its core activities span real estate development (including the Rawabi planned city), financial services (private equity fund management, mortgage financing, securities brokerage, leasing), information technology (software development, internet services, ICT incubation), media and communications (newspaper publishing), agriculture (Medjool date production and exports), and logistics and distribution services.

Product overview

Massar International is a diversified holding company headquartered in Ramallah, Palestine, overseeing a network of more than 30 subsidiaries and investments across multiple sectors. The company operates through distinct business units spanning Real Estate Development (including Bayti Real Estate Investment developing the Rawabi planned city, Bayti Morocco, and Tamleek Jordan), Financial Services (Siraj Fund Management, Palestine Mortgage & Housing Corporation, Pallease, United Securities), Information Technology (ASAL Technologies, Call U Communication, Bader ICT Incubator, High Definition Vision), Media & Communication (Al-Ayyam Press), Agriculture (Nakheel Palestine, Harvest Export), Logistics & Distribution (Wassel, AMAN, PlaGaz), and Consulting Services (Massar Consulting & Technical Services). The portfolio operates as an integrated ecosystem where subsidiaries provide mutual support and synergies, with the company following a strategy of vertical integration and portfolio diversification.

Differentiator

Problem solved

Functional benefit

Products and services

• Rawabi Planned City A planned Palestinian city with over 5,000 housing units across 23 neighborhoods on 6.3 million square meters, functioning as a smart city with an ICT hub, residential, commercial, and recreational amenities for Palestinian residents.
• Bayti Real Estate Investment Palestinian real estate development company focused on creating affordable, accessible, family-friendly communities; the subsidiary develops flagship projects including Rawabi city.
• Tamleek for Investment & Real Estate Development Real estate development company in Jordan offering diversified investment opportunities including commercial and residential projects such as Rabia Towers, Silver Towers, and Sienna Hills.
• Bayti Investment (Morocco) Strategic investment in the Moroccan real estate sector, constructing and selling high-quality affordable apartment homes.
• Siraj Palestine Fund I A $90 million private equity fund managed by Siraj Fund Management Company providing direct equity investments in startups, SMEs, and larger enterprises across various economic sectors in Palestine.
• Palestine Mortgage & Housing Corporation Mortgage company providing long-term funding for housing with periods up to 25 years, operating through subsidiaries Palestine Housing Finance Corporation and Palestine Mortgage Insurance Fund.
• Pallease First licensed leasing company in Palestine, offering leasing services to larger companies and SMEs for vehicle fleets and productive assets.
• United Securities Company One of the first licensed member companies of the Palestine Stock Exchange, providing brokerage services in Palestinian, regional, and international markets with headquarters in Rawabi and branches in Bethlehem, Nablus, and Gaza.
• ASAL Technologies Leading Palestinian software and hardware house providing packaged and customized software development services, professional services, and business process outsourcing to clients across Palestine and the MENA region since 2000.
• Call U Communication Internet Service Provider offering internet services (ADSL, microwave, fiber optics), IPTV service (Feel TV), co-location services, and value-added services including content filtering and domain registration.
• Bader ICT Incubator Palestinian ICT entrepreneurship incubator making return-driven investments in ICT and ICT-related startup companies, providing funding, mentoring, coaching, and business facilities.
• Nakheel Palestine for Agricultural Investment Leading Palestinian date palm sector company cultivating over 40,000 Medjool date palms around Jericho, growing, packing, and exporting Palestinian Medjool and Berhi dates to over 14 markets globally.
• Harvest Export Service-oriented agricultural export company providing Palestinian agricultural cooperatives and farmers with opportunities to export high-value products to new and existing markets; holds the first Palestinian-owned trademark for agricultural products.
• Wassel Logistics Palestine's first local provider of logistics and delivery solutions, with 800+ staff and distributors, managing subsidiaries in delivery/logistics (Wassel Logistics), security (Palsafe), facility management (Palclean), IT solutions (Paltech), and leasing financing (Pallease).
• AMAN Cash and Valuables Transportation First private security company specialized in cash secure logistics and cash management, providing Cash-in-Transit services, ATM Managed Services, and Cash Centre services to banks and financial institutions.
• PlaGaz LPG distribution company, the fastest growing in the Palestinian LPG sector, serving residential, commercial, and industrial sectors across West Bank cities.
• Al-Ayyam Printing, Press, Publication & Distribution Leading printing industry company in Palestine operating the daily newspaper Al-Ayyam (second among top three newspapers), providing printing, production, and advertising services.
• High Definition Vision Premier communications company specializing in video production, advertising, and outreach services including digital cinematography, motion graphics, animation, and event management.
• Alpha International for Research, Polling & Informatics Full-service research company conducting survey design, market research, polling, and data services across West Bank, Gaza, Jerusalem, and Jordan.
• Travel Masters Full-service travel agency in Jordan and Middle East region providing custom and VIP travel management services including air travel, hotel reservations, and tour services.
• Massar Consulting & Technical Services Private consulting firm established in 1994 offering comprehensive consulting services in Investment Promotion, Management Solutions, and Development Consulting for sustainable economic development in Palestine.

Quantifiable outcome

• Grown from 3 employees to thousands across portfolio
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Qatari DiarcoreStrategic or Co-development Partner · 1 January 2016Qatari Diar, a real estate development company, partnered with Massar and Nakheel Palestine on the development of Rawabi city, one of the largest private sector-led urban development projects in Palestine.
• Chemonics InternationalcoreStrategic or Co-development Partner · 1 January 2008Chemonics International, an ISO-9001 certified international development company, has been working with Massar for 15+ years on development projects in Palestine. The partnership represents a long-term strategic relationship focused on economic development initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Chemonics International: Chemonics is Massar's 15+ year international development partner executing USAID and donor-funded projects in Palestine; comparable as a development-finance ecosystem counterparty rather than a direct competitor.

Direct peers

• PADICO Holding: PADICO is a major Palestinian diversified holding company investing across real estate, financial services, ICT, industry, and agriculture — the closest structural analog to Massar within the Palestinian market.
• Palestine Investment Fund (PIF): PIF is the Palestinian sovereign wealth fund investing across strategic sectors to promote Palestinian economic development, comparable to Massar's Siraj Fund Management mandate and blended-finance LP base (DFC, SEDF).
• Arab Palestinian Investment Company (APIC): APIC is a publicly listed Palestinian investment holding company with diversified operations across financial services, real estate, industry, and ICT, operating in Palestine and regional markets.

Broad incumbents

• Kingdom Holding Company: Kingdom Holding is a Saudi diversified investment company with stakes across real estate, hospitality, financial services, and technology — a regional benchmark for diversified MENA holding-company models.
• Qatari Diar Real Estate Investment Company: Qatari Diar is a large regional real estate developer and a strategic partner on Massar's Rawabi project; it is a substantially larger, sovereign-backed developer with comparable urban-development expertise.
• Mubadala Investment Company: Mubadala is a UAE sovereign-backed investment vehicle deploying capital across PE, real estate, infrastructure, and technology globally — a useful institutional analog for Siraj's private-sector development mandate.

Peers

• International Finance Corporation (IFC):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/massar-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massar International