GBGT Box

What GBGT Box does

GBGT Box, founded in 1918 and based in Mölnlycke, Sweden, produces rigid and folding packaging boxes and operates as a sub-brand of Multiply Solutions Sweden AB alongside Åtta45 and Exakta under the unified Multiply brand. The company's offering extends well beyond packaging into communication, print, digital, studio, and logistics services, marketed under the positioning 'largest in the Nordic region for multiplying brand messages' and delivered to enterprise customers across retail, pharma, finance, publishing, industry & technology, food & beverage, fashion & cosmetics, public sector, non-profit, and agency verticals.

Underlying capabilities include offset and digital printing, structural and graphic packaging design, in-house studio photography, omnichannel digital portals, and end-to-end logistics fulfillment. GBGT Box maintains ISO 9001, ISO 14001, and ISO 27001 certifications alongside Nordic Swan Ecolabel, FSC, ClimateCalc, CGP, and NPA credentials, enabling it to compete in regulated procurement environments for pharma and financial-services buyers. Named reference customers include Polestar (premium electric-vehicle catalogs), Folksam (insurance communications and merchandise), RFSU (pharmaceutical packaging), Bauhaus (retail cardboard packaging), Gallerix (digital printed posters), Interflora (print, portal, and logistics), Maurten (folding boxes and POS materials), Ark Journal (premium magazines), and Björk and Berries (luxury perfume packaging with foil finishing).

The business model is B2B enterprise direct sales with quote-based, project-priced engagements typically structured as multi-year contracts. Pricing is not publicly disclosed and varies by scope, volume, materials, and customization. Distribution is primarily direct enterprise sales augmented by a small consumer-facing e-commerce storefront (atta45.se/e-butik) operating under the Multiply Store brand, with no self-serve enterprise ordering apparent. The combination of certification depth, multi-service platform breadth, and Nordic-scale positioning forms the basis of its enterprise go-to-market.

Name

GBGT Box

Legal name

Multiply Solutions Sweden AB

Website

https://gbgt.se

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

GBGT Box, founded in 1918 in Sweden, produces rigid and folding packaging boxes as a sub-brand of Multiply Solutions Sweden AB. The company serves enterprise customers across retail, pharma, cosmetics, food & beverage, publishing, and finance with integrated print, packaging, digital, studio, and logistics services.

Ownership category

akta.pro rank

Product category

Packaging Manufacturing

NAICS

Folding Paperboard Box Manufacturing (322212), Paperboard Container Manufacturing (32221)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Rigid box packaging
• Folding carton packaging
• Premium packaging design
• Commercial printing services
• Brand packaging solutions

Headquarters

HQ city

Mölnlycke

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B Printing Services: Custom printing solutions including books, magazines, direct mail, POS materials, and profile products for enterprise clients. Revenue is generated through project-based orders with customized pricing.
2. Packaging Solutions: Rigid and folding box packaging for retail, pharma, cosmetics, and food & beverage industries. Revenue generated through custom packaging projects.
3. Digital Solutions: Omnichannel and portal services for brand digital presence management.
4. Studio Services: Professional photography and studio services for marketing materials and packaging.
5. Logistics Services: Order tracking, fulfillment and delivery services for printed materials and packaging.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

GBGT Box creates and produces rigid boxes and folding boxes as a sub-brand of Multiply Solutions Sweden AB. The company manufactures custom premium packaging with options such as foil stamping and luxury finishes, and offers accompanying structural and graphic packaging design services. As part of the Multiply brand, GBGT Box customers can also access related communication, print, digital, studio, and logistics solutions under a one-stop Nordic production umbrella.

Product overview

Multiply (which includes GBGT Box, Åtta45, and Exakta) is the largest Nordic printing, packaging, and media solutions company. The offering is organized as a platform of interconnected services: Communication Solutions handles brand messaging; Print Solutions covers books, bookbinding, direct mail, display, financial printing, print-on-demand, magazines, fair & exhibition materials, POS materials, and profile products; Digital Solutions provides omnichannel and portal services; Packaging Solutions includes rigid boxes, folding boxes, and packaging design; Studio Solutions offers photography services; and Logistics Solutions manages fulfillment. The company also operates a Multiply Store e-commerce platform. All services are delivered with sustainability certifications (Svanen, FSC, ClimateCalc) and quality standards (ISO 9001, ISO 14001, ISO 27001).

Differentiator

Problem solved

Functional benefit

Products and services

• Rigid Box (Rigid Box Packaging)

Quantifiable outcome

• Nordic market leadership in brand message multiplication services

Named customers9 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graphic Packaging: Paperboard packaging manufacturer focused on folding cartons for food and beverage and consumer goods. Directly comparable to GBGT Box's folding-box business serving F&B and retail customers.
• Mondi: European paper and packaging group with significant folding-box and consumer-packaging operations. Comparable to GBGT Box as a paperboard-based converter competing for brand-owner packaging programs across Europe.
• Coveris: European packaging converter producing paperboard, carton, and rigid packaging. Comparable to GBGT Box as a flexible converter offering custom paperboard packaging solutions to brand owners across Europe.
• Mayr-Melnhof Karton: European specialist in cartonboard and folding cartons. Directly comparable to GBGT Box because it manufactures folding cartons and related paperboard packaging for pharma, food, and cosmetics customers — GBGT Box's core verticals.
• Smurfit Kappa: Global paper-based packaging group with European operations producing folding cartons, corrugated, and rigid-style packaging. Directly comparable to GBGT Box as a paperboard converter serving consumer goods brands, with a much larger multinational footprint.

Broad incumbents

• Huhtamäki: Finnish-founded global food and consumer packaging company with rigid and folding-carton capabilities. Comparable to GBGT Box through its Nordic FMCG packaging footprint targeting the same food and brand-owner customers.
• Stora Enso: Finnish-Swedish integrated forest products and paperboard packaging major with strong Nordic presence. Comparable to GBGT Box because it produces paperboard and folding-box / consumer-board packaging for the same Nordic brand owners and FMCG customers, though at vastly greater scale and with vertical integration.
• Billerud: Swedish paperboard manufacturer serving packaging converters. Comparable to GBGT Box because it supplies the paperboard substrate used by Nordic folding-box converters and competes for the same end-market packaging customers in the region.

Regional players

• Duni Group: Swedish-based packaging company with paperboard and table-top packaging products. Comparable to GBGT Box as a Sweden-headquartered paperboard packaging peer serving Nordic brand owners in adjacent table-top and food-service categories.
• Schur Pack: Danish packaging producer with rigid-box and premium presentation-pack capabilities. Comparable to GBGT Box as a Nordic-region specialist in rigid and premium packaging for the same brand-owner and luxury customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/multiplysolutions
• Instagraminstagram.com/multiply.solutions
• Xx.com/gbgtryckeriet

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBGT Box