PLANTIN

What PLANTIN does

PLANTIN is a French family-owned gourmet food company founded in 1930 by Marcel Plantin in Provence and headquartered in Puyméras, Vaucluse. The company specializes in truffles and fine mushrooms, operating under the legal entity PLANTIN S.A.S. with a small employee base in the 11-50 range. Its core product set spans fresh truffles (Black/Périgord Tuber melanosporum, White/Alba Tuber magnatum, Summer Tuber aestivum, and Burgundy varieties), preserved black truffles in multiple formats (whole, pieces, shavings, breakings, juice), frozen truffles, and the premium Truffle Quintessence line, complemented by dried mushrooms (morels, porcini, chanterelles, horns of plenty, blends) and a broad assortment of truffle-infused gourmet products (oils, vinegars, condiments, sauces, spreads, ready-to-eat dishes, gift boxes, and accessories). Production relies on traditional food processing techniques, including hand-selection and sorting by Truffle Masters Eric and Ella during truffle season, hand-bottling, and autoclave sterilization under IFS FOOD-compliant procedures.

PLANTIN monetizes through a primarily direct-to-consumer e-commerce business at truffe-plantin.com, supported by a multilingual storefront (English, French, Italian, German) and a physical Plantin Boutique and Truffle Institute in Puyméras opened in 2019. Pricing is unit-based and spans a wide range, from accessories and condiments in the single-digit to low-double-digit euro range, through gift boxes between €22 and €134, up to premium fresh white Alba truffles at approximately €3,500 per kilogram and Périgord black truffles from around €76 for 50g. A secondary B2B revenue stream serves restaurant professionals and food service businesses with bulk truffle supplies and specialized products. Distribution covers France, the United States, and Australia via direct online sales, plus a regional physical retail and experiential channel in Provence.

The company has historically positioned itself as the largest supplier of truffles to the great restaurants of France and leverages that heritage, alongside partnerships with Gault Millau and regional government bodies (Région SUD, Département du Vaucluse), to support both B2B credibility and DTC brand strength. Marketing is multi-channel: an SEO-oriented e-commerce site, content marketing through an extensive recipe library, email/newsletter promotions with discount incentives (e.g., summer sales up to 40% off), and organic social presence on Facebook, Instagram, and LinkedIn. There are no disclosed funding rounds, no external investors, and no parent company; PLANTIN remains entirely family-controlled since founding.

Name

PLANTIN

Legal name

PLANTIN S.A.S.

Website

https://truffe-plantin.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

PLANTIN is a French family-owned gourmet food producer founded in 1930, cultivating and selling fresh, preserved, and frozen truffles plus truffle-infused products to individual consumers via a multilingual DTC e-commerce storefront and to professional restaurants via B2B supply.

Ownership category

akta.pro rank

Product category

Gourmet Truffle and Specialty Foods

NAICS

Specialty Canning (311422)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAJANAA

Whole Spices (Seeds, Pods, Bark, Roots)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJANAB

Ground & Powdered Spices

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJANAC

Dried Herbs & Herb Blends

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

SECONDARYAFAJAKAD

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts)

Agriculture & Food Production/Food Ingredients & Additives/Nutraceutical & Functional Ingredients (Vitamins, Minerals, Omega-3s, Botanicals)

Keywords

• Fresh truffles
• Preserved truffles
• Dried mushrooms
• Truffle gourmet products
• Truffle accessories

Headquarters

HQ city

Puyméras

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-commerce Product Sales: Direct sales of fresh truffles, preserved truffles, dried mushrooms, gourmet truffle products, and gift boxes through the company website. Products are sold at various price points from budget-friendly options to premium selections.
2. Professional Services: Services provided to restaurant professionals and food service businesses, including bulk truffle supplies and specialized products for chefs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PLANTIN cultivates, sources and sells fresh, preserved, and frozen truffles across four varieties (Black/Périgord, White/Alba, Summer, and Burgundy), alongside dried mushrooms (morels, porcini, chanterelles, horns of plenty) and a full range of truffle-infused gourmet products including oils, vinegars, condiments, sauces, spreads, prepared dishes, gift boxes, and truffle preparation accessories. The company sells primarily direct-to-consumers via its e-commerce platform and physical boutique, and supplies bulk and professional-grade products to restaurants and chefs.

Product overview

PLANTIN is a French gourmet food company specializing in truffles since 1930. The company offers a unified product portfolio centered on fresh, preserved, and frozen truffles as core products, supplemented by dried mushrooms, truffle-infused gourmet products (oils, vinegars, condiments, spreads, and prepared dishes), and truffle preparation accessories. The company operates both B2C (e-commerce boutique) and B2B (professional services) channels, with a Truffle Institute experience center in Puyméras, Vaucluse, France.

Differentiator

Problem solved

Functional benefit

Brands

• Truffle Quintessence: Premium truffle product line featuring Burgundy truffle and black truffle quintessences.
• The PLANTIN Boutique
• The Truffle Institute

Products and services

• Fresh Truffles Seasonal fresh whole truffles in four varieties (Black/Périgord, White/Alba, Summer, Burgundy), hand-sorted by Truffle Masters during truffle season for individual consumers and professional chefs.
• Preserved Black Truffles Preserved black truffles available as whole truffles, pieces, shavings, breakings, and truffle juice, processed and sterilized for year-round consumption by home cooks and chefs.
• Truffle Quintessence Premium preserved truffle product line featuring Burgundy truffle and black truffle quintessences in a specialized preservation format.
• Frozen Truffles Frozen truffle products including whole frozen Périgord black truffles and frozen truffle slices, enabling extended shelf life for consumers and chefs.
• Dried Mushrooms Range of dried wild mushrooms including morels, boletus/porcini, chanterelles, horns of plenty, and forest mushroom blends for culinary use.
• Truffle Oils Extra-virgin olive oils infused with black truffle, white truffle, morel, and porcini flavors, sold as gourmet culinary condiments.
• Truffle Vinegars Balsamic vinegars and glazes with truffle flavoring intended for culinary use by home cooks and chefs.
• Truffle Condiments Truffle-flavored condiments including mustards, seasonings, salts (Guérande, Himalayan pink), and honey for gourmet cooking.
• Truffle Appetisers & Spreads Ready-to-use truffle appetizers and spreads including sauces, gourmet mixes, terrines, and foie gras with truffle.
• Gourmet Dishes with Truffle Ready-to-eat gourmet dishes featuring truffle, including risottos, tagliatelle, polenta, and Mont Ventoux spelt preparations.
• Gift Boxes Curated gift sets including outstanding gifts, gourmet gifts, oil and condiment collections, themed gift boxes, and gift cards for personal gifting and corporate use.
• Truffle Accessories Kitchen accessories for truffle preparation including mandolin slicers (stainless steel and olive wood), recipe booklets, and aprons.
• Professional Services for Restaurants and Chefs Dedicated supply and consulting service for restaurant professionals and food service businesses, offering bulk truffle supplies, professional-grade preserved products, and consultation on truffle selection for menus.
• Plantin Boutique and Truffle Institute Experience Physical retail and educational experience center in Puyméras, France, offering in-person shopping, tastings, and truffle education hosted by Mélanie and Garance.

Quantifiable outcome

• Nearly 100 years in business since 1930
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Gault MillauminorOthers · 1 January 2019Gault Millau is a renowned French restaurant guide. PLANTIN is listed as a partner, indicating recognition by the culinary community and association with French gastronomic excellence.
• Région SUD (Provence-Alpes-Côte d'Azur)minorOthersRegional government body providing support to PLANTIN as a local food producer in the Provence region. Part of regional economic development initiatives for local businesses.
• Département du VaucluseminorOthersLocal departmental authority supporting PLANTIN as a business located in Vaucluse. Part of efforts to promote local artisan producers and food heritage.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Maison de la Truffe: Paris-based truffle boutique and restaurant group specializing in fresh Périgord and white truffles, preserved products, and gourmet accessories. Comparable as a French heritage truffle retailer combining physical boutique, e-commerce, and culinary experience.
• Sabatino Tartufi: US-based truffle specialist offering fresh, preserved, and frozen truffles plus truffle-infused oils, salts, and condiments. Closely mirrors PLANTIN's product taxonomy and premium positioning targeting both home cooks and chefs.
• Urbani Tartufi: Italian-founded global leader in fresh and preserved truffles, selling black and white truffles, truffle oils, sauces, and dried mushrooms to retail and foodservice. Directly comparable to PLANTIN in product breadth, sourcing model, and DTC-plus-wholesale GTM.
• Truffle Hunter UK: UK-based specialist sourcing fresh truffles from Europe and offering truffle products, condiments, and gift sets via DTC e-commerce. Comparable in product range and premium DTC focus, though operating in a different primary geography.

Broad incumbents

• Fauchon: Iconic French gourmet food brand and retailer offering pâté, foie gras, condiments, and seasonal truffle lines. Comparable in French luxury gourmet positioning, but with a much broader portfolio spanning multiple categories beyond truffles.
• La Grande Épicerie de Paris (LVMH): Premium Parisian food hall and online retailer carrying a curated selection of truffles, gourmet condiments, and gift sets. Comparable as a channel for premium truffle/gourmet products, but operates as a broad multi-category retailer rather than a specialist.

Regional players

• Manjares de la Tierra: Spanish truffle and gourmet mushroom specialist distributing fresh and preserved truffles in Iberia. Comparable in product mix and premium positioning, but primarily serves the Spanish market rather than competing directly with PLANTIN in France.

Emerging players

• Oregon Truffle Festival / Oregon Wild Truffles: North American truffle operator focused on domestic Oregon truffles, fresh retail supply, and experiential education/events. Comparable in truffle category and experiential DTC angle, but with a different geographic sourcing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/plantintruffe
• LinkedInlinkedin.com/company/plantin-sas
• Instagraminstagram.com/plantintruffe
• Xx.com/plantintruffle

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANTIN