FLÜWO

What FLÜWO does

FLÜWO Bauen Wohnen eG is a registered housing cooperative (eingetragene Genossenschaft) founded in 1948 in Stuttgart-Degerloch, operating as one of the largest housing cooperatives in Southern Germany. The cooperative owns and manages 10,492 rental apartments across 33 locations, predominantly in Baden-Württemberg (Stuttgart metropolitan area, Rhein-Neckar region, Karlsruhe, Pforzheim, Göppingen, Ulm) with additional properties in Saxony (Dresden, Coswig). FLÜWO's members (12,340 as of the most recent data) hold cooperative shares and rent apartments at balanced price-performance ratios consistent with the cooperative's social mission; surpluses are reinvested in the housing stock or distributed as dividends rather than extracted by external shareholders.

The cooperative's product offering centers on residential rental housing, supported by a digital service layer consisting of the FLÜWO Mieterportal (tenant web portal), the FLÜWO Connect Mieter-App (mobile app for damage reporting and service requests), and a centralized customer contact management system accessible via email, portal, and phone. Supporting services include the Wohnungstausch (apartment exchange) program, the FLÜWO-Lebenszyklusmodell (lifecycle housing model that adapts housing to members' life stages), Sozialmanagement (social management services for tenants in difficulty), new construction (Neubauprojekte), modernization projects (Modernisierungsprojekte), commercial property rental (Gewerbevermietung), the FLÜWO-MOBIL mobile neighborhood service, and a quarterly tenant magazine (blickpunkt). Two wholly-owned subsidiaries support operations: FLÜWO Bau + Service GmbH (construction and maintenance) and FLÜWO Stiftung (foundation). Service partners include B&O Service (technical repairs) and Hecon Abrechnungssysteme GmbH (metering services from June 2026).

FLÜWO's revenue model is subscription-recurring residential rental income from members, supplemented by ancillary income from commercial tenants and ancillary services. Pricing is not publicly disclosed; members pay monthly rent plus a one-time share contribution upon joining, with rents aligned to local comparable rents as permitted by German law. The go-to-market motion is direct-to-consumer via the website, tenant portal, and 12 regional service offices. The cooperative is governed by a Management Board (Vorstand), Supervisory Board (Aufsichtsrat), and Representative Assembly (Vertreterversammlung); recent governance changes include the 74th Representatives' Assembly (June 25, 2026), a 30% increase in supervisory board compensation to €156,000 effective 2025, board succession planning, and a proposed Satzung amendment enabling non-member rental of garages and parking spaces.

Name

FLÜWO

Legal name

FLÜWO Bauen Wohnen eG

Website

https://fluewo.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

FLÜWO Bauen Wohnen eG is a member-owned housing cooperative founded in 1948 that owns and manages 10,492 rental apartments across 33 locations in Southern Germany, serving 12,340 members with affordable residential housing and a digital tenant services platform.

Ownership category

akta.pro rank

Product category

Residential Housing (Cooperative Rental Property Management)

SIC

Operators Of Apartment Buildings (6513), Services-To Dwellings & Other Buildings (7340), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Build-to-Rent (BTR) Community Management (BPAJAFAC)

Keywords

• Housing cooperative
• Residential rentals
• Property management
• Apartment management
• Cooperative housing

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Rental Income: Core revenue is generated from renting apartments to members. Members pay monthly rent plus ancillary costs. The cooperative maintains affordable pricing as part of its social mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FLÜWO Bauen Wohnen eG is a member-owned housing cooperative that acquires, develops, manages, and rents residential and commercial properties across 33 locations in southern Germany. It serves 12,340 members through approximately 10,492 rental apartments, providing affordable housing alongside supporting services such as new construction, modernization, an apartment exchange program, social management, and digital tenant services via the Mieterportal and FLÜWO Connect Mieter-App.

Product overview

FLÜWO (FLÜWO Bauen Wohnen eG) is a housing cooperative offering a comprehensive ecosystem of housing-related products and services. The core offering consists of rental apartments managed through the FLÜWO Mieterportal and FLÜWO Connect Mieter-App, which provide tenants with digital access to housing management, damage reporting, and customer services via the FLÜWO-Kundenkontaktmanagement system. Supporting services include new construction projects (Neubauprojekte), modernization projects (Modernisierungsprojekte), apartment exchange (Wohnungstausch) through the FLÜWO-Lebenszyklusmodell lifecycle program, and social management services. The cooperative also publishes the blickpunkt tenant magazine and operates the FLÜWO-MOBIL mobile neighborhood service. Two subsidiaries support operations: FLÜWO Stiftung (foundation) and FLÜWO Bau + Service GmbH (construction and service).

Differentiator

Problem solved

Functional benefit

Brands

• FLÜWO Connect: Mieter-App (tenant mobile app) for damage reporting and service requests
• FLÜWO-MOBIL
• Blickpunkt
• FLÜWO-Lebenszyklusmodell

Products and services

• Residential Rental Apartments (Mietangebote) Rental housing offered to cooperative members across FLÜWO's portfolio of approximately 10,492 apartments in southern Germany, accessible after purchasing cooperative shares. Tenants pay monthly rent plus ancillary costs at balanced price-performance ratios aligned with local comparable rents.
• Commercial Property Rental (Gewerbevermietung) Rental of commercial properties owned by FLÜWO to business tenants, complementing the residential rental portfolio.
• New Construction Projects (Neubauprojekte)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• TAG Immobilien AG: German residential property company with a focus on affordable housing in Northern and Eastern German metropolitan areas. Comparable in tenant base (middle-income renters) and operational scale.
• LEG Immobilien AG: Listed German residential property company managing ~170,000 apartments, primarily in North Rhine-Westphalia. Comparable as a large-scale German residential landlord serving a regional concentration.
• Wuppertaler Wohnungsgenossenschaft (WOGE): Mid-sized German housing cooperative managing rental apartments for members in Wuppertal. Comparable as a member-owned housing cooperative with traditional residential property management operations.
• Bauverein München: Long-established Bavarian housing cooperative (since 1901) managing rental apartments for members. Closely comparable as a regional German housing cooperative with member-owned governance and similar service offerings.
• SAGA Siedlungs-Aktiengesellschaft Hamburg: Hamburg's municipal housing company managing ~140,000 apartments. Closely comparable to FLÜWO's mission-driven approach to providing affordable housing at scale within a defined region.
• Deutsche Wohnen SE: Major German residential property company focused on urban rental housing. Comparable in core activity (residential rental management) but operates as a listed commercial entity rather than a member-owned cooperative.
• Baugenossenschaft mehr als wohnen: Swiss housing cooperative with an innovative lifecycle and community-focused housing model. Comparable in cooperative governance structure and member-centric service orientation.

Broad incumbents

• Heimstaden AB: Swedish residential property company operating across Northern Europe including Germany. Comparable as a large-scale European residential landlord, though structured as a commercial operator rather than a cooperative.
• Vonovia SE: Germany's largest residential property company managing ~500,000 apartments. Directly comparable as a large-scale German residential landlord, though Vonovia is a listed for-profit operator rather than a cooperative.

Regional players

• Wohnungsgenossenschaft Aufbau Dresden: Dresden-based housing cooperative with a regional member-owned rental portfolio. Comparable as a cooperative peer operating in the same Eastern German market (Saxony) where FLÜWO also has a presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLÜWO