Romix Foods
Romix Foods is a UK-based contract blender and co-packer of dry-mix bakery ingredients, serving bakeries, retailers, and food service customers from a purpose-built, BRCGS A+ certified facility in Leigh with ~20,000 tonnes of annual blending capacity. Now a subsidiary of AB Mauri, it offers bespoke recipes, free-from lines, and branded mix ranges.
- Company typePrivate
- Founded2013
- HeadquartersLeigh, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Romix Foods does
Romix Foods Limited is a UK-based contract blender and co-packer specializing in dry-mix bakery ingredients, operating from a purpose-built factory in Leigh, Lancashire. The company blends batches ranging from 150kg one-off runs to over 1.2 tonnes per batch on PLC-controlled mixing lines, with annual capacity of approximately 20,000 tonnes, and packs finished product from 6g sachets to 25kg bags in formats including pillow packs, cartons, and bulk FIBCs. A segregated free-from facility supports gluten-free, dairy-free, and egg-free production, and the site holds BRCGS A+ Grade, BRCGS Gluten-Free module, and RSPO (since 2016) certifications.
The company's revenue is generated through two interlocking streams: bespoke contract manufacturing (recipe development, ingredient blending, and packing) for bakeries, retailers, and food service operators, and the sale of branded Romix product lines such as Romix Bakery Mixes (custard, silk cake, free-from specialties), Home Baking Mixes (including supermarket own-label), Savoury Mixes, Sweet Mixes, batter mixes, and dessert mixes. GTM is enterprise field sales — direct B2B engagement with craft bakers, supermarket suppliers, and food service customers — supported by a content-marketing website. Pricing is quote-based and not publicly disclosed, with batch sizes and pack weights tailored to each customer's specification.
Romix was founded in 2013 by Dan Ross, Mick McGowan, and Paul Weston, drawing on operating heritage from the original Romix Foods (1968-1982) and Victoria Foods (1982-2012, described as the UK's largest home baking mix manufacturer from 2000-2015). In August 2024 the company was acquired by AB Mauri United Kingdom & Ireland (part of Associated British Foods), which has stated the acquisition is intended to expand AB Mauri's market presence and enhance Romix's technical capabilities; Romix continues to operate as a separate entity and brand under its three co-founder-led senior management team.
Romix Foods firmographics
Firmographics- Name
- Romix Foods
- Legal name
- Romix Foods Limited
- Website
- https://romixfoods.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Romix Foods is a UK-based contract blender and co-packer of dry-mix bakery ingredients, serving bakeries, retailers, and food service customers from a purpose-built, BRCGS A+ certified facility in Leigh with ~20,000 tonnes of annual blending capacity. Now a subsidiary of AB Mauri, it offers bespoke recipes, free-from lines, and branded mix ranges.
- Ownership category
- akta.pro rank
Romix Foods industry classification
Industry- Product category
- Bakery Mix Contract Manufacturing
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)
- akta.pro secondary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
Keywords
Where Romix Foods is headquartered
LocationHeadquarters
- HQ city
- Leigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Romix Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Contract Manufacturing: Romix Foods generates revenue through contract manufacturing services including bespoke recipe formulation, ingredient blending, and product packing for bakery mixes. The company serves as an extension to customers' production facilities with long-term supply partnerships.
- Contract Blending: Blending services for bakery ingredients ranging from 150kg minimum one-off batches to over 1.2 tonnes per batch, with annual capacity of around 20,000 tonnes. Offers both off-the-shelf recipes and bespoke recipe development.
- Contract Packing/Co-Packing: Packing services for products from 6g sachets to 25kg bags in various formats including plain or printed film, pillow packs, cartons, and bulk FIBCs. Supports multi-component products and home baking kits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Romix Foods product offering
Product offeringCore offering
Romix Foods is a UK-based contract manufacturer specializing in bespoke bakery mix blending and co-packing services for bakeries, retailers, and food service companies. The company blends bakery ingredients in batches from 300kg to 1.2 tonnes with annual capacity of approximately 20,000 tonnes, and offers packing services from 6g sachets to 25kg bags. It also produces its own branded bakery mix products including cake mixes, custard mixes, and free-from specialty mixes for professional bakers and supermarket own-label customers.
Product overview
Romix Foods is a UK-based contract blending and co-packing specialist for bakery mixes. The company offers a portfolio of bakery mix products under the Romix Bakery Mixes brand, including Silk Cake Mixes, Custard Mixes, and Free From Speciality Mixes, alongside separate Home Baking Mixes, Sweet Mixes, and Savoury Mixes product lines. The product portfolio spans batter mixes, dessert mixes, sweet mixes, and free-from options. Romix Foods complements its product offerings with contract manufacturing services, providing bespoke blending (with capacity from 300kg to 1.2 tonnes and annual capacity of ~20,000 tonnes) and contract packing/co-packing services (from 6g to 25kg sachets in various formats). The company operates from a purpose-built factory in Leigh, Lancashire, and was acquired by AB Mauri in 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Romix Bakery Mixes: Range of high quality bakery mixes designed for professional bakers including custard mixes, silk cake mixes, and free from speciality mixes.
- Silk Cake Mixes
- Home Baking Mixes
Products and services
- Romix Bakery Mixes A range of high-quality bakery mixes designed for professional bakers, including custard mixes, silk cake mixes, and free-from specialty mixes. Available to commercial customers through direct B2B sales.
- Home Baking Mixes Baking mixes for retail and food service customers, including branded and supermarket own label products, with capabilities for developing new ranges of exciting recipes.
- Savoury Mixes Bespoke savoury mixes including scone mix, dumpling mix, pastry mix, crumble mix, bread mixes, batter mixes, and baking powders.
- Sweet Mixes Sweet bakery mixes including cake mixes, cookie mixes, brownies, scones, and seasonal specialties such as spicy muffin or Christmas cake mixes.
- Contract Blending Purpose-built blending facility service with annual capacity of around 20,000 tonnes, mixing from 300kg to over 1.2 tonnes, with allergen control and gluten-free segregation capabilities for bakery customers.
- Contract Packing/Co-Packing Sachet packing capacity from 6g to 25kg with options for bulk tote bags, hand packing, carton packing, and various pack formats including plain or printed film, bags, pillow packs, cartons, and bulk FIBCs.
Quantifiable outcome
- Zero waste to landfill target by end of 2024
- +1 more outcomes
Companies that use Romix Foods
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Romix Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Romix Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AB Mauri (Associated British Foods)coreAB Mauri United Kingdom & Ireland acquired Romix Foods Ltd., a food blending business based in Leigh, England. The acquisition aims to expand AB Mauri's market presence and enhance Romix's technical capabilities. This acquisition is part of AB Mauri's broader portfolio strategy in the bakery ingredients sector.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Romix Foods competitors and assessment
Company assessmentBroad incumbents
- Dawn Foods: Global bakery ingredient manufacturer with significant UK operations producing mixes, fillings, icings and frozen bakery products. Larger, broader portfolio player that competes with Romix for supermarket and craft bakery mix business but with a wider product and geographic footprint.
- Puratos: Global bakery, patisserie and chocolate ingredient supplier with extensive UK operations including dedicated free-from lines. Comparable in free-from capability and bakery mix manufacturing but operates at much greater scale across multiple product categories and geographies.
- CSM Bakery Solutions: Large global bakery ingredient manufacturer and contract baker offering mixes, fillings and finished bakery products. Comparable as a contract baking solutions provider but at significantly greater scale and with a wider finished-product portfolio than Romix.
- Lesaffre: Global leader in yeast and bakery fermentation products, with growing presence in baking mixes and ingredients. Overlaps with Romix in supplying bakery ingredients to industrial and craft customers, but with broader fermentation-led product range.
- Zeelandia: Netherlands-based global bakery ingredient manufacturer producing bread improvers, mixes and margarine products with UK distribution. Comparable as a bakery mix specialist serving retail and foodservice customers across Europe, though larger and broader in scope.
Direct peers
- Macphie: UK-based food manufacturer producing bakery mixes, sauces, desserts and ice cream ingredients for foodservice and retail own-label customers. Closely comparable business model combining bespoke recipe development with contract manufacturing for major UK retailers and food service operators.
- British Bakels: UK subsidiary of the global Bakels group, producing bakery ingredients including cake, bread and confectionery mixes for craft and industrial bakeries. Direct competitor in the bakery mix manufacturing space serving overlapping UK customer segments including supermarket in-store bakeries.
- Muntons: UK-based maltster and manufacturer of malted ingredients, flours and baking mixes serving breweries, distilleries and food manufacturers. Directly comparable as a UK-based ingredient blender producing mixes for bakery and food applications with similar B2B contract manufacturing capabilities.
Others
- AB Mauri: Parent company of Romix Foods since August 2024 and a global bakery ingredients business within Associated British Foods. Related party that both owns Romix and competes broadly in bakery ingredients globally; relevant context for understanding Romix's strategic positioning rather than a direct competitor.
- ADM Milling: Global agricultural processor and flour miller supplying flours and bakery ingredient mixes to UK bakers and food manufacturers. Adjacent supplier relationship rather than direct competitor, but relevant as a large-scale ingredient producer with downstream bakery mix capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Romix Foods social profiles
Digital presenceRomix Foods compliance and trust
Trust signalCompliance3 records
Romix Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Romix Foods leadership team
Management profileNumber of profiles
Profiles3 records
Romix Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Romix Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Romix Foods
What does Romix Foods do?
Romix Foods is a UK-based contract manufacturer specializing in bespoke bakery mix blending and co-packing services for bakeries, retailers, and food service companies. The company blends bakery ingredients in batches from 300kg to 1.2 tonnes with annual capacity of approximately 20,000 tonnes, and offers packing services from 6g sachets to 25kg bags. It also produces its own branded bakery mix products including cake mixes, custard mixes, and free-from specialty mixes for professional bakers and supermarket own-label customers.
Is Romix Foods a public or private company?
Romix Foods is a private company. It is classified as corporate owned and is currently operating.
When was Romix Foods founded?
Romix Foods was founded in 2013. It employs 11 to 50 people.
Where is Romix Foods based?
Romix Foods is headquartered in Leigh, United Kingdom, in the Europe region.
How does Romix Foods make money?
Three revenue lines are on record. Contract Manufacturing is the primary driver. The others are contract Blending and contract Packing/Co-Packing.
Who are Romix Foods's main competitors?
Broad incumbents on record are Dawn Foods, Puratos, CSM Bakery Solutions, Lesaffre and Zeelandia. Direct peers are Macphie, British Bakels and Muntons. Others are AB Mauri and ADM Milling.
Does Romix Foods have an API?
No public API is recorded for Romix Foods.
What industry is Romix Foods in?
Romix Foods's product category is Bakery Mix Contract Manufacturing. Its primary akta.pro industry code is AFAKAAAE, Baking Mixes, Doughs & Batters Manufacturing, with a secondary code of AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases). Its NAICS code is 311824 and its SIC code is 2050.