What Iteld Plastic Surgery does

Iteld Plastic Surgery is a privately held, single-location plastic and reconstructive surgery practice based in Chicago's Lincoln Park neighborhood, founded and led by board-certified plastic surgeon Dr. Lawrence Iteld. The practice delivers a full continuum of aesthetic services spanning breast procedures (including a signature Preservé® tissue-preserving augmentation with Motiva Implants), facial rejuvenation (facelift, rhinoplasty, blepharoplasty, brow lift, lip lift, otoplasty), body contouring (tummy tuck, liposuction, BBL, post-weight-loss surgery, male body contouring), injectables (DAXXIFY, Dysport, JUVÉDERM family, Restylane, Sculptra, RADIESSE, RHA Collection, Silhouette InstaLift, SKINVIVE), nonsurgical treatments (Avéli, RF skin tightening, Morpheus8 microneedling), laser services (Alma Hybrid CO2 resurfacing, Alma Veil hyperpigmentation, vein, and scar treatments), and medical-grade skincare. A differentiated element of the offering is the proprietary SMART RECOVERY℠ protocol, a non-narcotic post-surgical pain management approach developed by Dr. Iteld that combines long-acting local anesthetics, anti-inflammatories, and muscle relaxants to eliminate opioid use during recovery.

The practice operates on a direct-to-consumer medical services model, generating revenue from one-time surgical fees (surgeon fee plus facility and anesthesia), per-session nonsurgical and injectable treatments, and initial consultation fees. Pricing is not publicly disclosed; procedures are quoted individually during consultation, with third-party medical financing offered. Patient acquisition is driven by a multi-channel digital presence — the practice website and SEO, Google Business Profile, RealSelf Q&A, Facebook, Instagram, TikTok, LinkedIn, Yelp, and Pinterest — supplemented by earned media through Chicago local news appearances and referral momentum from a base of 175 verified five-star reviews across Google, RealSelf, and Yelp.

Iteld Plastic Surgery serves adult men and women seeking aesthetic enhancement across the Midwest and internationally, with dedicated sub-segments including transgender and non-binary patients seeking gender-affirming top surgery, men seeking body contouring or gynecomastia correction, and post-bariatric patients requiring skin removal and contouring procedures. The practice is independently owned by Dr. Iteld with no disclosed external investors, parent company, or funding rounds, and relies on his personal brand, clinical reputation, and proprietary protocols as the primary commercial differentiators.

Name

Iteld Plastic Surgery

Legal name

Iteld Plastic Surgery

Website

https://driteld.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Iteld Plastic Surgery is a Chicago-based, single-surgeon private practice offering surgical and nonsurgical aesthetic treatments, with proprietary Preservé® breast augmentation and SMART RECOVERY℠ non-narcotic pain protocols, serving individual patients across the Midwest and internationally.

Ownership category

akta.pro rank

Product category

Cosmetic and Reconstructive Plastic Surgery

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industry

Open & Minimally Invasive Surgical Instruments (Handheld, Laparoscopic, MIS) (HLAHADAA)

Keywords

• Cosmetic surgery services
• Plastic surgery practice
• Body contouring procedures
• Aesthetic injectables
• Skin rejuvenation treatments

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical fees for cosmetic and reconstructive procedures including breast augmentation, facelifts, tummy tucks, liposuction, and other body contouring surgeries. Each procedure is customized with separate pricing for facility fees, anesthesia, and surgeon fees.
2. Nonsurgical Treatments: Revenue from injectable treatments (Botox, fillers), laser procedures, skin treatments, and other non-invasive aesthetic services typically charged per session or treatment area.
3. Consultations: Initial consultation fees for prospective patients to meet with Dr. Iteld and discuss aesthetic goals and treatment options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Iteld Plastic Surgery is a Chicago-based private plastic surgery practice founded by board-certified surgeon Dr. Lawrence Iteld that offers surgical and nonsurgical aesthetic procedures spanning breast surgery (including the proprietary Preservé® tissue-preserving augmentation with Motiva Implants), facial procedures, body contouring, injectables, laser treatments, and skin care, delivered alongside the proprietary Smart Recovery℠ non-narcotic pain management protocol.

Product overview

Iteld Plastic Surgery is a Chicago-based plastic surgery practice offering a comprehensive portfolio of surgical and nonsurgical aesthetic treatments. The practice is founded by board-certified plastic surgeon Dr. Lawrence Iteld and specializes in both cosmetic and reconstructive procedures. The service portfolio includes breast procedures (Preservé® Breast Augmentation, Breast Augmentation, Breast Augmentation with Fat Transfer, Breast Lift, Breast Reduction, Mommy Makeover, Top Surgery), facial procedures (Facelift, Neck Lift, Brow Lift, Blepharoplasty, Rhinoplasty, Lip Lift, Ear Pinning), body contouring (Tummy Tuck, Liposuction, Male Body Contouring, Brazilian Butt Lift, Post-Weight Loss Surgery, Arm Lift, Fat Transfer, Daddy Do-Over, Thigh Lift, Labiaplasty), injectables (DAXXIFY®, Dysport®, JUVÉDERM®, Restylane®, VOLUMA®, Sculptra®, RHA® Collection, Silhouette InstaLift®, RADIESSE®, SKINVIVE™), nonsurgical treatments (Avéli®, RF Skin Tightening, Morpheus8™), laser procedures (Laser Skin Resurfacing, CO2 Resurfacing, Hyperpigmentation Treatment, Laser Vein Treatment, Laser Scar Reduction, Photorejuvenation), and skin treatments (Microneedling, Universkin, Chemical Peel, Medical-Grade Skin Care). The practice also offers the proprietary Smart Recovery™ protocol—a non-narcotic pain management approach designed to minimize discomfort and eliminate opioid use during recovery. The Preservé® breast augmentation is their signature advanced technique using Motiva Implants to preserve natural tissue. The practice serves patients throughout the Midwest and globally, offering personalized treatment plans tailored to individual aesthetic goals.

Differentiator

Problem solved

Functional benefit

Brands

• Preservé®: Advanced tissue-preserving breast augmentation technique designed to enhance volume while preserving natural breast tissue and movement.
• Smart Recovery℠

Products and services

• Preservé® Breast Augmentation Advanced tissue-preserving breast enhancement technique that increases breast volume while preserving natural breast tissue, nerves, and chest muscles using Motiva Implants, designed for natural movement and sensation.
• Breast Augmentation Cosmetic surgical procedure that adds volume to the breasts using implants or fat transfer to create a rounder, fuller appearance.
• Breast Augmentation with Fat Transfer Two-part procedure using liposuction to harvest fat from the patient's body and transfer it to the breasts for natural enhancement.
• Breast Lift Mastopexy procedure that lifts and reshapes breasts by trimming excess skin and tightening tissue for a firmer, perkier appearance.
• Breast Reduction Procedure that reduces excess breast tissue and skin to reshape the breasts to a smaller, more proportional size.
• Mommy Makeover Combination of procedures including breast lift, augmentation, reduction, tummy tuck, and liposuction to restore a post-pregnancy body.
• Top Surgery Gender-affirming procedure for transgender patients, including female-to-male mastectomy and male-to-female breast augmentation.
• Facelift Cosmetic surgery that smooths lax dermal tissue and wrinkles for a rejuvenated appearance, including full, mid, lower, and mini facelift options.
• Neck Lift Procedure that removes fat and trims excess skin to reshape the chin and neck for a slimmer, contoured appearance.
• Brow Lift Forehead lift surgery that corrects a drooping brow by removing excess skin and lifting the eyebrows for a refreshed appearance.
• Blepharoplasty Eyelid surgery that lifts and tightens the upper or lower eyelids to create a more alert, youthful appearance.
• Rhinoplasty Nose surgery to improve the size, shape, and appearance of the nose, with the option to also improve breathing function.
• Lip Lift Minimally invasive procedure that reshapes lip curves using gull-wing or sub-nasal techniques for a more defined, alluring appearance.
• Ear Pinning (Otoplasty) Ear reshaping procedure that redefines the size, position, and shape of the ears for a more pleasing appearance.
• Tummy Tuck (Abdominoplasty) Body contouring procedure that reshapes the stomach area by removing excess fat and skin to create a flatter, more toned figure.
• Liposuction Body contouring treatment using power-assisted liposuction to reduce pockets of fat from various body areas.
• Male Body Contouring Series of procedures including abdominoplasty, liposuction, fat grafting, and gynecomastia surgery to help men achieve their desired physique.
• Brazilian Butt Lift (BBL) Body contouring procedure using fat grafting and transfer to add volume to the buttocks for a rounder, shapelier appearance.
• Post-Weight Loss Surgery Body contouring procedures including thigh lifts, arm lifts, body lifts, and skin removal to address loose skin after significant weight loss.
• Arm Lift Surgical procedure that removes excess skin and fat from the upper arms to address a bat wing appearance.
• Fat Transfer Procedure that removes fat from unwanted areas and relocates it to places where volume is desired.
• Daddy Do-Over Combination of surgical and nonsurgical procedures for men to enhance physique and minimize signs of aging.
• Thigh Lift Procedure that targets loose skin and stubborn fat around the thighs to produce a tighter, more toned appearance.
• Labiaplasty Procedure to address discomfort or emotional distress related to the shape or size of the labia.
• Injectables (DAXXIFY®, Dysport®, JUVÉDERM®, Restylane®, VOLUMA®, Sculptra®, RHA®, Silhouette InstaLift®, RADIESSE®, SKINVIVE™) Family of wrinkle relaxers (DAXXIFY®, Dysport®), dermal fillers (JUVÉDERM®, Restylane®, VOLUMA®, Sculptra®, RHA® Collection, RADIESSE®), and skin-quality injectables (Silhouette InstaLift®, SKINVIVE™) used to reduce wrinkles, restore volume, lift sagging skin, and stimulate collagen.
• Avéli® Minimally invasive, FDA-cleared treatment that targets and releases septa bands causing dimpled skin for long-lasting smoothness.
• RF Skin Tightening Radiofrequency treatment that uses gentle heat to boost collagen production for firmer, more youthful skin.
• Morpheus8™ RF Microneedling RF microneedling treatment offering a nonsurgical solution for UV damage, scarring, fine lines, and skin tightening.
• Laser Skin Resurfacing and CO2 Resurfacing (Alma Hybrid®) Custom-tailored laser rejuvenation and CO2 resurfacing using the Alma Hybrid® laser system to reduce wrinkles, scars, and other imperfections with high customization.
• Hyperpigmentation, Vein, Scar, and Photorejuvenation Laser Treatments (Alma Veil™) Laser treatments using the Alma Veil™ system to address hyperpigmentation, spider veins, scarring, and photorejuvenation by activating collagen growth and refreshing the complexion.
• Skin Treatments (Microneedling, Universkin, Chemical Peel, Medical-Grade Skin Care) Microneedling to harness natural healing, personalized medical-grade Universkin skincare by Alma, chemical peels for acne/scarring/hyperpigmentation/aging, and curated medical-grade skin care products including Alastin, VI Derm, Upneeq, and CBD+.
• Smart Recovery℠ Protocol Proprietary post-surgical recovery protocol developed by Dr. Iteld that uses long-acting local anesthetics, anti-inflammatory medications, nerve sensitivity reducers, and muscle relaxants to manage pain without opioids, so most patients require only Tylenol during recovery.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Motiva ImplantscoreTechnology or IntegrationIteld Plastic Surgery is an authorized provider of Motiva Implants, an advanced generation of breast implants featuring advanced silicone gel technology. The Preservé technique is specifically designed to work with these implants for tissue-preserving breast augmentation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• RealSelf: Consumer-facing aesthetic surgery marketplace and review platform where Dr. Iteld holds RealSelf 100/500 Hall of Fame status. Not a competitor but an ecosystem participant and patient-acquisition channel that materially shapes Iteld's demand funnel.

Direct peers

• The Naderi Center: Virginia-based facial plastic surgery specialty practice focused on rhinoplasty, facelift, and injectables with a reputation-driven, single-surgeon model. Comparable in specialty focus and surgeon-led brand strategy.
• Ava MD: Beverly Hills facial plastic surgery and aesthetics practice with a strong premium brand and direct-to-consumer digital marketing approach. Comparable in premium positioning and facial-aesthetics specialization.
• Lara Devgan Plastic Surgery: NYC-based, surgeon-led, single-location premium plastic surgery practice offering surgical and nonsurgical aesthetic services with a strong personal-brand and digital presence. Directly comparable in business model, service mix, and physician-influencer positioning.
• Kalos Facial Plastic Surgery: Atlanta-based facial plastic surgery practice with a single-location, surgeon-led, premium model emphasizing injectables and facial rejuvenation. Comparable in specialty focus and clinical reputation-building approach.
• Shapiro Aesthetic Plastic Surgery: Surgeon-founded, single-location aesthetic practice in Scottsdale offering comprehensive surgical, injectable, and skin services. Comparable scale and surgeon-led premium positioning with a similar direct-to-patient model.
• Glasgold Group: New Jersey facial plastic surgery practice specializing in facelifts, rhinoplasty, and injectables with a strong reputation-driven, single-location model. Directly comparable in facial plastic surgery focus and premium branding.
• Marina Plastic Surgery: Los Angeles-based aesthetic surgery practice offering a comprehensive surgical and med-spa service portfolio with surgeon branding. Comparable in service breadth and the premium single-location model.

Broad incumbents

• Westlake Dermatology: Multi-location dermatology and cosmetic surgery platform operating across Texas with a much larger footprint. Comparable service mix (injectables, lasers, body contouring) but at significantly greater scale, representing the institutional template Iteld could aspire to or be acquired by.

Regional players

• Aspen After Surgery Center: Plastic surgery aftercare specialty provider based in Colorado serving out-of-town patients recovering from aesthetic procedures. Comparable as a regional player in the patient-experience layer adjacent to aesthetic surgery practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/driteld
• Facebookfacebook.com/DrLiteld
• LinkedInlinkedin.com/company/lawrence-h-iteld-md-llc
• Instagraminstagram.com/iteldplasticsurgery
• Pinterestpinterest.ca/iteldplasticsurgery
• TikToktiktok.com/@dr.iteld

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iteld Plastic Surgery