mg Magazine
- Company typePrivate
- Founded2015
- HeadquartersWest Hills, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What mg Magazine does
mg Magazine, operated by Incunabulum LLC, is a B2B digital media property serving the legal cannabis industry in the United States. Founded in 2015 and headquartered in West Hills, California, the company publishes a monthly digital magazine, a weekly email newsletter (Weekly Brief), sponsored industry research reports, and an industry directory. Editorial coverage spans retailing, business strategy, marketing, legal and politics, science and technology, products and innovation, and community topics, addressing cannabis dispensary operators, cultivators, manufacturers, brands, investors, and legal/policy professionals.
The core technology is a standard content management system-driven digital publication at mgmagazine.com, supplemented by a dedicated media kit storefront (mediakit.mgmagazine.com) for advertising sales and a separate e-commerce store (store.mgmagazine.com) for back-issue sales. The publication maintains active social media channels on Facebook, Instagram, LinkedIn, X, and YouTube, and distributes sponsored content through a dedicated vertical at mgmagazine.com/sponsored.
mg Magazine monetizes primarily through advertising and sponsorship, including display ads, sponsored digital issues (e.g., the December 2025 issue sponsored by Premier Tech and Xylem Technologies), sponsored content, and lead-generating industry reports such as the 2026 U.S. Vape Market Report. Secondary revenue streams include physical and digital back-issue sales and events, including the Influential Executives of Cannabis Awards program and editorial coverage of major trade shows like MJBizCon, Hall of Flowers, and MJ Unpacked. The company is privately held with no disclosed funding, ownership changes, or institutional investors, and appears to be founder-owned.
mg Magazine firmographics
Firmographics- Name
- mg Magazine
- Legal name
- Incunabulum LLC
- Website
- https://mgmagazine.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
mg Magazine industry classification
Industry- Product category
- Cannabis Trade Media and B2B Publishing
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where mg Magazine is headquartered
LocationHeadquarters
- HQ city
- West Hills
- HQ country
- United States
- HQ region
- North America
Markets served
mg Magazine business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorship: Primary revenue stream from selling display advertising, sponsored content, and brand sponsorships to cannabis businesses, technology providers, and ancillary service companies seeking to reach the industry's B2B audience.
- Digital Magazine Distribution: Publishes monthly digital issues available for free viewing online, with sponsored editions where companies like Premier Tech and Xylem Technologies sponsor the December 2025 issue.
- Back Issue Sales: Online store at store.mgmagazine.com sells physical and digital back issues of the magazine.
- Industry Reports: Publishes and distributes sponsored industry reports including the 2026 U.S. Vape Market Report and The Hidden Economics of Retail Design, typically offered as free downloads to generate leads.
- Events and Awards: Hosts events including the Influential Executives of Cannabis Awards and covers trade shows like MJBizCon, Hall of Flowers, and MJ Unpacked, creating sponsorship and partnership opportunities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Digital magazine access |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
mg Magazine product offering
Product offeringCore offering
mg Magazine publishes a monthly digital B2B trade magazine and accompanying news website covering the legal cannabis industry across categories including Retailing, Business, Products & Innovation, Community, Legal & Politics, Science & Technology, and Business & Strategy. The publication offers free access to readers and monetizes its audience through display advertising, sponsored content, newsletter sponsorships, downloadable industry reports, an industry directory, an online store for back issues, and industry events and awards programs.
Product overview
mg Magazine is a premier B2B cannabis industry digital publication providing comprehensive news coverage, analysis, and industry intelligence. The core offering is the mg Magazine Digital Publication delivering content across categories including Business, Products & Innovation, Retailing, Community, and Business & Strategy. The publication operates on a platform-plus-content model featuring the main digital magazine, downloadable industry reports (such as the Vape Report 2026 and The Hidden Economics of Retail Design), sponsored content partnerships with cannabis technology and manufacturing companies, and an industry directory showcasing operators and brands. The company generates revenue through advertising and sponsorships offered via its media kit.
Differentiator
Problem solved
Functional benefit
Products and services
- mg Magazine Digital Publication
Companies that use mg Magazine
Customer profileSegments5 records
Ideal customer profiles5 records
mg Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mg Magazine partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
mg Magazine competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
mg Magazine social profiles
Digital presencemg Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
mg Magazine leadership team
Management profileNumber of profiles
mg Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mg Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mg Magazine
What does mg Magazine do?
mg Magazine publishes a monthly digital B2B trade magazine and accompanying news website covering the legal cannabis industry across categories including Retailing, Business, Products & Innovation, Community, Legal & Politics, Science & Technology, and Business & Strategy. The publication offers free access to readers and monetizes its audience through display advertising, sponsored content, newsletter sponsorships, downloadable industry reports, an industry directory, an online store for back issues, and industry events and awards programs.
Is mg Magazine a public or private company?
mg Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mg Magazine founded?
mg Magazine was founded in 2015. It employs 11 to 50 people.
Where is mg Magazine based?
mg Magazine is headquartered in West Hills, United States, in the North America region.
How does mg Magazine make money?
Five revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are digital Magazine Distribution, back Issue Sales, industry Reports and events and Awards.
Does mg Magazine have an API?
No public API is recorded for mg Magazine.
What industry is mg Magazine in?
mg Magazine's product category is Cannabis Trade Media and B2B Publishing. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.