Wellpappe Alzenau

What Wellpappe Alzenau does

Wellpappe Alzenau GmbH & Co. KG is a German corrugated cardboard packaging manufacturer founded in 1959 and headquartered in Alzenau, Bavaria. Operating as a subsidiary of the family-owned Palm Gruppe — which runs 33 corrugated cardboard plants and employs approximately 4,800 staff across Europe in three divisions (Recycling, Paper, Packaging) — Wellpappe Alzenau runs two production sites at Alzenau (Industriestraße 50) and Hasselroth (Hauptstraße 66), with a newly commissioned plant that entered test operations in late May 2026. The company produces custom and standard corrugated packaging for industrial manufacturers, wine producers, logistics providers, and SMEs, combining in-house design, manufacturing, testing, warehousing, and last-mile delivery in a vertically integrated regional model.

The core product portfolio spans six packaging categories: folding cartons produced on inline machines in a single operation; certified wine shipping cartons for 6 or 12 bottles (Bordeaux, Burgundy, Schlegel, sparkling wine formats); die-cut packaging and 3/4-point glued automatic cartons; internal constructions such as dividers, compartments, and cushioning elements; flexo direct printing up to five colors (with higher-quality offset supplied by sister facilities within Palm Verpackung); and certified dangerous goods packaging. Supporting capabilities include CAD-based in-house packaging development, an in-house testing laboratory performing edge and stacking compression, burst strength, drop, puncture, thickness, and grammage tests, small-series assembly on a platen press, and a warehousing operation with more than 20,000 pallet spaces.

Wellpappe Alzenau's go-to-market is built on a regional field-sales model in which sales representatives and an internal customer service team visit customer sites to assess conditions and optimize packaging processes. Revenue is generated through quote-based, project-driven custom packaging orders, supplemented by recurring warehousing and just-in-time logistics services, small-series assembly work, and testing and certification fees; pricing is not publicly disclosed. The company is managed by Dr. Marina Palm and Jens Schuhmacher as Geschäftsführer, holds ISO 9001:2015, ISO 50001, ISO 45001:2018, and FSC C108797 certifications, operates a 100% recyclable product line within Palm's closed-loop material cycle, and runs a partially electrified delivery fleet capable of CO2-neutral regional distribution.

Name

Wellpappe Alzenau

Legal name

Wellpappe Alzenau GmbH & Co. KG

Website

https://wellpappe-alzenau.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Wellpappe Alzenau manufactures custom corrugated cardboard packaging for industrial and commercial customers, including folding cartons, wine, die-cut, and certified dangerous goods packaging. Founded in 1959 and part of the Palm Gruppe, it operates two plants in Alzenau and Hasselroth.

Ownership category

akta.pro rank

Product category

Corrugated Cardboard Packaging Manufacturing

NAICS

Other Paperboard Container Manufacturing (322219), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

akta.pro secondary industries

Folding Cartons & Paperboard Packaging Converting (IMAMAHAB), Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

Keywords

• Corrugated cardboard packaging
• Custom folding cartons
• Wine bottle packaging
• Dangerous goods packaging
• Packaging testing services

Headquarters

HQ city

Alzenau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corrugated Cardboard Packaging Manufacturing: Manufacturing and sale of corrugated cardboard packaging solutions including folding cartons, wine packaging, die-cut packaging, automatic cartons, internal constructions, and dangerous goods packaging. Revenue generated from custom packaging orders and standard product sales.
2. Warehouse and Logistics Services: Storage of customer packaging articles with just-in-time delivery. Customer service team monitors inventory to prevent shortages.
3. Packaging Testing and Certification Services: Testing services for package certification including drop tests for parcel shipping certification and dangerous goods testing.
4. Small Series and Assembly Services: Custom assembly services including folding, gluing, and preparation of cartons, as well as small production runs using punch press.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wellpappe Alzenau manufactures and sells custom corrugated cardboard packaging solutions including folding cartons, wine packaging, die-cut and automatic cartons, internal constructions, and certified dangerous goods packaging. It complements these physical products with in-house services: CAD-based packaging development, packaging testing in an internal laboratory, small-series assembly, and warehousing with its own delivery fleet. Customers range from industrial and commercial businesses to SMEs requiring specialized, low-volume or custom packaging runs.

Product overview

Wellpappe Alzenau is a corrugated cardboard packaging manufacturer offering a comprehensive portfolio of packaging solutions and related services. The core product portfolio consists of six main packaging product lines: Faltkartons (folding cartons) produced in various forms, sizes, and corrugated cardboard qualities with multiple closure options; Weinverpackungen (wine packaging) including certified shipping cartons for 6/12 wine bottles; Stanzpackungen & Automatikkartons (die-cut packages and automatic cartons) with features like handle holes, viewing windows, and integrated dividers; Innenkonstruktionen (internal constructions) including dividers, compartments, and cushioning elements; Druck (printing) services using flexo direct printing up to five colors; and Gefahrgutverpackungen (dangerous goods packaging) with certification and in-house testing. Complementing the product portfolio is a suite of service offerings including Beratung (consulting), Verpackungsentwicklung (in-house CAD-based packaging development), Kleinserien & Konfektionierung (small series and assembly), Lagerhaltung & Logistik (warehousing and logistics with over 20,000 storage spaces), and Verpackungsprüfung (packaging testing). The company operates as part of the Palm Gruppe and operates 2 locations in Alzenau and Hasselroth.

Differentiator

Problem solved

Functional benefit

Products and services

• Faltkartons (Folding Cartons)

Quantifiable outcome

• 100% CO2-neutral fleet operations through DKV-Euroservice and myclimate compensation
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Palm GruppecoreStrategic or Co-development PartnerWellpappe Alzenau is part of Palm Gruppe, a family-owned company headquartered in Aalen, Germany. Palm Gruppe operates in three business areas: Recycling, Paper, and Packaging. The packaging division produces corrugated cardboard packaging while the paper factories produce corrugated base paper and graphic papers from 100% recycled paper.
• DKV-Euroservice / myclimateminorStrategic or Co-development PartnerPartnership for CO2-neutral fleet operations. All vehicles tank 100% through DKV-Euroservice which cooperates with myclimate organization to support renewable energy projects and energy efficiency measures.
• Edith-Stein-Realschule AlzenauminorStrategic or Co-development PartnerEducational partnership for career orientation. Company participates in Berufsinformationstag events and runs joint projects like the Paper Bridge Challenge with students.
• Karl-Amberg-Mittelschule AlzenauminorStrategic or Co-development PartnerEducational partnership for career orientation. Annual participation in Berufeforum events to present apprenticeship opportunities to students.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Mondi: Major European corrugated and containerboard producer. Comparable on corrugated packaging product range and European customer base, though with significantly broader scale and integration into paper production.
• DS Smith: Large European-focused corrugated packaging manufacturer serving industrial and consumer-goods customers. Overlaps directly with Wellpappe Alzenau's core folding carton and industrial corrugated offerings.
• Smurfit Kappa: Pan-European and global leader in corrugated packaging with extensive plant network. Directly competes with Wellpappe Alzenau on folding cartons, die-cut, and industrial corrugated formats, but at vastly greater scale and geographic reach.
• Stora Enso Packaging: European integrated packaging player producing corrugated and consumer board packaging. Comparable product portfolio including folding cartons and industrial packaging across Europe.

Direct peers

• Palm Verpackung (other plants): Sister plants within the same parent (Palm Gruppe) producing corrugated packaging across Germany and Europe. Share raw material supply, customers, and capabilities with Wellpappe Alzenau; the closest functional peer.
• Model Kramp: Swiss-based family-owned manufacturer of corrugated packaging and recycled paperboard. Closely comparable in mid-sized, integrated, customer-engineered approach serving European industrial markets.
• Hans Kolb Wellpappe: German-based corrugated packaging producer (Kolb Group) focused on customized industrial and consumer packaging. Similar specialization in custom-engineered, smaller-batch corrugated solutions.
• VPK Packaging: European family-owned group producing recycled paper-based corrugated and solid board packaging. Comparable in sustainability positioning (recycled fiber) and integrated paper-to-packaging model.
• Klingele Papierwerke: German family-owned corrugated packaging manufacturer with multiple plants across Germany and Europe. Closely comparable in size, customer mix, and regional operating model to Wellpappe Alzenau.

Emerging players

• Müller's Mühle / Papier-Mettler: European flexible and paper-based packaging converter with overlap in custom-engineered consumer and industrial packaging formats, though with a broader substrate mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellpappe Alzenau