VEIDEC

What VEIDEC does

VEIDEC AB is a privately held Swedish specialty chemicals company headquartered in Veberöd, Sweden, founded in 1996 (with motorsports-related product development dating back to 1993). The company supplies professional repair and maintenance chemicals, consumables, and accessories — spanning cleaning, adhesives and sealants, lubrication, surface finishing, tools, body care, electro, and workwear — to workshops and industrial buyers across more than 30 country-specific European storefronts plus a Caribbean site. Its core differentiator is the 'Green Line' sub-brand and proprietary chemical formulations that eliminate hazard pictograms, minimize volatile organic compound content, and remove the need for protective equipment, with associated documented sustainability levers including Bio-LPG aerosol propellants that are projected to cut approximately 100 tonnes of CO2 emissions annually.

The company operates a B2B e-commerce model with an account-registration and approval gate before pricing is disclosed, supported by multi-language content marketing (Sustainability Guide, MSDS portal, application videos) and a PunchOut-style procurement integration. Revenue is generated through unit-priced product sales across more than 130 SKUs in 11 categories, with sustainable procurement, chemical substitution consulting, and motorsports-tested high-performance SKUs cited as commercial drivers. Enterprise-grade credibility is established through ISO 9001, ISO 14001, and ISO 45001 certifications (quality and environmental management held since 2002), together with NSF, TÜV, CE, ISEGA, DVGW, and WRAS product certifications and an EcoVadis Silver Medal in 2026.

Customer evidence is segment-led rather than logo-led: named references span marine (Marell Boats), IT services (Atea), recreation retail (Fritidscenter), construction equipment (Steelwrist), sanitary (Geberit), and automotive (EB Auto), with primary end-markets being professional workshops, industrial maintenance, food processing (NSF-grade), and motorsports. The company has no disclosed external institutional funding, no parent or subsidiary structure, and a headcount of 51–100 employees.

Name

VEIDEC

Legal name

VEIDEC AB

Website

https://veidec.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

VEIDEC AB is a Swedish B2B specialty chemicals supplier selling professional repair and maintenance products — adhesives, sealants, lubricants, cleaners, tools, and workwear — through a 30+ country-localized webshop, anchored by its Green Line sub-brand of environmentally certified formulations.

Ownership category

akta.pro rank

Headquarters

HQ city

Veberöd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: B2B e-commerce sales of professional repair and maintenance chemical products including adhesives, sealants, lubricants, cleaning products, tools, and workwear. Sales through company webshop with customer account registration and approval process.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VEIDEC AB manufactures and distributes a comprehensive portfolio of professional repair and maintenance chemical products — including adhesives, sealants, lubricants, cleaning agents, surface finishing products, tools, workwear, and body care items — sold B2B through a multi-language e-commerce platform serving workshops, automotive repair facilities, food processing operations, and industrial maintenance customers across 30+ European markets. Its flagship Green Line sub-brand delivers environmentally certified formulations that eliminate hazardous pictograms and reduce volatile organic compound content while maintaining professional-grade performance. Products are protected with multiple third-party certifications (ISO 9001/14001/45001, NSF, TÜV, CE, EcoVadis Silver) and supported via QR-coded documentation, MSDS access, and application video libraries.

Product overview

VEIDEC is a Swedish company (VEIDEC AB) specializing in repair and maintenance products for professional workshops and industrial applications. The company operates as a multi-brand e-commerce platform with its core Green Line sub-brand representing environmentally friendly products that meet strict criteria for health and environmental safety. Their product portfolio spans eleven main categories: Cleaning (including Total Clean, Super Foam, Bio Clean, Power Clean), Adhesive & Sealant (S-Bond, X-treme Sealer, Sticky Bond, Technosil Pressure, CA adhesives, Quick Bond), Lubrication (Flex Lube, White Lube Pro, Tacky, Multi Lube, Safe Lube, Rust Oil), Surface Finishing (Sand Master Plus, Raptor Disc, T-Rex Disc, Power Cut, Rubber Coat), Tools (Micro Torch, Pro Tech, Stripper, Perfect, Pro Insert, Snapper, Pre Pen), Body Care (Mega Soft, Mega Bite, Lipo Foam, Sun Mousse), Electro (Thermotex, Duoflex Plus, Electro Clean), and Workwear & Protection (Pro Hand, Pro Tech). The products are sold through a multilingual e-commerce platform serving customers across Europe and internationally, with strong emphasis on sustainability, quality certifications (ISO 9001, ISO 14001, ISO 45001), and third-party certifications including NSF, TÜV, and EcoVadis.

Differentiator

Problem solved

Functional benefit

Brands

• Green Line: Product brand representing the company's environmental and health-focused philosophy. Green Line products meet strict criteria for safety, environmental friendliness, and quality without compromising performance. Products classified as Green Line are safe for health, require no protective gear, and have minimal environmental impact.
• Green Step

Products and services

• Green Line Product Range VEIDEC's flagship environmentally friendly sub-brand product line spanning multiple chemical categories (cleaning, lubrication, adhesives, sealants). Green Line products are selected to be safe for health, not classified as hazardous for the environment, and contain minimal volatile organic compounds; they require no protective gear and bear no hazard pictograms while delivering professional-grade performance.
• X-treme Sealer Sealant with unique adhesion properties for metal, wood, glass, EPDM, plastic and more; UV and weather resistant, high resistance to chlorine, ammoniac, bleach, temperature resistant from -40°C to +150°C. For professional workshop and industrial sealing applications.
• White Lube Pro High-performance ceramic lubricating paste in the Green Line range; NSF H1-certified, metal-free grease that withstands extreme pressures and temperatures up to 1700°C with outstanding adhesion. For food production and industrial lubrication.
• T-Rex Disc Universal flap disc for all materials (soft and hard); zirconium abrasive grains divert heat and counteract wear; made of natural fiber reducing hazardous dust. Used down to the last millimeter for time and cost savings in surface finishing.
• Thermotex Shrink insulation solution for professional cable repair and strain relief; provides tight, durable insulation for cable repair and splicing with fast, safe controlled shrinking. For workshop and field electrical applications.
• Easy Primer High-quality, quick-drying primer designed to significantly improve adhesion when bonding challenging surfaces including PE, PP, PTFE and other hard-to-bond plastics. For professional adhesive application preparation.
• Power Clean Powerful n-Hexan free degreaser and cleaner for metal surfaces, glass, ceramics and most plastics without leaving residue; NSF registered for cleaning electronic equipment in food processing areas.
• Stripper Automatic wire stripper with cutter that adapts to different cable sizes from 0.5 to 6 mm²; made of fibreglass-reinforced polyamide with hardened steel blade. For professional electrical work.
• Micro Torch 1300°C gas burner with open flame for heat shrinking, heating, and service work; developed for tasks where heat is needed directly without a cord. For professional field service.
• Pro Tech Welding Blanket Welding and fire blanket for temperatures up to 1300°C (constantly at 1200°C); provides safe and reliable protection against sparks, welding flaps, and slag. Made of silicon with no hazardous gases when heated.
• Pro Hand Protective Glove Thin and durable protective glove made of artificial leather (clarion) with excellent fit; more durable than normal leather and does not emit heavy metals. CE-marked. For professional workshop use.
• Hand Pump Manual barrel pump for 200L barrels for bulk chemical dispensing in workshops and industrial settings.
• Tire Seal Permanent puncture repair kit for tubeless tires; forms homogeneous mass according to damage shape. Available in Auto Kit for passenger cars and Truck Kit for larger vehicles.
• Technosil Pressure Liquid gasket that is permanently elastic, chemically resistant and temperature resistant up to +300°C; maintains flexibility from -60°C to +285°C. NSF (P1) certified.
• Tacky Red Multi-Purpose Grease Advanced NLGI 2 multi-purpose grease for long-lasting and effective lubrication of vehicles, construction, and industrial machinery; withstands extremely high loads.
• Metal Clean Effective n-Hexan free metal cleaner providing completely clean and grease-free surface; ideal for brakes and engine components with 50% greater pressure than normal.
• Brake Clean High-quality n-Hexan free degreaser for brakes and engine parts; maximum pressure with 50% greater force than normal; leaves completely clean, grease-free surface.
• Sticky Bond Construction Adhesive Top-quality Green Line assembly and construction adhesive that bonds extremely strongly to almost all materials immediately upon application; free from isocyanates, solvents, and silicone.
• S-Bond Crystal Transparent Adhesive Crystal clear universal adhesive and sealant with excellent adhesion to all surfaces including moist ones; 100% transparent, permanently elastic, NSF (P1) listed, and CE certified.
• Safe Lube Food-Grade Lubricant NSF H1-rated lubricant for pharmaceutical, food, and cosmetics industries; completely clear, odourless, and does not affect taste in event of accidental food contact.
• MS Screen Bond HD Windscreen Adhesive Isocyanate-free Green Line windscreen adhesive; makes windscreen installation easier, quicker, safer, and more efficient than traditional PU products. TÜV certified for windshield bonding applications.
• MS Screen Bond HD Windscreen Adhesive Isocyanate-free Green Line windscreen adhesive; makes windscreen installation easier, quicker, safer, and more efficient than traditional PU products. TÜV certified for windshield bonding applications.
• Power Lube Plus High-Performance Lubricant Long-lasting NSF-certified lubricant that withstands extremely high pressures and temperatures; classified under Green Line and NSF certifications.
• Flex Lube PTFE Lubricant Range A range of unique penetrating lubricants with high PTFE content for universal use: includes Flex Lube (NSF H1 certified, effective from -30°C to +250°C), Flex Lube X-treme (pure oil base and PTFE with extremely low friction), and Flex Lube X-treme PTFE Free (synthetic oil and vegetable esters). Green Line classified.
• CA Green Instant Adhesive Instant adhesive without pictograms; safer for user and environment while working as normal instant adhesives. Part of the Green Line non-hazardous CA adhesive family.
• Multi Lube Eco Bio-Based Lubricant Thin, transparent, and highly penetrating bio-based lubricant; 5-in-1 universal product: lubricant, moisture repellant, rust looser, cleaner, and protector.
• Rust Oil Penetrating Creep Oil Penetrating creep oil with extremely powerful lubricating, rust dissolving, and cleaning abilities; part of Green Line range.
• Rust Shock Fast Rust Breaker Extremely fast rust breaker working within 10-20 seconds; forms microscopic cavities through shock freezing. Biodegradable, does not leave residue. NSF (P1) listed.
• Total Clean Mini Wipes Compact highly effective Green Line cleaning wipes for surfaces, tools, equipment, and hands without water, soap, or towels.
• Total Clean Bio Biodegradable Wipes Green Line cleaning wipe effective against dirt and gentle on hands; contains emollients such as aloe vera, jojoba, and vitamin E; biodegradable in less than 60 days.
• Super Foam Industrial Cleaner Unique foaming cleaner with powerful results on hard surfaces for industry, vehicles, and workshops; the Super Foam family also includes Auto, Kitchen (NSF A1), Bulk, and Neutral variants.
• Sun Mousse SPF 50 Sunscreen Professional waterproof sun protection for outdoor workers; fast-drying, non-sticky, and highly water-resistant sunscreen developed for professionals working outdoors.
• Mega Bite Plus Industrial Hand Cleanser Professional hand cleanser for extremely stubborn industrial dirt; developed for paint, adhesives, tar, bitumen, and other hard-to-remove substances.
• Mega Bite Eco Hand Cleanser Eco-friendly industrial hand cleaner with grains from olive kernels and oil from canola seeds; free from solvents, allergens, and strong perfumes.
• Tacky Basic Universal Grease Green Line labeled NLGI 2 universal grease with wide range of applications in industrial, construction, and automotive sectors; reduces friction and wear in plain and roller bearings.
• Rubber Coat Stone Chip Protection Stone chip protection and sealant restoring vehicle protection against stone chips; protects and seals tears and holes on metal, wood, concrete, brick, and plastic.
• Sand Master Plus Grinding Disc Versatile grinding and polishing disc that completely removes paint, varnish, glue, oxidation; available in grain sizes 80, 280, 600, and 900; self-cleaning and efficient on soft and porous materials.
• Raptor Disc Ceramic Grinding Disc Grinding disc with highest possible grinding on all metals; unique patented ceramic abrasive grains dissipate heat perfectly; available in 115mm and 125mm diameter options.
• Quick Bond Flex Structural Adhesive Innovative two-component structural adhesive for smart plastic repairs; combines flexibility and strength for effective adhesion to a wide range of materials; quickly becomes sandable and paintable.
• Clean Disc Surface Preparation Disc Steel wool on a 125mm flap disc for removing paint, rust, lime scale, oxidation on metal, stone, concrete, wood with minimal wear to surfaces.
• Expert Sealing Tool Patented sealing tool that enables many different types of joints; practical and fast without smudging for professional results in bathrooms, balconies, floors, ceilings, walls, panels, glass sealing, windows, and aquariums.
• Chemical Substitution Service Service that allows customers to substitute multiple traditional chemical products with a single Green Line product — up to three traditional SKUs can be replaced by one Green Line alternative — simplifying chemical management and reducing total cost of usage for buyers.

Quantifiable outcome

• Reduction of CO2 emissions by approximately 100 tonnes annually through Bio-LPG propellant technology
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Diversified industrial conglomerate with major adhesive (Scotch-Weld, Command), sealant, cleaner, and lubricant lines sold into automotive, industrial, and professional channels. Broad incumbent with significant overlap in VEIDEC's core product categories.
• Bostik: Global industrial and construction adhesives and sealants manufacturer owned by Arkema. Overlaps with VEIDEC's S-Bond, Sticky Bond, and X-treme Sealer lines as a much larger specialty chemicals incumbent.
• Henkel: Global multinational with a large industrial adhesives, sealants, and cleaners portfolio (Loctite, Pattex, Bonderite, Pritt). Overlaps with VEIDEC's adhesives/sealants/cleaners categories but operates at vastly greater scale across consumer and industrial channels.
• Illinois Tool Works (ITW): Industrial conglomerate owning adhesive, sealant, and chemical maintenance brands including Plexus, Devcon, and Permatex. Overlaps with VEIDEC's structural adhesives, sealants, and surface finishing categories as part of a much larger diversified industrial portfolio.

Direct peers

• Permatex: Manufacturer of adhesives, sealants, gasket makers, and chemical repair products for automotive and industrial maintenance (now an ITW brand). Direct competitor in the sealant, adhesive, and surface finishing categories that VEIDEC serves.
• WEICON: German manufacturer of adhesives, sealants, and technical sprays for industrial and professional use. Highly comparable to VEIDEC given similar German/European origin, analogous product portfolio (adhesives, lubricants, cleaners), and similar B2B workshop customer focus.
• Würth Group: German-headquartered global leader in fasteners, tools, and chemical maintenance products (adhesives, sealants, cleaners, lubricants) sold via B2B catalogue and online channels to professional workshops. Closest comparable to VEIDEC given shared B2B workshop focus, product breadth, and direct-to-customer distribution model.
• CRC Industries: US-based specialty chemical manufacturer focused on maintenance, repair, and overhaul (MRO) products including cleaners, degreasers, lubricants, adhesives, and sealants. Direct competitor to VEIDEC in the professional workshop and industrial maintenance chemicals category.
• Liqui Moly: German motor oil, lubricant, and chemical additives company selling through B2B workshop channels across Europe. Direct peer to VEIDEC's lubrication and workshop-chemical product lines with very similar go-to-market through professional automotive and industrial workshops.
• WD-40 Company: Publicly traded specialist in maintenance chemicals (lubricants, penetrants, degreasers, cleaners) sold into industrial, automotive, and consumer channels. Direct peer to VEIDEC's lubrication and cleaning categories with overlapping end markets and similar maintenance-chemical DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VEIDEC
• Facebookfacebook.com/VEIDEC
• LinkedInlinkedin.com/company/veidec-ab

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEIDEC