Civille

Name

Civille

Legal name

Lincoln Labs, Inc.

Website

https://getciville.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Law Firm Website Development & Hosting: Civille builds and hosts law firm websites across three tiers (Brief, Core, Liberty). Each tier offers a different level of customization, page count, and features. Revenue is generated through project-based web development fees combined with ongoing hosting and maintenance subscriptions.
2. Digital Marketing Services (SEO, PPC, Content): Ongoing SEO, content marketing, paid search (PPC), and social media management services billed on a recurring monthly retainer basis. Budget tiers in the intake form suggest monthly retainer pricing ranging from under $500 to $2000+ per month.
3. Lead Enhancement Tools: Civille Chat and multi-step form tools are offered as add-on services (A la Carte), bundled into Liberty tier packages, or offered separately to enhance lead volume and quality for existing clients.
4. Referral Program Rewards: Civille operates a referral program that pays $200 gift cards to referrers and $500 credits off the first bill for referred clients, generating new customer acquisition through existing client advocacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Civille is an end-to-end lead generation platform purpose-built for law firms, combining website design and hosting, digital marketing (SEO, PPC, content, social), transparent analytics with monthly reporting, and proprietary lead enhancement tools (Civille Chat and multi-step Civille Law Forms). The offering is delivered through three website tiers (Brief, Core, Liberty) for solo, mid-size, and large law firms, plus recurring retainer-based marketing services.

Product overview

Civille is the legal industry's end-to-end lead-generation platform, offering a tiered website package system (Civille Brief, Civille Core, and Civille Liberty) complemented by digital marketing, analytics, and lead enhancement services. The core products are the three website tiers: Civille Brief (microsites for 1-2 attorney firms with up to 2 pages), Civille Core (mid-size firm packages with up to 5 pages and ADA compliance), and Civille Liberty (fully customized large firm sites with 10+ pages and premium features). These website packages are supplemented by Civille Chat and Civille Law Forms for lead qualification, combined with SEO, content marketing, analytics, and transparent reporting services to drive qualified leads and improve conversion rates for law firms.

Differentiator

Problem solved

Functional benefit

Brands

• Civille Brief: Microsites package for 1-2 attorneys, affordable option for small law firms just starting out.
• Civille Core
• Civille Liberty

Products and services

• Civille Brief

Quantifiable outcome

• 363% average increase in website conversion rate when adding Civille Chat + Civille Law Forms
• +12 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• SmokeballcoreTechnology or IntegrationSmokeball is a legal practice management software platform. Civille integrates its client intake and website lead delivery with Smokeball CRM, enabling seamless client management for law firms. The integration is highlighted in the Tosh Colls Family Law case study and Civille's video content. The partnership is a core component of Civille's end-to-end lead-generation platform.
• Clio (Grow & Manage)coreTechnology or IntegrationClio is a leading legal practice management and client intake platform. Civille has built native integrations with both Clio Grow (client intake) and Clio Manage (practice management). These integrations allow law firms to receive Civille website leads directly into their Clio workflow, streamlining client onboarding and matter management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FindLaw: Thomson Reuters-owned legal marketing platform offering law firm websites, directories, and content marketing. Overlaps heavily with Civille's offerings but operates at much larger scale and is bundled with broader legal information services.
• Justia: Legal marketing and directory platform offering law firm websites, blog syndication, and SEO services. Comparable to Civille's law-firm-only digital marketing scope with significant content/SEO distribution assets.
• Scorpion: Large, PE-backed digital marketing company serving legal, home services, and other verticals. Acquired LawLytics; comparable in offering law firm websites, SEO, and lead generation but with much broader scale and budget.
• Martindale-Aviv: Internet Brands-owned legal directory and marketing platform offering websites, lead generation, and review services for law firms. Overlaps with Civille's lead-generation focus at much larger incumbency scale.

Direct peers

• LawLytics: Legal-industry-exclusive website and digital marketing platform serving solo and small law firms. Directly comparable to Civille's vertical-only positioning, tiered website offerings, and SEO/website focus.
• PaperStreet Web Design: Long-standing web design and marketing agency focused on law firms. Directly comparable to Civille in offering custom law firm websites, SEO, content, and PPC on a recurring retainer model.
• Custom Legal Marketing: Law-firm-exclusive marketing agency offering websites, SEO, PPC, and content. Directly comparable to Civille in serving solo-to-mid-size law firms with custom websites and digital marketing services.
• Rankings.io: Niche agency focused exclusively on SEO for personal injury law firms. Closely comparable to Civille's vertical-specialization thesis and practice-area-specific SEO approach.
• BluShark Digital: Digital marketing agency specializing in SEO, websites, and content for law firms. Directly comparable in vertical focus, service mix (websites, SEO, content), and target customer base.
• Great Legal Marketing: Law firm marketing agency offering websites, SEO, and branding specifically to small and mid-size firms. Comparable to Civille's tiered website packages and SMB-focused positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/?lang=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civille