What Peach Tree Group does

Peach Tree Group, founded in 2005 and headquartered in Jinan City, Shandong Province, China, is a privately held industrial machinery manufacturer and exporter operating from a 50,000 square-meter facility with more than 400 employees. The company designs and produces a broad portfolio of laser and CNC equipment organized into three core product families: laser engraving, cutting, and marking machines; CNC routers configured for woodworking, stone/marble, and advertising/signage applications; and CNC plasma cutting machines. Within these families, Peach Tree produces technology variants spanning CO2, fiber, YAG, diode, and UV lasers, with power ratings from 1.5kW up to 30kW for heavy industrial fiber cutting, and integrates third-party components from leading suppliers including Raycus/JPT and IPG Photonics (laser sources), Weihong (DSP control systems), Taiwan Hiwin (linear guides), Leadshine (servo and stepper motors), Fuling (inverters), Schneider Electric, and Omron.

The company's go-to-market is a factory-direct, direct-to-customer model with no channel intermediaries. Pricing is quote-based and not publicly disclosed, with the company explicitly emphasizing "factory price" positioning. Global demand is captured through a multilingual e-commerce platform available in eight languages (English, French, German, Spanish, Italian, Portuguese, Japanese, Korean, Russian), enabling reach into SMB workshops and small-to-mid production facilities across Europe, the Americas, and East Asia without a dealer network. Customer segments are diversified across industrial manufacturing (primary), stone processing, advertising/signage, and woodworking/furniture, with revenue streams spanning hardware sales, custom/OEM manufacturing, and after-sales service and spare parts. The company holds CE, FCC, FDA, SGS, and TUV product certifications supporting cross-border shipment and operates under the "ALLWIN" trade name.

Operationally, the company has disclosed a monthly production capacity of 5,000 stone CNC routers and 500 sets of 3D crystal inner engraving machines, supported by rigorous QC, customization capability, and overseas service availability. Ownership is private with no disclosed external investors, funding rounds, or public listing, and there are no signs of institutional control or parent company affiliation. The company maintains a continuous product launch cadence, with recent additions including ATC CNC routers with Syntec controllers and high-power fiber cutting machines up to 30kW. No M&A activity, leadership changes, or restructuring events are present in the source material.

Name

Peach Tree Group

Legal name

Peach Tree Group

Website

https://joyo-cn.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Peach Tree Group, founded in 2005, manufactures laser engraving, cutting, and marking machines, CNC routers, and plasma cutters from a 50,000 sqm facility in Jinan, China. It sells factory-direct to industrial manufacturers, signage makers, stone fabricators, and woodworking businesses worldwide through an 8-language e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Shishi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Laser and CNC Machines: Direct sales of laser engraving, cutting, and marking machines along with CNC routers and plasma cutting equipment. Products range from small desktop machines to heavy industrial equipment with power ratings from 1.5kW to 30kW.
2. Custom/OEM Manufacturing: Custom machine manufacturing and OEM/ODM services based on customer specifications
3. After-Sales Service and Spare Parts: Technical support, spare parts supply, and maintenance services including overseas service and software updates

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Peach Tree Group manufactures and exports laser engraving, cutting, and marking machines, along with CNC routers and plasma cutting machines, serving industrial and commercial customers worldwide with factory-direct pricing and one-stop service from design to production.

Product overview

Peach Tree Group is a manufacturer and exporter of laser engraving and cutting machines founded in 2005. The company offers a comprehensive portfolio of precision manufacturing equipment organized into three core product families: (1) Laser Machines encompassing Laser Engraving, Laser Cutting, and Laser Marking systems; (2) CNC Routers covering Woodworking, Advertising, and Stone carving applications; and (3) Plasma Cutting Machines for metal fabrication. Within these families, the company produces multiple technology variants including CO2 lasers, Fiber lasers, and YAG lasers for different material requirements. Each product family includes specialized sub-categories with various power ratings, working sizes, and control systems (such as WEIHONG DSP, Ncstudio, Syntec, and Mach3) to serve industrial and commercial customers across global markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Engraving Machine Laser engraving machines that use focused laser beams to etch, engrave, or mark various materials including metal, plastic, wood, glass, and acrylic. Used by industrial manufacturers and commercial workshops.
• Laser Cutting Machine Industrial laser cutting machines that use high-powered lasers to cut through metal and non-metal materials with precision. Targeted at industrial manufacturers.
• Laser Marking Machine Laser marking systems that use laser technology to create permanent marks, codes, logos, and serial numbers on various materials including metals and plastics.
• CNC Router Computer numerical control routers for precision cutting, carving, and engraving of wood, metal, and other materials. Designed for furniture, advertising, and stone processing industries.
• Plasma Cutting Machine CNC plasma cutting machines that use high-velocity plasma jets to cut conductive metal materials for industrial metal fabrication operations.
• Affordable Marble Stone CNC Router Stone CNC router with 4.5kw-7.0kw water cooling spindle, featuring Taiwan Hiwin linear rails, Leadshine servo motors, and WEIHONG DSP control system. Working sizes include 1300x2500mm, 1500x3000mm, and 2000x3000mm. Tailored for stone, marble, granite, and tombstone production.
• 3D Crystal Inner Laser Engraving Machine 3D crystal laser engraving machine using semiconductor diode laser technology with 532nm wavelength, 3W power, capable of subsurface engraving in crystal and glass materials at speeds up to 280000 dots/minute with 800-1200 DPI resolution.
• Custom/OEM Manufacturing Services OEM/ODM custom machine manufacturing services based on customer specifications for laser and CNC equipment with professional custom design support.
• After-Sales Service and Spare Parts Technical support, spare parts supply, maintenance services, and software updates including overseas service and free technical training at the factory.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Raycus (JPT)coreTechnology or IntegrationRaycus (also referred to as JPT) is a major Chinese laser source manufacturer. Their laser sources (fiber, MOPA, etc.) are integrated into Peach Tree Group's laser machines as key components.
• IPG (Photonics)coreTechnology or IntegrationIPG is a leading global provider of high-performance fiber lasers. Their laser sources are used in Peach Tree Group's fiber laser cutting and marking machines.
• Weihong (WEIHONG)coreTechnology or IntegrationWeihong provides DSP control systems (NK105) used in CNC machines. Their control systems are a standard component in the company's stone CNC routers and other equipment.
• Taiwan HiwincoreTechnology or IntegrationHiwin supplies square rail linear guide systems used in CNC machines. Their 25mm linear guide rails and sliders provide precision motion control in Peach Tree Group equipment.
• LeadshinecoreTechnology or IntegrationLeadshine provides servo motors (M860 series) and stepper motors used in CNC machines. Their motion control components are integrated into the company's router and engraving equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amada: Japanese global manufacturer of metal fabrication machinery including laser cutting systems. Comparable in laser cutting and sheet metal processing but operates at premium tier with full automation and software ecosystems.
• Bystronic: Swiss-headquartered global leader in sheet metal processing including laser cutting systems. Comparable in fiber laser cutting technology but operates as a premium Western brand with higher-priced offerings and broader automation integration.
• Trumpf: German global leader in industrial laser and machine tools. Overlaps in laser cutting, marking, and welding equipment but positioned as a premium incumbent with R&D depth and integrated solutions far beyond Peach Tree's scope.
• Mazak: Japanese manufacturer of multi-tasking CNC machine tools and laser processing equipment. Comparable in CNC and laser cutting technology, positioned as a premium global incumbent with broader manufacturing portfolio.

Direct peers

• HG Laser (HGTECH): Chinese laser equipment manufacturer with broad product portfolio covering laser cutting, marking, and welding. Direct competitor in the same Chinese export market with similar B2B direct factory sales model.
• Bodor Laser: Chinese manufacturer specializing in fiber laser cutting machines and CNC equipment with strong global export presence. Direct competitor in fiber laser cutting, with a comparable product portfolio and international distribution focus.
• Han's Laser: One of China's largest laser equipment manufacturers, offering laser cutting, marking, and welding systems across industrial verticals. Highly comparable in product breadth, Chinese manufacturing base, and direct-to-customer export model.
• HSG Laser: Chinese laser cutting machine manufacturer with global sales operations across multiple geographies. Comparable in fiber laser technology offerings, factory-direct pricing model, and emphasis on mid-market industrial customers.

Emerging players

• JPT Opto-electronics: Chinese laser source manufacturer also offering finished laser equipment. Partially overlapping as both a Peach Tree component supplier (Raycus/JPT) and a competing equipment brand in fiber laser systems.
• Raycus: China's largest fiber laser source manufacturer and also a current Peach Tree component supplier. Increasingly competing downstream with finished laser equipment, representing both an upstream supplier and emerging end-product competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach Tree Group