Cetris

What Cetris does

CETRIS is the cement bonded particleboard division of CIDEM Hranice, a.s., a privately held Czech joint-stock company. It manufactures and sells 14+ types of cement bonded particleboards under the CETRIS® trademark from a single production facility in Hranice I – Město, Czech Republic, established in 1987 and operationally launched in 1991. The company describes itself as the largest manufacturer of cement bonded particleboards in Europe, with a nameplate annual capacity of 55,000 m³ and exports to 30+ countries across Europe, Africa, Asia, and South America. Board compositions combine wood chips, cement binder, water, and hydration additives, with proprietary surface finishing executed on KRONOS spraying machines from MAKOR and core production technology licensed from German supplier BISON.

The product portfolio splits into boards without surface finish (CETRIS BASIC, PD, PDB, PDI, PDP, PROFIL, INCOL, AKUSTIC, HOBBY, ECO BASIC, ECO PDB) and boards with surface finish (PLUS, FINISH, LASUR, DEKOR, and their PROFIL/AKUSTIC variants), differentiated by edge profile, perforation pattern, color (RAL/NCS), and texture. Applications span interior walls, floors, ventilated facades, ceilings, fire-resistant systems, permanent shuttering, elevator shaft cladding, sound barriers, and balcony infills. CETRIS HOBBY extends the range into smaller-format DIY boards sold through building retailers.

CETRIS generates revenue primarily through hardware sales of boards (quote-based, project-specific pricing) plus value-added custom fabrication services (cutting, drilling, milling, sanding, surface finishing). Distribution is multi-channel: direct sales from Hranice, a domestic Czech distributor and hardware-store network, regional sales managers covering export markets, certified installation partners in CZ and SK, and a separate retail channel for the HOBBY line. The company targets four primary segments — architects and building designers (supported with BIM objects for ArchiCAD/Revit/Allplan and DEKSOFT integration), construction companies, building material distributors, and DIY consumers — with technical training programs, webinars, and free catalogs as supporting go-to-market assets. Certifications include ISO 9001:2015 (since 1996), CE marking under European harmonized standards, PEFC chain-of-custody (2022), and verified EPD (2020).

Name

Cetris

Legal name

CIDEM Hranice, a.s.

Website

https://cetris.cz

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

CETRIS (CIDEM Hranice, a.s.) is the largest European manufacturer of cement bonded particleboards, producing 14+ board types from a single 55,000 m³-capacity plant in Hranice, Czech Republic, and exporting to 30+ countries for construction, facade, fireproofing, and DIY applications.

Ownership category

akta.pro rank

Product category

Construction Materials — Cement Bonded Particleboards

NAICS

Other Concrete Product Manufacturing (327390)

SIC

Concrete, Gypsum & Plaster Products (3270), Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Fire-Resistant, Moisture-Resistant & Specialty Performance Boards (IMADAEAJ)

Keywords

• Cement bonded particleboards
• Construction boards
• Building materials
• Facade systems
• Floor systems

Headquarters

HQ city

Hranice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cement Bonded Particleboard Sales: Primary revenue from manufacturing and selling 14+ types of cement bonded particleboards under the CETRIS trademark. Products include boards without surface finish (BASIC, PD, PDB, PDI, PDP, PROFIL, INCOL, AKUSTIC, HOBBY) and boards with surface finish (PLUS, PROFIL PLUS, FINISH, PROFIL FINISH, AKUSTIC FINISH, LASUR, PROFIL LASUR, DEKOR).
2. Custom Fabrication Services: Value-added services including cutting (from 3350x1250 mm to custom sizes), drilling (including countersinks), milling (semi-tongue, groove, tongue, chamfered edges), and sanding. Boards can be cut to minimum 50x50 mm and maximum 1225x3325 mm.
3. Surface Finishing Services: Application of surface finishes including primer and top coat paints, glazing, and acrylic decorative mosaic plaster. Color options available in RAL and NCS color systems.
4. Fastening Hardware Sales: Sale of complementary products including stainless steel facade screws (4.5mm diameter, 45mm length) in natural finish (4.00 Kč/pcs) and RAL 7016 anthracite coated variant (7.20 Kč/pcs), sold in packs of 200 units.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CETRIS manufactures and sells 14+ types of cement bonded particleboards under the CETRIS trademark, offered both without surface finish (BASIC, PD, PDB, PDI, PDP, PROFIL, INCOL, AKUSTIC, HOBBY) and with surface finish (PLUS, PROFIL PLUS, FINISH, PROFIL FINISH, AKUSTIC FINISH, LASUR, PROFIL LASUR, DEKOR). The boards are made from wood chips, cement binder, water, and additives and are supplied for construction applications including facades, floors, walls, ceilings, elevator shafts, permanent shuttering, fire protection, and road constructions, with value-added custom cutting, drilling, milling, sanding, and surface finishing services.

Product overview

CETRIS is the biggest manufacturer of cement bonded particleboards in Europe, producing a comprehensive portfolio of board types under the CIDEM Hranice division. The product line consists of two main categories: boards without surface finish (CETRIS BASIC, PD, PDB, PDI, PDP, PROFIL, INCOL, AKUSTIC, AKUSTIC INCOL, HOBBY, ZÁHONOVÝ OBRUBNÍK, ECO BASIC, ECO PDB) and boards with surface finish (CETRIS PLUS, PROFIL PLUS, FINISH, PROFIL FINISH, AKUSTIC FINISH, LASUR, PROFIL LASUR, DEKOR). The boards differ in surface treatment (smooth, profiled, acoustic perforations), edge processing (tongue & groove, semi-groove), and color options (natural grey, black pigment, RAL/NCS color coating). Applications span walls, floors, facades, roofs, balconies, fire-resistant systems, ceilings, permanent shuttering, elevator shafts, and road constructions.

Differentiator

Problem solved

Functional benefit

Brands

• CETRIS HOBBY: A smaller format version of cement bonded particleboards designed for DIY enthusiasts and hobbyists for garden structures, small repairs, and outdoor applications.

Products and services

• CETRIS BASIC
• CETRIS PD
• CETRIS PDB
• CETRIS PDI
• CETRIS PDP
• CETRIS PROFIL
• CETRIS INCOL
• CETRIS AKUSTIC
• CETRIS AKUSTIC INCOL
• CETRIS PLUS
• CETRIS PROFIL PLUS
• CETRIS FINISH
• CETRIS PROFIL FINISH
• CETRIS AKUSTIC FINISH
• CETRIS LASUR
• CETRIS PROFIL LASUR
• CETRIS DEKOR
• CETRIS ECO BASIC
• CETRIS ECO PDB

Quantifiable outcome

• Fire resistance rating of 90 minutes for wooden ceilings with CETRIS boards
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Vysoké učení technické v Brně (BUT)coreStrategic or Co-development Partner · 1 January 2024Current collaboration on FW10010123 project (2024-2026) developing new floor construction systems using emission-unintensive components. Project financed by Czech Republic National Recovery Plan from European Recovery and Resilience Facility. Research focuses on wood-silicate boards, thermal/acoustic insulation, and alkali-activated binders to replace cement.
• DEKSOFTcoreTechnology or Integration · 18 October 2023CETRIS products integrated into DEKSOFT Stavební knihovna (Building Materials Library) - a comprehensive database of building materials, products, systems, and assemblies. Enables architects and designers using ArchiCAD, Revit, or Allplan to insert CETRIS products directly into 3D models. Includes complete product range of cement bonded particleboard types and building assembly systems.
• VUT v Brně, Fakulta stavební (Brno University of Technology, Faculty of Civil Engineering)coreStrategic or Co-development Partner · 1 January 2011Long-standing R&D collaboration on multiple projects including: MPO-TIP FR-TI3/595 (2011-2014) for cement bonded particleboard mixture innovation, TAČR TH01020282 (2015-2017) for new structured surface treatments, MPO TRIO FV30072 (2018-2021) for waste utilization optimization, FW10010123 (2024-2026) for low-emission floor systems, and SS07020004 (2024-2026) for next-generation climate-mitigating boards.
• BISON (Germany)coreTechnology or Integration · 1 January 1987German technology supplier for cement bonded particleboard manufacturing equipment. BISON supplied the original production technology when the plant was constructed in 1987, with production commencing in 1991.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• James Hardie: Global leader in fiber cement building boards for facades, walls and floors. Closely comparable to CETRIS because both supply cement-based panel products for the same architectural applications (ventilated facades, wet rooms, fire-resistant assemblies), competing head-to-head for architect specifications in Europe.
• BISON (Bison Bauplatte): German manufacturer of cement bonded particleboards and supplier of CETRIS's core production technology. Closest direct peer by product technology and category; competing German producer with overlapping fire-rated and weather-resistant board ranges serving the DACH region and export markets.
• Cembrit: Nordic-origin fiber cement board manufacturer offering facade panels, roofing slates and interior cladding. Comparable to CETRIS in product category (cement-based construction boards), target market (European architects and contractors) and key applications (facades, walls, weather-exposed assemblies).
• Swisspearl: Manufacturer of fiber cement panels for ventilated facades, interior cladding and balcony soffits. Direct competitor to CETRIS in the European architectural panel market, with overlapping end-uses (facades, soffits, balcony infill) and similar A2 fire-rated product positioning.
• Eternit (Etex): Heritage European fiber cement producer now part of Etex, making facade panels, slates and cladding systems. Direct peer to CETRIS as both target European facade and roofing specifications with cement-based panels and overlap in fire- and weather-rated product lines.

Broad incumbents

• USG Corporation (Knauf USG): Wall and ceiling systems specialist (now part of Knauf) producing gypsum board, specialty panels and fire-rated assemblies. Comparable to CETRIS in fire-resistance, acoustic and specialty board categories, serving the same architect/specifier workflow with BIM and technical documentation.
• Knauf: Global building materials major with deep ranges in gypsum wallboard, plasters, insulation and cementitious boards. Comparable to CETRIS as a broad incumbent offering overlapping interior and exterior board systems (including cement-based Aquapanel) to the same architect and contractor customer base.
• Saint-Gobain: Diversified building materials group (Rigips, Weber, Isover) producing gypsum, technical mortars and facade systems across Europe. Comparable to CETRIS as a broad incumbent whose wallboard, plaster and facade product lines directly compete for the same European construction specifications.
• Etex (Siniat): Belgian building materials group (Siniat plasterboard, Eternit, Promat) producing drywall, fiber cement and high-performance fire protection boards. Comparable to CETRIS as a broad incumbent with overlapping fire-rated wall/ceiling board systems and architectural panel offerings in European markets.

Regional players

• Boral Limited: Australia-headquartered building products group with cement-based panels, plasterboard and masonry. Comparable to CETRIS as a regional player in cement-based construction boards, sharing product technology (Boral has its own cement panel lines) but competing primarily outside CETRIS's European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnG58OHiGWO_3IP0mDHVEOQ
• Facebookfacebook.com/cetrisaci
• LinkedInlinkedin.com/company/cetriscz
• Pinterestcz.pinterest.com/cetris1

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cetris