Civille
- Company typePrivate
- Founded2020
- HeadquartersOshkosh, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Civille firmographics
Firmographics- Name
- Civille
- Legal name
- Lincoln Labs, Inc.
- Website
- https://getciville.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Civille is headquartered
LocationHeadquarters
- HQ city
- Oshkosh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Civille business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Law Firm Website Development & Hosting: Civille builds and hosts law firm websites across three tiers (Brief, Core, Liberty). Each tier offers a different level of customization, page count, and features. Revenue is generated through project-based web development fees combined with ongoing hosting and maintenance subscriptions.
- Digital Marketing Services (SEO, PPC, Content): Ongoing SEO, content marketing, paid search (PPC), and social media management services billed on a recurring monthly retainer basis. Budget tiers in the intake form suggest monthly retainer pricing ranging from under $500 to $2000+ per month.
- Lead Enhancement Tools: Civille Chat and multi-step form tools are offered as add-on services (A la Carte), bundled into Liberty tier packages, or offered separately to enhance lead volume and quality for existing clients.
- Referral Program Rewards: Civille operates a referral program that pays $200 gift cards to referrers and $500 credits off the first bill for referred clients, generating new customer acquisition through existing client advocacy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Civille Brief — Microsite for 1-2 Attorney Firms |
| Subscription | Monthly | Civille Core — Fully Functional Sites for Mid-Size Firms |
| Subscription | Monthly | Civille Liberty — Fully Customized Sites for Large Firms |
| Subscription | Monthly | Digital Marketing Services (SEO, Content, PPC, Social) |
| Subscription | Monthly | A La Carte Add-On Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Civille product offering
Product offeringCore offering
Civille is an end-to-end lead generation platform purpose-built for law firms, combining website design and hosting, digital marketing (SEO, PPC, content, social), transparent analytics with monthly reporting, and proprietary lead enhancement tools (Civille Chat and multi-step Civille Law Forms). The offering is delivered through three website tiers (Brief, Core, Liberty) for solo, mid-size, and large law firms, plus recurring retainer-based marketing services.
Product overview
Civille is the legal industry's end-to-end lead-generation platform, offering a tiered website package system (Civille Brief, Civille Core, and Civille Liberty) complemented by digital marketing, analytics, and lead enhancement services. The core products are the three website tiers: Civille Brief (microsites for 1-2 attorney firms with up to 2 pages), Civille Core (mid-size firm packages with up to 5 pages and ADA compliance), and Civille Liberty (fully customized large firm sites with 10+ pages and premium features). These website packages are supplemented by Civille Chat and Civille Law Forms for lead qualification, combined with SEO, content marketing, analytics, and transparent reporting services to drive qualified leads and improve conversion rates for law firms.
Differentiator
Problem solved
Functional benefit
Brands
- Civille Brief: Microsites package for 1-2 attorneys, affordable option for small law firms just starting out.
- Civille Core
- Civille Liberty
Products and services
- Civille Brief
Quantifiable outcome
- 363% average increase in website conversion rate when adding Civille Chat + Civille Law Forms
- +12 more outcomes
Companies that use Civille
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Civille technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Civille partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SmokeballcoreSmokeball is a legal practice management software platform. Civille integrates its client intake and website lead delivery with Smokeball CRM, enabling seamless client management for law firms. The integration is highlighted in the Tosh Colls Family Law case study and Civille's video content. The partnership is a core component of Civille's end-to-end lead-generation platform.
- Clio (Grow & Manage)coreClio is a leading legal practice management and client intake platform. Civille has built native integrations with both Clio Grow (client intake) and Clio Manage (practice management). These integrations allow law firms to receive Civille website leads directly into their Clio workflow, streamlining client onboarding and matter management.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Civille competitors and assessment
Company assessmentBroad incumbents
- FindLaw: Thomson Reuters-owned legal marketing platform offering law firm websites, directories, and content marketing. Overlaps heavily with Civille's offerings but operates at much larger scale and is bundled with broader legal information services.
- Justia: Legal marketing and directory platform offering law firm websites, blog syndication, and SEO services. Comparable to Civille's law-firm-only digital marketing scope with significant content/SEO distribution assets.
- Scorpion: Large, PE-backed digital marketing company serving legal, home services, and other verticals. Acquired LawLytics; comparable in offering law firm websites, SEO, and lead generation but with much broader scale and budget.
- Martindale-Aviv: Internet Brands-owned legal directory and marketing platform offering websites, lead generation, and review services for law firms. Overlaps with Civille's lead-generation focus at much larger incumbency scale.
Direct peers
- LawLytics: Legal-industry-exclusive website and digital marketing platform serving solo and small law firms. Directly comparable to Civille's vertical-only positioning, tiered website offerings, and SEO/website focus.
- PaperStreet Web Design: Long-standing web design and marketing agency focused on law firms. Directly comparable to Civille in offering custom law firm websites, SEO, content, and PPC on a recurring retainer model.
- Custom Legal Marketing: Law-firm-exclusive marketing agency offering websites, SEO, PPC, and content. Directly comparable to Civille in serving solo-to-mid-size law firms with custom websites and digital marketing services.
- Rankings.io: Niche agency focused exclusively on SEO for personal injury law firms. Closely comparable to Civille's vertical-specialization thesis and practice-area-specific SEO approach.
- BluShark Digital: Digital marketing agency specializing in SEO, websites, and content for law firms. Directly comparable in vertical focus, service mix (websites, SEO, content), and target customer base.
- Great Legal Marketing: Law firm marketing agency offering websites, SEO, and branding specifically to small and mid-size firms. Comparable to Civille's tiered website packages and SMB-focused positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Civille social profiles
Digital presenceCiville compliance and trust
Trust signalCompliance1 record
Civille financial estimates
Financial estimateRevenue estimate
Valuation estimate
Civille leadership team
Management profileNumber of profiles
Profiles2 records
Civille funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Civille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Civille
What does Civille do?
Civille is an end-to-end lead generation platform purpose-built for law firms, combining website design and hosting, digital marketing (SEO, PPC, content, social), transparent analytics with monthly reporting, and proprietary lead enhancement tools (Civille Chat and multi-step Civille Law Forms). The offering is delivered through three website tiers (Brief, Core, Liberty) for solo, mid-size, and large law firms, plus recurring retainer-based marketing services.
Is Civille a public or private company?
Civille is a private company. It is classified as corporate owned and is currently operating.
When was Civille founded?
Civille was founded in 2020. It employs 1 to 10 people.
Where is Civille based?
Civille is headquartered in Oshkosh, United States, in the North America region.
How does Civille make money?
Four revenue lines are on record. Law Firm Website Development & Hosting is the primary driver. The others are digital Marketing Services (SEO, PPC, Content), lead Enhancement Tools and referral Program Rewards.
Who are Civille's main competitors?
Broad incumbents on record are FindLaw, Justia, Scorpion and Martindale-Aviv. Direct peers are LawLytics, PaperStreet Web Design, Custom Legal Marketing, Rankings.io, BluShark Digital and Great Legal Marketing.
Does Civille have an API?
No public API is recorded for Civille.