Provision Coffee

What Provision Coffee does

Provision Coffee is a Phoenix, Arizona-based specialty coffee roaster, restaurant, and cocktail bar founded in 2011 by Lawrence Jarvey and Daniel Suh. The company operates two physical locations in the Phoenix metro: a flagship restaurant and cocktail bar at 711 E Missouri Ave (7th Street) and a smaller coffee-focused cafe in Arcadia, with a service model split planned for May 2025 that will reposition 7th Street as the primary food and cocktail venue while Arcadia becomes a coffee and take-out concept.

The company's core product is fresh-roasted specialty coffee, sold through three revenue streams: direct-to-consumer e-commerce (one-time retail and monthly subscriptions priced from $22 for a single 12oz bag to $110 for a 5lb bulk bag), a B2B wholesale program supplying cafes, hotels, and offices with fresh roasted coffee, cold brew on tap, barista training, and equipment maintenance, and on-premise food and beverage revenue at the 7th Street location. Its product portfolio centers on two signature blends (Ponderosa dark roast and Prickly Pear medium roast) plus a rotating slate of 3-5 seasonal single-origin coffees and limited-edition offerings, with a sourcing model built on multi-year commitments to smallholder producers.

Provision Coffee is a bootstrapped, founder-owned private LLC with 11-50 employees, a single disclosed funding round of $71,900 in November 2021, and no external venture or private equity investment. Distribution is concentrated in Arizona via its own website, two cafes, and a small wholesale network, with marketing executed primarily through social media, email, a blog (Provision Times), and community events.

Name

Provision Coffee

Legal name

Provision Coffee LLC

Website

https://provisioncoffee.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Provision Coffee is a Phoenix-based specialty coffee roaster, restaurant, and cocktail bar founded in 2011 that sells fresh-roasted coffee through subscriptions, e-commerce retail, two cafes, and a wholesale program serving Arizona cafes, offices, and hotels.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roastery

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Wholesale coffee supply
• Specialty coffee blends
• Restaurant cocktail bar

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Coffee Sales: Direct-to-consumer sales of whole bean coffee through e-commerce website, featuring signature blends and seasonal single-origin offerings.
2. Coffee Subscriptions: Monthly subscription service delivering 12oz bags of coffee on recurring basis with 5% discount. Options include 1, 2, or 3 bags, or 5lb bulk bag. Frequency options: weekly to every 2 months.
3. Food & Beverage: Restaurant and cocktail bar revenue from breakfast, brunch, lunch, and evening service at 7th Street location. Includes coffee drinks, specialty cocktails, and full food menu.
4. Wholesale Coffee Program: B2B wholesale supply of fresh roasted coffee, cold brew, and sparkling tea on tap to partner businesses including cafes, hotels, offices, and restaurants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Provision Coffee is a specialty coffee roaster that sells freshly roasted whole bean coffee directly to consumers through an e-commerce storefront and monthly subscriptions, and supplies wholesale coffee (plus cold brew, sparkling tea on tap, syrups, training, and quarterly maintenance) to cafes, offices, hotels, and restaurants. The company also operates a physical restaurant and cocktail bar at its 7th Street location in Phoenix, AZ, where it serves a full food menu alongside its coffee program.

Product overview

Provision Coffee is a specialty coffee roaster, cocktail bar, and restaurant operating in Phoenix, AZ since 2011. The company offers a diversified portfolio consisting of two signature coffee blends (Ponderosa Dark Roast and Prickly Pear Medium Roast), seasonal single-origin offerings, and rotating specialty blends. The subscription program provides recurring delivery of 1-3 twelve-ounce bags or five-pound bags with a 5% discount. The wholesale division serves cafes, offices, and hotels with bulk coffee, equipment, training, and maintenance services. The 7th Street location operates as a full restaurant and cocktail bar alongside the coffee program, while the Arcadia location focuses on coffee and take-out.

Differentiator

Problem solved

Functional benefit

Brands

• Provision Coffee: Specialty coffee roaster, cocktail bar, and restaurant brand operating in Phoenix, AZ.

Products and services

• Ponderosa Blend Signature dark roast coffee blend featuring 50% Rwanda Nyampinga (washed Bourbon from a Southern Rwanda women's cooperative) and 50% Peru Espiritu Wari (Caturra/Catimor/Bourbon). Tasting notes include dark chocolate, caramel, and raw honey. Available in 12oz and 5lb bags, whole bean or ground, for retail purchase or via subscription.
• Prickly Pear Blend Signature medium roast coffee blend featuring 50% Guatemala Flor Del Cafe (Agua Dulce, Huehuetenango) and 50% Honduras Proyecto Cabanas. Tasting notes include chocolate, caramel, and stone fruit. Designed for versatility across all brew methods. Available in 12oz and 5lb bags.
• Christmas Cactus Blend (Seasonal) Limited-time holiday seasonal blend combining 75% Anillal (Honduras) and 25% Ethiopia Guji. Tasting notes include cranberry, hazelnut, and toffee. Available only during the holiday season.
• Seasonal Single-Origin Coffees Rotating curated selection of 3-5 distinct single-origin coffees from various regions, designed to support committed buying practices with 3-year commitments to producers while offering customers variety beyond the core blends.
• Subscription Coffee: 1 Bag Monthly subscription delivering one 12oz bag of seasonal favorites at $22/month. Coffee choices include Single Origin (Light Roast), Prickly Pear Blend (Medium Roast), Ponderosa Blend (Dark Roast), or Decaf. Includes a 5% subscription discount with frequency options from weekly to every 2 months; modify or cancel anytime.
• Subscription Coffee: 2 Bags Monthly subscription delivering two 12oz bags at $44/month. Subscribers can mix different coffee options and adjust frequency from weekly to every 2 months. Includes a 5% subscription discount.
• Subscription Coffee: 3 Bags Monthly subscription delivering three 12oz bags at $66/month. Allows mixing of different coffee options including single-origins and blends. Adjustable frequency with 5% subscription discount.
• Subscription Coffee: 5 Pound Bag Monthly subscription delivering one 5lb bag of seasonal favorites at $110, targeted at high-volume coffee consumers or offices. Includes a 5% subscription discount with adjustable frequency.
• Wholesale Coffee Program B2B wholesale program serving cafes, offices, hotels, and restaurants. Includes fresh roasted coffee (signature blends and seasonal single-origins), cold brew and sparkling tea on tap, syrups, barista training and education, quarterly maintenance, and dedicated account management. Reference partners include gooder goods, Merchant Coffee, and The Westin Downtown Phoenix.
• 7th Street Restaurant & Cocktail Bar Physical restaurant and cocktail bar at 711 E Missouri Ave Ste 115, Phoenix, AZ 85014, serving breakfast, brunch, lunch, and evening bites alongside specialty coffee and cocktails. Hours: Sun-Wed 7am-5:30pm, Thu-Fri 7am-9pm; Happy Hour Mon-Wed 3pm-5pm, Thu-Fri 3pm-6pm.
• notNeutral Lino Custom Mug Custom-branded ceramic mug from notNeutral's Lino line, designed by head roaster Jon to represent the Arcadia cafe location with mid-century modern Phoenix design inspiration. Available for purchase in-store.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• gooder goodscoreChannel Partner/ Reseller/ DistributorWholesale coffee partner in Phoenix, AZ receiving fresh roasted coffee supply and comprehensive support services.
• Merchant CoffeecoreChannel Partner/ Reseller/ DistributorWholesale partner in Prescott, AZ receiving coffee supply, training, educational support, and technical services.
• The Westin Downtown PhoenixcoreChannel Partner/ Reseller/ DistributorHotel wholesale partner in Phoenix receiving weekly roasted coffee and beverage program education.
• Local Food & Beverage SupplierscoreOthersNetwork of local purveyors including Meat Shop, Ridgeview Farms, Chula Seafood, Noble Bread, Bagelfelds Bagels, JL Patisserie, Chef Mum Pastries, Chacónne Patisserie, Maya Chai, and others.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stumptown Coffee Roasters: Portland-originated specialty coffee roaster operating cafes, a wholesale program, and DTC subscriptions nationwide. Directly comparable business model across roasting, retail cafe, wholesale, and subscription, though at meaningfully larger scale.
• Blue Bottle Coffee: Specialty roaster with a cafe retail network, a popular DTC subscription program, and selective wholesale partnerships. Same diversified channels (roastery + cafes + DTC subscriptions) as Provision, though at much larger scale.
• Counter Culture Coffee: Specialty roaster with an explicit training and education program for wholesale accounts and a strong direct-trade sourcing story. Mirrors Provision's wholesale-plus-education plus transparent sourcing playbook.
• La Colombe Coffee Roasters: Specialty roaster operating cafes, a national wholesale business, DTC subscriptions, and draft latte RTD beverages. Comparable across all four revenue channels with Provision.
• Cartel Coffee Lab: Phoenix/Tempe specialty coffee roaster and cafe chain with strong third-wave positioning and direct-trade sourcing narrative. Comparable as a same-market third-wave roaster-cafe competing for the same Phoenix consumer and wholesale accounts.
• Press Coffee: Phoenix-based specialty coffee roaster and cafe operator with multi-location retail and a wholesale program serving local businesses. Most direct local comparable given same geography, same roastery + cafe + wholesale model, and overlapping customer base.
• Intelligentsia Coffee: Specialty roaster with cafes, a direct-trade "direct trade" sourcing program, and B2B wholesale to hospitality and office customers. Closely aligned with Provision's transparent sourcing and wholesale-support positioning.
• Verve Coffee Roasters: Specialty roaster with multi-location cafes (including food/coffee pairings), DTC subscriptions, and a wholesale program. Comparable for the cafe + roastery + subscription model and direct-trade farmer relationships.

Broad incumbents

• Peet's Coffee: Established national specialty coffee chain with cafes, grocery retail, and a wholesale/DTC program. Comparable as a larger, broader incumbent in the same specialty coffee category competing for similar consumer dollars.
• Dutch Bros Coffee: Large publicly traded drive-thru coffee chain with heavy Southwest US presence including Phoenix metro. Relevant adjacent incumbent shaping local coffee demand and competitive pricing dynamics that Provision competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProvisionCoffee
• Instagraminstagram.com/provisioncoffee
• TikToktiktok.com/@provisioncoffee
• Xx.com/provisioncoffee
• LinkedInlinkedin.com/company/provisioncoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provision Coffee