Treble Cone
Treble Cone is a 1,000-hectare ski resort near Wānaka, New Zealand, operated jointly with Cardrona since 1968, serving domestic and international skiers, snowboarders, and sightseers with lift passes, lessons, rentals, F&B, and accommodation.
- Company typePrivate
- Founded1968
- HeadquartersWanaka, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Treble Cone does
Treble Cone is a ski resort located near Wānaka in New Zealand's Southern Alps, operated since 1968 and marketed jointly with Cardrona under the unified 'Cardrona & Treble Cone' brand. The combined operation offers 1,000 hectares of skiable terrain across two complementary mountains — Cardrona positioned for beginner and intermediate guests, Treble Cone for advanced skiers and riders — plus on-mountain accommodation, food and beverage, equipment rental, lessons, transport, and storage. The customer base comprises domestic NZ skiers, Australian visitors, and inbound international tourists, with a deliberate expansion into the Chinese-speaking market signalled by a localised website and booking flow.
Treble Cone firmographics
Firmographics- Name
- Treble Cone
- Legal name
- Cardrona & Treble Cone
- Website
- https://treblecone.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Treble Cone is a 1,000-hectare ski resort near Wānaka, New Zealand, operated jointly with Cardrona since 1968, serving domestic and international skiers, snowboarders, and sightseers with lift passes, lessons, rentals, F&B, and accommodation.
- Ownership category
- akta.pro rank
Treble Cone industry classification
Industry- Product category
- Ski Resort Services
- NAICS
- Skiing Facilities (713920)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)
Keywords
Where Treble Cone is headquartered
LocationHeadquarters
- HQ city
- Wanaka
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Treble Cone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Lift Passes: Core revenue stream from unlimited season passes, daily/mult-day lift passes, half-day passes, learners passes, and sightseeing passes. Multi-day passes offer access to both Cardrona and Treble Cone mountains with tiered pricing that decreases per day with longer commitments.
- Equipment Rentals: Rental services for skis, snowboards, boots, poles, clothing and accessories. Standard and premium rental tiers available with on-mountain and town pickup options in Queenstown and Wānaka.
- Lessons & Programs: Professional instruction services including private lessons, group lessons, first timer packages, adaptive snow sports, kids multi-day programs, and specialty camps (Parks Squad, TC Freeride, Wānaka Ski Team, Instructor Training).
- Merchandise: On-mountain merchandise shops offering branded apparel, accessories, and souvenirs.
- Food & Beverage: Multiple cafés and restaurants on-mountain serving food and beverages to visitors throughout the day.
- Accommodation: On-mountain accommodation options for visitors seeking direct mountain access.
- Transport Services: Bookable bus services from Queenstown and Wānaka, complementing the free mountain road shuttles for customer convenience.
- Storage & Lockers: Long-term and short-term storage options for ski and snowboard equipment, clothing, and valuables.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Unlimited Season Pass - Full access to both mountains for entire season |
| One time/ perpetual license | Pay-as-you-go | Single Day Pass - One full day of skiing or riding |
| Unit Pricing | Pay-as-you-go | Multi-Day Pass - Access to both mountains over multiple days |
| One time/ perpetual license | Pay-as-you-go | Learners Pass - Beginner-specific access |
| One time/ perpetual license | Pay-as-you-go | Half Day Pass - Afternoon skiing from 12:30pm |
| One time/ perpetual license | Pay-as-you-go | Sightseeing Pass - Non-skiing mountain access |
| Unit Pricing | Pay-as-you-go | First Timer Package - Complete beginner experience |
| Unit Pricing | Pay-as-you-go | Complete Rental Bundle - Equipment with clothing |
| Unit Pricing | Pay-as-you-go | Premium Rental Bundle - Latest-model performance equipment |
| Unit Pricing | Pay-as-you-go | Private Lesson - Customized one-on-one coaching |
| Unit Pricing | Pay-as-you-go | Skiwees & Lowriders - Kids full-day program |
| Hybrid | Pay-as-you-go | Lift Pass & Rental Combo - Combined pass and equipment |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Treble Cone product offering
Product offeringCore offering
Treble Cone is one of two ski mountains operated under the Cardrona & Treble Cone brand, offering skiers and snowboarders access to advanced and freeride terrain in New Zealand's Southern Alps. The resort sells lift access (season, day, multi-day, learners, half-day and sightseeing passes), equipment rentals, ski and snowboard lessons, specialty training programs, terrain parks, on-mountain dining, merchandise, transport shuttles, lockers and childcare. A combined Cardrona & Treble Cone pass grants access to approximately 1,000 hectares of skiable terrain across both mountains.
Product overview
Cardrona & Treble Cone operates as a dual-mountain ski resort offering a unified product portfolio centered on lift passes and snow sports experiences. The core offering comprises unlimited season passes and day/multi-day lift passes providing access to approximately 1000 hectares across both mountains (Cardrona Alpine Resort near Wānaka and Treble Cone Ski Area 30 minutes from Wānaka). Supporting the lift infrastructure, the resort provides an integrated suite of rental equipment (standard and premium bundles), lesson programs (private, group, and specialized children's programs like Skiwees & Lowriders), and skill-development programs (Parks Squad, TC Freeride, Instructor Training Centre). The digital experience is anchored by the Cardrona & Treble Cone mobile app enabling digital passes and snow reports. Additional services include terrain parks, childcare, lockers, on-mountain dining, transport shuttles, and adaptive snow sports lessons. The pricing architecture offers tiered products from budget learners passes ($99) through premium season passes ($1,849), with combination packages bundling lift access with equipment and instruction.
Differentiator
Problem solved
Functional benefit
Products and services
- Unlimited Season Pass
Quantifiable outcome
- Access to 1000 hectares of combined terrain across two mountains
- +3 more outcomes
Companies that use Treble Cone
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Treble Cone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Treble Cone partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Dragon AllianceminorEyewear partner providing sunglasses and optical products. Dragon Alliance is an Australian eyewear brand specializing in performance sunglasses for outdoor and action sports activities.
- GoProminorAction camera partner enabling guests to capture their mountain experiences. GoPro provides point-of-view cameras popular among skiers and snowboarders documenting their runs.
- The North FaceminorOutdoor apparel partner providing technical clothing and equipment. The North Face is a leading brand in outdoor recreation apparel and gear.
- SalomonminorSki and snowboard equipment partner providing skis, bindings, and boots. Salomon is a renowned winter sports equipment manufacturer.
- AtomicminorSki equipment partner providing skis and related gear. Atomic is an Austrian company specializing in alpine skis and ski equipment.
- Mons RoyaleminorMerino wool apparel partner specializing in base layers and performance clothing. Mons Royale is a New Zealand brand producing merino wool garments for outdoor activities.
- RealNZcoreTransport and experiential tourism partner operating branded bus services between Queenstown and the ski mountains. RealNZ provides bookable shuttle and transport services as part of the resort's access infrastructure. Featured in resort transport guides and marketing materials as the preferred transport partner.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Treble Cone competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Treble Cone social profiles
Digital presenceTreble Cone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treble Cone leadership team
Management profileNumber of profiles
Treble Cone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treble Cone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treble Cone
What does Treble Cone do?
Treble Cone is one of two ski mountains operated under the Cardrona & Treble Cone brand, offering skiers and snowboarders access to advanced and freeride terrain in New Zealand's Southern Alps. The resort sells lift access (season, day, multi-day, learners, half-day and sightseeing passes), equipment rentals, ski and snowboard lessons, specialty training programs, terrain parks, on-mountain dining, merchandise, transport shuttles, lockers and childcare. A combined Cardrona & Treble Cone pass grants access to approximately 1,000 hectares of skiable terrain across both mountains.
Is Treble Cone a public or private company?
Treble Cone is a private company. It is classified as unknown and is currently operating.
When was Treble Cone founded?
Treble Cone was founded in 1968. It employs 51 to 100 people.
Where is Treble Cone based?
Treble Cone is headquartered in Wanaka, New Zealand, in the Oceania region.
How does Treble Cone make money?
Eight revenue lines are on record. Lift Passes are the primary driver. The others are equipment Rentals, lessons & Programs, merchandise, food & Beverage, accommodation, transport Services and storage & Lockers.
Does Treble Cone have an API?
No public API is recorded for Treble Cone.
What industry is Treble Cone in?
Treble Cone's product category is Ski Resort Services. Its primary akta.pro industry code is THAAAJAB, Ski Areas & Lift Operations (Independent Mountains). Its NAICS code is 713920 and its SIC code is 7990.