EDWIN

Name

EDWIN

Legal name

EDWIN Europe GmbH

Website

https://edwin-europe.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Denim Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Luxury Denim & Premium Casualwear (CRAAAFAK)

Keywords

• Selvedge denim jeans
• Premium denim apparel
• Japanese denim brand
• Contemporary fashion clothing
• Denim accessories

Headquarters

HQ city

Weil Am Rhein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Apparel Sales: One-time product sales of clothing items including jeans, shirts, shorts, jackets, sweatshirts, and t-shirts. Products are sold at various price points ranging from basic t-shirts to premium denim jeans.
2. Accessories Sales: Sale of accessories including belts, socks, caps, beanies, bags, gadgets, sunglasses, and lifestyle items like slipmats, rugs, and incense sticks.
3. Music Channel Merchandise: Sale of EDWIN Music Channel branded merchandise including slipmats, stress balls, rugs, and other items tied to their editorial music platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EDWIN designs, sources, and sells premium Japanese selvedge denim jeans and contemporary apparel for men and women, including shirts, T-shirts, jackets, pants, shorts, and sweatshirts. The product line is complemented by accessories such as handcrafted acetate sunglasses, belts, socks, caps, beanies, bags, and lifestyle items (slipmats, rugs, incense). The brand supports this commercial offering with cultural content via the EDWIN Music Channel and artist capsule collaborations.

Product overview

EDWIN is a Japanese denim and clothing brand that offers a comprehensive portfolio of mens and womens apparel and accessories. The core product line centers on Japanese selvedge denim jeans, complemented by a full range of tops (t-shirts, shirts, sweatshirts), bottoms (pants, shorts), and outerwear (jackets). The accessories category includes sunglasses, belts, bags, and lifestyle items. EDWIN has expanded into collaborations with artists (Miki Kim capsule collection) and brand initiatives including the Music Channel featuring curated music mixes. The Spring/Summer 2026 collection introduces sunglasses (Ronen, Sylan, Eldon models) and an expanded short-sleeve shirt range, with recent collaboration with South Korean tattoo artist Miki Kim featuring printed garments and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• EDWIN Music Channel: A music platform featuring curated mixes and collaborations with international artists, showcasing electronic and experimental music culture.

Products and services

• EDWIN Men's Jeans Japanese selvedge denim jeans for men featuring premium materials and craftsmanship with various washes and finishes; priced approximately $120–$290 USD.
• EDWIN Women's Jeans Japanese selvedge denim jeans for women featuring premium materials and craftsmanship with various washes and finishes.
• EDWIN Jackets Men's and women's jackets including denim, work jackets, and seasonal styles; priced approximately $105–$370 USD.
• EDWIN Shirts Men's and women's shirts including short-sleeve shirts, open-collar shirts, work shirts, and seasonal styles featuring fabrications from poplin to crepe and kaleidoscope weave.
• EDWIN T-Shirts Men's and women's T-shirts in single jersey, featuring chest prints and graphic designs; priced approximately $30–$77 USD.
• EDWIN Shorts Men's and women's shorts in denim, compact twill, and summer poplin with multiple wash options.
• EDWIN Pants Men's and women's pants including wide-leg styles, work pants, and seasonal options in various fabrics.
• EDWIN Sweatshirts Men's and women's sweatshirts and hoodies in various weights including heavy felpa with graphic prints.
• EDWIN Sunglasses Handcrafted acetate frame sunglasses with anti-scratch lenses and 100% UVA+UVB protection; three models — Ronen, Sylan, Eldon — in black, tortoise brown, and tortoise green finishes; designed in Denmark; priced approximately $100–$150 USD.
• EDWIN Accessories Range of accessories including belts, socks, caps, beanies, bags, and gadgets such as incense sticks.
• EDWIN x Miki Kim Capsule Collection Limited-edition capsule collection featuring Miki Kim's illustrated world on printed garments and accessories, including all-over printed shirts, shorts, graphic T-shirts, long-sleeve tees, a bandana, and a tote bag.
• EDWIN Music Channel Branded Lifestyle Items Lifestyle items carrying EDWIN Music Channel branding, including felt turntable slipmats (100% polyester felt, 30cm diameter), small rugs (65 x 65 cm, polyester top with thermo-propylene rubber backing), and Cremate x EDWIN Bigfoot Incense Sticks.

Quantifiable outcome

• Spring/Summer 2026 collection featuring new sunglasses line with three models (Ronen, Sylan, Eldon)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Miki KimcoreStrategic or Co-development PartnerSouth Korean tattoo artist and illustrator Miki Kim created a capsule collection for Spring/Summer 2026 featuring printed garments and accessories. The collaboration includes all-over printed shirts and shorts, graphic T-shirts, long-sleeve tees, and a bandana. The artist was visited in her Seoul studio for interview content to support the launch.
• CremateminorStrategic or Co-development PartnerIncense brand collaboration producing 'Cremate x EDWIN Bigfoot Incense Sticks' - a lifestyle accessory product sold through EDWIN channels.
• Colombian Drone Mafia (Nicolás Sanchez)coreGTM or Marketing PartnerColombian DJ/producer Nicolás Sanchez created mix #149 for the EDWIN Music Channel. The collaboration features an in-depth interview and mix content for the brand's cultural platform, connecting fashion with underground music culture.
• Daniel David Freeman (DDF)minorStrategic or Co-development PartnerArtist who released a capsule collection for EDWIN for Spring/Summer 2026 and took the show on the road, landing in Tokyo with Graphic Detail exhibition at Commune Gallery.
• TraTraTraxminorGTM or Marketing PartnerColombian label co-run by Nicolás Sanchez (Colombian Drone Mafia). Featured through the EDWIN Music Channel collaboration.
• k meansminorGTM or Marketing PartnerSwedish-born, Bristol-based DJ featured in mix #148 of the EDWIN Music Channel. Known for experimental club sounds and textural, mood-driven DJing approach.
• Ruf DugminorGTM or Marketing PartnerManchester DJ and producer featured in 'The Ruf Dug Diaries' editorial documenting his journey in Japan. Created content for the EDWIN Music Channel platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EDWINeurope
• Facebookfacebook.com/EdwinEurope
• LinkedInlinkedin.com/company/edwin-europe-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDWIN