CAMA

What CAMA does

CAMA, Inc. is a privately held evidence-based design consultancy founded in 1983 and headquartered at 31 Audubon Street, New Haven, Connecticut. The firm operates three integrated practices — Lab (research and strategy), Studio (full interior design services), and Collection (product development) — all focused on healthcare and wellness environments. Its core technology is an evidence-based design methodology that integrates biophilic principles, environmental psychology, and proprietary frameworks such as "Touch Points and Time Between" to design healing spaces.

CAMA's product and service portfolio includes interior design and experience consulting for hospital expansions, cancer centers, and senior living communities; a licensed healthcare furniture line (the IOA Healing Touch Collection, including the CAMA Bed Chair and CAMA Chaise Sleeper, manufactured by IOA Healthcare Furniture); CAMAflage privacy screening solutions co-developed with Skyline Design; accredited AIA/IDCEC/EDAC continuing education courses; and a library of white papers. Named engagements include Piedmont Atlanta Hospital's $465 million, 720,000-square-foot surgical bed tower, Smilow Cancer Hospital at Yale-New Haven, Memorial Sloan Kettering Cancer Center, Ronald McDonald House of Connecticut, Medical College of Georgia, and High Watch Recovery Center.

The firm generates revenue through three streams: project-based professional services fees for interior design and consulting; licensing royalties from manufacturers (IOA Healthcare Furniture, Skyline Design); and continuing education programming. Customer acquisition is primarily direct enterprise field sales to healthcare organizations, hospital systems, and architectural partners via RFPs and referrals. CAMA is privately held with no disclosed funding rounds, parent company, or ownership changes, and appears to operate as a founder-led boutique under President Rosalyn Cama.

Name

CAMA

Legal name

CAMA Inc.

Website

https://camainc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

CAMA is a privately held, founder-led evidence-based design consultancy that provides interior design, experience strategy, and licensed healthcare furniture (CAMA Bed Chair, CAMA Chaise Sleeper) to hospitals, cancer centers, senior living, and wellness clients across the United States.

Ownership category

akta.pro rank

Product category

Healthcare Interior Design Consulting

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Evidence-based design
• Healthcare interior design
• Healing environments
• Biophilic design consulting
• Patient experience design

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Interior Design & Consulting Services: Project-based consulting fees for experience design, interior design, and strategy services delivered to healthcare organizations, hospitals, and wellness facilities. Services include visioning workshops, evidence-based design consulting, and implementation support.
2. Product Licensing & Royalties: Licensing fees from manufacturers (IOA Healthcare Furniture, Skyline Design) for CAMA-designed healthcare furniture products including the Bed Chair and Chaise Sleeper.
3. Continuing Education Courses (CEU): AIA/IDCEC/EDAC accredited continuing education programs including 'Healing Power of Touch' and 'Healing Power of Mobility' offered as free online courses and live presentations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CAMA is an evidence-based design consultancy that provides interior design, experience strategy, and consulting services for healthcare and wellness environments. The firm delivers visioning workshops, full interior design services, and product development through three integrated approaches: Lab (research/strategy), Studio (interior design), and Collection (product development). CAMA also licenses proprietary healthcare furniture products and offers accredited continuing education courses for design professionals.

Product overview

CAMA is an evidence-based design consultancy specializing in healthcare and hospitality environments that empower wellbeing through design. The company operates three integrated approaches: Lab (research and strategy), Studio (full interior design services), and Collection (product development). The product portfolio includes physical healthcare furniture products under the IOA Healing Touch Collection (CAMA Bed Chair and CAMA Chaise Sleeper), CAMAflage privacy solutions by Skyline Design, healing arts gallery curation services, continuing education courses (Healing Power of Touch and Healing Power of Mobility CEUs), white paper research publications, and evidence-based design consulting services. The offerings are unified by CAMA's mission to create healing environments through the intersection of design, research, and human-centered care.

Differentiator

Problem solved

Functional benefit

Products and services

• CAMA Bed Chair A height-adjustable, three-position recliner designed to support intimate patient-family interactions at the bedside, featuring Lullaby, Tete a Tete, and Eye-to-Eye positioning modes for improved communication and co-sleeping in clinical settings.
• CAMA Chaise Sleeper A convertible furniture piece designed to enable comfortable family engagement during hospitalization, converting from a chaise by day to a sleeper by night, cradling family members in a comfortable nook.
• CAMAflage by Skyline Design Privacy screening solutions developed in partnership with Skyline Design, offering glass screens as an alternative to cubicle curtains that promote dignity in care environments.
• Smilow Healing Art Gallery Curation Curation services for a rotating healing arts gallery at Smilow Cancer Hospital at Yale-New Haven, exhibiting New England and Mid-Atlantic artists in juried six-month exhibitions.
• Healing Power of Touch CEU An AIA/IDCEC/EDAC accredited continuing education course exploring how design can harness the healing power of touch in medical environments, providing 0.1 IDCEC & EDAC credit and 1.0 AIA LU credit.
• Healing Power of Mobility CEU A continuing education course empowering designers to understand movement as medicine when creating healthcare environments, exploring furniture design and spatial planning for patient recovery.
• Evidence-Based Design Consulting Strategic consulting services incorporating research-backed strategies to create healing environments, including visioning workshops, experience design, and patient-centered approach development.
• Interior Design Services Full interior design services implementing evidence-based design processes to create beautiful spaces that improve outcomes, experiences, and empower wellbeing in healthcare and wellness environments.

Quantifiable outcome

• Patients with nature views recover almost a full day faster and require fewer doses of pain medication than those viewing brick walls (Ulrich 1984 study cited by CAMA)
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• LeewaycoreStrategic or Co-development PartnerCAMA collaborated with Leeway (a pioneer in senior care serving individuals with multiple chronic illnesses) and HoodenPyleGil architects to develop a Community Living Model for integrating wrap-around services in the New Haven community. Funded by Connecticut Department of Social Services grant.
• IOA Healthcare FurniturecoreOEM/ Whitelabel/ Licensing PartnerCAMA partnered with IOA Healthcare Furniture (Thomasville, NC) to develop the IOA Healing Touch Collection, which includes the CAMA Bed Chair and CAMA Chaise Sleeper. CAMA provides visioning and strategy consulting for product development; IOA manufactures and sells the products.
• Skyline DesigncoreOEM/ Whitelabel/ Licensing PartnerCAMA collaborated with Skyline Design to create CAMAflage privacy screening solutions as an alternative to cubicle curtains. The partnership developed glass screens that promote dignity in care environments by providing visual privacy.
• HKS ArchitectscoreStrategic or Co-development PartnerCAMA served as experience design consultancy for Piedmont Atlanta Hospital's $465 million surgical bed tower expansion (720,000 SF), collaborating with HKS as the lead architect and 30+ consulting firms.
• Alfandre ArchitecturesecondaryStrategic or Co-development PartnerCAMA collaborated with Alfandre Architecture for the Emerson Resort and Spa renovation project, providing interior design and art consulting services.
• Jacunski Humes ArchitectssecondaryStrategic or Co-development PartnerCAMA partnered with Jacunski Humes Architects for the High Watch Recovery Center 29,000 SF dormitory project, providing interior design and experience consulting.
• Svigals & Partners ArchitectssecondaryStrategic or Co-development PartnerCAMA collaborated with Svigals & Partners Architects to develop interiors for the Ronald McDonald House of Connecticut (860 Howard Avenue, New Haven), creating family-centered design solutions.
• HoodenPyleGilsecondaryStrategic or Co-development PartnerCAMA worked with HoodenPyleGil alongside Leeway to develop urban and environmental solutions for community health integration.
• Alzheimer's Resource CentersecondaryStrategic or Co-development PartnerCAMA collaborated with HPG on a design thinking process to transform community-based services for Alzheimer's/dementia care, including 3-day visioning retreat and actionable strategies.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CannonDesign: An integrated architecture, engineering, and interior design firm with one of the largest dedicated healthcare practices in North America. Highly comparable to CAMA because it pairs evidence-based design research with full interior design and strategy services for hospitals and health systems.
• Page (PageSoutherlandPage): A national architecture and design firm with a dedicated healthcare practice focused on evidence-based design for hospitals and academic medical centers. Comparable to CAMA in its research-driven methodology and healthcare specialization.
• SmithGroup: A national design firm with a leading healthcare practice that combines architecture, interior design, and evidence-based research. Comparable to CAMA as a multi-disciplinary healthcare design specialist serving major hospital systems and academic medical centers.
• EwingCole: An architecture, engineering, and interior design firm specializing in healthcare, higher education, and science & technology. Comparable to CAMA in its evidence-based approach and dedicated focus on healing environments for major hospital clients.

Broad incumbents

• HKS Architects: A major healthcare architecture firm serving large hospital systems (e.g., partnered with CAMA on Piedmont Atlanta). Comparable as a healthcare design leader but at significantly larger scale; serves as both an indirect partner and a potential competitor for healthcare interior design work.
• Perkins&Will: A major international architecture firm with a renowned healthcare practice and research-driven design methodology. Comparable to CAMA in its evidence-based design philosophy and dedication to healthcare environments, but operating at much broader scale and geographic reach.
• NBBJ: A large global design firm with a substantial healthcare practice serving major health systems and academic medical centers. Comparable to CAMA as a healthcare-focused design practice but at significantly larger scale and broader geographic reach.
• HDR: A large architecture and engineering firm with one of the most extensive healthcare practices globally, providing planning, architecture, and interior design for hospitals. Comparable to CAMA in healthcare specialization but with significantly larger scale and integrated engineering capabilities.

Others

• IOA Healthcare Furniture: A healthcare furniture manufacturer that produces CAMA's Bed Chair and Chaise Sleeper designs under license. Comparable as a strategic OEM partner within the healthcare furniture ecosystem, sharing revenue and market exposure tied to the Healing Touch Collection.
• The Center for Health Design: A nonprofit research and advocacy organization promoting evidence-based healthcare design, which awarded Rosalyn Cama the Russ Coile Lifetime Achievement Award. Comparable as an ecosystem participant that shapes the evidence-based design standards and thought leadership CAMA relies on for differentiation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CAMAInc
• Facebookfacebook.com/camaincorporated
• LinkedInlinkedin.com/company/camainc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAMA