Campen Auktioner

What Campen Auktioner does

Campen Auktioners eftf. A/S (CVR 44990032) is a privately held Danish auction house founded in 2010 and currently owned by Connie Hansen, operating from its headquarters in Give (Jutland) and branches in Randers NV, Nyrup (Sjælland), Samsø, and Aabenraa. The company runs a hybrid auction model combining a web-based bidding platform (campenauktioner.dk) with physical auction halls, including a recurring semi-annual special-car auction in Randers capable of selling 100+ vehicles in a single event. Its core technology stack consists of a self-serve online bidding interface with bidder registration, real-time bid placement, an in-house bid calculator ("Beregn dit bud") that itemizes the 22% buyer's premium and Danish VAT, and supporting infrastructure built on Microsoft Office 365, Google Analytics, YouTube, and Mailchimp. There is no public API, no developer SDKs, and no documented AI/ML components; physical auctions are additionally recorded on video with live-streaming capability for marketing and dispute resolution.

The firm serves three primary seller entry points — private individuals ("Sælg som privat"), businesses disposing of assets or overstock ("B2B-auktioner"), and attorneys/trustees handling insolvency estates ("Konkurs- og ophørsauktioner for advokater") — and a broad bidder pool that includes domestic collectors, resellers, and international buyers served via a VAT-refund mechanism. Verticals covered include classic and special vehicles, horses, farm machinery, art, restaurant and retail chain closures, building-supply inventory, museums, and entire estates (e.g., Marielyst SportCars Museum, Danish icebreakers "Danbjørn" and "Isbjørn", Gasolin memorabilia, VitaCars, XL Byg Malling). Revenue is generated through a 22% buyer's premium (minimum DKK 100 per unit) plus 25% Danish VAT on the premium, seller settlement within 28 days with no upfront seller commission, late-collection storage fees (DKK 200 per item per week, DKK 250 for vehicles), and Copydan artist resale-right royalty collection on qualifying art lots. Distribution is primarily direct-to-consumer via the website supplemented by phone-driven sales and a freelance auction-agent network covering Sjælland, the islands, and Southern/Mid Jutland on commission.

Name

Campen Auktioner

Legal name

Campen Auktioners eftf. A/S

Website

https://campenauktioner.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Campen Auktioners eftf. A/S is a privately held Danish auction house running online and physical auctions of vehicles, horses, machinery, art, and bankruptcy estates for private sellers, businesses, and insolvency practitioners across Jutland, Zealand, and Samsø.

Ownership category

akta.pro rank

Product category

Auction House Services

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Auction house services
• Online auction platform
• Bankruptcy auction services
• Vehicle auction services
• Estate liquidation services

Headquarters

HQ city

Randers

HQ country

Denmark

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Buyer's premium (auktionssalær): Charges a buyer's premium of 22% of the hammer price (minimum 100 kr. per unit for online auctions) plus 25% Danish VAT on the premium; certain used-VAT goods (cars, caravans, antiques) are sold with VAT only on the premium. Settlement to sellers is made within 28 days of auction.
2. Late collection / storage fees: Charges 200 kr. + VAT per item per started week for uncollected items (250 kr. + VAT for larger items such as vehicles/caravans), and may resell, dispose of or destroy uncollected paid items after four weeks.
3. Resale royalty collection (Copydan følgeretsvederlag): Collects resale royalty (følgeretsvederlag) on behalf of Copydan for qualifying works of art by living or recently deceased (within 70 years) artists, on a tiered percentage of the hammer price (5% down to 0.25%).
4. Auction agent commissions: Engages freelance auction agents who source items for auction on a commission basis.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Campen Auktioner is a Danish auction house that runs both online auctions via its website campenauktioner.dk and physical auctions in its own auction halls across Denmark. It auctions a wide range of asset categories including vehicles (semi-annual special-car auctions in Randers), machinery, horses, art, antique cars, real estate contents, restaurant fittings, building-supply stock, and entire bankruptcy or business-closure estates. It serves both private individuals and businesses, including a dedicated service for attorneys handling insolvency auctions, and charges a buyer's premium of 22% (minimum 100 kr.) plus VAT on successful sales.

Product overview

Campen Auktioner is a single, vertically integrated auction-house offering rather than a multi-product software platform. Its core is a unified auction service in which physical auctions and onlineauktioner share the same buyer registration, bidding, and settlement processes; the Beregn dit bud (bid calculator) sits on top of this core to help buyers price in the 22% salær. Around the core, the company runs three distinct seller entry points (Sælg som privat, Sælg som erhverv / B2B-auktioner, and Konkurs- og ophørsauktioner for advokater) and a supporting Nyhedsbrev for marketing and bidder engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Onlineauktioner (Online auctions) Web-based online auctions for both private sellers and businesses. Buyers register via campenauktioner.dk, place bids online, and pay via bank transfer. Online auctions typically close in the evening and carry a 22% buyer's premium (minimum 100 kr.) plus 25% VAT for Danish customers.
• Fysiske auktioner (Physical auctions) In-person auctions held at the company's own auction halls (Randers, Nyrup, Give, Aabenraa, Samsø), including the recurring biannual special-car auction in Randers with 100+ vehicles per event. Covers machinery, horse and large moving-estate auctions, with video surveillance and live streaming for documentation.
• B2B-auktioner (Business-to-business auctions) Auction service tailored for Danish businesses disposing of commercial assets such as machines, vehicles, inventory, fixtures and equipment. Used by named consignors including Peter Larsen Kaffe, Jaco Supermarked, XL Byg Malling, Randers Togfabrik and VitaCars, and has handled the company's largest single contract (a multi-million DKK order in 2024).
• Konkurs- og ophørsauktioner for advokater (Bankruptcy and closure auctions for lawyers)

Quantifiable outcome

• DKK 1M+ raised at the 2019 Gasolin auction
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Aabenraa (Sønderjylland department)minorStrategic or Co-development Partner · 2 October 2020Strategic branch opening in Aabenraa in October 2020 in response to rising bankruptcy activity in Southern Jutland (covered by JyskeVestkysten and others).
• Samsø (via "Huset 41")minorStrategic or Co-development Partner · 17 May 2018Local branch partnership on the island of Samsø, branded locally as "Huset 41", opened in May 2018 (announced via Samsø Posten); conversion of a former "kostald" (cow stable) into an auction house.
• Microsoft Inc.coreTechnology or IntegrationData processor relationship. Microsoft provides Office 365 (productivity suite) and LinkedIn (corporate profile); data processing terms governed by Microsoft's 2021 DPA.
• Google Inc.coreTechnology or IntegrationData processor relationship. Google provides Google Analytics (website statistics) and YouTube (corporate video profile); Google's Ads Data Processing Terms govern the data flows.
• Meta Platforms Inc.coreGTM or Marketing PartnerMarketing partnership via Facebook and Instagram. Used for product/auction marketing, with Facebook's data processing terms in place.
• PinterestminorGTM or Marketing PartnerMarketing partnership for promoting products via the Pinterest advertising platform; governed by Pinterest's advertising services agreement.
• X (formerly Twitter)minorGTM or Marketing PartnerMarketing partnership for product promotion on the X platform; governed by Twitter's global DPA.
• TikTok Information Technologies UK LimitedminorGTM or Marketing PartnerMarketing partnership for product promotion on the TikTok platform; governed by TikTok's controller-to-controller policy.
• The Rocket Science Group, LLC (Mailchimp)coreTechnology or IntegrationNewsletter infrastructure partner. Mailchimp is used as the email/newsletter delivery and tracking system; governed by Mailchimp's 2021 SCCs.
• Justitsministeriet (Danish Ministry of Justice)coreOthersRegulatory authorisation. Campen Auktioner is licensed ("bestikket") by the Danish Ministry of Justice to conduct auctions in Denmark, which is required for an official Danish auction house.
• CopydancoreOthersResale-right royalty collection. Campen Auktioner collects følgeretsvederlag (artist resale royalty) on Copydan's behalf for works by living or recently deceased artists (catalog items marked with "CD").

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Auktionshuset Kissing: Danish regional auction house (Funen-based) running physical and online auctions for art, antiques, design, and estate goods. Comparable target market (Danish private and estate sellers) and product mix, but with a different regional focus that makes it more of a parallel regional competitor than a head-to-head rival.
• Københavns Auktionshus: Copenhagen-based Danish auction house running physical and online auctions for art, antiques, jewellery, design and estates. Closely comparable target customer (Danish private and estate sellers) and product mix, but concentrated in the Copenhagen/Sjælland region rather than Campen's Jutland focus.
• Foxart Auctions: Danish online auction house running regular themed online auctions (art, antiques, design, jewellery) for private sellers and estates. Comparable in serving Danish private consignors through an online catalogue and buyer-premium model, though smaller in scale than Campen.

Emerging players

• Catawiki: Large European online-only curated auction platform with strong presence in Denmark for special objects, classic cars, jewellery and collectibles. Comparable in serving Danish private buyers and consignors online, with a much broader international bidder base and curated-object specialism that overlaps with Campen's special-car and estate verticals.
• Barnebys: Nordic aggregator and search engine that lists auctions from hundreds of houses (including Danish ones) and routes bidders. Comparable as an online channel through which Campen's lots can be discovered, and as an emerging digital intermediary that could disintermediate traditional auction houses over time.

Broad incumbents

• Bukowskis: One of the largest auction houses in the Nordics, with online and physical auctions for art, antiques, and modern objects. Comparable in business model and Nordic cross-border bidder reach, but at significantly larger scale and focused on higher-end art/collectibles rather than Campen's mixed-asset, bankruptcy-heavy book.
• Bruun Rasmussen Auctioneers: Denmark's oldest and most established auction house (founded 1948), specialising in fine art, antiques, design, and specialist collections. Comparable in that it is a Danish licensed auction house serving both private sellers and estates, but operates at a much larger, more international scale and at a different price/quality tier.

Direct peers

• Lauritz.com: Largest Nordic online auction house, running a hybrid online + physical model for art, antiques, design and consumer goods across Denmark, Sweden, Norway, Germany and beyond. Directly comparable to Campen in online auction mechanics, buyer premium model, and Danish consumer/SMB consignor base.
• Auctionet: Swedish-headquartered online auction aggregator that partners with traditional auction houses to stream catalogues and accept online bids. Comparable in business model (online bidding, shared buyer pool, commission on hammer) and is a direct partner/competitor for Danish estate and bankruptcy consignments that could be streamed cross-border.
• Auktionshuset dab: Danish online auction platform focused on vehicles, machinery and commercial assets, serving both professional sellers and private buyers. Closely comparable to Campen's B2B and vehicle verticals, with an overlapping online bidding model and Danish customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQC15s1fGBIkPrMp-WutVZg
• Xx.com/campenauktioner
• Facebookfacebook.com/campen.auktioner
• LinkedInlinkedin.com/company/campen-auktioner

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campen Auktioner