Legend Performance Technology
Legend Performance Technology operates Legend Corporation, an Australian privately-held diversified electrical products and industrial solutions platform serving utilities, defence, electrical wholesalers, data communications, and industrial markets across Australia and New Zealand with 30,000+ product lines, 10 sales divisions, and approximately 300 employees, owned by PE sponsor Adamantem Capital.
- Company typePrivate
- Founded2021
- HeadquartersSeven Hills, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Legend Performance Technology does
Legend Performance Technology operates the Legend Corporation group, a privately-held Australian diversified electrical products and industrial solutions platform headquartered in Seven Hills, NSW, operating 10 sales divisions and approximately 300 employees across Australia and New Zealand. The group manufactures and distributes more than 30,000 product lines spanning electrical connectors and cable management (CABAC), medium and high voltage connectivity (Acculec Power), fibre optic and data communications cabling (MSS Data Solutions), UPS and power infrastructure (PSS Distributors), PVC conduit fittings (CON-X), high voltage equipment for utilities (Insulect Australia), industrial measurement instruments (PCWI), gas/HVAC and refrigeration spares (System Control Engineering), renewable and backup power (M+H Power), microelectronic design and manufacturing (Hendon Semiconductors), and global brand distribution (Ecco Pacific).
The technical core sits in heavy electrical infrastructure products and, distinctively, in Hendon Semiconductors' thick film hybrid on ceramic substrate manufacturing — the only facility of its kind in the Southern Hemisphere — combined with precision surface-mount and through-hole PCB assembly, custom integrated circuit design, and high-reliability microelectronics for defence, medical, rail and power distribution customers. Manufacturing and distribution footprint covers roughly 50,000 square metres across multiple Australian states (NSW headquarters plus Queensland, Victoria, Western Australia, South Australia) and New Zealand, supported by 80 sales representatives.
Revenue is generated through product sales (hardware and master distribution, including the newly appointed CHINT low voltage range), preventative maintenance and service contracts for UPS and industrial equipment, custom electronic design services, and volume-based distribution margins earned across more than 1,800 electrical wholesalers. Customer segments span utilities and power transmission/distribution, defence and regulated industrial sectors, electrical contractors and wholesalers, mining and infrastructure operators, data communications/telecommunications and the residential/DIY trade market. The company pursues growth through targeted acquisitions integrated into a shared national wholesale and distribution platform, with PE sponsor Adamantem Capital providing capital since the August 2019 take-private, and recent acquisitions of PSS Distributors, CON-X and Insulect Australia materially expanding the addressable product portfolio.
Legend Performance Technology firmographics
Firmographics- Name
- Legend Performance Technology
- Legal name
- Legend Corporation Pty Ltd
- Website
- https://legend.com.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Legend Performance Technology operates Legend Corporation, an Australian privately-held diversified electrical products and industrial solutions platform serving utilities, defence, electrical wholesalers, data communications, and industrial markets across Australia and New Zealand with 30,000+ product lines, 10 sales divisions, and approximately 300 employees, owned by PE sponsor Adamantem Capital.
- Ownership category
- akta.pro rank
Where Legend Performance Technology is headquartered
LocationHeadquarters
- HQ city
- Seven Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
Legend Performance Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Manufacturing and Distribution of Electrical Products: Legend manufactures and distributes a diversified portfolio of electrical products including connectors, cable jointing systems, power supplies, UPS systems, conduit bends and fittings, data communications equipment, and industrial instruments through a national wholesale and distribution network. Revenue is generated through product sales, preventative maintenance agreements, and service support contracts.
- Industrial Solutions and Semiconductors: Hendon Semiconductors provides specialist electronic design and manufacturing including custom IC design, thick film hybrids, PCB assembly and testing for regulated industries (defence, medical, rail). Revenue generated from design services, manufacturing, testing, and sustainment services.
- Master Distribution Agreements: Legend serves as master distributor for CHINT low voltage products across Australia and New Zealand, distributing to over 1,800 electrical wholesalers through CABAC's network. Revenue is generated through volume-based distribution margins.
- Service and Maintenance Contracts: PSS Distributors and other divisions offer servicing and maintenance for UPS brands and industrial equipment, providing recurring service revenue and supporting customer lifecycle management.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Legend Performance Technology product offering
Product offeringCore offering
Legend Performance Technology (Legend Corporation) manufactures and distributes a diversified portfolio of electrical products and industrial solutions through 10 sales divisions and subsidiary brands. The company produces over 30,000 product lines including electrical connectors, cable management systems, medium/high voltage power connectivity, fibre optic cabling, microelectronic components, UPS systems, PVC conduit fittings, coating inspection instruments, and HVAC/refrigeration parts, serving critical infrastructure, electrical, communications, defence, medical, rail and industrial markets across Australia and New Zealand.
Product overview
Legend Corporation operates a diversified portfolio of electrical products and industrial solutions across multiple divisions. The core Electrical Division includes CABAC (electrical connectors and cable management with over 28,000 product lines), Acculec Power (medium/high voltage connectivity), Ecco Pacific (global brand distribution), MH Power NZ (power solutions), and MSS Data Solutions (fibre optic cabling). The Industrial Solutions division encompasses System Control Engineering (HVAC/refrigeration), Hendon Semiconductors (microelectronic design and manufacturing), PCWI (inspection instruments), PSS Distributors (UPS and power infrastructure), Con-X (PVC conduit fittings), and Insulect Australia (high voltage equipment). The company distributes through electrical wholesalers and exports to USA and elsewhere.
Differentiator
Problem solved
Functional benefit
Brands
- CABAC: Largest range of Australian certified compliant electrical connectors, cable jointing systems, tools, test and measurement instruments, cable management, structured wiring systems, copper and fibre connectivity
- Acculec Power
- PSS Distributors
- MSS Data Solutions
- M+H Power
- Hendon Semiconductors
- System Control Engineering (SCE)
- Ecco Pacific
- PCWI
- Con-X
Products and services
- CABAC Designs, manufactures and distributes over 28,000 product lines of Australian certified compliant electrical connectors, cable jointing systems, tools, test and measurement instruments, cable management, structured wiring systems, copper and fibre connectivity, and low/medium voltage power connectivity products. Sold to electrical wholesalers, contractors, and installers across Australia and New Zealand.
- Acculec Power Leading supplier of Medium and High Voltage electrical connectivity solutions for overhead and underground power transmission and distribution customers across Australian, New Zealand and Asia Pacific markets.
- System Control Engineering (SCE) Industry leader for 50 years servicing gas, electrical appliance spares, Heating Ventilation, Air Conditioning and Refrigeration industries with over 15,000 product lines from global brands.
- MSS Data Solutions Established market leader in fibre optic and innovation for communications cabling, providing end-to-end solutions for enterprise, industrial and telecommunications industries with pre-terminated cables, splicing, and test/measurement products.
- Hendon Semiconductors Specialist electronic design and manufacturing company with over 60 years of experience delivering high-reliability microelectronic products including custom IC design, thick film hybrid manufacturing (only facility in Southern Hemisphere), PCB assembly, and integrated turnkey products for defence, medical, rail, and power distribution markets.
- Ecco Pacific Distributor providing access to leading global brands including Gardner Bender and Tripac across Electrical, Home DIY, and Data and Communications markets, spanning hand tools, cable management, flexible conduit systems, and test/measurement technologies.
- PSS Distributors Manufactures and supplies Uninterruptible Power Supplies (UPS), Redback Racks and Patriot Power Supplies, with a dedicated service department providing maintenance for most UPS brands nationwide.
- Con-X Manufacturer of PVC bends and associated fittings for the electrical, communications and civil industries, offering both standard and custom solutions across a broad product range with Australia-wide delivery.
- PCWI Specialist manufacturer of industrial measuring and inspection instruments including compact porosity/holiday/pinhole detectors, coating thickness calibration standards, and precision instrumentation for metals, construction and coating industries.
- MH Power NZ Engineering-led business specialising in on-grid and off-grid power solutions including solar panels, inverters, battery systems for residential, commercial and industrial applications, plus backup battery and UPS solutions for telecommunications and utility sectors.
- Insulect Australia Diversified high voltage equipment manufacturer and engineering services provider supplying critical components for power and distribution transformers, high voltage electrical equipment for transmission/distribution, substations, network asset monitoring hardware/software, and industrial composite materials. Operations in Brisbane, Sydney, Melbourne and Perth.
Quantifiable outcome
- Same day dispatch of client orders throughout Australia across extensive product range
- +2 more outcomes
Companies that use Legend Performance Technology
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Legend Performance Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Legend Performance Technology partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CHINTcoreCHINT, a global leading smart energy solutions provider founded in 1984, appointed Legend Corporation as its master distributor of low voltage (LV) products in Australia and New Zealand. CHINT is one of the world's largest circuit breaker manufacturers with its LV products produced at a fully automated 'Lights Out' factory – one of the first IoT 4.0-enabled LV factories globally. CHINT operates in more than 140 countries with over 50,000 employees and reported US$25 Billion in 2024 annual revenue. Legend's CABAC division will launch the CHINT LV product range on October 1st, 2025, supporting over 1,800 electrical wholesalers.
- Australian Federal GovernmentcoreThe Australian Federal Government awarded Hendon Semiconductors a $690,000 Sovereign Industrial Capability Priority Grant, which was matched by company funds for a total $1.6M investment in defence manufacturing capability modernisation. The grant supports acquisition of advanced manufacturing equipment including PCB prototyping, flying probe test systems, conformal coating machine, x-ray machine and soldering robots to enhance Hybrid Integrated Circuit and Printed Circuit Board Assembly production capabilities for the defence sector.
- Zircon CorporationcoreZircon Corporation, an American company established in Northern California since 1975, appointed Legend Corporation as the exclusive distributor of their world-class stud finders and metal detectors in Australia. Zircon is the manufacturer of the original electronic stud finder and a leader in the industry since 1980, known for patented technologies including DeepScan, Over-The-Stud, and WireWarning. The partnership complements Legend's extensive range of tools and equipment for the electrical and related industries.
- Reconciliation AustraliaminorReconciliation Australia endorsed Legend Corporation's first Reflect Reconciliation Action Plan (RAP) in November 2021. Legend's RAP forms part of its diversity and inclusion initiatives, demonstrating commitment to engaging with Aboriginal and Torres Strait Islander stakeholders.
- Wayne 'Liwingu' McGuinnessminorLegend commissioned Wayne 'Liwingu' McGuinness from the Ngadjon people to produce a unique piece of Aboriginal Steel Art using the Legend Logo to celebrate the endorsement of its first Reconciliation Action Plan.
- Career TrackersminorIn 2020, Legend employed a First Nations intern in its Digital Transformation Team via the Career Trackers internship program, supporting Indigenous employment and development.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Legend Performance Technology competitors and assessment
Company assessmentDirect peers
- Hubbell Incorporated: US manufacturer of electrical connectors, cable accessories, and HV transmission products. Highly comparable to Legend's CABAC connectors, Acculec Power HV/MV solutions, and Con-X conduit business, with a similar mix of distribution-led and engineered-product revenue.
- Legrand SA: Global specialist in electrical and digital building infrastructure, including wiring devices, cable management, data centre and fibre solutions. Overlaps with Legend's CABAC, MSS Data Solutions and Ecco Pacific portfolios and competes in Australia/New Zealand via local distribution.
- Wesco International Inc: US-based electrical, communications and utility distributor with a similar model of acquiring regional electrical distributors and broadening into data communications. Strong comparability to Legend's roll-up strategy and the 1,800-wholesaler distribution platform.
- nVent Electric plc: Specialist in electrical connection and protection solutions for industrial, infrastructure and commercial markets. Closely comparable to Legend's CABAC connectors, cable management and structured wiring portfolio, with similar end-customers in utilities and construction.
Broad incumbents
- Schneider Electric SE: French multinational specialising in electrical distribution, industrial automation and energy management. Competes with Legend across low-voltage distribution, UPS, data centre power and renewable integration, and operates in Australia via Square D and Clipsal brands, overlapping with CABAC and PSS.
- Siemens AG: German industrial conglomerate with significant electrification, smart infrastructure and digital industries divisions. Comparable to Legend's Acculec Power, Insulect, and the digital/fibre businesses, and operates a Smart Infrastructure division in Australia that overlaps with Legend's end-customers.
- ABB Ltd: Global leader in electrification, motion and automation with deep presence in Australian industrial and utility markets. Directly comparable to Legend's Acculec Power, Insulect, and CABAC electrical connectivity portfolio, and to Hendon Semiconductors' high-reliability electronics, though at vastly greater scale and breadth.
- Rexel SA: Paris-listed global electrical distribution group with deep Australian/NZ presence. Direct comparator to Legend's CABAC electrical wholesaler distribution model and the CHINT master distribution strategy, and a logical benchmark for Legend's distribution-economics.
- Eaton Corporation plc: US-based power management company with strong electrical components, UPS, and industrial control offerings. Direct overlap with Legend's PSS Distributors (UPS), Acculec Power (HV/MV connectivity) and M+H Power (solar/battery solutions), and a comparable channel model through electrical wholesalers.
Regional players
- Wilson Transformer Company: Australian-owned manufacturer of power and distribution transformers, HV equipment and engineering services. Most direct regional peer to Legend's Insulect Australia business in HV power equipment for transmission and distribution customers across ANZ.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Legend Performance Technology social profiles
Digital presenceLegend Performance Technology compliance and trust
Trust signalCompliance5 records
Legend Performance Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Legend Performance Technology leadership team
Management profileNumber of profiles
Profiles10 records
Legend Performance Technology subsidiaries and ownership
Company hierarchySubsidiaries11 records
Legend Performance Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Legend Performance Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Legend Performance Technology
What does Legend Performance Technology do?
Legend Performance Technology (Legend Corporation) manufactures and distributes a diversified portfolio of electrical products and industrial solutions through 10 sales divisions and subsidiary brands. The company produces over 30,000 product lines including electrical connectors, cable management systems, medium/high voltage power connectivity, fibre optic cabling, microelectronic components, UPS systems, PVC conduit fittings, coating inspection instruments, and HVAC/refrigeration parts, serving critical infrastructure, electrical, communications, defence, medical, rail and industrial markets across Australia and New Zealand.
Is Legend Performance Technology a public or private company?
Legend Performance Technology is a private company. It is classified as private equity controlled and is currently operating.
When was Legend Performance Technology founded?
Legend Performance Technology was founded in 2021. It employs 101 to 250 people.
Where is Legend Performance Technology based?
Legend Performance Technology is headquartered in Seven Hills, Australia, in the Oceania region.
How does Legend Performance Technology make money?
Four revenue lines are on record. Manufacturing and Distribution of Electrical Products are the primary driver. The others are industrial Solutions and Semiconductors, master Distribution Agreements and service and Maintenance Contracts.
Who are Legend Performance Technology's main competitors?
Direct peers on record are Hubbell Incorporated, Legrand SA, Wesco International Inc and nVent Electric plc. Broad incumbents are Schneider Electric SE, Siemens AG, ABB Ltd, Rexel SA and Eaton Corporation plc. Wilson Transformer Company is listed as a regional player.
Does Legend Performance Technology have an API?
No public API is recorded for Legend Performance Technology.